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Sheri Lowrie – Communications and Events Coordinator at the University of Windsor

Sheri Lowrie - Communications and Events Coordinator at the University of Windsor
About Sheri Lowrie

Sheri Lowrie (@sherilowrie) is currently a Communications & Events Coordinator at the University of Windsor. In March of 2022, Sheri received the Windsor Proud Award, which recognizes an individual who continuously demonstrates they are Windsor Proud and an excellent community ambassador. She has worked at the University of Windsor for 20 years and enjoyed different roles, from Program Administration to Academic Advising and Recruitment.

She is incredibly passionate about the students, building valuable relationships, making an impact in the lives of young people and being a part of a student’s journey. Sheri finds herself busy in her community by sitting on different boards and committees, coordinating events, and running for the municipal election in her town. She plays hockey and, since the pandemic, found a new love for golf. Sheri believes in personal growth and development and tries to show up each day as her best version. She wants everyone in education, from students to faculty and staff, to know that all they can control are their attitude and effort and knowing that will help them tackle anything.

Connect with Sheri: Email | Instagram | Linkedin | Twitter

Listen Now

Listen to the episode now on Apple Podcasts, Spotify, or on your favourite podcast platform.

Resources Mentioned

University of Windsor

Employee Recognition Awards – University of Windsor

What does an Academic Advisor do? – University of Windsor

Bachelor of Arts (BA), English – University of Windsor

Bachelor of Arts (BA), Communication, Media & Film – University of Windsor

Bachelor of Arts (BA), Sociology – University of Windsor

The Transcript

**Please note that all of our transcriptions come from rev.com and are 80% accurate. We’re grateful for the robots that make this possible and realize that it’s not a perfect process.

Sam Demma (00:55):

Welcome back to another episode of the High Performing Educator podcast.

Sam Demma (00:59):

This is your host and youth speaker, Sam Demma. Today’s special guest is Sheri Lowrie. Sheri Lowrie is currently a Communications & Events Coordinator at the University of Windsor. In March of 2022, Sheri received the Windsor Proud Award, which recognizes an individual who continuously demonstrates they are Windsor Proud and an excellent community ambassador. She has held a career at the University of Windsor for 20 years and enjoyed different roles, from Program Administration to Academic Advising and Recruitment. She is incredibly passionate about the students, building valuable relationships, making an impact in the lives of young people and being a part of a student’s journey. Sheri finds herself busy in her community by sitting on different boards and committees, coordinating events, and is currently running for a municipal election in her town. She plays hockey and, since the pandemic, found a new love for golf. Sheri believes in personal growth and development and tries to show up each day as the best version of herself. She wants everyone in education, from students to faculty and staff, to know that all they can control are their attitude and effort and knowing that will help them tackle anything. I hope you enjoy this conversation with Sheri, and I will see you on the other side. Welcome back to another episode of the High Performing Educator podcast. This is your host and youth speaker, Sam Demma. Today we have a very special guest, Sheri Lowrie. Sheri, welcome to the show. Please start by introducing yourself.

Sheri Lowrie (02:28):

Thanks so much for having me. It’s really exciting. I’ve, this is actually my first podcast, so I’m excited to, excited to that you invited me on and be able to just ,to chat. So just a little bit about me. I graduated from the University of Windsor in 2004 with my Bachelor of Arts in English literature and language. And I minored in communications in media film and in sociology. And then I started working for the University right away and, but then also got to go travel around and live in New Zealand and visit Australia and backpack Europe as well, before I really settled into my career at the university. And then, you know, flash forward 20, you know, so years later, still here, still enjoying my career, but have also endeavored on running for municipal election in my municipality of Kingsville. So that’s gonna, you know, come to a close next week. So by the time this airs, maybe we will have, have a result. We’ll see what happens. But that’s a little bit about me, married, two kids, and just really living the dream.

Sam Demma (03:43):

You mentioned travels through New Zealand, some parts of Europe. Was that a part of you trying to figure out what you wanted to do, or tell me more about those travels and how they informed the choice you made to get into education full-time?

Sheri Lowrie (03:55):

Yeah, of course. Cause you know, I, all, everything is part of our story. So I think that having that experience really helped shape who I was gonna become. And cuz it was, it was early on, you know, after graduation. So I had finished school, got a job with university right away as, as a contract recruiter where I got to travel Ontario. So then I got this bug of being able to travel and being able to travel independently as a, a young woman. And so then as that contract was kind of coming to an end, I was like, Well, what do I do now? Like, let’s go see the world and really like open up my, my eyes to what’s out there. So New Zealand felt safe for me and safe for my parents as well to, you know, let me kind of go off and explore it.

