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mentorship

Brian Robson – Executive Director of the Ontario Tech Student Union (OTSU) at Ontario Tech University 

Brian Robson – Executive Director of the Ontario Tech Student Union (OTSU) at Ontario Tech University
About Brian Robson

Brian Robson is the Executive Director of the Ontario Tech Student Union (OTSU) at Ontario Tech University in Oshawa, Ontario, where he leads a team of full-time, part-time and student staff who strive to enhance the campus experience for nearly 11,000 students. At the OTSU, Brian steward policies, mentors student executives, oversees elections, oversees numerous services, programs and events as well as over 100 Clubs & Societies, liaises with University Senior Leaders, and charts long-term strategic planning.

Prior to joining OTSU in late 2023, Brian was a Director of Training Programs and Business Development at Toronto Metropolitan University (TMU) for several years. There, he directed the action-research teams leading entrepreneurship and skills-training programs at local, provincial and national levels. He has presented papers on this work at international and national conferences. Prior to TMU, Brian served in previous roles in Financial Services, education and non-profit organizations. He earned a PhD in Systematic Theology from the University of Toronto, and an MBA (Globalization) from the Ted Rogers School of Management at TMU. His passion is shaping emerging leaders and diverse teams for the future of work in a changing economy.

Connect with Brian Robson: Linkedin

Listen Now

Listen to the episode now on Apple Podcasts, Spotify, or on your favourite podcast platform.

Resources Mentioned

Ontario Tech Student Union (OTSU)

Ontario Tech University

Toronto Metropolitan University (TMU)

Ted Rogers School of Management

The Transcript

**Please note that all of our transcriptions come from rev.com and are 80% accurate. We’re grateful for the robots that make this possible and realize that it’s not a perfect process.

Sam Demma
Welcome back to another episode on the High Performing Educator Podcast. This is your host, Sam Demma, and today we are joined by Brian Robson. Brian is the Executive Director of the Ontario Tech Student Union for the Ontario Tech University in Oshawa. It is the university of the Durham region, and that’s where I’m from. Brian, it’s so awesome to have someone on the show today that’s basically from the backyard. How are you?

Brian Robson
Good, thank you. You’re my homie here today.

Sam Demma
It’s good. Yeah, man. Did you grow up in the Durham region or where is home for you?

Brian Robson
I did not. I actually grew up out west. I’ve lived in three different provinces in Canada, four different city centers, but I have been in Durham region for a number of years now. I bought my first house out here and still here, and I’ve lived in Pickering, Whitby, Ajax. So, it has been home now for a long time.

Sam Demma
Did you know when you were growing up, living in different provinces or different cities that one day you would work in education? Or what brought you here in your own career pathway?

Brian Robson
Yeah, that’s a great question. I didn’t know what I wanted to do, but I did get a sense of that, I guess, sort of mid to late teens. Mid to late teens, just with some stuff that I was involved in, kind of like you, I discovered that I was good at public speaking. And so I had a chance to use that and to be involved in different things where I had a chance to do that. People would say to me, they say, “You’re a teacher. That’s kind of your thing. You’re a teacher kind of guy.” And I sort of stuck and I realized, yeah, I guess that’s kind of what I am. So then when I started my post-secondary education journey, which has been long, I kind of realized that that is where I would like to be, is in the post-secondary space. I don’t want to be a high school teacher, elementary school teacher. I want post-secondary. So I went on then to earn several degrees, including a PhD from the University of Toronto with the intention of being a professor. So that was my goal, that was my career objective. But the reason I wanted to become a professor is because I didn’t want to just be a subject matter expert and I didn’t want to just teach a subject. I wanted to shape students. So my tagline for a long, long time has been empowering or emerging leaders. So I wanted to build leaders. I wanted to educate and empower emerging leaders. And I thought I would do that in the classroom. Now, long story short, that’s actually not how it turned out, but I am doing that. I’m just doing it now outside the classroom in a university context rather than inside the classroom. So things took a turn from where I thought they would go, but I did end up meeting the same objective that I had set out to do.

Sam Demma
That’s awesome. It’s interesting that you’ve kind of discerned the age group you wanted to work with while you were still going through school on who you wanted to serve. Why leadership? Why developing leaders? Was there something about your upbringing or childhood that made that a central theme for you?

Brian Robson
Oh man, that’s a really good question. Off the top of my head, I can’t think of anything explicit, but I was aware, I am aware, I’ve always been aware, all of us are shaped by who our leaders are, right? So whether it’s our parents, or whether it’s our bosses at work, or whether it’s in the school context, whatever, we’re all shaped by our leaders for better or for worse. Even though there’s a trillion books on leadership and all kinds of literature and courses and workshops and resources, we still have, I think, a dearth of really good leaders in our society. And so it’s up to the emerging generations to kind of take up that mantle and to learn how to do it right. And so to learn what true, you know, effective, empowering leadership is really all about. I just sort of knew from, I guess, in my own educational journey that the power of education is where you can do that. It’s a great context for shaping people, not just academically with their courses and with their knowledge, with their academic programs, but way beyond that into sort of more people-building, cultivating values and principles, and finding your place in the world, right?

Sam Demma
When you think of good leaders or great leaders, what are some of the things you think they do differently? Or they do that other not-so-effective leaders might not be doing? I ask it from a personal perspective because, for the first time in my life, I find myself leading others in my own work, and I want to improve myself. I want to become a better leader myself.

Brian Robson
That’s another fantastic question. I think that it’s sort of a mindset and a perspective. What differentiates great leaders from mediocre leaders or poor leaders is really having the right mindset regarding what leadership is. Leadership is not about power or wielding power or having authority over other people. It is about empowerment. There’s a very common term that’s very prevalent in leadership literature, and it’s been around for a long time—even since ancient times. It’s called servant leadership, right? So true, really good leaders are servants. They’re not masters. They are humble, not arrogant. Somebody once asked me—it was actually in a job interview process for a post-secondary school position—they asked me a great question: “What’s the best leadership advice you’ve ever received?” And something came to me quickly. The best leadership advice I ever got was: Don’t own it. What he meant by that was, it’s not actually yours. You have to separate yourself from the thing that you are leading. Great leaders don’t own it because leadership is temporary. You’re going to be replaced someday. You’re not going to be leading that group of people, organization, or company forever. It’s temporary. So don’t own it; instead, see it as something you are stewarding for a while. When you adopt that mindset, it puts you in a better state to treat people well, make the right decisions, avoid selfishness, think big picture, and build things the right way.

Sam Demma
As a leader, you have conversations with so many people every day, and you want to equip them to succeed, move things forward, and feel supported. Sometimes, naturally, you have difficult conversations. How do you approach those as a leader with the people you serve?

Brian Robson
Yeah, that’s another very good question. For me, it’s a lifelong journey. Leadership is a journey, for sure. I’ll be honest—by nature, I hate conflict. As a fifth-generation Canadian, I avoid conflict by instinct. So difficult conversations, the ones you just described, go against the grain of my personality. But you approach them with wisdom. Again, you do it from the perspective that you’re not defending your turf or trying to win a battle for the sake of winning. It’s about doing what’s best for the organization and the person you’re in conflict with. You approach these conversations with humility. It’s not about winning but about reaching a better place in the situation. Listening is crucial. My academic background has trained me to reason and connect the dots with facts. That’s my approach—stick to the facts. Avoid getting personal or emotional, and focus on reasoning through the situation. When you have a conflict, let the facts win. If I’m wrong, the facts will prove it. If the other person is wrong, the facts will show it. And ideally, both of us can come to a shared understanding based on the truth.

Sam Demma
That’s such a great perspective. I ask because I’ve noticed in myself, when I’m having challenging conversations, I sometimes feel the need to win or defend my turf. But I’m recognizing that and trying to improve. So, I really appreciate your insights. You’re clearly passionate about serving students. Although Ontario Tech has a smaller student population, I imagine that creates a lot of beautiful, intimate opportunities. Tell me a little about the school and why you love it so much.

Brian Robson
Yeah, so we talked a little bit off-air about this, but you’re familiar with Durham Region and how multicultural it is. The university reflects that diversity. We’re located in Oshawa, with two campuses: North Oshawa and downtown. It’s largely a commuter school, so most students live off-campus and commute to class. We do have some out-of-province and international students, but the majority are local—people from Durham, East GTA, or York Region. Our student body is incredibly diverse—culturally, academically, and religiously. We’re branded as a STEM university, but we also emphasize “Tech with a Conscience,” which reflects our focus on ethical and social responsibility in technology. As the student union, we serve everyone, meeting them where they are and supporting their unique needs and interests. That’s what makes this role so fulfilling.

Sam Demma
Before your time at Ontario Tech, you were at TMU. What was the difference in your roles of service at each of these universities?

Brian Robson
Very different. TMU is a larger school, also a commuter school, and similarly diverse with many first-generation students. I loved working with both TMU and Ontario Tech students because they’re trailblazers—grateful, hardworking, and not entitled. At TMU, I had various roles, but my focus was on programs for specific populations. These included skills-building and entrepreneurship programs for groups like newcomers, women, Black youth, and students aged 15 to 29. Some programs were federally funded, so we partnered with universities across Canada to deliver them nationally. Here at Ontario Tech, my role is more centralized, focused on serving the entire student body through the union. Both experiences are rewarding but very different in scope and focus.

Sam Demma
Have you always been passionate about entrepreneurship, business, and STEM, or is that just how your career unfolded?

Brian Robson
That’s just how the career unfolded. It wasn’t intentional, but it all fits under my personal mission of empowering emerging leaders. Entrepreneurs are leaders, so it aligned perfectly with my goal of shaping future leaders, even though it happened outside the classroom.

Sam Demma
What are you most excited about this academic year?

Brian Robson
We’ve had the largest first-year class in Ontario Tech’s history, which is exciting. Their energy and enthusiasm are infectious, and we want to build on that momentum. This is my first year seeing a class come in, and I’m looking forward to watching them grow and develop over the next four or five years. They’re the next leaders of the student union, and it’s exciting to be part of their journey.

Sam Demma
Education shapes humans and the future. The work you’re doing is so important. If someone listening wants to connect or ask a question, what’s the best way to reach you?

Brian Robson
LinkedIn is probably the best place to start. I included my LinkedIn profile in the bio I sent you. From there, I’m happy to share my email and connect further.

Sam Demma
Brian, my Oshawa homie, thank you so much for taking the time to share your experiences, insights on leadership, and passion for education. I hope this academic year is one of the best yet. Keep up the great work, and I’ll talk to you soon.

Brian Robson
Thank you so much for having me, Sam. This has been great—I’ve really enjoyed it. Keep it going!

Join the Educator Network & Connect with Brian Robson

The High Performing Educator Podcast was brought to life during the outbreak of COVID-19 to provide you with inspirational stories and practical advice from your colleagues in education.  By tuning in, you will hear the stories and ideas of the world’s brightest and most ambitious educators.  You can expect interviews with Principals, Teachers, Guidance Counsellors, National Student Association, Directors and anybody that works with youth. You can find and listen to all the episodes for free here.

