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Events Coordinator

Mac Fred Mbonimpa — Event and activities coordinator at the Student Association of College La Cité

Mac Fred Mbonimpa — event and activities coordinator at the Student Association of College La Cité
About Mac Fred Mbonimpa

Mac Fred Mbonimpa (@MbonimpaMac), is the event and activities coordinator at the Student Association of College La Cité. After his graduation 2 years ago at college La Cité, Mac started his professional career at La Cité in events as the event coordinator.

Mac Fred Mbonimpa has been a dedicated and accomplished event coordinator at College La Cité, bringing a wealth of expertise and creativity to the realm of event planning. With a passion for creating memorable experiences for students, Mac has played a pivotal role in organizing and executing a variety of successful events for the college community.

Throughout his tenure, Mac has demonstrated a keen eye for detail, ensuring that every event is meticulously planned and flawlessly executed. He has collaborated with various stakeholders, including faculty, staff, and students, to bring innovative and engaging events to life.

One of Mac’s notable strengths lies in his ability to adapt to diverse event requirements. From academic conferences to cultural celebrations, as he was an international student himself, he has consistently delivered events that resonate with attendees and leave a lasting impression.

Mac is not only known for his organizational prowess but also for his exceptional communication skills. He has fostered positive relationships with vendors, sponsors, and participants, contributing to the overall success of each event.

As Mac reflects on his career as an event coordinator at College La Cité, he takes pride in the collective achievements and the positive impact created through memorable and well-executed events.

Connect with Mac: Email | Instagram | LinkedIn | Twitter | Facebook

Listen Now

Listen to the episode now on Apple Podcasts, Spotify, or on your favourite podcast platform.

Resources Mentioned

College La Cité

Student Association at College La Cité

Canadian Organization of Campus Activities (COCA)

COCA Conferences

The Transcript

**Please note that all of our transcriptions come from rev.com and are 80% accurate. We’re grateful for the robots that make this possible and realize that it’s not a perfect process.

Sam Demma
Welcome back to another episode of the High Performing Educator. This is your host, Sam Demma. And today I have a very special guest, a young guest, someone that I met this past summer at a conference called COCA, the Canadian Association of Campus Activities. And we connected, we stayed in touch. This young man is doing amazing work in the university space, in the college space at La Cite, as an event programmer. Today’s special guest is Mac Fred Mbonimpa. Mack, please start by introducing yourself.

Mac Fred Mbonimpa
Thank you, Sam. Yeah, as you said, my name is Mac Fred Mbonimpa. I’m an event coordinator at La Cite College. It’s my second year as the occupying that post, and it’s been a great experience. As you said, we met in COCA. It’s a conference that happens every summer where universities and colleges, event coordinators and artists and everyone with talent get together to meet and to experience a good, the magic of events, I’ll say like that. Magical events and marketing, programming. Yeah, and I think it was a good experience there at COCA. I went there as an event coordinator and Sam was there as a, I’d say, a keynote speaker going to meet others, right? So I don’t know if I said it right, but this is where we met and we connected. And I’m glad that he invited me today. It’s a pleasure. So tell me a little bit about the work that you do with La Cite and what got you interested in events? Because I know you not only do work with the college,

Sam Demma
So tell me a little bit about the work that you do with La Cite and what got you interested in events? Because I know you not only do work with the college, but you also just love the magic of events in general. So where did that passion start? And tell me about the work that you do.