Sheri Lowrie (04:42):

It was at a time where internet was becoming more relevant. There were internet cafes back then, and so I knew I could check in with my parents every few days and it was being away that made me realize that Canada was home. So I didn’t know exactly what my future held, but I knew that that that year in New Zealand and traveling around and living in a van. but you know, working along the way as well, it made me know that, you know, Canada was where I wanted to at least settle down but still experience all these fun travel things while I could. So I returned back and then I did another recruitment contract traveling Ontario again. And then that’s when I went out and packed Europe after that. And then it was after the Europe experience that I, I settled in and, and really focused on my career at that point in time. So being in the mid twenties by then and wanting to look to start to to buy a house. So it just got all that travel out of me that I felt confident in being able to go and figure out what my journey at the University of Windsor was gonna be in my career.

Sam Demma (05:55):

So after the traveling recruitment, what was your first, I guess, official full-time position and what are the different roles you’ve worked since?

Sheri Lowrie (06:04):

Okay, so when I first came back, so my first full-time job at the university would be in recruitment as well. So I covered a maternity leave in the beginning of my career was a little bit of maternity leaves. And I think a lot of young people these days, they do see that contract work and you, you need to look at it as really valuable because you’re getting that experience, it’s building your skill set, it’s really shaping your resume. So that first full-time job was a student recruitment officer where I was aligned with the faculty of arts, Humanities and social sciences and that was my home faculty. So I absolutely loved that position. from there, you know, I moved around the university, I went into university advancement or university campaign, so that’s fundraising. So I was a development officer there and got to find out what it was like to ask alumni to give back.

Sheri Lowrie (07:02):

And you know, we have as staff and faculty and alumni, that’s how we support our university in our own ways, whether through student scholarships or you know, capital projects. So I got to do a lot of interesting work around campaigns and fundraising. Then I moved over into the Center of Professional and Executive Education where I became a program administrator. And so then this got to, let me see that, that whole full circle of a prospect student, whether international or domestic. And then coming into university what their experience was gonna feel like as, as the person that’s administering administrating their program and then bringing them through to graduation and on to becoming an alumni where then that fundraising circles back. Now, did you have this great experience? Do you wanna give back to your, your university? So in the program in Min I did a lot of grad programs, so working with master’s programs in several of our faculties and even some partnerships with our, our social work program in the Toronto area as well.

Sheri Lowrie (08:10):

 from there I went over to academic advising, which was one of my career goals early on was I really felt that, you know, like Aunt Sherry or cousin Sherry or how I could like help out students in their academic journey. I loved course planning. I love figuring out a timetable and how to piece that together and helping a student get to figure out a degree audit so they can get to the end and make sure they’ve taken all the right courses. So I had a couple years in academic advising and then I went back over into student recruitment and now I am in I’m doing a, a temporary small mat leave cover for student communications and events for the, the Office of Student Experience. So even though I’ve been at the University of Windsor for 20 years, I’ve got to have really good opportunities inside of it through different roles.

Sam Demma (09:06):

 it sounds like you’ve really done a ton of different things, which is so unique and it gives you a unique perspective when you approach whatever role you’re currently gonna be working in. You sound like you were very passionate about the academic advising which is why I kind of had a follow up question for you. I’m sure it’s a conversation you’ve had before and so many other educators have it. Student walks into your office and they’re like, Aunt Sherry I have no idea what the heck I wanna do with my life. Like what, what is the practice that you would put forward? What would you say when a student walk in the office confused, overwhelmed with that sort of response?

Sheri Lowrie (09:48):

Yes, such a, such a typical day in my office, <laugh> academic advising for sure. And it usually, like you have those students that know exactly what they wanted to do and they’ve known it forever and that’s where they’re going. But 50% of of students change their major. They change their mind. They really have no idea. And what I really want students to know is that you don’t have to know right now. And even, even now, I’ve had several different jobs at the university, like your career can go in so many different ways. And so when that student walks in is like, what do I do? Then it’s, let’s try and unpack what are you passionate about mm-hmm. <affirmative>, like what lights you on fire? Like what do you wanna study? What do you wanna read more about? Like, let’s not think about the job, let’s just think about what is this four years going to look like that you are going to be excited about it.