David Kelly, Ed.D — Principal at Nixa High School

David Kelly, Ed.D — Principal at Nixa High School
About David Kelly

David Kelly has spent the past 20 years in secondary education serving students across multiple districts in Southwest Missouri. He received his Bachelor’s of Science Degree in Social Studies Education in 2005 and began a teaching career in the Dallas County R-1 school district. Following a three-year stint there, he began teaching social studies at Nixa High School in Nixa, Missouri.

In 2012, Dr. Kelly earned a Master’s Degree in Educational Leadership from Evangel University. That fall, he accepted his first administration position as an assistant principal at Hollister High School in Hollister, Missouri. In the fall of 2013, he returned to Nixa Public Schools, where he served as assistant principal.

Dr. Kelly earned his Doctoral Degree in Educational Leadership in Curriculum, Instruction, and Technology at Evangel University in August of 2018. Since 2019, he has served as the Principal of Nixa High School. During his tenure, Nixa High School was named a Missouri Gold Star school and was awarded a National Blue Ribbon by the US Department of Education.

Dr. Kelly has been named the Missouri Administrator of the Year by both the Missouri Interscholastic Press Association in 2021 and the Speech and Theatre Association of Missouri in 2022. He was just named the Southwest Missouri Principal of the Year by the Southwest Missouri chapter of the Missouri Association of Secondary School Principals (MoASSP) and will move forward as a nominee for Missouri Principal of the Year.

In addition to his role as principal, Dr. Kelly works with new administrators as a mentor and facilitator with the Missouri Leadership Development System. He is passionate about developing teachers and creating a climate where students maximize their potential. He currently resides in Nixa, Missouri, with his wife, and two-time Evangel graduate, Dr. Morgan Kelly, and their three children, Addison, Ansley, and Grayson.

Connect with David Kelly: Email | Facebook | Linkedin | Twitter

Listen Now

Listen to the episode now on Apple Podcasts, Spotify, or on your favourite podcast platform.

Resources Mentioned

Nixa High School
Evangel University
Missouri Leadership Development System

The Transcript

**Please note that all of our transcriptions come from rev.com and are 80% accurate. We’re grateful for the robots that make this possible and realize that it’s not a perfect process.

Sam Demma
Welcome back to another episode of the High Performing Educator Podcast. This is your host, Sam. And today we are joined by David Kelly. I met David maybe a year ago at Nixa High School and just heard that their football team has kicked off the season this year with two wins. They have a 2-0 record.

Sam Demma
David, how is that making the school culture shift? And please take a moment to introduce yourself.

David Kelly
Yeah, so I am David Kelly. I’m a principal of Nixa High School in Nixa, Missouri. We’re located in the southwest part of the state. There are approximately 2,000 kids in our school and we serve a community of about 30,000 people. But yeah, we thought we were going to have a pretty good football team.

David Kelly
We had our first test last Friday and ended up beating a team that has won, I believe, it’s 16 state championships since 2000, so they’re always good, always competitive. And we beat them 55-21, and so a pretty good gauge on where our year is going to go, barring any major injuries or anything. But in the United States, anytime your football team is off to a good start, it just helps the whole culture of your building. It helps your community. It’s something everybody can rally around and get excited about.

Sam Demma
So it’s a lot of fun. Sports and actually not even just sports, but extracurricular activities students can get involved in, have such a tremendous impact on your character building, on your leadership development. Why do you think extracurricular activities in sports are pivotal for young people, especially students to get involved in?

David Kelly
So I think for most kids, the teenage years for a lot of kids are years where they’re very self-centered and I don’t blame teenagers for that. I just think it’s where they’re at developmentally, and sports clubs, extracurricular activities, band, choir, whatever it may be, it becomes about more than just yourself and I think it helps you learn that there is more out there than just you, and the world is a bigger place than just you. It makes you accountable to other people, so your decisions now aren’t only impacting you, they’re also impacting your team or your organization. Those students also understand, like, when they go somewhere, their team is represented on their chest. And so, it’s not just about the team, it’s also about their community, and the way that they act, the way that they behave says something about their community when they have it, you know, written across the front of their chest. So yeah, I think honestly here it’s probably one of the best at-risk programs we have and just as a way to keep kids engaged, keep them excited about school. And you know, those kids we have found here, over 70% of our students are involved in some sort of club or extracurricular activity. Their GPA on a 4.0 scale is usually around 3.4.

David Kelly
Their attendance rates are better, higher ACT scores. So there’s a direct correlation that we can provide the evidence of that kids that are involved just do better. But I think it’s about realizing that there’s more to this world, there’s more to this community than just me. And it helps them to be more empathetic, more responsible. And those are character traits that we want all of our kids to graduate from and carry

Sam Demma
with them into the world. You don’t know this, but I did a presentation for a conference in Idaho. No, this one was in Arkansas. And at the event, I wore the red Nixa shirt on stage. And people were asking, did you see these photos? I wore the merch proudly. And everyone was asking me afterwards if I went to this school and where it came from. And I said, I got this shirt from where Jason Bourne is from.

David Kelly
That’s right, that’s right. So the birthplace of Jason Bourne. So yeah, no, I actually saw a post that you had put on Facebook, I believe. And I was like, oh man, he’s wearing our shirt. So anyway, yeah, that’s awesome. Very proud, very proud.

Sam Demma
Tell me about your journey into education. Did you know you always wanted to work in education?

David Kelly
So here’s the deal. I actually love telling this story because I think it’s a lot of young people, it’s kind of their path. My mom is an educator. She was an elementary teacher. She did it for over 40 years, which is a long time. I went to college and majored in accounting. And between my sophomore and junior year, I was sitting in a baseball game and I ran into my high school principal. And it just happened. I had a younger brother playing. And so I went and watched my younger brother play. My high school principal was there. He had a son playing. And we talked for two hours from before the game all through the game. But the gist of our conversation was he asked me, he goes, what are you majoring in?

David Kelly
And I said accounting. And he goes, oh, my goodness, that is the boring thing that I’ve ever heard of. And he goes, you’re going to be so bored in that profession. He goes, what are you doing? And he just, he kind of was just giving me a hard time. And I go, what, you have a better idea? And he goes, yeah. He goes, you need to be a teacher and a coach. And I go, man, I’ve thought about it. And I said, but he goes, let me guess. He goes, you don’t want to be poor. And I said, well, honestly, that’s probably the number one reason. Like, teachers don’t make much money. I’ve heard accountants make decent money. Um, and, uh, he goes, he told me at that time, he goes, money doesn’t buy happiness. And, uh, anyway, long story short, we had a two-hour conversation about it. Um, this was between my sophomore, junior year.

David Kelly
I went back that fall, changed my major, um, to education. And so that’s how I, that is really how I got into education. I had always thought about it. Um, had always been a direction I wanted to go, but it was just, I could never commit to it, um, until I had that conversation with him. So, uh, it’s kind of neat that my high school principal is the one that, uh, set me on this path. Um, and then now here I am as a high school principal. So it’s kind of a neat, neat transition for me. Um, but really I got into, I really wanted to coach. I was an athlete. I played college baseball. I like any kid in America, or anywhere in the world, you know, you want to play professional sports. And I thought I had, that was the dream. And I had two injuries in college that made it very obvious that wasn’t going to be the path for me. And so I decided coaching would be where it was at, but I quickly fell in love with the classroom and with teaching because on the coaching side, you really get to know one type of kid, but on the teaching side, you get to know all kids. And every kid has a story, and every kid deserves a chance. And that’s what really built the passion for education in this career and me was working with kids across all spectrums. So I need to take a drink of water real quick.

Sam Demma
Yeah, you know, it was so obvious that you had this passion for education when I came and visited the school because every hallway we walked down, every student knew your name, you knew every student’s name. It was such a cool thing to witness. How do you build strong relationships with young people?

David Kelly
So I think that’s the whole key to this whole thing. And it really speaks to our why though. And I just, I mean, I think we just have to, if you built relationships with kids, they will walk through a wall for you. They’ll do about anything for you. And, but part of it is just showing that you care. And, you know, I know that there’s kind of an old mindset of kids should just respect us because we’re older than them. And that’s just not the way the world works, to be honest. And a lot of kids, if you just treat them with respect, they’re going to show respect back to you. So I think a big component of it is modeling. You model the behaviors that you want to see, and you model the expectation that you want to see. And when you set a really high bar for kids, they will live up to that expectation. And I’ve seen that over and over again, but I think it’s just showing compassion to kids, being real with kids. They need to see us as people and not just educators. And I think the more that you can do that, the more moments that you can have with kids. Where they’re just seeing you be a person, being a human, and the way that you carry yourself is something then that they see and they’re like, you know, this guy does, he does care about me. He doesn’t just say it. But when I see him in the halls, he says hi.

David Kelly
Um when I when i’ve had issues I and i’ve i’ve been able to talk to him and he listens and um, I think those are things that you know, I think over time i’ve been I mean I am fortunate i’ve been here for Uh, this is my 15th year in this district. So i’ve had a lot of time here. So i’ve had siblings i’ve had um I actually this is crazy, but one of the girls that I, when I first started teaching here, she actually has a daughter that’s a freshman this year. So anyway, so I, it’s, it’s a little early, but I am in that point in my career where that’s starting to happen. I also have a daughter now here that’s a freshman. So, so I know some of her friends, but it’s just, I think it’s just about how we carry ourselves and how we approach each situation and recognizing that each kid’s unique, each kid has a story to tell and we can’t treat them all the same because they are all different and carrying.

Sam Demma
Different things in their backpacks. I appreciate the pulling of the metaphor and analogy. What are some of the resources that have been pivotal in your own development or things that have inspired you to continue to grow and evolve as a leader yourself?

David Kelly
So I think for me, I do like to, so I wish I was an avid reader, but I’m like a cliff notes guy. So like I like to find the synopsis of the book and then that leads me to the main point. And so I do read a lot. I love leadership stuff, anything about leadership. And I think you can take leadership concepts and you can apply them to the classroom. And every teacher is a leader, whether that’s in their classroom, whether that’s in amongst their colleagues. But a lot of those principles that we have that you can learn through those books are things that you can carry with you no matter where you’re at in your life. So I will tell you one of my favorite stories, and really it’s my why, and that’s something that I try to. Convey to teachers all the time, is what is your why? Why do you do what you do? Because, you know, you may love math, but at the end of the day, to be a great math teacher, you also have to have a passion for kids and for them being successful.