Mac Fred Mbonimpa
To be honest, when I started, I just finished college and I didn’t know what to do because I wasn’t planning to stay here in Canada. I was thinking of getting my PR and go back to Burundi, but I got a chance, I was working in Quebec City in a car dealership, and I had a friend who worked at the Students’ Association of Les Clay Collegiales. And he called me, he was like, oh, Mark, I know you just graduated and we’re looking for someone in events. And I know you, he’s a friend of mine, I know you, we go out sometime together, and I know your vibe and I know it’s something you would do. And I was like, okay, well, what is the job exactly? It was like, you know, you’ll be coordinating events. I was like, okay, never done that. Instead of, it’s not my birthday or my sister’s birthday. So, I was like, okay, I graduated in business administration. And so I thought I would be doing, going to work in an administration somewhere in a hospital or something like that before I get my PR. And I wasn’t happy where I was in Quebec City. I wasn’t feeling good because I was so far from the family, so far from the friends. I was alone there. And the sales were not going good. I wasn’t selling that much. So I was like, okay, I’ll give it a try. What is the interview? He’s like, okay, you can just submit your CV. I submitted it and then I had the interview. It was a Friday and I came back from work so pissed because I was trying to negotiate with my boss to raise my pay because I wasn’t selling and I wasn’t getting that much money. So he said, he wasn’t agreeing with me. So I was like, oh, I have an interview for a job. And that was, in Quebec City, I went there for my internship when I finished. So I just finished and I heard it’s a job at La Cité and I lived like three minutes from La Cité. I was like, that’s good. So I didn’t know what I’m going into. I go to the interview, Al was there, Allen was there, and they were interviewing me, asking me questions about the student association. I didn’t know anything. I was like, what do we do at the student association? It’s like, I went three years at Slashy Tether. I don’t know anything about the student association. It was so bad. But when it came to my character, when it came to talking, animating, you know, cause I was young too. So he said, it’s a really, it’s a job. It’s a good job when you’re young cause you’re more motivated, more ready to move, more ready to organize and be more creative. So Al liked me like that. He was like, okay, thank you. After the interview was good. And he was like, okay, we’ll call you back. And I call my friend, the friend, I was like, man, I just did the interview. And I think, I don’t know how he went, but I missed some questions. And my friend was like, okay, we’re gonna see. And I get another call back like two minutes after, and I didn’t know it was Alain. So he’s like, hey, I get the call. I’m like, I thought he’s one of my friends, that was the same friend who just called me. I picked up the phone, I was like, yo. And I was like, hi, I’m Al, we were in the interview together. I was like, oh, I’m sorry, I thought it was my friend, Colin, so I felt so down, like, wow, I just, this is my potential boss, and I’m paying you. But he said, you know, you start on Tuesday. I was like, what? You start on Tuesday. So five minutes after the interview, I got the job. Wow. I was so impressed. And he told me the pay and I was so glad and so happy. And he told me that I’ll be working like from home when I want. So it’s like a really easy job to do. Like you can be home, you can work from school. If I don’t have any event, I can be working from home. I was like, that’s so good. And I’m still in Quebec city, which is five hours from Ottawa and I’m starting on Tuesday. So I was like, wow. So Saturday I go, I see my boss. I’m like, man, according to the discussion we had yesterday, I thought about it. I can’t stay here. And going back to Ottawa, I was like, okay. But we had a good relationship with my boss. He’s young. But I wasn’t agreeing to what he was proposing. So I went back, I came back to Ottawa and then I started on Tuesday and Alan told me the first day he was like, the reason why I chose you is because I saw you’re a guy who’s motivated, energetic and everything. So I want you to use that to learn, to learn because for real I had zero experience in it, zero. So and Al is a good teacher, I would say that Al’s been my mentor in events. He knows, I always tell him that most of everything I know I learned it from you. So it was in May I think, yeah it was in May. So the school was starting in September so I had a lot of months to learn. So we started, we started, he taught me everything from cables, how to keep cables, how to keep them, how to roll everything, how to use mics, how to sign contracts. He taught me, we used that summer to prepare the September and I was learning. And two weeks after it was COCA. Two weeks after that I got the job was COCA. So it was a good thing for me. I went to Koka and then I met the schools. I met many people who do my job and I didn’t know anything about my job. And that’s what I’ll tell people. Once you have an experience, everything, you don’t know anything. So it was a good time, was a good time. You know, Koka, we were partying every day. And some, after that, I was like, wow, everyone is organized. Everyone has their shit together. Everyone has their things lined up, you know, almost asking, can you show me your schedule? Can you show me your September calendar? I was like, I don’t have any of that. But the good thing, we had a group chat and we were like, we would be sharing ideas, asking questions, you know. So this is what helped me too. COCA helped me a lot. So because in September, at some point, I had like weeks when I didn’t have anything planned. I was like, okay, I don’t have any more ideas. And I would ask friends from COCA. So it really helped me. This is where I started. So by the time it was in September, I was ready to start. It was a good time and a good experience.

