CEO

About Aubrey Patterson

Aubrey Patterson (@PattersonAubrey) spent 30 years as a teacher, principal, and superintendent in a high-performing school district. Today, he is the CEO and Founder of Warm Demanders, an educational consulting company that provides coaching and online programs. Their goal is to help leaders build a high-impact remarkable culture, provide clarity with a smile, and find the time for the things that matter most!

Aubrey works with leaders to effectively use technology to develop structures and procedures as the means to improve learning conditions for teachers and students. To this end, Aubrey has developed highly regarded systems to recapture time and provide for exceptional communications.

These systems, like the extensive induction, formative job descriptions, truly collaborative meetings, and professional learning programs for teachers and administrators, are built upon three distinct leadership stages that much like dominoes, fall in succession: simplify, clarify and amplify. For more information go to: WarmDemanders.com

Connect with Aubrey: Email | Linkedin | Website | Twitter

Listen Now

Listen to the episode now on Apple Podcasts, Spotify, or on your favourite podcast platform.

Resources Mentioned

The Principals Seminar

Simon Sinek’s TEDx Talk

David Allen; Getting Things Done (book)

Getting to Inbox Zero

The Transcript

**Please note that all of our transcriptions come from rev.com and are 80% accurate. We’re grateful for the robots that make this possible and realize that it’s not a perfect process.

Sam Demma (00:03):
Aubrey, welcome to the high-performing educator podcast. Huge pleasure to have you on the show here today. Why don’t you start by introducing yourself and also sharing a little bit behind your journey? What brought you to do the work you’re doing today?

Aubrey Patterson (00:15):
Yeah. Well, that’s great to be here, Sam. Thank you for having me here today. Yeah, I’ve was a teacher and a coach and a principal and eventually a superintendent and I had like all these different roles in education and, you know, absolutely loved it. And I did that until 2017. And then after that time, I, you know, wanted to make some different dance in the universe. And so I, I started creating some, some new opportunities for people with with our educational companies. Nohea, and principal seminar were the first couple, but the main thing that, that I focus on right now is Warm Demanders that’s our, our newest company and, we help mostly school and district administrators you know, with their, with their day to day functions.

Sam Demma (01:12):
That’s awesome. Where did the, where did the passion come from or what was like the Eureka moment when you were going down the teaching path that you decided to make different dents and, and how did you kind of develop the courage to make the jump?

Aubrey Patterson (01:29):
Well it, when we go through like go through it, a teaching career, we, we always talk about growth mindset, the growth mindset ideals. And we talk about this all the time and it’s become kind of cliche, but if you really want to, you know, embrace those kinds of ideals, you have to be willing to take a, take a risk. You have to be willing to fail forward. And man, I’ve done a lot of that. And and, and honestly, I just never really had a problem with making mistakes. And I used to encourage them with the, with the people around me. So taking a leap, isn’t a, a difficult thing for me, it’s actually, you know, taking a leap and then sticking with things and trying to make that really big damp, that thing that will, that will really, you know, imprint success and, and pathways upon the people that we think we serve.

Sam Demma (02:25):
Oh, it’s amazing. I love that. And what, like, what is the principal seminar and Nohea and explain maybe the name behind the years? Cause I know it has an interesting backstory.

Aubrey Patterson (02:36):
Yeah. So my, one of my passions, like I have this deep belief that, that especially principals and also superintendents, assistant superintendents, like, like all of these people are so encumbered by all of the stuff that comes at them. Day-To-Day and it’s really unfair because everybody wants to have deep conversations with their people and everybody wants to have this amazing school culture. But they just can’t get there because there’s just so much stuff that comes at them. And a lot of that happens right at the front doors and often at the front office. So originally when I was looking to, to try, you know, help some people out, we started focusing on the school office and I spent a lot of time in, in Hawaii, especially in Maui and love a lot of the Hawaiian, the Polynesian ideals, and no Hayah is kind of like you know, everybody’s familiar with the Aloha spirit.

Aubrey Patterson (03:40):
It’s like the Aloha spirit plus leadership, like strong leadership. And, and what I really love about it is that it, it, it really allows you to be kind, and at the same time, you can be, you know, fanatically meticulous about systems and details and things like that. So it allows those, those people who, you know, like to get things done, to also be able to smile during the day. So know, Hey, I was focused on the school offices, principals seminar was, and is focused on new principals, helping new principals, but all of that has kind of evolved into our largest entity, which is warm demanders. And that’s where we have actually taken over those, those particular courses and brands and put them into this package to, to help all school and district leaders. And, and of course, warm demanders is kind of just as it sounds, we help people who, who want to be true to themselves in every part of their lives. You can be nice and be the principal. You can be kind to people and be really firm. You can, you know, be there for all the right reasons and love the kids and do all that stuff and still be very careful and with your processes and things like that. So anyway I see what you do, Sam. I just go on and on about this stuff. Once you get me started.