David Kelly
So, one of my favorite stories on my why and why I think it impacted me to the point that I carry it with me every day. I had a student my first year, I was teaching in a very rural school, honestly it was a high poverty district, and they had great kids, they worked hard, most of their families were hard workers, but it was just in one of those depressed areas of the country. And there was a kid and this kid would come to school every day. He worked really hard, he played football. He wanted to play basketball, that wasn’t really his sport, but he played baseball. And so I knew him from coaching, but I also knew him as a student in my class. And one day I noticed that he was sleeping through my class and he was a high energy kid and that just wasn’t normal. It was a Monday morning. And so after class, I just pulled him out in the hallway. I’m like, man, I said, everything okay? You know, are you doing all right? And he goes, you know, he said, Coach Kelly, he said, I’ve been, he said, this weekend was kind of rough. And I was like, well, tell me about it. I said, you know, cause you’re not gonna sleep through the whole day here at school. Like you got stuff you gotta do. You got practice after school. And he said, well, he said, we ran out of food over the weekend and he said when we ran out of food, he said all we had was a bowl of sugar in the house. And he goes, so for starting for lunch on Saturday, I got a spoonful of sugar for lunch. And he said he had three siblings. He said my mom, my dad and the siblings, we all got a spoon and we got one spoonful of sugar for each of the meals and I’m like oh my goodness I’m like Dustin I can’t even imagine man and I said are you I said what what do you need obviously you need food I said let’s go get you some food I’m gonna find you some right now so he’d gotten breakfast that morning at school but we got him with the counselors we got him some food he honestly was a kid that he he always kind of you know he wasn’t all he was never dressed the nicest, but his clothes never looked awful. We were able to get him on a backpack program where we were able to supply food through the weekends. A couple of weeks later, one of our football coaches, because I let all the coaches know at that point, like, hey, we need to keep our eye on this kid. His circumstance is not good. And so one of the football coaches is driving home from practice and sees him walking. And he was about five miles from the school. And so he pulls over. He’s like, man, Dustin, what are you doing? He’s like, well, I’m walking home. My parents said, if I want to play, I have to find my own ride home. And nobody would give me a ride home. And we were like, man, you’re not going to walk home ever again. Like we’re going to rally around you. So we came up with a schedule. So there was a different player that drove him home. Unfortunately, his house was a ways out of the way for everybody. But we got him a ride home every day after school. We made sure he was fed on the weekends. If the team did anything that cost money, we made sure he didn’t have to pay for any of it. And that kid, he was a freshman that year and I left after my his junior year I came to Knicks.

David Kelly
After his junior year but like that kid I still stay in contact with that kid and that kid is a he is a like a middle manager for a company here in Springfield which is the the big town close to us and he he made something out of himself and he broke that cycle of poverty for him and his family and like that is my why. You know I love finding those kids and just finding a way and really doing everything we can to make sure that those kids are successful because you know that kid had he not I don’t know I don’t know how his story ends but had he not been falling asleep in my class on that that Monday morning and I don’t take the time to take him outside the classroom and talk to him, like we have no idea. And eventually you hope somebody would have caught it, but you also never know. And so him and I are still in contact. He has a, he actually has a couple of little girls now.

David Kelly
And it’s awesome because he’s not living a life, he’s not living the life that he grew up in. And to me, that’s what a public educator is all about, is taking kids and breaking that cycle for them. And in the United States, we’re so lucky. We’re so lucky that we have public education, because without it, that kid, just that cycle just continues to repeat for that kid. And he’s living a life that he probably never imagined that he would have lived. And it’s not me. It was the school that rallied around him. But it was an educator that took just two seconds out of the day to take him outside and be like, man, you don’t normally sleep through class, what’s going on? And from that point forward, really take some steps to rally around him and change a kid’s life. And to me, that’s what it’s all about. And that happened, where I’m fortunate as an educator, I feel like, is that happened to me my first year of teaching. Some educators, it takes their whole life before they have a story like that. And I’m just, I feel like it’s such a blessing. Like that kid, I know, and he’s told me before that I’ve been a blessing to him, but I’m like, no man, you’ve been a blessing to me. Because I, like telling that story right now, I get goose bumps thinking about it. And it gets me fired up.

Sam Demma
The thing I think about often is the students who, we have no idea how much they’re going through and the way an educator is showing up is making a difference and the educator has no idea. So sometimes you don’t get that story, but the way you show up every single day has an impact. Regardless of if you find out what’s going on in the life of that student. And of course, the goal is to always get to know your students, but even the students in other classrooms that you don’t teach, that you walk past in the hallway and you smile and give them a compliment or ask them a genuine question for you. It may seem insignificant, but for that person, it could be this little moment in their day that they remember for the week or that they talk about later that evening and you go home not even thinking about it, but it was a meaningful moment for them and yeah, I think that’s what education is.

Sam Demma
All about. It’s like creating these meaningful moments in the lives of young people that help them see their potential and move forward and building better humans. Like that’s really what school is. And I just, I wanna say thank you. For the way that you show up and all of the staff at NXA. There may be an educator listening to this right now so inspired and just covered in goosebumps and they wanna connect with you. What would be the best way for them to get in touch or reach out or ask a question?

David Kelly
So, I found out like I think this year’s been the year I’m kind of getting old. So, unfortunately, I’m going to say this answer, you’re going to be like, you’re old. But anyways, honestly, email is probably the best way. And that’s davidkelly@nixaschools.net. And Kelly is just K-E-L-L-Y. There’s no E and it’s not E-Y. That’s a mistake a lot of people make. But that’s probably the best way. I do have a Facebook, I have a Twitter. DavidKelly10 is the Twitter handle. But I actually love talking to educators. I love sharing stories. Because one thing that I’ve found is a lot of educators have a story also. And so, so here and there a while. So that energy just feeds off one another and really builds.

Sam Demma
Capacity for what we do. Thank you so much, David, for taking the time to share some of your philosophies around building better relationships with young people, supporting students, making a difference in their lives. I hope that things continue to progress well with the football team this season.

David Kelly
Yeah, absolutely. Keep up the amazing work. It’s inspiring. Yeah, well, thank you, and I appreciate you having me on and giving me a chance to share some wisdom but also share that story because it is a story worth telling, and there’s hundreds of those across our country and educators everywhere, but I think anybody can make an impact on kids, and I just always tell myself, too, a lot of times we pick on the next generation, but this generation. Is truly going to change the world. They are going to change the world. They’re a great group of kids. Their vision, their mindset, I really believe they’re going to change the world for the better, but they need good adults in their life that are going to be positive role models and help drive that change and build in them the desire and the power to make the changes happen.

Sam Demma
You and I share that belief, and I think you’re at the forefront of leading the change.

David Kelly
So keep up the great work, and we’ll talk again soon. So keep up the great work, and we’ll talk again soon. All right, sounds good, thank you.

Join the Educator Network & Connect with David Kelly

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Lisa Nichols – Vice Principal on Special Assignment GOAL 2 Office/ School Leadership

Lisa Nichols – Vice Principal on Special Assignment GOAL 2 Office/ School Leadership
About Lisa Nichols

Lisa Nichols was born in Daly City, CA and moved to Fresno at the age of three. She graduated from Hoover High School in 1991. Lisa is the first in her family to receive a college degree. She received her Bachelor of Arts and Master’s Degree in Social Work from California State University of Fresno (CSUF). She continued pursing her education and received a second Master’s Degree in Education and an Administrative Credential.


Lisa is a Vice Principal on Special Assignment with Fresno Unified School District’s GOAL 2 Office/School Leadership. She was a part of the team that opened Gaston Middle School in 2014. She plays an important role in creating a culture in which the needs of students, teachers, families, and the community are met through building positive connections. In her first role at FUSD, Lisa implemented and ran two critical afterschool programs at an elementary school site, Girl Power and Boys 2 Men. The Girl Power program taught young girls to be confident, to stand up for themselves, and to be healthy.

The Boys 2 Men mentoring program for at-risk students, taught learning skills applicable for the real world. In addition, students learned to be leaders, self-sufficient learners, resolve conflicts, and resist peer influences. With 10 years working in child welfare, and 8 years working as a social worker in a hospital setting, Lisa has impacted the lives of many adults. She provided resources and emotional support that aided in their ability to get their lives back on track and improved the quality of life for them.


One of Lisa’s passions lies in community work. She served as Commissioner for First 5 Fresno County for six years, served seven years on the Advisory Council for Fresno Institute for Urban Leadership (FIFUL), board member for Tree Fresno for four years, served on the Children’s Movement Leadership team and the Advisor for the Bullard High African-American Parent Advisory Group for four years. She currently serves as a Commissioner for  the Fresno Economic Opportunities Commission (EOC), Board Member for the Marjorie Mason Center, Board of Directors, Member for the Court Appointed Special Advocates (CASA) Board of Directors, Board Member for the Black Students of California United (BSCU) Co-Advisor for the Black Student Union Club (BSU) at Gaston Middle School and is a chapter member of San Joaquin Valley Alumnae (SJVA) Delta Sigma Theta Sorority Incorporated. In addition, she has served as the co-chair for the Educational Development Committee for 7 years, which has been instrumental in hosting the African American High School Recognition Ceremony for the past 26 years.


In June of 2008, Lisa was recognized as a trailblazer by the San Joaquin Valley Alumnae Delta Sigma Theta Sorority Inc. In March of 2014, Lisa was recognized by the Fresno Black Chamber of Commerce for outstanding contributions to the Fresno area. She received the “Passing the Torch” trailblazer award in February of 2015 from the African American Historical & Cultural Museum and recognized as ACSA Administer of the Year in 2016.


Lisa has overcome many obstacles in her life; however, she believes her struggles have made her a stronger person. She has risen above childhood domestic violence, poverty, both speech and learning disabilities. Lisa contributes her education accomplishments and her passion for community involvement to her grandmother, Ethel Luke, who raised her, and has made her to be the women she is today. Lisa has 2 daughters, Candice, age 28 Bria, 26 and two grandsons, Ellis, age 6 and Adrian, age 1.

Connect with Lisa: Email | Linkedin

Listen Now

Listen to the episode now on Apple Podcasts, Spotify, or on your favourite podcast platform.

Resources Mentioned

School of Social Work – California State University

Fresno Unified School District

Gaston Middle School

First 5 Fresno County

Fresno Institute for Urban Leadership (FIFUL)

Tree Fresno

Children’s Movement

Fresno Economic Opportunities Commission (EOC)

Marjorie Mason Center

Court Appointed Special Advocates (CASA)

Black Students of California United (BSCU)

African American High School Recognition Ceremony

Fresno Black Chamber of Commerce

Association of California School Administrators

FUSD – School Based Mentorship

The Transcript

**Please note that all of our transcriptions come from rev.com and are 80% accurate. We’re grateful for the robots that make this possible and realize that it’s not a perfect process.

Sam Demma (00:00):
Welcome back to another episode on the High Performing Educator podcast. This is your host and youth speaker, Sam Demma. Today’s guest is Lisa Nichols, who was born in California and moved to Fresno at the age of three, and she’s the first of her family to receive a college degree and also a master’s degree in education and an administrative credential. Lisa is the Vice Principal on Special Assignment GOAL 2 Office/ School Leadership.