Sam Demma
So two years ago, Al asked you the question, what does the Student Association do? The Student Union. And you didn’t have an answer. Let me ask you that now again, so you can redeem yourself. What does the Student Association do, Mac?

Mac Fred Mbonimpa
The Student Association is, I’ll call it, it’s like the parent, your parent, when you are in school, by the time you’re in school, it’s your parent because it gives you everything you need, they’re capable of giving you, except from academic wise. So they deal with the student life. So what we do in the Student Association, we give you insurance, we give you, we have the bank food, we have, say, any question you have, any questions students have, they can come to our offices and we’ll figure out a way to answer them. Yeah, so we make sure we’re diverse, we include everyone. So I’ll say something I missed as a student was a student association, because I didn’t know it existed. If I knew, I feel like my college life would have been better, because I could have enjoyed the privileges, I could have used it, I could have used the insurance, I could have used the many things that we give. I could have participated to the events, to the activities organized every time. So I was that kind of student who used to go from school after my class or go back home. But now I’m always advocating to say, stay, stay, check, check our IG, check. You know, we have things planned for you. We have gifts. We give a lot of gifts to students. We have students who can’t afford groceries. We have a food bank. So I’ll say we manage the student’s life. So this is how I can explain it in easy words.

Sam Demma
One of the things I know you’re passionate about being an international student yourself is ensuring that every student on campus feels like they have a community, feels like they’re a part of the community, that they belong, that they’re taken care of. Tell me a little bit about your passion for ensuring international students also feel welcomed and supported through their university and college experience.

Mac Fred Mbonimpa
So I feel like the way I can explain it, I’ll say international students, they arrive in Canada and they arrive as, it’s their first year, first winter, first everything, right, mostly. And the person that they go to look for help is gonna be other people from the same country. You know, I’ll go look for another Burundian to ask him questions. But the other Burundian asked another Burundian. And we stay in Canada, but we stay in Burundi. Gotcha. So we keep the mentality from Burundi. And you never get to experience the Canada’s, what Canada gives, at the gifts, you know, or you don’t, you know, they don’t learn how to, how to use their credit cards. They don’t learn how to get a good job, how to have a, you know, so I feel like this is where they get stuck. Because they come here, they don’t have a family. So they go find families in their friends and their friends, which is good, though, but their friends are bringing them like them. So they’ll go to school and go back home. So go back home to their friends. So what I always trying to do is always do activities that are Canadian, like more of that shows you the Canadian culture. Like, let me say like last this month, we did a buffet and the buffet was really like, was a Canadian, the Canadian culture. The Canadian culture one, we were giving turkeys, things like that.

Mac Fred Mbonimpa
So, and I wanted the international student to know what is the Christmas of Canadians? What is, what do they do during this time? You know, I know sometimes that it doesn’t align with their cultures and religion, which is good, which we respect. But if it aligns, you should try it. In gen, I’m planning to take students to ski, to do some hikes, to things like that. So yeah, so I always, when I’m organizing events, I always go to look for the international department. And I’m like, yo, I’m not asking any of your budgets, but I’m asking that you promote these activities because I want international students to participate. Because we’re two different departments, international department and our department is two different. They have their own it’s, it goes back to, they try to align to their culture, right? But, so what I always fight for is them to know, them to learn, and be, have friends, Canadian friends, to be open, to be open to have, at some point, I’d say, when I was in college, I didn’t have, I had friends but mostly was friends from Ivory Coast because I’m trying to find people like me, I’m trying to find people who think like me but once you participate in those activities you will meet other people. They will explain to you, you go to watch a hockey game, you don’t know anything about it, you have another friend sitting, another colleague, classmate sitting next to you. He’s a Canadian. He will explain everything to you and you’ll like the sport. I didn’t watch, I watched the first game of hockey. I was so confused. I was like, why, why everybody’s going out, who’s left with two people? Why is there many things, many? But if you have a friend, you should go there with a team, with a group. You, you, you, you learn and you make friends and maybe you like the sports, you know. So this is something I always advocate for. I’m so, so close to the international department because of that, because they understood it and now we’re really working together. it’s been a good thing to the students because last month we had the hockey tournament or organized by our team, our hockey team. And we had many schools coming and I was asked to find volunteers to work on that tournament. I was like, why not look for international students to volunteer?