Sheri Lowrie (10:45):

So that way when you graduate, it’s, it’s, the degrees are just backing you up. It just says that you had what it took to go through four years and develop the skills that an employer is looking for. So let’s not care that you’re gonna become a probation officer at the Windsor Detention Center. We don’t know that you’re gonna become that, but we care about your criminology course. If that’s what’s making you excited is that you wanna learn about crime and society and, and drugs and policing and all of this, then let’s study that and we’ll worry about getting that job after. So I also would always recommend students go to career advising too. Cause those are experts in that field. So I’m really good to help them with their courses and that degree audit. But I also think that it’s worth a lot of value to go take a career test and to see like what different things are out there. And at the end of the day when I look at my little kids, I’m like, you know, so many of the jobs that are gonna be there for them don’t exist yet. Mm. So not having to know and have it all figured out but for those that do have it figured out, good for you and follow that dream and go for it.

Sam Demma (11:58):

What keeps you hopeful to show up to work every single day and put your best foot forward? There’s obviously the great moments, the very smooth conversations, and on the other end there’s obviously the overwhelming aspect of work sometimes with so many projects being thrown on your plate with deadlines that seem way too short, <laugh>. what keeps you motivated and hopeful to show up, be your best self and do your best work?

Sheri Lowrie (12:26):

That is absolutely amazing question. I think I was actually given an award this year for the Windsor Proud Award. And, and I think that that is something that it’s, that’s what keeps me going. I really had an amazing time in my university undergrad experience. So like my professors were great, I changed my major, but it was seamless. I had no idea what I wanted to do, but my experience was really good. Like I loved being a student and so even though I didn’t know what I’d wanna do, I knew that I wanted to be in education and I, so I didn’t know what it looked like. I didn’t know who I was gonna become, but I knew that, that I wanted to work for the university. And then once I got a job there, then it just kind of snowballed after that, that now here I was working for.

Sheri Lowrie (13:26):

So some people will say I was lucky, right? I got a job right out of school. but I also think that took a lot of hard work and effort and it is that hard work and effort that still keeps me going. Like I wanna be proud of the work that I do. I want to be proud of where I work and what my university represent. I don’t understand how anybody who could graduate from anywhere and then go out and speak negatively of that institution because all that’s gonna do is devalue your own education. Yeah. So I, I’m the one that’s out there praising good word, like wins are proud. It was a good school, it was a great experience for me. It’s where I wanna show up and go to work every day. cuz I know I am valued as well and I know at the end of the day the students, they’re my customers and I want to provide them with a great customer experience.

Sheri Lowrie (14:20):

And when they come back and they send that one little positive note and I put it into my Happy Smiles folder that just says, okay, I helped that student, whether it was at the beginning of their journey and they were 17 and didn’t know what to, how to, how to apply and I helped them, or it was throughout their program or as an alum, whatever it was, how if I had an impact and they took the time to thank me, then that keeps me going too because I know that I’m making a difference in people’s lives and you know, just trying to have them have a good interaction with me, feel good about myself. The only thing I can control is my attitude and my effort. And so how I show up every single day as the best version of myself. So I think just being a good person is, is what keeps me going.

Sam Demma (15:07):

I love that the only two things I control is my attitude and my effort. I feel like if we carried those sentences around with us when things weren’t working out too well, it would really empower us to try and change our perspectives and continue to put our best foot forward despite external circumstances we can’t control. speaking of which, there have been many <laugh> what were some of the challenges that you inter faced during Covid and more specifically you and how did you and the team strive to overcome some of those challenges?

Sheri Lowrie (15:43):

It was definitely a time that we’ll all remember, right? Like that this is something that we’ve lived through together and so much research will be done in years to come to look back on the experience that we had. So when, when it, when we first shut down and we came home at that time I had six year old and a three year old. So to pivot to online learning for my kids, but also have to do my job and then have how do I then at the time as a recruiter, so how do we then, I would’ve been out in high schools. I would’ve been driving, I would’ve been going around visiting students face to face interaction all the time. And I was amazed that within one week we put an entire recruitment platform online, we established our virtual coffee chat, which then became, I found even more valuable for a student because if I’m standing in a hallway of a high school or in a gym or an auditorium or a cafeteria, you know, students can just walk right by and they can, in the back of their mind they’re like, Yeah, I saw Windsor in my school today.