Sam Demma (05:09):
Hey, that’s why I brought you here today. I want you to continue speaking so warm demanders. What does the company do? Is it, is it solely providing courses consulting? Like if you had to explain it to a principal or a superintendent listening right now, how would you explain the whole organization?

Aubrey Patterson (05:30):
Yeah, so, so we, we do have multiple courses that, that we’ve released. We just opened up the doors in may. We’ve been overwhelmed with a huge, huge response with it. It’s, you know, it’s asynchronous learning at its best. And so that’s been really, really helpful, but like, that’s, that’s the courses, but we also do one-to-one coaching and that’s probably 60% of what we’re doing right now is one-to-one coaching virtually helping, helping school and district administrators you know, to, to get through all of the, the things they need to meander through in the, in these crazy times. And then we also provide these menus of you know, one stop shopping for, for schools and districts, where they can have an abundance of courses, you know, one click access for teachers or for administrators, et cetera. There’s a, there’s a lot there.

Aubrey Patterson (06:31):
So ultimately I would just kind of sum it up with everything is focused on helping people who want to be warm demander leaders. It is not focused in any way upon a traditional educational leadership where there’s a lot of hierarchy or there’s a lot of bureaucracy. I spend most of my time helping people get through the bureaucracy, get rid of the bureaucracy all of that, that kind of a thing. I’ve found a lot of success with it, both as the principal and a superintendent. And, and I like to help people, you know, with those kinds of things. And, and I honestly, it just finds that a lot of people don’t know which domino to flip over first. Right. And once we get them started, it’s, it’s just amazing. I just love it. Ultimately I, I love the one-to-one coaching the most, just love it.

Sam Demma (07:31):
I love that. That’s amazing. I want to selfishly go back to Maui and Hawaii for a second in my mind. So let me ask you, like what brought you out there and how were you exposed to these ideas of Nokia and this type of leadership?

Aubrey Patterson (07:51):
I honestly, I just got there like many people from some friends recommendations and then I stayed there longer and longer, more and more. I’ve always had an affinity to to hang out in, in Hawaii, like who doesn’t right, but like Hawaii and Southern California for whatever reason we do, I would say 70, 75% of our contacts right now are coming from the west coast. And there’s a particular vibe that really, that we really resonate with. And that I think that, that we give off in our, in our work that is, you know, with that warm and friendly part. And that part that you can be, you know, true to yourself in every, in every part of your life. And I think that’s what actually appeals to me the most about, about Hawaii, about, about many of the cultures that I, that I love is, you know, you can be the same person at home hanging out with your friends or, you know, leading a school or a school district. Like you should be able to always be comfortable in your skin. And I found that those ideals really allowed that. And and that’s where I kinda got, I don’t know, that’s where we got the vibe, that’s where we got the whole concept of, of know-how and you know, probably we would have called that first company Aloha, but, you know, that’s been used

Sam Demma (09:23):
And it didn’t go with that main stream. Right,

Aubrey Patterson (09:25):
Right.

Sam Demma (09:27):
That’s awesome. And when you were growing up, I want to, I want to go back for a second. Did you know that you wanted to get an initially into education and become a teacher superintendent and principal, or were you kind of steered down that path by other people in your life?

Aubrey Patterson (09:44):
Yes, I did. I, well, I knew that I wanted to coach my, my dad is, was an amazing teacher and basketball coach. Like he was, you know, won multiple provincial titles. He’s that, that guy that everybody loved in the community, he was a fantastic role model. And I, and I want it to be that, you know, I want it to be just like that. And at the same time I did quite well in school. I wasn’t a typical student that you know, that does well, that is, is studying a lot. And all that things came easy to me. I was just really lucky for, with that. And, and so I had a lot of people actually telling me, oh, you shouldn’t be a teacher when I wanted to be a teacher. And those people were encouraging me to go into business or to go into, you know be a lawyer, be a doctor, be these other things.

Aubrey Patterson (10:38):
And I listened to them at the start. And so my first year in university, I was in, I was in business and, and I did really well with the marks and all that. Like I loved that I was on the Dean’s list, but I hated it. And I quickly switched into education and everything felt right. And so and you know, from there, I was just really, really lucky to have fantastic role models when I was becoming a, a new teacher. And then I got to meet all these people that were like incredible leaders. And I said, huh, I think I could do that too. And I could, you know, and I keep on going and, and, and it was the same with coaching. I’d be coaching basketball. And I was around all these fantastic basketball coaches that just wanted to be better at it. And so that’s always been something for me is to, to see people that I’d like to emulate the qualities or the values that they have that I’d like to emulate, or that I’d like to, to grow. And, and, and that’s always, what’s been, been driving me.