Sam Demma (01:08):
What you need to know about Lisa is that she is on a mission to help young people, whether it was starting her own program called girl power or boys to men, or whether it’s today using the obstacles that she overcame in her own life. You know, struggles like childhood, domestic violence, poverty, both speech and learning impediments and disabilities. It’s using the experiences and challenges that she went through growing up as a kid that she believes have made her a stronger person. And those are the things that are allowing her to pour back into kids and students, and would inform her educational accomplishments and her passion for community involvement . She’s also very family orientated. She has two daughters, Candace aged 28 and Bria aged 26, and two grandsons; Ellis age 6 and Adrian age 1. Lisa is a beam of positivity and hope, and I hope you feel inspired after listening to a little bit of her story on today’s interview. I’ll see you on the other side, talk soon. Lisa, welcome to the High Performing Educator podcast. Huge pleasure to have you on the show all the way from another country.


Lisa Nichols (02:20):
Thank you. Thanks Sam.


Sam Demma (02:23):
Yeah, it’s a pleasure. Why don’t you start by introducing yourself and sharing a little bit about who you are and what brought you to, to where you are in education today?


Lisa Nichols (02:31):
Wow, that’s a lot. So I’ll try to keep it brief. I’m Lisa Nichols and I’m a vice principal and special assignment with Fresno Unified School District in Fresno, California. We get a lot of heat here, so if you ever come into our neighborhood, you need to make sure you’re bringing a beach towel and a hat to stay cold. But I, gosh, my, you know, it was kind of a fluke because I didn’t come into education by choice. My background is social work, and I knew I wanted to be a social worker at a very young age. So I wanted to help people in need and give back. So it took a situation that happened at my daughter’s school to get involved as a parent advocate, and as a result of being involved as a parent, I was tapped on the shoulder by school officials.


Lisa Nichols (03:20):
They’re like, you would be really great at this as an advocate, as an employee. And I was like, you know what? I have a credential a counselor credential. And so that’s how I came into education. And I actually said, I would never come into education because I had such a bad experience as a parent. I just thought there’s no way I would work in a system like that, but it actually has been the most rewarding job I’ve ever had. And I, and I, I say that with all sincerity, I have really enjoyed working in the district and being able to mentor and empower young young leaders as well as teachers and staff to help support our young leaders.


Sam Demma (03:56):
That’s amazing. And I’m sorry to hear about the bad experience. If you don’t mind me asking like what, what did that entail and how did that experience motivate you to be the change you wanted to see in the school that you’re working in? Now?


Lisa Nichols (04:11):
My daughter was the whistleblower in a situation where there was students that had it was a racial incident and she spoke, got against it. And as a parent you know, you’re advocating to make sure your child is safe, but that the schools are really taking consideration of how that impacts those that have been harmed by the situation. Yeah. As but that, that situation, I always think there’s, you always, there’s good that you can find out any situation, you know, that can come outta any situation. And so as a result of that started looking at the data for African American students and realize as parents, we need to be a better partners at the table. And I know for me, I was going about my business schedule and they making sure my kids were advocat for, but I realized that it takes a village and that I needed to do my part in supporting not only my students, but my, by my black students, my children, but other black students.


Lisa Nichols (05:08):
And so as a result of that, I started an African American parent advisory group to get other parent partners at the table because we needed to understand that the schools can’t do it alone. It really is a partnership. And even when things we may not agree with certain systems or policies that the schools have. We can, if we understand them better, we can work better to look at some systematic changes. And so that’s where I came from that lens. And so that was kind of my journey. And so not necessarily, it was a bad experience as far as at the time when it happened, it wasn’t a good feeling to be a part of that. However, it did teach my daughter how to be an advocate when things aren’t right, how to step up and have a voice and not be scared. And it taught me as a parent on how I could help educate other parents about the importance of how do we, what do we need to do more to advocate for our students and our children and and do our part and that we can’t always point the finger. Again, it, it is accountability from all corners.


Sam Demma (06:09):
Ah, I love that. That’s amazing. Thank you so much for sharing and that’s really cool. Is the advisory group still, is this still a thing that exists and you guys, you know, meet on like a monthly basis or something?


Lisa Nichols (06:19):
Well, and actually, so my, both my girls graduated 10 years ago when this, when this


Sam Demma (06:23):
Project started.


Lisa Nichols (06:24):
So this happened 10 years ago. And so I’ve been in my, I’ve been in my district almost close to nine years. So the advisory council had for a minute it was, it had disappeared, but it, it came back and it’s funny because how it comes back in circle it they’ve now leaned on me as the employee to help support the current advisor, the parent advisor that’s over that, that group at that particular school. And so now I’m working to mentor the parent advisor behind the scenes on some just lessons learned what, what I wish I would’ve had at the time when I was starting this group on my own. So it’s, it’s neat to see that it’s, it’s now in effect and that they’re looking at ways to help support the school.


Sam Demma (07:05):
Ah, that’s awesome. And you know, you mentioned a few minutes ago that you never really saw yourself in education. In fact, you decided you’d never get into it. Growing up, did you have awesome educators yourself? Like, did you have teachers that you can think of or principals or coaches back in, in school that you think motivated you and maybe inspired you to realize that you might want to get into education or was your experience the total opposite as well as a young person?


Lisa Nichols (07:36):
Yeah, my experience was I didn’t, I can’t recall a teacher, which is that. And this is one of the reasons why I decided my main decision to come into education. I had a speech therapist that I can tell you who was very supported and my grandmother who was a strong advocate to make sure that I wasn’t gonna be this child left behind. Yeah. So those two individuals I can, I can recall very supported in my corner, which makes me think about why it’s important that our students have key connections and people they can identify as a person on campus that I can go to that person if I’m having a bad day, or if I feel like I have been harmed or not treated fairly, I have this person I can lean on. And so that was one of my main decisions why I said, okay, I, I got involved cuz of my daughters, but now I need to even get more involved because students don’t always have that relationship with a, a staff on, on campus.


Lisa Nichols (08:31):
Now it has changed, you know, that was 20 some years ago. when I was coming up. Yeah. And so our districts and our community is looking at how do we nurture our, how do we mentor our staff to be those relationship builders for their students. And, and I definitely have seen changes in our systems and we’ve definitely come a long ways. So yeah. So I give a high five to my grandmother who was, who was resting in heaven. Mm-Hmm and the speech therapist who, I can’t remember her name, but who always had that that ability to make me feel like I was going to be somebody, you know, that I, she didn’t give up on me and encourage me. And so I, I wish I knew her name. I can’t remember, but I do remember her, her words and her kind touch and, and those type of things.


Sam Demma (09:18):
Yeah. That’s amazing. I like, I, I think back to my own high school experience, and there’s only one teacher for me that really stood out, everyone was okay. In my experience. But that there was one educator who went above and beyond to make me feel like I could do great things like you’re mentioning who like, and I was going through a really tough experience in grade 12. I played soccer my entire life and was on route to get a full ride scholarship. And in my senior year underwent three major knee injuries and two surgeries and had to stop playing sports. And it was like this like life shattering experience. And he was the one person in my life. No, my parents supported me, but he was one other person in my life who would pull me aside and say, Sam, you’re destined for great things.


Sam Demma (09:57):
You might not see it right now, but I promise you, like, I promise you’re gonna do amazing work. And, and his words stuck in my mind, you know, and it just goes to show how powerful one caring person is in the life of a, of a young person or, or a young student. And that makes me curious, like in your school can you recall any examples on how the positive words of educators or even over yourself has impacted a young person and maybe you didn’t even know about it for like two years. And then they came back and were like, Ms. Nichols, Lisa, like, oh my goodness, you said two years ago made a big impact or maybe some of your teachers that have said those things. Can you think of any stories? And if it’s a serious transformation, you can like, kinda keep it private. I am,


Lisa Nichols (10:41):
I can think of one because I happen to be so my first position in the district was a school counselor and the school that I served at, one of the programs that I implemented was called girl power because I felt there, and it was for students that were behaviorally having issues. And they were academically not doing well. So I started this after school program called girl girls power. And I started a boys, boys to men club as well. So this is at school. Well, I happened to run. I was in a, a, in a line at in and out getting my love in and out by the way. And I pulled up to get my order. And there was a young girl that was like, Ms. Nichols. I’m like, I don’t know who this young girl is, but she goes my name.


Lisa Nichols (11:23):
Right. She’s like, do you remember me? You know, I was in your girl power group. And then, and I was like, and when she said her name, then I knew, I remember right away who she was, but she talked about how, how that group was really it just, she goes, I, I had so much fun in that group and the things that we learned, cuz they learned about being young women and we would bring in speakers to help just kind of uplift them and just give them motivation and inspire them. And she talked about how that was something she took remembered. And so it just touched my heart because you never know the impact you have on kids. Sometimes you see it in the moment and most of the times you don’t right. And you always wonder, you know, did I make an impact on that, those group of students?


Lisa Nichols (11:59):
And, and so she was there, she’s like, I’m working. I, I graduated and which is funny because it tells my age that I was running into an 18 year old at the time and she was in sixth grade at the time. And so yeah, so that was inspiring to hear her say, you know, that that group made a difference at the time in my life. And thank you for that. And so, and I, it’s exciting a couple of years ago I had ran into the program that now oversees it, the department that oversees it and now girl powers in several elementary schools. Oh wow. So yeah, and some, they always keep me adverse to what’s going on, like, Hey, you know, we started a girl power in this school. They’ve changed the dynamics and the curriculum, but the foundation they’ve been able to say, you know, we always go back to the foundation you later. So yeah, that is a, that’s a great story that I always keep because I always wonder if the group was effective. I know it’s in other schools, but just to hear a student that was once in the program is really neat, neat to see and hear how their journey, where they’ve, you know, where they’re going.


Sam Demma (13:00):
And what’s so awesome is like, even if you didn’t drive that in and out and didn’t hear that student success story, it’s still there. Like it’s still exists. It’s just like sometimes as educators, you don’t hear it or maybe you hear it 20 years later. It’s like if a tree falls in a forest and no, one’s there to hear it, the tree still falls, right? It’s like same with student impact sometimes with educators. And you could tell how excited you are about that group, cuz you’re smiling from cheek to cheek when you’re talking about it, which


Lisa Nichols (13:24):
Is, it was such a fun group because we they learned a skill every group, so a perfect things that they need in the real life world, right. How to be respectful and how to deal with confrontation and conflict. And they learned leadership skills and then we would always have a girl power tea at the very end of every session where the girls learn how to be, you know, how to eat and appropriately. And it was cute. So I, I smiled because I remember of all the community partners that came together to make the tea really look like a tea. And there was board members that stepped up to do center pieces and we had people pitching in money to do, you know, cause there wasn’t budgets were really low back back then it’s like, oh I couldn’t get money for stuff. But I, the community stepped up to make sure they had, you know, these little cucumber sandwiches, just really things that really and that it it’s the little things right.