Sheri Lowrie (16:54):

 but they didn’t have to come talk to me. Whereas if a student books a coffee chat with me online, they’re coming with actual questions, wanting to have a conversation, they’re in their comfort zone because they’re wherever they’re comfortable having that chat. And it’s one on one, it’s me and that family. And I think that was one of a, a true blessing that came out of Covid. And then at the same time, that challenge of having to do my kids at the same time, well a lot of students. So I would work seven in the morning till 10 in the morning and then I would teach my kids all day and then I would work seven at night until 10 at night when students were online and wanted to talk to me. So it was definitely challenging for sure, and it made me see that I probably did have a calling to be a teacher.

Sheri Lowrie (17:44):

I really enjoyed teaching my kids. but no regrets there at all. but it also made that flexibility of life and work life balance and we can do our jobs in a different way and we don’t have to be afraid of it. And we can have change even though it’s scary and we can pivot as much as I hate that word and how, which we had to use it. but there was, there’s definitely a lot of challenges. But, and I’m excited as a hybrid that we have now where I can still use this beautiful virtual background to have a coffee chat <laugh> but be doing it from, from home and being on campus and having that interaction and the face to face again, but still being able to get that balance. So I think Covid actually did some really good things for us.

Sam Demma (18:33):

That’s a virtual background. <laugh>, don’t give away the secret. <laugh>

Sheri Lowrie (18:38):

<laugh>. It’s funny cuz in the winter someone will be like, Oh, it’s so nice there. And I’m like, Yeah, there’s no snow at all. <laugh>,

Sam Demma (18:47):

You mentioned you’re Happy smiles folder out of the notes and messages that you keep stashed away in that folder, are there any stories of impact of students being really transformed or sharing their gratitude for your help that stick out in your mind that you return to often when you’re not feeling the best? And the reason I ask is because I think stories of student transformation remind other people in education why this work is so important and re-energize their personal wise. Do do any stories come to mind that you wanna share?

Sheri Lowrie (19:27):

Yeah, actually there’s one that she, she, it’s really in my bag right now that’s cool. <laugh>, It was a car, like a card and like handwritten. She had come, I had seen her in her high school or however the initial interaction was. Virtual coffee chat, I don’t remember. But I started that recruitment process with her and then, you know, she visited campus. Most important thing to do is visit your campuses that you’re thinking about going to. And so she came, like, she put in all this effort of trying to figure out where she wanted to go. Her mom and her came for the tour. I sat down with them, I mapped out what some stuff would look like, you know, like just a really good conversation station, stayed in touch throughout the next part of the cycle where you’re now converting and becoming, like choosing which one you wanna go to.

Sheri Lowrie (20:19):

And you know, just reaching out, doing my normal thing. And she then decided not to go to Windsor, which is fine. She would’ve been a student from the gta. So Windsor is a little bit of a hike, but she took the time to send me a card and so just addressed it to the universe, like my name and the university ones address. And so it had to go through the process of distribution to find its way to my desk. And then in this card just saying how even though she didn’t pick Windsor, that I still made an impact on her to want to go to school. And that it was the interactions with me, just Windsor felt too far and that maybe it was in her future, but that she needed to start closer to home. But without what she had with me, she doesn’t know if she would’ve went to school or if she would’ve chose college or taken a year off or done something else.

Sheri Lowrie (21:11):

And so it’s, it’s cards like that and moments like that that I’m like, I impacted that person’s life in that moment without even knowing it. And that’s, I think what’s, what’s so important and why you go to those, those folders to just reread those messages to say, yeah, like this is why I do what I do, because people really appreciate it and sometimes it’s confidence that they need or they just need to know that they, they can go to school and just relieve some of that anxiety for students. so that’s one story of, of several that, that I, I remember recently of someone just reaching out and I was, the fact that it was a card and handwritten just blew my mind.

Sam Demma (21:58):

<laugh>, you’re probably more familiar with opening bills and opening handwritten letters, which makes that even more special. Yeah. When you think about all your experiences in education, I would assume that most of the impact you’ve created in the life, in the lives of students who have come through your offices, who have worked with you was the result of building a strong relationship. And I’m curious from your perspective, how do you build a relationship with a student as a caring adult?

Sheri Lowrie (22:32):

Yeah, that’s a great question too. And it’s so true. Like everything, you know, everything is a relationships like people, people are people. And it is a, it definitely is about building those relationships. I think for me is I’m very, I love, I want to be an active listener and a lot of students just need to be heard. And so when, you know, I’m first meeting a student and I’m gonna use a student that I met when I was in academic advising, and he came in and he had failed out two universities and he basically was like, I want you to give me a chance. I can, I can do this. These are the reasons that I didn’t do well before, but I need somebody to believe in me and I promise you I’ll go to law school one day. And I was like, you know what, what do I have to lose?