Sam Demma (11:39):
Where does your principles come from? You mentioned earlier that failure is something you encourage and you want to fail fast and you want to fail quicker. Was that something that your dad instilled in you growing up or people in your life, or maybe a coach R where, yeah. Where did that come from? Because I feel like it’s such an important lesson, but not only high school administrators or any school administrator, that’s something that they need to embrace as well, but it’s hard to embrace. I find sometimes for all human beings.

Aubrey Patterson (12:09):
Yeah. Like I like, honestly, I, I think I, I got that. Yeah, definitely from my dad, but also from, from all of the coaches that I had when I was in, in school. You know, I was, again, really lucky to be in in some fantastic athletics programs, you know, as a player. And, and we always knew, like, for example, in baseball, you’re, you’re going to fail. If you fail 70% of the time, like you’re, you’re doing really well, like, like black junior right now is, you know, failing 680% of the time. You know, when he’s batting and he’s, he’s, you know, leading the league, like, like it’s just, it’s, it’s just part of getting better and it’s, it’s just what we have to do. And, and so I’ve always been comfortable with that concept. I know it’s become really cliche to say things like fail forward in that now, of course.

Aubrey Patterson (13:06):
But I’ve actually heard that for a long, long time. And, and I always encourage it and people, I know there’s a, there’s a guy that I hired years ago as a teacher. He came over from from a district close to us and, and he came up to me the very first day, you know, when he was kind of like an opening days thing. And he said where, what’s your number one word of advice. And I, and I had known him fairly well in the community is a great guy. And and I said, make a lot of mistakes the next time I see you, I’m going to ask you to tell me about your mistakes. And he started laughing and he said, no, really what? And I said, no, seriously, like, it didn’t make a lot of mistakes. Like I want you to make a lot of mistakes. And if, because we didn’t bring you over here to play it safe. And, and so anyway, he, he tells me all the time now that I’ve been gone for quite a while, and that when I bumped into him on the street, he’ll say, I’m still making lots of mistakes. I’m still making lots of mistakes. And so honestly, I think I was really lucky to have people encourage me to make mistakes. And I’ve just really always embraced that I’ve been comfortable with it.

Sam Demma (14:14):
Yeah, I like that. I love it a lot. And you mentioned before we even started this call, that one of the trainings you did when you were growing up was the seven, the seven habits with Stephen Covey. Where does your, your endless curiosity you continue learning come from? And do you think that’s like an important attribute of not only being an educator, but you know, someone who’s working with young people?

Aubrey Patterson (14:39):
Yeah, no, I, I, I’ve always been fascinated with how things happen, like the algorithms of how things happen. And like I love for example I think it was back in what, 2008, 2009 originally when Simon Sineck was first doing his Ted talk and talking about my why, and you know, where the, why came out in the whole, the whole thing of the golden circles and talking about apple and all of that. And that’s kind of been, become cliche for people to say, you know, what’s my why instead of saying, what’s my mission, what’s my, why I’m not against that. Please don’t get me wrong. I, I use it to what, what I’m saying is people are so focused on it that they often forget the importance of how and when, who, and where, and when we’re actually serving people, taking care of people, clarity is kindness, especially in difficult times like we’re facing right now.

Aubrey Patterson (15:34):
People really need clarity when they’re scared, when they’re nervous, they want, they’re looking for that, that step. It’s like when you jump into the deep end of the swimming pool for the first time, when you’re a little kid it’s exciting and you’re happy. And it’s like, look at me. And you’re in there about three seconds and you’re reaching for the side, you’re reaching for something solid. People want that clarity. And I think that clarity is exposed with the how, when, who, what, where, and again, I am not diminishing the why part at all, like completely believe that I love it. It’s a great starting point, but I’ve always been fascinated in the algorithm. The, if this, then that the how part, and that’s what I work with people on all the time is, and that, you know, we S we always say, we can save you anywhere from 10 to 20 hours or so 10 to 20 minutes in a day.