Lisa Nichols (14:17):
And the girls, they got to dress up and they got to, to share what they learned the three months in that, in that group. So yeah, it does put a smile on my face because I think now those students are, the first group are gotta be, at least they’re they gotta be 20, 20 or 19 or 20 at this age now. So I’m wondering where they’re all at. But but just seeing her that wasn’t, that was enough to, to say, okay, that, that, that group did make an impact at least on one student.


Sam Demma (14:45):
Yeah. That’s amazing. That’s so cool. Sounds like you gotta reconnect with them again. Now you have a reason to check in.


Lisa Nichols (14:51):
I gotta go back and see if she’s at the, in out. Yeah.


Sam Demma (14:54):
That’s amazing. That’s amazing. And I wanna go back one more time again to your grandmother. Grandmother. Yeah. It sounds like she had a really big impact on you. And my grandfather actually had a huge impact on me. And I’m curious to know what your grandmother did. I was listening just recently to a podcast called on purpose. This guy named Jay, she host it and he’s like a really cool guy. And he was interviewing someone named scooter bran who happens to be like Justin Bieber’s music manager. And scooter bran was saying that when he was a kid, his grandmother pulled him and his siblings aside one by one individually without the others knowing and would say, Hey, I have to tell you something it’s a very important secret. And you can’t tell any of your other siblings, you’re the special one and they’re gonna do amazing things. And I believe in you and, and she told all the kids and at scoot scooter only realized at his grandmother’s funeral after telling his brother, Hey, you know, she pulled me aside when we were kids. And she told me that I was a special one. And, and then his brother was like, well, she told me that too. , you know, they all realized, and I was just like, wow, what a wise thing to tell a young mind, you know how


Lisa Nichols (16:05):
Powerful that is.


Sam Demma (16:06):
Yeah. And I’m curious to know what your, you know, grandmother did for you that made a, a big difference in impact.


Lisa Nichols (16:11):
Oh, that’s such an easy question. She was very big in, in giving back to your community. And so my sister and I were raised to give back at an early age and we volunteered for advance. It was nothing. And so I am super involved in the community because of the the foundation she instilled in me about, you have to take care of your, your, your village, your community, it’s important that you give back. And so and then she always talked about the importance of connections. She’s like always meet a new person every day, cause you never know how that person, how you’ll need them in the future or how so I have a wealth of networks of people that I can call on if I need something. And so I I’m always talking about the importance of community partners at the table, in our district and how there’s resources that they have.


Lisa Nichols (16:59):
And we may not have as a system and we need to partner with them as well, even when it comes to our parents. And so, and so the community partnerships are key and that’s something that she taught me. And so we always do a community service project with our young kids. I oversee what is called the black student union advisory student council. And these are young young students, black students that were teaching leadership and the importance of giving back. And so that’s what my grandmother has instilled in me and I have connections, anytime I need anything I can go to someone’s community. And I won’t get a, a note for an answer because of the connections I’ve made. And I, I have to give my grandmother all the praise for that for teaching me about the importance of a community and a village.


Sam Demma (17:45):
Ah, I love that. That’s amazing. And when you were growing up I think volunteer is so important. I feel like it’s one of the only examples in life where it’s a win, win, win experience. You know, you win because you feel good about the work you’re doing, the people you’re helping or who you’re volunteer, win, cuz you’re helping them. And then the world as a whole kind of just becomes a little bit of a better place, emit so much negative news and turmoil. Mm-Hmm do you remember some of the experiences or like where you guys volunteered? Like what would you usually do growing up with your grandma?


Lisa Nichols (18:17):
So don’t laugh, but my grandmother was very involved with the senior citizen center. And so that’s where we would hang out with her in the kitchen. She was a cook and so we would help serve the, the elder population. And you know, at our age you would think, gosh, who wants to hang out with older people? Right. But it was a, I love the elder community. And I think because my grandmother started at a young age of us appreciating our elders. Right. And so you wouldn’t think the young individual wanna hang out with older people, but we looked forward to our, our Saturdays and feeding the elders or lunch and reading books to them. And so that’s was where, that’s where we hung out as, as children. And then of course, you know, we grew up in the church and so we would always, you know be involved in our church activities, but the senior citizens center is where we hung out growing up. And so you can never say anything mean to be about an elderly. I just, I just have the highest, most highest respect for them. And that’s kind of where we were raised. Like you just, you respected your elders, you listened to them and no matter what they said, you, you let it go to one ear out the other, even if you disagreed with them, you just, it was just that mutual respect you had.


Sam Demma (19:24):
Yeah. Oh, I love that. So true. It’s similar in like European families, like I’m half Italian, half Greek and it’s like, yeah, we, we were very much taught to respect our elders as well. And hopefully everyone’s taught that, you know? Yeah. But yeah, that’s such a cool, that’s such a cool little story. When you think about education today, what do you think are some of the challenges and how have you tried to overcome some of those and maybe also on a positive note, what do you think are some of the opportunities that exist as well?


Lisa Nichols (19:55):
So at challenges, I think the thing about challenges there’s is the cultural aspect of our students, making sure that that culturally, our students are learning about who they are. And so I think the challenges are that our teachers don’t always have those tools or the resources to be able to have those conversations all the time in their classrooms. Yeah. You know, we, we do a really good job in celebrating black history or celebrating single denial or, you know, those one time events that support cultural, multicultural and identity, but it needs to be something that’s ongoing and all year long because there’s identity issues with some of our students when it comes to their culture and they don’t understand who they know or they don’t know their histories. And so that’s kind of the challenge is just making sure that we are providing those, that space and opportunity for students to learn about who they are so they can be proud and be inspired.


Lisa Nichols (20:56):
I think there’s opportunities for for us to our, our district is doing a really good job in in student of and and student voice. And, and in past years we’ve made sure we provide space and opportunity for, for students to be at the table. And so I think there’s room for opportunities for, for any education system to make sure that they have their young people up up in front, that when they’re making a decision on behalf of students, that they have students at the table helping to map out those plans and those, whatever the plan is gonna be, that there’s a young person at the table in those conversations. And so I think we have many room, many opportunities for room to do that.


Sam Demma (21:42):
I love that. And I think we’re getting to an age where students are, students are so resilient. Like it always, it just excites me so much when I see a young person like battle an obstacle and beat it. And if someone tells them, there’s no space at the table, they pull up their own chair. You know, that’s what it seems like these days. And I think that’s so exciting and awesome, and it it’s, you know, kudos to the teachers and people that are raising them cuz you know, you all are doing a great job. In terms of the difference between, you know, two years ago, education and this year what is like, what are some of those challenges? I know C’s obviously placed some barriers and how has your school tried to overcome those things and still get students the support they need and still just continue giving them an education.


Lisa Nichols (22:31):
Right. so I, I think parent engagement, it would be and I, I think that’s a challenge, especially it comes to our African American parents, I think. It’s like, how do we look at ways to engaging and making sure that that we’re listening to their concerns and we’re again having them as partners at the table. And I think that’s a, a challenge for many school districts, not just ours. Yeah. And so I am actually in the doctoral program and that’s what I’m planning to do. My dissertation on is how do we engage our African American parents? And, and to not necessarily be thinking, well, it’s the blame on, on our, on the African American community. It’s like, what if we, the district need to look at on our end, what are some things that we may need to change or do differently when we’re working with our parents?


Lisa Nichols (23:24):
And so so I think that’s a challenge. That would kind of be the biggest one that I’m thinking, especially now with COVID and you know, now, I mean, for me, I I do a lot of my things virtually still because just because of the, the feedback that I’ve gotten back from parents is like, Hey, can cuz my programs are after school. And so it’s easier for me to do virtual. But I, I think we I think the challenge is how do you keep kids engaged virtually act with after school activities and how do you make sure parents are showing up too as well? How do you engage them that way? So I think that’s gonna be a challenge because I know people don’t like the virtual space, but and so if we ever had to go back to that, you know, how do we make it more engaging?


Sam Demma (24:11):
Mm, got it. Cool.


Lisa Nichols (24:12):
Yeah. And I know nobody wants to talk about like, no, we don’t ever wanna go back to hybrid learning, but


Sam Demma (24:18):
Yeah, no, it’s true. It’s true. That’s


Lisa Nichols (24:20):
How COVID talks taught us something, right? Yeah. I mean, I just learned zoom when COVID shut down, I’m like, what is a zoom? I don’t even know what a zoom is. it took me only a month to learn how to figure it out. But I’m now more tech savvy with that. Right. It, so I don’t, it was COVID was bad. It’s it’s horrible, but we had to go through, but some skills came out of it too. Like I, we learned a lot of new things. That’s gonna make our, our new, just new generation. They’re gonna be popping when they get out there. I mean, can you imagine the skills that they have now?


Sam Demma (24:52):
Yeah. And I mean, sometimes it’s, it’s difficult to facilitate things online. That’s why like whenever I tell bad jokes and no one laughs I just push his button


Lisa Nichols (25:06):
And then I laughed


Sam Demma (25:08):
Yeah. And that’s what happens. That’s what happens with all the kids, you know, like adding in some simple tools can just make it more, more interesting and engaging for, for the kids and students as well.


Lisa Nichols (25:19):
And we learn and we learn some engaging things. You can bring, you bring music and you bring affirmations and games and you there’s ways to make virtual learning, engaging. And so I will be perfecting at because I wanna make sure in the event we ever had to do that again, that I’m prepared. So


Sam Demma (25:41):
Yeah, it’s awesome. And if you, if you could, if you could zoom back no plan intended to like nine years ago and know, give advice to younger. Lisa, when you just, is it nine years you’ve been in education? How long you it’s


Lisa Nichols (25:58):
Nine years. Yeah. I’ve been nine years. Cause I did, most of my life was social work. I 15 years in social work. And so that was hard to switch over. Yes.


Sam Demma (26:05):
So if you could, you know, go back nine years, when you, you made the, made the transfer or the, the, the transfer to education, like what advice would you give your younger self, knowing what you know now, and based on the experiences you’ve had working in education,


Lisa Nichols (26:21):
I had to tap, you know, what my grandmother used to tell me like when a door opens, walk through it, because there’s a reason why, so when someone tapped me to come into education, I question it, you know, and I, and then even I, when I got into education, I was tapped to go to apply for an administrator for, cause I’m a vice principal now. So I went from a C to a vice principal. Yeah. And to go back to school and I questioned it, but there’s a reason why people are tapping you because they see something in you that you may not see yourself. So now when I’m getting tapped I, I tend to like not question it too, too much and be like, you know, there’s a reason why I’m getting asked to do this or why I’m being asked to, Hey, put in for this position, we see that you could make a larger impact. And, you know, coming from the school site, I was tapped to do that too, to come downtown. And I was like, Ugh, I don’t know. But I knew eventually that I was gonna make a larger impact. So that’s what I would tell my younger Lisas, like stop questioning it. There’s a reason for the tap. And others are seeing things that you may not always see in yourself.


