About Brian Robson
Brian Robson is the Executive Director of the Ontario Tech Student Union (OTSU) at Ontario Tech University in Oshawa, Ontario, where he leads a team of full-time, part-time and student staff who strive to enhance the campus experience for nearly 11,000 students. At the OTSU, Brian steward policies, mentors student executives, oversees elections, oversees numerous services, programs and events as well as over 100 Clubs & Societies, liaises with University Senior Leaders, and charts long-term strategic planning.
Prior to joining OTSU in late 2023, Brian was a Director of Training Programs and Business Development at Toronto Metropolitan University (TMU) for several years. There, he directed the action-research teams leading entrepreneurship and skills-training programs at local, provincial and national levels. He has presented papers on this work at international and national conferences. Prior to TMU, Brian served in previous roles in Financial Services, education and non-profit organizations. He earned a PhD in Systematic Theology from the University of Toronto, and an MBA (Globalization) from the Ted Rogers School of Management at TMU. His passion is shaping emerging leaders and diverse teams for the future of work in a changing economy.
Connect with Brian Robson: Linkedin
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Resources Mentioned
Ontario Tech Student Union (OTSU)
Toronto Metropolitan University (TMU)
Ted Rogers School of Management
The Transcript
**Please note that all of our transcriptions come from rev.com and are 80% accurate. We’re grateful for the robots that make this possible and realize that it’s not a perfect process.
Sam Demma
Welcome back to another episode on the High Performing Educator Podcast. This is your host, Sam Demma, and today we are joined by Brian Robson. Brian is the Executive Director of the Ontario Tech Student Union for the Ontario Tech University in Oshawa. It is the university of the Durham region, and that’s where I’m from. Brian, it’s so awesome to have someone on the show today that’s basically from the backyard. How are you?
Brian Robson
Good, thank you. You’re my homie here today.
Sam Demma
It’s good. Yeah, man. Did you grow up in the Durham region or where is home for you?
Brian Robson
I did not. I actually grew up out west. I’ve lived in three different provinces in Canada, four different city centers, but I have been in Durham region for a number of years now. I bought my first house out here and still here, and I’ve lived in Pickering, Whitby, Ajax. So, it has been home now for a long time.
Sam Demma
Did you know when you were growing up, living in different provinces or different cities that one day you would work in education? Or what brought you here in your own career pathway?
Brian Robson
Yeah, that’s a great question. I didn’t know what I wanted to do, but I did get a sense of that, I guess, sort of mid to late teens. Mid to late teens, just with some stuff that I was involved in, kind of like you, I discovered that I was good at public speaking. And so I had a chance to use that and to be involved in different things where I had a chance to do that. People would say to me, they say, “You’re a teacher. That’s kind of your thing. You’re a teacher kind of guy.” And I sort of stuck and I realized, yeah, I guess that’s kind of what I am. So then when I started my post-secondary education journey, which has been long, I kind of realized that that is where I would like to be, is in the post-secondary space. I don’t want to be a high school teacher, elementary school teacher. I want post-secondary. So I went on then to earn several degrees, including a PhD from the University of Toronto with the intention of being a professor. So that was my goal, that was my career objective. But the reason I wanted to become a professor is because I didn’t want to just be a subject matter expert and I didn’t want to just teach a subject. I wanted to shape students. So my tagline for a long, long time has been empowering or emerging leaders. So I wanted to build leaders. I wanted to educate and empower emerging leaders. And I thought I would do that in the classroom. Now, long story short, that’s actually not how it turned out, but I am doing that. I’m just doing it now outside the classroom in a university context rather than inside the classroom. So things took a turn from where I thought they would go, but I did end up meeting the same objective that I had set out to do.
Sam Demma
That’s awesome. It’s interesting that you’ve kind of discerned the age group you wanted to work with while you were still going through school on who you wanted to serve. Why leadership? Why developing leaders? Was there something about your upbringing or childhood that made that a central theme for you?
Brian Robson
Oh man, that’s a really good question. Off the top of my head, I can’t think of anything explicit, but I was aware, I am aware, I’ve always been aware, all of us are shaped by who our leaders are, right? So whether it’s our parents, or whether it’s our bosses at work, or whether it’s in the school context, whatever, we’re all shaped by our leaders for better or for worse. Even though there’s a trillion books on leadership and all kinds of literature and courses and workshops and resources, we still have, I think, a dearth of really good leaders in our society. And so it’s up to the emerging generations to kind of take up that mantle and to learn how to do it right. And so to learn what true, you know, effective, empowering leadership is really all about. I just sort of knew from, I guess, in my own educational journey that the power of education is where you can do that. It’s a great context for shaping people, not just academically with their courses and with their knowledge, with their academic programs, but way beyond that into sort of more people-building, cultivating values and principles, and finding your place in the world, right?
Sam Demma
When you think of good leaders or great leaders, what are some of the things you think they do differently? Or they do that other not-so-effective leaders might not be doing? I ask it from a personal perspective because, for the first time in my life, I find myself leading others in my own work, and I want to improve myself. I want to become a better leader myself.