Aubrey Patterson (16:32):
And when we add up that amount of time, that, that adds up into like 6,000 minutes in a year, a hundred hours, you know, like and it’s really easy because we just have to go through and look at the algorithm and get really scientific with it. So going back to your original, what, you know, where did I get excited about all this kind of stuff? I was always fascinated with what led to that, you know, and in basketball, we would, we would put on a, you know, a press, a full court press. And I was always interested in, you know, what caused the turnover, you know, both as a player and as a coach. And typically it wasn’t actually the trap that on the ball that, that, you know, came that most people were focused upon. It was the, if this then that’s around it like that, that, that person had no place to pass. No, because you know, all of these other things happen. So anyway, you know, I’ve, I’ve always been fascinated by, by the how, by the way, the dominoes fall. And it just gets me to dig into things all the time. See, you just sent me down that rabbit hole. Again, I love the algorithm. Rabbit hole is my favorite. Then know,

Sam Demma (17:49):
Because you have a phenomenal mailing list, then you share algorithm type content through it all the time. And you do have like the free videos and tech tips on your website. That really helped me with the tabs that you told me to subscribe to. So like, if you had to give some quick organizational tips, things that you think need to be known and make the biggest ROI instantly what are like a couple of little things that you’d recommend people look into or educators

Aubrey Patterson (18:23):
For sure. Well, I, I love the research of David Allen who originally wrote, he wrote getting things done. And so, you know, 30, 40% of what I teach is based upon David Allen’s work or his, his original research and his, his most famous concept is the two minute rule. So if you can do something in two minutes, unless, you know, it’s rude, like, you know, you get up from a conversation or dinner and run through something and a while you’re, you’re, he should, you gotta be present with people, right. But if you can do something in two minutes, you should, because it will take you more time to file it away and bring it back. Then it would you know, just to do it in, in that two minutes. So most often, you know, we’ll, we’ll refer to email when we talk about this.

Aubrey Patterson (19:10):
So if you get something in your inbox and you take a look at it, and it’s, it’s gonna take you less than two minutes, if you can take the two minutes right now, we’ll do it. Cause it’ll take you more time to put it away and bring it back after. But that’s not only the reason that you do this with the two minute rule, because it also breaks your chain of thought in the future. It breaks your, your focus to have to go back and redo the, all these little things. And so all of these, you know, five seconds, 20 seconds, one minute here and there add up, but they don’t just add up to time. They add up in giving you an opportunity to focus better. And so my favorite or my second favorite tip is the two-minute rule. No matter what, if you can do it in less than two minutes, if you can, whether it’s email, whether it’s, you know, picking up a dish and putting it in the dishwasher, you know, whatever it is like day-to-day life or work, you know, you can do it less than two minutes, do it.

Aubrey Patterson (20:12):
This, my favorite tip is the next best action rule, which is have all of your subject lines in your email, in your things to do lists in your notes, in the posts that you write yourself, have every subject line begin with a verb with an action, and then you will always hit the ground running when you restart with that. So, for example, if I send you, if I write down on a, on a posted, you know mum’s birthday, you know, and if I just write down mom’s birthday and I come back to that a week later, I have to think, what, why did I write down mom’s birthday? Of course, I know her mom’s birthday is coming up, but am I getting her a present? Do I need to get something? Do I need to call my brother? Do I need to arrange something? Do I have to get some time off? What, why did I write down mom’s birthday? Now, the simple fact that I just wasted 20 seconds asking myself that is a problem. That’s a time problem, but I’ve also broken my train of thought on whatever else I was working on at that particular time. What if instead on that post-it I took the extra two seconds and wrote, get mom a present

Aubrey Patterson (21:29):
Order. Mom’s cake, no, start with that verb. What if I sent you an email Sam? And instead of saying podcasts in the email, but if I, instead I said reschedule podcast, because I’ve got a problem, then we can see, you know, the action that’s going with it. When we pick up that email or when we pick up that posted, or when we pick up that item in the things to do is we can, we can hit the ground running with it and we can keep our ideas flowing all the time. So what we’ve done is we’ve created an algorithm to keep her, our ideas flowing simply by using a verb at the end, in all of our emails and in all of our things to do. And we pass this gift on to other people you know, in emails and calendar invites, et cetera, by using, by using over. So that’s the next best action or what’s my next best action by mama cake? You know,

Sam Demma (22:27):
I love that. And when you do the, you mentioned that 60% of the work you do is with a one-on-one coaching. What aspect of the coaching do you enjoy the most? Like selfishly? Like what part of the journey of the teaching? Like what lessons do you enjoy sharing the most?