Sam Demma (27:23):
Hmm. I love that. That’s a good piece of advice. and if someone’s listening to this right now and thinking to themselves, we need more Lisa in our lives or just wanna connect and have a conversation with you about something you talked about, like what would be the best way for another educator listening to get in touch with you?


Lisa Nichols (27:43):
Oh, they can hit me up at Lisa.Nichols@fresnounified.org, and also on Facebook under Lisa Nichols. And so my name will be changing, so they might see nice Lisa Mitchell cause I’m switching over to a new name, but yeah. So yeah, I would, I welcome anyone reaching out if they wanna just you know, just kind of be a thanking partner because I, again, I go back to the takes of village. I’m always learning from others too, that reach out. And I think we are better in numbers. That’s another thing I would tell the Lisas, like lean on your village. Like when you need support and help, don’t do it alone. You definitely can’t do this work alone. You definitely need a village that are in this work with you.


Sam Demma (28:24):
Awesome. All right well, you’ll you’ll know when this goes live, cuz all those educators, this thing will knock down your front door, asking some questions but this is awesome. Lisa, thank you so much for taking some time to come on the show and share some of, you know, your grandmother’s philosophies, your own experiences in education, what you would tell your younger self, some of the challenges you’re faced with. It’s been a real pleasure chatting with you.


Lisa Nichols (28:46):
Thank you, Sam. I appreciate you having me on your show and good luck with what you’re doing. I think this is great that you’re you’re interviewing educators so we all can learn from each other. Appreciate it.


Sam Demma (28:55):
And there you have it. Another amazing guest, an amazing interview on the High Performing Educator podcast. As always, if you enjoy these episodes, please consider leaving a rating and review so other educators like yourself can find this content and benefit from it. And here’s an exclusive opportunity that I mentioned at the start of the show; if you want meet the guest on today’s episode, if you wanna meet any of the guests that we have interviewed, consider going to www.highperformingeducator.com and signing up to join the exclusive network, you’ll have access to networking events throughout 2021 and other special opportunities. And I promise I will not fill your inbox. Talk to you soon. I’ll see you on the next episode.

Join the Educator Network & Connect with Lisa Nichols

The High Performing Educator Podcast was brought to life during the outbreak of COVID-19 to provide you with inspirational stories and practical advice from your colleagues in education.  By tuning in, you will hear the stories and ideas of the world’s brightest and most ambitious educators.  You can expect interviews with Principals, Teachers, Guidance Counsellors, National Student Association, Directors and anybody that works with youth. You can find and listen to all the episodes for free here.

Sarah Hernholm – Educator turned Entrepreneur, Founder of WIT

Sarah Hernholm – Educator turned Entrepreneur, Founder of WIT
About Sarah Hernholm

Sarah is a former elementary school teacher turned entrepreneur.  In 2009, she left the classroom to create WIT – Whatever It Takes. At WIT she works with t(w)eens around the world who are interested in using their voice and ideas to launch businesses, non-profits, and/or social movements. WIT also focuses on helping t(w)eens develop emotional intelligence, soft skills, and an entrepreneurial mindset. 

She has given 3 TEDx talks, a few keynotes, and one commencement address. When I’ not “doing WIT” I’m planning my next adventure, working on a new business idea, or spending time with my amazing family and friends. 

Connect with Sarah: Email | Instagram | Linkedin

Listen Now

Listen to the episode now on Apple Podcasts, Spotify, or on your favourite podcast platform.

Resources Mentioned

www.doingwit.org

www.sarahhernholm.com

Camp WIT

Do WIT Podcast

From Victim to Victor | Sarah Hernholm | TEDxYouth@Austin

Authentic self expression: Sarah Hernholm at TEDxSDSU

Bravery: Commas, Not Periods | Sarah Hernholm | TEDxRBHigh

The Transcript

**Please note that all of our transcriptions come from rev.com and are 80% accurate. We’re grateful for the robots that make this possible and realize that it’s not a perfect process.

Sam Demma (00:00):
Welcome to the High Performing Student podcast. The number one resource for self development for young people. If you’re a student, athlete or youth entrepreneur, looking to crush your goals and reach your vision. This show is specifically for you. Each episode is engineered to provide you with the practical systems and strategies you can use to stay motivated, beat burnout, and ultimately make your dreams a full blown reality. And I’m your host, Sam Demma. Since the age of 17, I’ve spoken to thousands of youth across north America, and now I’m sharing the tools and strategies that will help you lay the foundation for future success. So grab a pen and a sheet of paper, and let’s go. Welcome back to another episode of the High Performing Student podcast. Yes, you heard that right; The High Performing student. I know you’re listening to this on the High Performing Educator, or maybe you’re listening on the High Performing Student, regardless of where you’re listening.


Sam Demma (00:58):
I thought this episode applied to both audiences that I catered to. I have a second show. I have the High Performing Student podcast and the High Performing Educator. The High Performing Educator is geared towards people in education. The High Performing Student, geared towards students. Together, there is over 300 episodes. You know, if I combine both of the podcasts together over 50,000 downloads, I’m so grateful that you choose to take your time tune in and listen to this content. So thank you from the bottom of my heart. Whatever show you’re tuning in from, I’m super, super excited to share today’s interview with you. Sarah Hernholm is the founder of WIT(whatever it takes). Her story of getting out of a career and becoming an entrepreneur and doing amazing work and the obstacle she’s overcome and the people she’s met and the impact she’s making; all of it combined really inspired me.


Sam Demma (01:51):
And I was so impressed with her, her beliefs, her ideas, her philosophies, when it comes to life that I thought I should share this episode on both platforms. So I hope you enjoy it; have a pen and paper ready because you’re gonna take a lot of notes and I will see you on the other side, Sarah, welcome to the High Performing Student podcast. Huge pleasure to have you on the show here today. Why don’t you start by introducing yourself and sharing a little bit behind the work you do today and why you even do it?


Sarah_Hernholm (02:25):
All right. Well, my name is Sarah, Hernholm. I am the founder of an organization called WIT(whatever it takes) and we help young people become leaders and entrepreneurs, specifically tweenagers and teenagers. We believe you’re never too young to start making a difference and that you’re never too young to be an entrepreneur. And so all of our programs and everything that we do is geared around that.


Sam Demma (02:48):
Why, where, why?


Sarah_Hernholm (02:51):
It’s why wit why doing entrepreneurship? I mean, I just feel that what kids are learning in school and I used to be a school teacher. So, and I do know that there’s great teachers. I was a great teacher and I know great teachers exist, but on average there’s not a lot of great, there’s not a of great teachers out there teaching real world skills and applications to young people. And I, I believe very strongly that if you really wanna be ready for the real world, then schools should be doing that for you and getting you ready for that. And if they’re not, then other organizations like mine need to exist until they get it together over there.


Sam Demma (03:37):
I like that. I totally agree. What, what do you think are some of the real world skills that are so important that we teach to our young people today or that you even teach at, you know, your own curriculums and schools?


Sarah_Hernholm (03:49):
Well, I think we need to be teaching financial literacy. I mean, you should be very clear on how to make a budget. You should know that how much things just cost and understand where that, that cost comes from. And then that’s very empowering when you know that information, cuz then you can know when you’re getting screwed over by something and then you got like, you’re getting a good deal. Like those kind of things. And then when you’re launching your own business, you wanna know what it’s gonna cost to actually run something. And all the things that go into that. So financial like real world application of literacy is really important. I like getting young people to grapple with, with ideas. And so that looks like, okay, you wanna solve this problem that adults have created, whether it’s climate change or homelessness or fast fashion, whatever the thing is that like you don’t like then start making changes and, and start creating an alternative and create a solution. And I love that. That’s what we do at wit is we really empower a young person to take the tools they’re learning at wit and then go do something. That’s why we say, do wit, just do wit yes, I know that is a little bit close to Nikes, just do it, but it’s just do WIT and that’s really our call to action to our young people.


Sam Demma (05:06):
And at what point in your own journey did you decide I wanna leave the formal classroom and start this organization and what prompted the decision to do so because even for a young person, making a decision to change paths is a huge one. Sometimes it comes with a bunch of difficult obstacles and the expectations of others like parents, family, and friends. And I’m curious to know what prompted your career change and what it looked like.


Sarah_Hernholm (05:36):
Well, there’s nothing like getting laid off everybody to make you start wondering what you’re doing with your life. And I was a teacher in California and in California, there’s something called last and first out. So the last teacher hired as the first one fired not based on merit, not based on the impact that you have on your, on your students, but solely based on your higher date. It’s ridiculous. It’s absurd. It’s I don’t know of any other business that would ever do that. So I was laid off four years in a row due to due to budget cuts. And so the fourth year I was like, what the hell is going on? I mean, it, it was like being in a dysfunctional relationship where, you know, you’re doing like everything you possibly can. I mean, I was a great teacher. My kids were scoring off the charts, but besides that, cause I don’t really care about testing, but I knew how to play the game.


Sarah_Hernholm (06:28):
I had really, we were doing really cool things. We were even getting pressed about what we were doing in the classroom and still I was laid off or I was told to stop doing those things. And you’re like, I’m doing everything I can. And I love this and I’m doing passion and heart and it’s still not enough. This is so dysfunctional. Like this is so dysfunctional. So the fourth year is when I kind of, I had a moment of ma I’m well, first of all, it’s really good to like know yourself. So I was like, I’m not changing. The I’m not changing. I know that I’m not gonna dumb down what, I’m, how I do my teaching. I’m not gonna change to make. I was once told to stop doing things that I was making other teachers look bad. And then now parents were complaining and they wanted me to change what I was doing.


Sarah_Hernholm (07:12):
And I was like, I’m not changing it. And so I knew I was not gonna change. And that’s actually a really good thing need to realize about yourself is like, just to know yourself and to know that where your boundaries are, what your limits are, what your and I was, I’m not changing. And so if I’m not gonna change, am I willing to go play their game? And I wasn’t willing to play the game anymore. And so then I thought, well, if you’re not gonna do that, you gotta figure what you’re gonna do. And so that’s, I started figuring out what I was gonna do.


Sam Demma (07:41):
There’s so much to unpack there. Like where does your confidence come from to not change? And the reason I ask is because I feel like society pushes young people, especially to change, to mold, to certain societal standards. You might have been a little older than a high school kid when you made this decision, obviously, but where does your confidence, where does your confidence come from to, to stand in your own power and decisions?


Sarah_Hernholm (08:06):
Well, I wanna be clear that I’m not always like that. Yeah. I mean, I’m gonna be doing something right now. I got a really big opportunity yesterday and my stomach is still uneasy about it because I’m like, oh my gosh, am I gonna be good enough? Am I worthy enough? He’s probably expecting like this and what if I can’t deliver? And so it’s normal to you. Don’t just feel confident all the time. I mean it’s, but I was very, very, very confident in my teaching abilities. I’m very confident in that. Like I just, that’s something that at, can I take you back on it and do better and will I learn new practices and do better? Sure. But no one can even like, come at me with me, not caring about kids or like wanting to help kids or doing everything I possible for a kid.


