About Lisa Dunnigan
Elisa began her educational career over thirty years ago. She started out teaching seventh grade and quickly realized that she wanted to work with younger children. After three years of middle school, her family moved to Gainesville, GA, and she started teaching fourth grade. This was heaven for her. She also worked part-time at Laurelwood Mental Health with middle school-aged children as a Mental Health Technician.
After four years of living in Gainesville, her family moved back to Douglasville, GA, where she became an elementary school counselor. She worked as a school counselor for three years and then became the assistant principal at Eastside Elementary School. After three years, she was named the principal of Eastside Elementary School where she was labeled as a turnaround school principal. The school won several academic awards under her leadership. The school was a Title I School but outscored many Non-Title I Schools in the school district.
In 2012, Elisa was named the Executive Director of Federal Programs. Elisa also taught education preservice and master level classes at Mercer University, West GA University, and Kennesaw State University from 2012-2018. In 2020, she retired from the Douglas County School System.
In 2017, she and her twin daughters started The Wright Stuff Chics, an e-commerce company that created graphic t-shirts and gifts for educators. In 2018, they also started hosting professional development conferences all over the United States. The company is called Teach Your Heart Out.
In 2019, they started hosting an annual teacher cruise where they also visit a local school in one of the ports. The companies have made well over eleven million dollars since starting.
In 2015, one of the twins, Elise, was diagnosed with stage IV metastatic breast cancer. She passed away in 2018. Tosha, Elisa’s other daughter, is now an elementary principal in the Douglas County School System.
In 2017, the family started a non-profit, The Pink Santa Hat Movement, where they send out care packages to educators, nurses, firefighters, police officers, and EMTs who are battling breast cancer.
Connect with Lisa Dunnigan: Email | Instagram | Linkedin
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Resources Mentioned
Teach Your Heart Out Conferences
The Transcript
**Please note that all of our transcriptions come from rev.com and are 80% accurate. We’re grateful for the robots that make this possible and realize that it’s not a perfect process.
Sam Demma:
Welcome back to another episode of the High Performing Educator Podcast. This is your host, Sam Demma, and today, we are joined by Lisa Dunnigan. Lisa and I connected recently because of a friend named Tom who is a phenomenal speaker and magician and MC who made this beautiful connection. We had a lovely conversation about all the work they’re doing with the Teach Your Heart Out Conference, the cruise in Orlando. I mean, can you introduce yourself and talk about how you’re bringing educators on a cruise ship for their PD? Absolutely.
Lisa Dunnigan:
My name is Lisa Dunnigan, and I’m actually a 30-year veteran educator. I started out teaching middle school. It was not for me. Seventh grade was not my friend. Then I taught fourth grade. Then I was a school counselor, an assistant principal, a principal. And then I ended my career. I was an executive director over federal programs for my local school district. I absolutely love helping educators, helping administrators just to be better with the work that they’re doing in the world.
I know that last year, 537,000 educators left the field of education. And so we’re trying to help to be able to provide a community where like-minded educators can come together, work together, and, you know, celebrate the profession, remind each other why they went into the profession. With Teach Your Heart Out, that is one of our main goals – just to be able to help teachers, to be a resource for them and to let them know that we appreciate what they’re doing.
We want to provide practical teaching strategies that they can easily implement into their classroom. In my 30-year tenure, of course, I went to thousands of professional developments, some good, many bad. That was always on my bucket list – to have a teacher conference where educators come together. And of course, we also don’t want to leave out the fun component of it because self-care is so important. We want teachers to have a good work-life balance, and we want to remind them to also let their hair down and have a great time. That is so important to us as well.
Sam Demma:
You spent time in a few or at least one Title I funded school.
Lisa Dunnigan:
Actually, my whole career I worked in Title I schools. Even when I taught, I worked in Title I schools, and then I ended up actually, one of my jobs was to be over Title I as well for my school system. So I feel very strongly about closing that gap, leveraging the playing field. But at the same time, keeping expectations very high. When I was a principal, I was a turnaround principal. And I attribute that to expectations. We always had high expectations.
We gave our kids so many life experiences that we knew they would not have gotten otherwise, but we also did not accept that they couldn’t do it because they were poor. We never accepted that at all. We still held them to high expectations, and every single time they rose to those expectations. So I think that’s one thing that’s so important.
Sam Demma:
For the Canadian folks north of the border, can you explain very briefly what Title I is?
Lisa Dunnigan:
Absolutely. Title I is where your school has more than 75% of students who qualify for free or reduced-price meals. Once you get to that threshold, it’s mandated that your school becomes a Title I school. You receive extra funding from the federal government, and that can go towards resources, tutoring, extra staff, professional development, and parent engagement, which is a mandated part of Title I.