Mac Fred Mbonimpa
So I went to the international department and they sent like a big team of international students to work there. They arrived early in the morning, they taught them how to use the timer, how to see foes, things like that. And at the end of the day, they liked the game. They’re like, you see, you came, you didn’t know anything about hockey, but you were controlling the game. You were putting the points out, you know, things like that. So, and it’s a good experience. They liked it, and this is something that gives me joy, because I’m like, didn’t get that chance, but let me try to give it to international students, yeah.

Sam Demma
I think that’s what most educators aspire to do when they get a similar job in education. It’s to make a life of a human being better, to provide them with a unique experience that they know will enhance their lives or that they didn’t have in the past, so they want to give it to others. It sounds like collaboration is a big part of your strategy, not competing with other departments, but collaborating, ensuring that everyone works together to provide the best possible experience to students. In your experience, how do you effectively build relationships with students on campus so that they trust you and they come to you and they have questions and they want to ask you things? How do you build that relationship?

Mac Fred Mbonimpa
First of all, I’ll say it’s easy for them because they think I’m a student. I had friends, student friends, realizing one month after, two months after that, I’m a staff, I’m a full-time staff. I’m like, oh, for real, you graduated?

Sam Demma
That’s awesome.

Mac Fred Mbonimpa
And I’m like, you didn’t know? You think the whole time that I spent at school is because I’m a good student? So, yeah, so first of all, that’s the first thing is they relate. They relate. They feel like we’re in the same group of age. And the second thing, I feel like I don’t… What would I say? Yeah, I make them my friends. I make them my friends. I try to listen when I can, because sometimes it’s hard to deal with students. Sometimes they don’t wanna listen. But, and I feel like I have this way of approaching people with, I don’t know, I had a student who came to our office was so, so, so pissed off. This is an example I’m gonna give you. So pissed off, he was from another campus and he came and he was loud telling everyone in our department how we’re not helping the other campus, things like that. And then I arrived, I saw him, he was a guy like around my age. I was like, so because I saw the other staff, because they’re more older, they were trying to calm him down and I took him outside and I’m like, oh bro, let’s go and talk. So I talked to him like another friend, like I was like, don’t think I’m one of them, like I’m, you know, okay, what’s your problem? You know, you don’t have to say it like that because, you know, people listen when you come, you know, people, this is how people gonna like you because if they want to help you, they have to like you first, you know, they have to like the way you approach them. So yeah, and he came and we talked, like we talked and after it’s where he realized, oh, oh, you’re one of them too. You know, like you work with them, but I gave him his answers, but he didn’t realize that because I didn’t come with the approach of being, I’m not gonna say, I’m not gonna use this word, I was gonna say being too polite, you know how teachers talk to students, like, oh, calm down. I came like a friend, I came like, yo, bro, let’s go and talk outside, you know. And it really helped him, it really, we answered his questions and it really helped me too to engage with him. So I feel like, I don’t know how to name it, but I’m more, I’m easy to talk to because you would feel like I’m approachable.