Sarah_Hernholm (08:55):
Like, it’s just, that’s this one area of my life where you just like you can’t, I, I wouldn’t even believe it. Like there’s other areas of my life where I feel insecure and I feel not enough. And I try to take the, the confidence that I have in this other area and how I’ve gotten that and try to bring that over there. But I just don’t want your listeners to think that I’ve all that that goes into every area of my life. I definitely have areas where I need to work more on or I get to work more on my confidence, but I, it was UN I was unshakable. I knew I was great as a teacher.


Sam Demma (09:27):
Mm. And then, you know, you mentioned as well, this idea that school’s a little bit dysfunctional in the fact that we think our self worth comes from our GPA. And you mentioned very briefly just now, you know, I don’t care about that. And I noticed on your Twitter, you even retweeted something from someone named Neil Sharma, who was basically saying like, oh,


Sarah_Hernholm (09:46):
He was in my,


Sam Demma (09:49):
OK. Oh, sorry, Nick. Yeah. and he was basically saying shout out to all the kids who felt worthless, that didn’t do great in school, but your greatness isn’t tied to your grades. And I wanted to unpack that because I wholeheartedly believe it as well. You know, you judge someone by their ability to do good in math when they’re they wanna be the next Picasso. Like, it just, it doesn’t make any sense. You’re judging them based off something they don’t like doing. And then you’re gonna tell them they’re a failure because of it. So I wanted to know your perspective on GPA and also how it relates to students identities and, and self-worth,


Sarah_Hernholm (10:22):
Well, first I’ll share that I was not an academically inclined kid. I, I was not somebody who, what like thrives in, in a hypercompetitive academic info. And I was sometimes put into those, I, I was very fortunate to have parents who were wanting to give me the best education possible. And so we went to some of the best schools and one of the schools, I went to three different high schools, and one of the high schools was a college prep school and very, very intense, very academic and very competitive academically. And I think it was twofold. One, I just didn’t, I just didn’t buy it. I guess I was a little bit like, all right. I mean, I don’t know if it was a self-preservation or defense mechanism, but it was a little bit like you kind of suck as a teacher if I don’t understand this concept, because why are you like making me feel about, I remember one teacher would make me go to the board and do the math problems in front of everybody.


Sarah_Hernholm (11:24):
And I obviously was struggling. And instead of getting support, it was like, I guess we’ll wait, or I guess we’ll have to wait before we can move on until Sarah and I. And then when I became a teacher, I was like, who the hell does that to a kid? Yeah. Like I, cause I thought, I think you think when you’re a kid that wants you, you become an adult. Certain behaviors will make sense. While I became an adult, I became a teacher and I could never have imagined doing that because shaming, your kid is only gonna make them like perform worse and also have zero trust. And if you’re like me, it becomes a little fight or flight. So I mean, I would send I one time like walked out of a classroom, I just like put the thing down and like walked out. I probably got in trouble, but it was more like, you’re not gonna get me.


Sarah_Hernholm (12:08):
Like, you’re not gonna let, you’re not gonna have this moment of me maybe crying in front of everybody or whatever. Like I, I, but that is silly that I had to learn how to survive. Right? Yeah. Like that, like that that’s ridiculous. So I, I didn’t wanna stay at that school. My sister was there and my brother was on his way there and they were more, they were, maybe it was a better fit for them. It just wasn’t a fit for me. I went to a public school for about, I went for happy year and then I ended up going to a boarding school where a lot of people that I knew that I, I would go to summer camp. And a lot of people from summer camp would go to this boarding school. And I ended up there and probably, I would say my best high, high school teacher, one of my best high school teachers was from there, my English teacher.


Sarah_Hernholm (12:50):
And she kind of went me into shape. I mean, I, I kinda came in a little bit like a punk. I mean, I, but definitely self-preservation a lot of like defense mechanisms up get given what I’ve gone through. And she pulled me out of the room one day and said to me, you’re better than this. And you’re better than that. And I was like, I am okay. And that was really powerful. So my high school journey was that three, three different high schools became better. Academically. My later in high school got motivated. I could get the grades if I was motivated by something, but it was very hard to motivate me. And, but if it was like a carrot, like, oh, you can’t audition for something or you have to have a certain GPA to participate in something that was creative or theatrical.


Sarah_Hernholm (13:42):
I was like, okay, all right, I guess I’ll start working now. But otherwise I wasn’t really motivated. Hmm. I understand why so many people are, are motivated by grades and adults owe young people a huge apology for creating this beast, which is that we have told you that if you get a high GPA, then you will get into the school of your dreams and you will be happy and that’s not true. There is no death or, or job or title that makes you happy. It can provide happiness at times, but it’s fleeting. It’s not consistent because life happens in all the places that you end up going to, whether it’s a getting a job or a school or a partnership or a boyfriend or girlfriend, they don’t make you happy. You can experience happiness. There, so they’re is a big lie that we’ve told people. And as a result of that, we’re burning out young people and we’re also getting them pretty dependent on some hard prescription drugs. Yeah. So I it’s really unfortunate, but you know if you really wanna look at things and wonder why things happen, you just have to follow the money. And a lot of money is made on young people believing the lie that their GPA determines their worth.


Sam Demma (15:07):
How do we break that cycle? Or how do we helps students realize that it’s, it’s not, it’s, that’s not where their self worth is attached from. Yeah.


Sarah_Hernholm (15:19):
I don’t, I’m surprised that it keeps perpetuating itself. I don’t have kids yet. And, but I would never pass that on. So I’m kind of confused by all of these adults who have, even who even have, who even got the GPA, got into the school, realized that didn’t bring them happiness, realized that they had to do their own work and like maybe even change career paths, why they would pass that on to the live onto their children. I think maybe they just want, I, I think I know every parent loves their kid. My experience has been as a teacher and working with young people for over a decade is that parents are doing the best they can, what they’ve got.


Sam Demma (16:00):
Yeah.


Sarah_Hernholm (16:01):
And I’ve never met no one. That’s not true. Most parents I’ve met wanna do better by their kids and give them more than they had. And they might just go about it in walk ways. But I think parents have to just stop drinking the Kool-Aid and being like, no, I’m not, I’m not doing that. I I’m not. And, and maybe this next generation, when they have kids, maybe they will stop the, the cycle. Who knows. I don’t, I just do. I just stay in my lane, do what I can with the work that we do, cuz otherwise it becomes overwhelming.


Sam Demma (16:40):
Yeah. I’m hoping that the next generation crushes that meaning like when I become a parent, when you become a parent, because I know firsthand that it’s almost like education was everything that my parents and grandparents knew because you know, they come to this country with nothing and get an education. What gets you, which gets you a stable paying job. And that gets you a, you know, a very average life. And so in their eyes, education is protection and safety and they wanna like, you know guard you as your, as their, as their child or grandchild. Right. But I think we’re starting to realize that there’s so many other paths to a stable life that don’t just involve your grades and whether or not you get a 92 or a 72, you can still create a stable life and a great life after high school or post-secondary.


Sam Demma (17:27):
I think I’m curious to know, you know, I remember when I decided to take a break for my university studies, I dropped outta school after two months, you know, my parents looked me in the eyes and like, what are you gonna do with your life? I told them my dreams. And I said something along the lines of, and I didn’t say these exact words, but in my passion and in my description, I basically was saying, I’m gonna do whatever it takes. And I’m curious to know in your perspective, what is doing whatever it takes mean to you. And can you give us like a story or an example of a situation in your life where you’ve been told? No, because from your Ted talk, I know as an entrepreneur, you’ve been rejected hundreds of times. Yeah. So gimme some stories. What does it mean to be, what does it mean to do whatever it takes to you and gimme some stories or examples of how you’ve done it in your own life?


Sarah_Hernholm (18:14):
Okay. I’ll tell everybody that. So the name of the company that I started is called wit whatever it takes when I started it was called wit kids because I was gearing it towards elementary age. Got it. And the name came because when I was in teacher, my classroom motto was whatever it takes. The reason it be the classroom motto became, whatever it takes is because one day, and this is my first teaching job. I was teaching fourth grade in a trailer because the CLA the school was under construction. We didn’t, I didn’t have a classroom. And I was in a trailer and I was in heaven. I was so excited to start teaching and get my classroom. I mean, I was, I, I was loving teaching. I don’t know how in, how long into the first year this conversation happened, but it was probably pretty early on.


Sarah_Hernholm (19:04):
And a kid came in and they hadn’t done their homework. And I said, and I, when I always did my homework, I may not have liked school, but I always did well. I mean, I I’m gonna always, but I mean, homework was it wasn’t optional, especially elementary school. Are you kidding? I mean, my parents were still guiding me then. And so it was quiet time after school. Did you get your homework, play your sports? And I was really surprised. I remember being really at how casually. He said he didn’t do his homework. And I remember being like, why are you not concerned? Cause I’m concerned and you’re not.


Sarah_Hernholm (19:40):
And I was like okay, well you need to do your homework. Like, it’s part of your grade HES. Like, oh, okay, well I didn’t do it. And I said, well, why didn’t you do it? And without even like blinking, flinching, anything, he said, I was watching the Simpsons. And then I was even more like, are you kidding? Like you don’t even, like now you are even like, I mean, props tea for being so honest, but also like do not see a problem with this, that you were watching like a cartoon. And I said, you know, really the tip to everybody when you really wanna go like one way in a reaction, maybe it’s like more of an extreme reaction or anger or frustration lean into curiosity because that will keep you more present. So keep asking questions versus having like overreaction. And so I said did your parents like know that you’re watching?


Sarah_Hernholm (20:31):
And he said, oh yeah, we all watched it together. And so then I thought, interesting. So you have, in that moment, it was like, oh, well, the reason he didn’t think he’s doing anything wrong is because he’s doing it with his parents. Mm. And then I asked, did your parents know you had homework? Yes. Did you tell them it was done? No. And I’m thinking like just processing in real time. And I thought, oh, and I knew what demographic of kids I was teaching. I was clear on the school and the demographic and the situations of a lot of the kids. And I thought, oh, they’re gonna, this is gonna be different. Like, they’re not gonna, they don’t all have the same kind of support that I had growing up, which was sit down, do your homework, show me, it’s done. Put your folder in the backpack.


Sarah_Hernholm (21:16):
Right. Which is pretty, that’s a lot of like parenting, like a lot of like monitoring you. Yeah. And so that night I stayed late at, in the classroom and I wrote on butcher paid, I painted on butcher paper, whatever it takes, put it on the, the wall of the right above the chalkboard whiteboard in the front of the classroom, in front of the trailer. And then when they came in the next day, I said, this is our classroom motto. And we do whatever it takes. If it means you have to take your body and like put it in the other room, your homework, that’s what you do. And we do that because we love ourselves and we want, we, we have big dreams. And so I really tried to make it feel like, of course you wanna do whatever it takes because we do whatever it takes because we love ourselves so much.