Sam Demma:
I worked with a few Title I schools in New Jersey, and I had such a beautiful time in all of the schools I visited. What you’re sharing about your Title I school even outperforming other non-Title I schools is exceptional. How do you, as an educator, share expectations with a student in a way that pushes them to live up to them?
Lisa Dunnigan:
I think it’s important to expose them to things they’ve never been exposed to, which opens up a whole new world for them. Also, it’s about making sure they understand the expectations at school versus at home. At school, there’s a certain way we do things, and helping them understand that is key. Letting them know that just because they haven’t had certain life experiences yet doesn’t mean they’ll never have them.
Sam Demma:
I’ve never had someone in my life hold me to high standards and expectations without trying my best to fulfill them. I think it’s one of the biggest gifts we can give to young people.
Lisa Dunnigan:
Yeah, I think every single time students will rise to the expectation. Rita Pierson, when she was alive, talked about telling kids they were the smartest in the school, and guess what? They rose to that expectation. There’s so much research that shows the importance of keeping expectations high.
Sam Demma:
When you think about your time in classrooms across the country over the past 30 years in administration, do you remember any stories of students who were really struggling and then grew and flourished over time? Is there a particular story that sticks out in your mind?
Lisa Dunnigan:
Yeah, when I taught fourth grade, classroom management was my jam. Any difficult student would end up in my class because they knew I could handle it. I had a student named Ronald. I remember going home and telling my ex-husband that Ronald needed to come live with us. Ronald’s mom wasn’t present in his life, and the highlight of his year was when she got her income tax refund, and they could stay in a hotel for the weekend.
I developed a relationship with Ronald, and he would do anything I asked him to do. He had a lot of built-up anger, but we talked about it. I was also getting my counseling degree at the time, so I’d practice with Ronald, letting him vent his frustrations. Ronald ended up in the gifted and talented program. I feel like I have to take some credit for that because I poured into him when others couldn’t. I still think about him to this day.
Sam Demma:
What do you think most people misunderstand about challenging students in their classrooms?
Lisa Dunnigan:
I think they forget that sometimes students act out because of academic deficits. Kids would rather be seen as bad than dumb. They don’t care if other kids think they’re bad, but being thought of as dumb is a big deal. Teachers need to understand the root cause of the behavior.
Sam Demma:
Your passion is just exuding through the screen. When you finished your time in classrooms and administration, how long did you wait before starting the Teach Your Heart Out conference company?
Lisa Dunnigan:
We did our first conference in 2018. In 2017, we started The Wright Stuff Chics, which sold t-shirts. I’ve always been an entrepreneur, and I’ve always had more than one thing going on. But in 2015, my daughter Elise was diagnosed with stage IV breast cancer. That changed everything. We also started a nonprofit called the Pink Santa Hat Movement, where we send care packages to people battling breast cancer.
Sam Demma:
When do you sleep?
Lisa Dunnigan:
I don’t sleep very much. I had to wake up this morning at 2:50 am, and I had a lot to do today.
Sam Demma:
The work you’re doing and the team you’ve built is incredible. What do you think?
Lisa Dunnigan:
Being an entrepreneur isn’t for the faint of heart. I know what my purpose is and what God has called me to do. People always say, “It’s none of your business what others think of you.” That’s my mantra. I know who I am and whose I am.
Sam Demma:
I can feel your heart in this podcast. The same walls that keep in our emotions also keep out happiness. You’re doing phenomenal work, and if others try to bring you down, you have to empty your backpack and let it go.
Lisa Dunnigan:
We feel a responsibility to help educators, which in turn helps students. Mental health is a huge issue, and the answer is not arming teachers with guns. We need to do something about mental health, and I feel a responsibility toward that.
Sam Demma:
How can educators get involved with the Teach Your Heart Out events?
Lisa Dunnigan:
They can visit our website, teachyourheartout.com. We host events like our summer summit in Ontario, Oregon, and we do Teach Your Heart Out minis, where we come to your school or district.
Sam Demma:
Do you have any last words of wisdom for an educator who might be tuning in, especially those feeling burnt out or losing their sense of purpose?
Lisa Dunnigan:
Focus on things you can control. Don’t spend energy on what you can’t. You can decide if you’ll have a good day or a bad day. Don’t feed into negativity, and think about things that fill your cup, not deplete it.
Sam Demma:
I love it. And that advice is hitting me. I feel like I need to hear that. This has been such a phenomenal conversation. I can’t wait to share it with the world. Lisa, thank you so much for taking the time to come on the show here today.
Sam Demma:
I appreciate it.
Lisa Dunnigan:
Absolutely. Absolutely. Thank you for having me, Sam.
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