Sam Demma
I was going to say the word that comes to mind for me is authentic. You are the same, whether you’re talking to your friends or you’re talking to a student, it’s just Mac. People probably resonate with that because there’s no different version of you. This is what you get. And I’m sure students appreciate that because maybe in certain scenarios, they feel like they’re being talked down to, or they feel like the person talking to them is exercising their superiority or the fact that they’re in a position of power, whereas you approach it just like a human. Hey man, let’s go talk. So it sounds like collaboration, authenticity are two of the big things you’ve kind of shared and talked about so far. I’m curious, in the 2024 school year with event programming, what are some of the experiences that you and the team are working on that you’re really excited about providing to students on campus? And if there isn’t one in the future that you’re excited about, maybe you can reflect on one that happened in 2023 that you’re really proud of? 

Mac Fred Mbonimpa
Yeah, I’ll say I’m part of one event we did last year. It was during the Black History Month. It was called a multicultural show. Nice. Where we had many artists from all over different cultures. Like we had even Burundian drummers, of course, I have to represent.

Sam Demma
Nice.

Mac Fred Mbonimpa
But we had, like, we had a, it was a good show. It was a really beautiful and gave us, gave us good points. Like I would say, students liked it. Like, it helped us recruiting other students because they were like, oh, this is what they do at La Cite. So it was a good event. And I’m planning to redo it this year. And this year we’re trying to do it in two separate forms. We’re trying to have a panel inviting businessmen, black businessmen, politicians to come and have a panel discussion with students. They’ll be asking questions. That will be the first event. The second event will be the multicultural show again. So, which is good, which I’m excited to see again. But the second one that I’m really, really working on and I’m trying to put all my efforts in it because I feel like I’m ready for next year. But when it comes, I always like new challenges. I always like new events that I’ve never done. But the event that I’m planning, but I’ve done it last year, but in a small way. I did it, it wasn’t a big event. It’s called Cité Talon, it’s a talent show. It’s a, yeah, a big talent show. I’m planning to organize a big talent show this year. I want, my goal organizing this is for students, for the winner, who wins Cité Talon, I want him to feel like he’s a talented person. He can use that, he can put it in his CV and say, I won at La Cité among us many students. So, always work on how big is the event, how did you organize this? Because last year we did it, but it wasn’t that big. The prize the student would win last year he would win $300 and go to and have a trip to Peterborough to participate in other talent shows between schools. So this year I want I want hours to be big, hours to be… I want many students to participate. I want to be ready in advance. And yeah, I’m still figuring you out, thinking what kind of prices would we give, you know, what kind of things we would give the student to feel like it’s another value to his talent. He would, you know, I’m gonna use you as an example, right?

Sam Demma
Okay.

Mac Fred Mbonimpa
For example, like when we’re presenting Sam Demma, we can say Sam Demma has been on TV, Sam Demma has been on TED Talk. So these are things that adds value to your name. So things like that. So I want students to mention, oh, I’ve won La Cité talent show. So this is what I’m working on. And I hope it’s gonna be good. I hope the budget is going to match. I hope everything is going to be good. But yeah, I’m so excited for the event. Yeah.

Sam Demma
It sounds awesome. I think it would give so many students an opportunity to shine their light. There’s probably so many young people on campus who have passions, who have interests that nobody else knows about because they don’t have an opportunity to share it. And this talent show is going to give them an opportunity to showcase that talent in front of everybody and be recognized for it, which is really cool, especially for international students that may have a barrier to connect with people. But an activity, a talent is universal. You don’t have to speak the language to share, share your light or showcase a talent. So I’m excited to see it come together. La Cité’s got talent, you know, it’s kind of like Canada’s got talent.

Sam Demma
Well, it’s really great to hear about some of the things you have planned for the new year and the event that went well last year. If you need some connections to some business people to sit on your panel, I happen to know a few that I think would match what you’re looking for and that could do a really great job for you. So reach out to me after this conversation is done. But tell me to wrap this up, if you could go back in time to when you were just starting your position at La Cité, when you didn’t know anything about the role, you’re overwhelmed, stressed out, maybe even a little bit anxious, if you could go back in time and speak to that version of yourself, but knowing what you know now, what would you tell yourself? What advice would you give?