Sarah_Hernholm (22:01):
And we have a, we, we believe in ourselves and we, we have goals and dreams. I didn’t wanna shame anybody. I didn’t wanna make it sound like we have to do whatever it takes, because you know, sometimes you get crappy family situations. It’s like, no, like nobody wants to, like, that’s not empowering. And that I still have that butcher paper and that, that sign and that when I went to different schools, like that was the motto. And so then when I left teaching and started my new thing, I thought I wanted to combine that. So that became wit kids then to wit then to do wit doing wit and I, I, it’s not whatever it takes to burn yourself out. It’s not about doing whatever it takes. And like I’ve hustled so hard. And so I, I only sleep one hour a day, no, whatever it takes about creating the life that you really desire and you need sleep for that life. And so do whatever it takes to get eight hours of sleep, do whatever it takes to move your body every day. It’s not a beat down, cut a corner, whatever it takes, it’s an empowering, whatever it takes.


Sam Demma (23:09):
I love that, that such a empowering story. And sometimes doing whatever it takes is sending a tweet to Gary Vee and then responding four years later and hopping on a podcast with him. Right. So that


Sarah_Hernholm (23:23):
So that was so random.


Sam Demma (23:25):
Well, you know, I think, and Gary Vee highlighted it in that conversation with you, he said, you know, it’s so important. You go into interactions, figuring out how you can give as opposed to ask. And I think that that’s such an important thing to keep in mind when we are chasing our own dreams and goals. And I’m curious to know your perspective on that and has it played a big role in your own entrepreneurial journey?


Sarah_Hernholm (23:47):
Huge. And I think it really played into why I got this big offer that I got yesterday. Opportunity yesterday is.


Sam Demma (23:54):
One second. You’ve mentioned it twice now, is it like private? Or can we like so light on yeah, it’s, I’ll tell you.


Sarah_Hernholm (23:59):
Offline, but it just happened. And so, but it’s just really timely because it’s around feeling a little bit inadequate and scared and, and that’s all really good stuff. It means you care. Yeah. And it’s on my mind and I’m gonna be working on this presentation after we have this call and this hangout. And I also feel like a, that the opportunity came due to me. It, I, of being focused more on like gratitude and, and giving. And what I mean by that is I’m really, really big on gratitude and what that looks like. It looks like I’ll just walk you through a situation. If someone’s gonna come be a guest at wit and speak to our teens. So we have something called wit Hangouts and we have them every week. And we bring in different CEOs, celebrities, entrepreneurs, we leaders, and they come in, they spend an hour with our teens for free and they share their stories.


Sarah_Hernholm (24:50):
And it’s an interview similar, like what we’re doing right now, but the kids can jump in and ask questions. And we do this because one, I believe that you should surround yourself with those who have gone before you and learn from them. And I also do this because that I expression your network is your net worth. I mean, and I think how cool is it to be 15 or 16 years old and already be connecting with John shoe? Who is this great director? And one day you wanna be a director. And now you’ve had a hangout with John talking about crazy rich Asians and in the Heights. And so I just really believe in that. And so we, I make the ask for someone to come and I share what, you know, I share the opportunity. And a lot of these, these people are like people that have met along the way in my life, but I thank them before they come.


Sarah_Hernholm (25:38):
I send a message saying, thank you in advance for making the time tomorrow to come to this hangout. We’re so, you know, just expressing the gratitude. And then during the hangout, a very essential part of the hangout is the last part of the hangout, where the teens write in the chat on zoom, their takeaways in their gratitude, because I’m wanting them to learn the value of takeaways and gratitude. And not only that, when I, I will call on a teen and say, oh, Emma, do you wanna read your, she didn’t take away. Emma reads it. And then she sees Dave’s face re like receiving that gratitude and being like, oh my gosh, like that really made him. And then the person says the speaker’s like, oh my gosh, like, I’m so glad that, that you, like, it resonated with you and I could help. And there’s this exchange of like, oh my gosh, just being, you can visually see the power of gratitudes. Then after the hangout, we’ve screenshot all the gratitude that the kids wrote. And then we send an email to our speaker and say, thank you. We thank them again. And then we say, and here are the GRA the gratitude and takeaways from our students that you can have time actually reading them and digesting them. And like, knowing that you really made an impact today.


Sam Demma (26:45):
Hmm.


Sarah_Hernholm (26:46):
Let me tell you, no one has done that for me. And I speak all over the place.


Sam Demma (26:51):
Yeah.


Sarah_Hernholm (26:51):
Now, are they wrong for not doing it? No. But when you do something like that, you stand out. And so this, this, we had a guest yes. Yesterday, and this person came and spoke and, and it was great. And I was like, oh my gosh, I really want this person to help me on my journey. They’ve gone. They they’ve gone before me. They are so like far along and I would love to work with them. And so I had a lot of asks I wanted to make, but I thought, no, the move right now is just, is gratitude. And, and, and sending the thank you email with all of the screenshots. And then they wrote me back and said, we wanna do something together with you. I


Sam Demma (27:38):
See.


Sarah_Hernholm (27:38):
And like, whoa. And I just, and receiving of that. And like, I’m really grateful. But I’m also, the other thing that I did was I got off that hangout and I wrote a thank you note to that. Person’s assistant an email because that person booked it and made it happen. And I also wrote a thank you email to the person who had introed me to the assistant, because both of those people were essential for me to get this star on. And I also think that people forget who helps them get there. And I will, I will. I know what it’s like to be the assistant. I used to work in Hollywood. I was an assistant to celebrities. I mean, you like, people don’t always treat you well, but you’re also the gatekeeper to these people. So it’s always so interesting. It’s like, so you just don’t wanna forget who got you, where you’re going or act like you got there all by yourself. And so, so gratitude appreciation. Those things are just really key for me. Give more than get it’s a tough thing though. It’s a tough thing to teach, especially to a demographic of young people who are fighting for limited spaces at colleges. And so they kind of feel like they don’t wanna share the spotlight. Yep. But I always remind them that there’s enough to go around.


Sam Demma (29:05):
So true.


Sarah_Hernholm (29:06):
There’s just enough to go around.


Sam Demma (29:08):
And I think, you know, you highlighted also within that response, the underrated value of just being a kind human being, like you’re not being a kind human being calculating like, oh, I can get this. If I say, thank you. Or please, it’s like, no, it’s just the right thing to do. It’s the kind thing to do. But natural by being a kind person like the world opens up for you, you know, in ways that you didn’t imagine, you didn’t do it to get things right. You do it to get things. But you did it cuz it was the kind thing to do. Like I, I, you know, I, there was a golf course near my house that me and my buddies just started playing at and I made an effort just because I thought it would make it funer to talk to the person behind the window who I was paying.


Sam Demma (29:52):
And I found out his name was ed and he he’d worked there and it’s his course for 25 years. And he was so happy to tell me all about his course. We finished the nine holes. I over, I thanked him, told him how much fun we had and he looks at me and he’s like, Sam, is this your first time playing here? I’m like, yeah, like this was an amazing experience. He’s like, go play it again for free. I told my buddies, they were like, bro, let’s go nine more holes. They’re super excited. Now I didn’t, you know, talk to ed and get to know ed, you know, so that I could ask him to play nine more holes, a golf, but it just, it just, it just happened. And I feel like that’s, you’re right. It’s such a hard thing to teach. And something, sometimes nothing ever comes from it, but it’s, it’s just a, I think it’s just the right way to go about living our lives. I agree. Yeah. So kindness is underrated. Don’t forget the at. Yeah.


Sarah_Hernholm (30:44):
And Gary, V’s really big on that. So a lot of that is you, if you follow, I mean, find people that you wanna follow that you wanna have on your, when you’re scrolling, but Gary is very big on gratitude and kindness and patience and all of that. So it’s good to have that always as a reminder.


Sam Demma (31:01):
Yeah, I agree. And if PE wanted, like to know more about your group I know Emma’s a founder of the sweet spot. I think that’s who you’re referencing have been some research. Yeah. If people wanted to find out more about your group, learn how they could get involved. Is that something that’s still open and, and accessible? Like tell me more about it.


Sarah_Hernholm (31:19):
So people can get involved in a variety of ways. If you’re, if you are, are a high school student, you can take college credit classes that you can then transfer to the university that you end up getting into. Cool. You can also do classes, not for credit. You can be part of WIT community, which is the members only online community of young entrepreneurs who get to go to those Hangouts and meet those people. Those, the applications are ongoing. We have fun things that we do like camp wit happens during the summer. And that’s competitive cuz I like a good competition. It’s healthy, nice and compete for some money for your business. I’ve never met an entrepreneur who doesn’t want money. So it’s really hard for young people to get access to money for their businesses. And so we try to find creative ways to get them in the arena so they can pitch and win some prize money. And if you’re an adult and you happen to be listening to this, or then we have speaking opportunities, mentorship opportunities, and we even are now letting people pitch us, adults pitch us the class. And course that they wanna teach are wit teens. And then if we like that class and course we will hire them to come in and teach that class.


Sam Demma (32:33):
Awesome. Very cool. And if someone wants to connect with you online or reach out to you directly, what would be the best way for them to do so?


Sarah_Hernholm (32:41):
Well, most of my handles I think are @miss_WIT. That’s, I mean, you can DM me. I mean, I’m on Instagram. I don’t have a ton of followers, so it’s not like, I’m like, oh, I won’t see your message, I’m getting hit up all the time. So yeah, you can find me there and then that’s probably the best way.


Sam Demma (33:03):
Cool. Awesome. Sarah, thank you so much for taking the time to chat about WIT and your own journey, time’s flew by. I really appreciate you doing this and maybe we could do a part 2 in like, you know, six months or a year from now. Totally. Yeah. I hope you, the listener enjoyed this, and got something from it as much as I did and let’s stay in touch and keep doing great work.


Sarah_Hernholm (33:25):
Thank you for having me.


Sam Demma (33:26):
You’re welcome. And there you have it. Another amazing guest, an amazing interview on the High Performing Educator podcast. As always, if you enjoy these episodes, please consider leaving a rating and review so other educators like yourself can find this content and benefit from it. And here’s an exclusive opportunity that I mentioned at the start of the show; f you want meet the guest on today’s episode, if you wanna meet any of the guests that we have interviewed, consider going to www.highperformingeducator.com and signing up to join the exclusive network, you’ll have access to networking events throughout 2021 and other special opportunities. And I promise I will not fill your inbox. Talk to you soon. I’ll see you on the next episode.

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The High Performing Educator Podcast was brought to life during the outbreak of COVID-19 to provide you with inspirational stories and practical advice from your colleagues in education.  By tuning in, you will hear the stories and ideas of the world’s brightest and most ambitious educators.  You can expect interviews with Principals, Teachers, Guidance Counsellors, National Student Association, Directors and anybody that works with youth. You can find and listen to all the episodes for free here.