Brian Robson
That’s another fantastic question. I think that it’s sort of a mindset and a perspective. What differentiates great leaders from mediocre leaders or poor leaders is really having the right mindset regarding what leadership is. Leadership is not about power or wielding power or having authority over other people. It is about empowerment. There’s a very common term that’s very prevalent in leadership literature, and it’s been around for a long time—even since ancient times. It’s called servant leadership, right? So true, really good leaders are servants. They’re not masters. They are humble, not arrogant. Somebody once asked me—it was actually in a job interview process for a post-secondary school position—they asked me a great question: “What’s the best leadership advice you’ve ever received?” And something came to me quickly. The best leadership advice I ever got was: Don’t own it. What he meant by that was, it’s not actually yours. You have to separate yourself from the thing that you are leading. Great leaders don’t own it because leadership is temporary. You’re going to be replaced someday. You’re not going to be leading that group of people, organization, or company forever. It’s temporary. So don’t own it; instead, see it as something you are stewarding for a while. When you adopt that mindset, it puts you in a better state to treat people well, make the right decisions, avoid selfishness, think big picture, and build things the right way.
Sam Demma
As a leader, you have conversations with so many people every day, and you want to equip them to succeed, move things forward, and feel supported. Sometimes, naturally, you have difficult conversations. How do you approach those as a leader with the people you serve?
Brian Robson
Yeah, that’s another very good question. For me, it’s a lifelong journey. Leadership is a journey, for sure. I’ll be honest—by nature, I hate conflict. As a fifth-generation Canadian, I avoid conflict by instinct. So difficult conversations, the ones you just described, go against the grain of my personality. But you approach them with wisdom. Again, you do it from the perspective that you’re not defending your turf or trying to win a battle for the sake of winning. It’s about doing what’s best for the organization and the person you’re in conflict with. You approach these conversations with humility. It’s not about winning but about reaching a better place in the situation. Listening is crucial. My academic background has trained me to reason and connect the dots with facts. That’s my approach—stick to the facts. Avoid getting personal or emotional, and focus on reasoning through the situation. When you have a conflict, let the facts win. If I’m wrong, the facts will prove it. If the other person is wrong, the facts will show it. And ideally, both of us can come to a shared understanding based on the truth.
Sam Demma
That’s such a great perspective. I ask because I’ve noticed in myself, when I’m having challenging conversations, I sometimes feel the need to win or defend my turf. But I’m recognizing that and trying to improve. So, I really appreciate your insights. You’re clearly passionate about serving students. Although Ontario Tech has a smaller student population, I imagine that creates a lot of beautiful, intimate opportunities. Tell me a little about the school and why you love it so much.
Brian Robson
Yeah, so we talked a little bit off-air about this, but you’re familiar with Durham Region and how multicultural it is. The university reflects that diversity. We’re located in Oshawa, with two campuses: North Oshawa and downtown. It’s largely a commuter school, so most students live off-campus and commute to class. We do have some out-of-province and international students, but the majority are local—people from Durham, East GTA, or York Region. Our student body is incredibly diverse—culturally, academically, and religiously. We’re branded as a STEM university, but we also emphasize “Tech with a Conscience,” which reflects our focus on ethical and social responsibility in technology. As the student union, we serve everyone, meeting them where they are and supporting their unique needs and interests. That’s what makes this role so fulfilling.
Sam Demma
Before your time at Ontario Tech, you were at TMU. What was the difference in your roles of service at each of these universities?
Brian Robson
Very different. TMU is a larger school, also a commuter school, and similarly diverse with many first-generation students. I loved working with both TMU and Ontario Tech students because they’re trailblazers—grateful, hardworking, and not entitled. At TMU, I had various roles, but my focus was on programs for specific populations. These included skills-building and entrepreneurship programs for groups like newcomers, women, Black youth, and students aged 15 to 29. Some programs were federally funded, so we partnered with universities across Canada to deliver them nationally. Here at Ontario Tech, my role is more centralized, focused on serving the entire student body through the union. Both experiences are rewarding but very different in scope and focus.
Sam Demma
Have you always been passionate about entrepreneurship, business, and STEM, or is that just how your career unfolded?
Brian Robson
That’s just how the career unfolded. It wasn’t intentional, but it all fits under my personal mission of empowering emerging leaders. Entrepreneurs are leaders, so it aligned perfectly with my goal of shaping future leaders, even though it happened outside the classroom.
Sam Demma
What are you most excited about this academic year?
Brian Robson
We’ve had the largest first-year class in Ontario Tech’s history, which is exciting. Their energy and enthusiasm are infectious, and we want to build on that momentum. This is my first year seeing a class come in, and I’m looking forward to watching them grow and develop over the next four or five years. They’re the next leaders of the student union, and it’s exciting to be part of their journey.
Sam Demma
Education shapes humans and the future. The work you’re doing is so important. If someone listening wants to connect or ask a question, what’s the best way to reach you?
Brian Robson
LinkedIn is probably the best place to start. I included my LinkedIn profile in the bio I sent you. From there, I’m happy to share my email and connect further.
Sam Demma
Brian, my Oshawa homie, thank you so much for taking the time to share your experiences, insights on leadership, and passion for education. I hope this academic year is one of the best yet. Keep up the great work, and I’ll talk to you soon.
Brian Robson
Thank you so much for having me, Sam. This has been great—I’ve really enjoyed it. Keep it going!
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