Mac Fred Mbonimpa
I’ll give him first, a word of encouragement. I’ll be like, the Reds, it’s a good experience. It’s something you don’t wanna miss, you know, because I feel like, 100% events are so hard to do. So complicated that demands a lot of details, small, small details. You forget one, you’re done. You forget one, you lose a lot of money. But yeah, I’ll say, I’d say to Mark, to be more organized, to be more organized, plan these things ahead. To know that as the more you’re organized, the more you have space to plan for others, the more you see what’s missing. And then I feel like this is the thing I didn’t know, I didn’t have in me, is the organization, organize my documents, keep my things together, write everything down, give myself tasks and due dates, you know, things like that. That would have helped me a lot when I started, but, you know, I had to learn it through experience and I feel like I’m still learning, but it’s a good thing. So, but one is be ready, you enjoy. To this day I’ve never went to work not happy. I’m a believer so I always thank God for having gave me this job because I like it and then I’m willing to continue doing it. So yeah, so I would say I would out there.

Sam Demma
Mac, thank you so much for sharing. I appreciate hearing your reflections. I appreciate your time, your energy, your passion for the work that you do. Keep up the amazing work. Merry Christmas, happy holidays, all the best in 2024. And I hope that our paths cross again sometime soon.

Mac Fred Mbonimpa
Thank you very much, Sam. Yeah, happy holidays to you and your family. Wish you, I already texted you what I wish you for 2024, but I said it again, I wish you more success, man, and I’m so proud to be your friend, because I’m, you know, it’s a flex. It’s a flex.

Sam Demma
Appreciate you, brother, thank you. Thank you so much. Thanks.

Mac Fred Mbonimpa
Thank you.

Join the Educator Network & Connect with Mac Fred Mbonimpa

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Jeff Armour — Chief Operating Officer (COO) for the University Students’ Council (USC) at Western University

Jeff Armour — Chief Operating Officer (COO) for the University Students’ Council (USC) at Western University
About Jeff Armour

Jeff Armour (@WesternUSC) is the Chief Operating Officer (COO) for the University Students’ Council (USC) at Western University. Jeff graduated with a B.Sc. from Western University and after a few years of service overseeing the Wave and Spoke restaurant and bars on campus the USC encouraged Jeff to enroll in the Project Management program through Western’s Continuing Studies. Jeff was subsequently promoted to higher-level leadership position in the organization until ultimately landing at the COO role he currently holds. Jeff also recently completed his EMBA at Ivey in July 2023.

Jeff has an extensive background in strategic planning, project management, operations restructuring and realignment, change management and financial strategy.

Jeff is married to Mindy and has three children, Kennedee, Ben and Brad. He was born in BC but grew up in Peterborough, Jeff moved to London for school at Western and never left.

Connect with Jeff: Email | Instagram | LinkedIn | Twitter | Facebook

Listen Now

Listen to the episode now on Apple Podcasts, Spotify, or on your favourite podcast platform.

Resources Mentioned

University Students’ Council (USC)

B.Sc at Western University

Western’s Continuing Studies

Eccelerated Masters of Business Administration (EMBA) at Ivey

Sebastian Sassaville – From Everest to the Sahara

The Transcript

**Please note that all of our transcriptions come from rev.com and are 80% accurate. We’re grateful for the robots that make this possible and realize that it’s not a perfect process.