Sheri Lowrie (23:27):

All I have to do right now is believe in you. And so I work with registrar’s office, we accept and admit this student, and then I say, You need to come back and see me every semester because I wanted him to know that I do care and I want to see that you, like, I’m gonna challenge you to be true to this word that you’ve said that you are going to make this the time that it works. And he came back every single semester and with his A’s and showed me that he had done it and he also had that value in me that somebody was there that believed in him. And so like that’s how that relationship was built was on like, respect, challenge, honesty belief, and then just genuine care, right? And then I got to see him graduate and he did go on to law school.

Sheri Lowrie (24:22):

And so, and I hope that he remains someone that stays in touch for forever, right? Like it’s, it’s amazing when you can see a student all the way to graduation and all they wanna do is introduce you to their parents or have a picture with you at graduation because you are someone that they feel that they had a relationship with. And what one of my actual dream jobs possibly is being able to be that person that is with them from recruitment till the end and that they felt like, yes, like I had that, that girl in my life and she helped the whole way through and she always cared. And so I, I value the relationships that I have been able to build. And mind you, not every single relationship wants to stay with you the whole time. So, but for those that that do want that relationship back, I think any employee at a university or college or they, that, that student has to matter. It has to be the number one reason that they, they go to work because those are our customers and those are the ones that are our future. So it’s just so important to give them such a great experience

Sam Demma (25:35):

On behalf of all the families and students you’ve helped who haven’t told you how big of an impact you had on them. Thank you very much. You know, you’re, you’re changing lives and doing great work right now, so keep it up. if you could take all your experience in education, bundle it up, travel back in time, tap Sherry on the shoulder, her first day working a full-time job in this industry or vocation I should say. What advice would you give your young, your younger self, Not because you would change your path at all, but because you thought it might be helpful to hear this as some advice as you embark on this journey in education.

Sheri Lowrie (26:16):

And this is probably so true with so many things of just, you know, what you learn in your twenties versus your thirties and now in my early forties to be able to look back to that, that 2020 year old self, 22, you know, fresh outta school, trying to get a full-time job. And I think it’s just like work hard. Like that’s if you work hard, you will prove yourself. You have new try things, try new opportunities. Don’t be afraid. Just put yourself out there. And at the end of the day, I think personal development and growth is so important. And I wish I would’ve started to invest in myself in my twenties instead of just work as like, just prove, prove proof to everybody else. I think if I would’ve taken some time on that personal development instead of in my forties would have made that much more of an impact. So I want those 20 year olds definitely great work ethic, work hard, prove yourself, but remember you in this whole grand scheme of life and finding out who you are and taking the time to work on yourself.

Sam Demma (27:48):

Beautiful. Sherie, thank you so much for coming on the podcast. You wrapped it up so nicely. If a young educator or any educator is listening and wants to reach out to you, ask a question, start a conversation, what would be the most efficient way for them to get in touch?

Sheri Lowrie (28:03):

I would, I definitely would welcome that. Probably the easiest is by my email, so sherio@uwindsor.ca

Sam Demma (28:15):

All right. Cheerio, my friend <laugh>, thanks for coming on the show. This was awesome and keep up the great work.

Sheri Lowrie (28:22):

You as well. You are doing some great things in this world, so I appreciate it and give you gratitude as well.

Sam Demma (28:29):

I believe that educators deserve way more recognition, which is why I’ve created the High Performing Educator Awards. In 2022, 20 educator recipients will be shortlisted, each of whom will be featured in local press. invited to record an episode on the podcast, and spotlighted on our platform. In addition, the one handpicked winner will be presented with an engraved plaque by myself. I will fly to the winner’s city to present this to them and ask that they participate in a quick photo shoot and interview on location. The coolest part, nominations are open right now, and they close October 1st, 2022. So please take a moment to apply or nominate someone you know or work with that deserves this recognition. You can do so by going to www.highperformingeducator.com/award. We can never recognize educators enough.

Join the Educator Network & Connect with Sheri Lowrie

The High Performing Educator Podcast was brought to life during the outbreak of COVID-19 to provide you with inspirational stories and practical advice from your colleagues in education.  By tuning in, you will hear the stories and ideas of the world’s brightest and most ambitious educators.  You can expect interviews with Principals, Teachers, Guidance Counsellors, National Student Association, Directors and anybody that works with youth. You can find and listen to all the episodes for free here.

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