Aubrey Patterson (22:44):
Oh man, I’m going to sh when we get off the podcast here, I’m going to show you that what I get is I get a lot of texts. And so selfishly, because this puts a lot of fuel in my engine. I get, I get at least two or three texts a month that say something like, and I got this one, two nights ago, so I’m, I’ll show it to you after we got here, I got, I got this one from from a superintendent in California and it’s, and he just said, I got down from 25,000 emails to zero in 30 minutes because we have a system to do that right. To get to inbox, Sarah. And, and he went through one of the videos and I was coaching him on that kind of stuff. And he just said, I had the best sleep ever.

Aubrey Patterson (23:32):
Like he used just so happy. And it’s not that we should be so fanatical about inbox zero. I am. I like that because you don’t want to have your focus, be your email all the time. And that too. However, if you’re always worried about missing something or you’re wasting time going back into messages, or, you know, all of those kinds of things, which happens to a lot of great leaders, like they, this guy is a fantastic leader, but he he’s a fantastic leader at the expense of his own peace of mind. And, and this, this inbox, like he literally, he showed me, he had over 25,000 emails in his inbox, like aside from the technical problem, with that, like with this computer restarts and running through all of those multiple PowerPoints of that, that he’s got in there, right aside from that, it was driving him crazy.

Aubrey Patterson (24:23):
And, and so we worked on that last week and I referred him to one of our courses called manage chart lead easy that, that has that, that algorithm in it. And you know how to start with the two minute rule and to work through those things. Well, we start with inbox zero and he was so excited. And so selfishly, I love getting the texts that say I got to inbox zero, and I get a lot of those. And, and I just know that, that, you know, these people just feel so good about it. And I just, yeah, that’s just, that’s what I love the most is, is when somebody transfers those, those wonderful feelings, just with a nice text. Yeah.

Sam Demma (25:08):
I love that. Thanks for sharing that. I, that’s a cool story. Putting on your superintendent hat one, one more time for one quick, last question. Like if you could go back in time and give younger Aubrey advice when you were still in that role. But knowing what you know now, like what, you know, a couple of pieces of advice, would you give your younger self with the experience you have now?

Aubrey Patterson (25:33):
Yeah, no, I that’s. That’s a good one. I actually go back on that. I actually think about this a lot because I see the successes of all these people that I’m working with. And I think, oh man, am I on my best day? I didn’t do what you’re doing on in your everyday. Like, like, so I see these people doing these things. So I have a lot of, I wish I had a redo on this and this and this. And I, I did spend a lot of time in the schools and I did spend a lot of time, you know, working with principals and, and, and teachers on, on a variety of things. But if I had a, if I had a redo on it, I’d actually, I’d spend more time with the people that, that are impacting the teachers the most. And in our district that in our division, that was like the instructional coaches and the tech coaches and the people like that.

Aubrey Patterson (26:31):
Because those, those people have a lot of fantastic ideas and they often don’t have the authority or the wherewithal to, to actualize those ideas. And we did, you know, take advantage of those things a lot, but I see all of these incredible ideas that people have, and they talk to me about it now, like the people that I’m coaching, and they’ll say, I’ve got this idea, how do you think I could get this across? And, and I wish that I had spent more time. I wish I could have a bit of a redo and go back to, you know, extract more ideas to, to add, create systems that would allow the people that lead without authority. The people that you know, are a little bit nervous to get those ideas out, like just to find ways to do more of that. So yeah.

Sam Demma (27:22):
Oh, cool. I love that. Thanks for sharing. Yeah. Ideas are a really interesting thing. In fact, I was, I actually bought a book about ideas called thinker toys, and it’s like a book that encourages exercise that lead to more creativity to hopefully come up with new ideas. Yeah, that’s a really cool learning. I appreciate you sharing that. And like, we’ve had a great 30 minute conversation now it’s flown by if an educator or a superintendent and principals listening to this wants to reach out to you or get in touch, what would be the best way for them to do so?

Aubrey Patterson (27:58):
Well, I’m really easy to find because you just go to www.warmdemanders.com and I’m all over the place there. But you can also email me at aubrey@warmdemanders.com. You can find me on Twitter. Instagram, I’m easy to find. And, and just DM me, just find me. I’d love to have conversations. I never, by the way, if anybody contacts me, I never hard sell anyway, anybody I’m like, I’m always telling people what I think would be their best next action, you know, like their best lead domino. And quite often, it’s not to work with us. Like quite often, it’s like to work with one of these amazing other people that I’m working with and that too. So anyway, if somebody wants to find me and to do anything, just, just email me, www.warmdemanders.com or go to the website and click on something and just find us.

Sam Demma (28:50):
Okay. Sounds good. Awesome. Thank you so much for taking some time to chat. Keep up the great work and we’ll talk soon.

Aubrey Patterson (28:58):
Thank you, Sam.

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