Sam Demma
Welcome back to another episode of the High Performing Educator podcast. This is your host, Sam Demma. Today’s special guest is Jeff Armour. Jeff is the Chief Operating Officer (COO) for the University Students Council at Western University. Jeff graduated with a Bachelor of Science from Western University, and after a few years of service overseeing the Wave and Spoke restaurant and bars on campus, the USC encouraged Jeff to enroll in the project management program through Western’s continuing studies. Jeff was subsequently promoted to a higher level leadership position in the organization until ultimately landing at the COO role he currently holds. Jeff also recently completed his EMBA at Ivy in July 2023. Jeff has an extensive background in strategic planning, project management, operations, reconstructing, and realignment, change management, and financial strategy. Jeff is married to Mindy, has three children, Kennedy, Ben, and Brad, was born in BC, but grew up in Peterborough. Jeff moved to London for school at Western and has never left. I hope you enjoy this insightful interview with Jeff, and I will see you on the other side. Jeff, thank you so much for coming on the podcast. I really appreciate it.

Jeff Armour
Hey, thanks for asking me. I’m excited to talk with you.

Sam Demma
Something that piqued my interest, obviously we met at the orientation week at Western, but something that piqued my interest that we haven’t talked about is your start in construction, because I come from a family of tradespeople and my dad is a plumber by trade and builds homes. Tell me a little bit about your start in construction and how that led to working at the university?

Jeff Armour
I’ll try and give the Coles notes because I don’t want to take up the whole time, but the Kohl’s notes are essentially, when I was really, like, I don’t think I was 16, my dad was, who’s a doctor, was having his office renovated by a contractor who actually became a close family friend. And he suggested I approach him to see if, you know, I could do some work with them, you know, trying to get in those values of work and then getting pay. And I was the oldest child, so, you know, get out there and lead the way for everyone else kind of thing. So that job, I got it. And that guy, his name’s Robert Thurnbeck, who has passed away since, but was really formative for me. A lot of, even to this day, a lot of the leadership things he taught me, even though I don’t think I for sure he was not trained or anything, it just came naturally to him. He was leading a construction company and working with customers. So it was all of that sort of massaging of, there’s money at play, there’s timelines and all the rest of it. Learned a ton from him. When he passed away, I kind of took over the reins at like 19 years old of this company that had projects that still needed to, and it kind of split a little bit, but there was a chunks of it that, you know, I continued on and did some of the work that he underway. And it was kind of like, I was currently enrolled in the university doing my bachelor of science and it was really appealing to me to be doing that construction. So in the summer I was doing it, I was getting to lead a team of like, you know, there was like 20 years old, let’s say, or 19 years old. And there were, you know, carpenters that were working with me that were like 45 or 50. And the plumbers didn’t want to show up and the electricians were like, I think the price is going to go up. And here I am learning all of these, like you’re thrown into it, trying to make a go of it, and a great learning atmosphere. At the same time, I was finishing my BSc, and at that time, there were some challenges in some of the operations, and I was working at The Wave, which is an on-campus restaurant, not just in terms of financially, and we’ll probably get into that later on about how I sort of like view services in the post-secondary environment. But there was challenges with like people, bumps in seats too, like it wasn’t, you know, working. The general manager, the role I’m currently in, which I now call the chief operating officer, but the general manager at the time called me up and asked my suggestion for improving some of those spaces. And I gave him the recommendations and then he offered me a job and said, like, yeah, I want you to come and do all of that and see if you can fix it. I was young still, like 22, 23, somewhere in that range. And I thought, you know what? I can always come back to the construction, but this kind of interests me. And I will say my parents kind of pushed me a little bit. I think they felt like I was growing up maybe too quickly. I was working seven days a week with the construction thing. You work five days a week and then you do quotes and billings on the weekends and you pay deposit. It was non-stop. And it was probably a little too much. I don’t know. I’ve never asked him about that. Maybe over the holidays I will. But came to the USC, University Students Council, which is interesting because every university has a University Students Council. But the USC, for example, at McMaster, it’s the MSU, McMaster Student Union. Across Canada, the USC is known as the Western USC kind of thing. So I’ll say that a lot, so I’m just preparing the listener for that. Came to the USC, and that’s where things really changed in terms of like, it struck a chord in me where the construction money was great, but I suddenly had these thoughts mid-20s, late-30s of like, maybe it’s not about money entirely. You got to be able to pay your bills. I want to be able to like make sure my kids have what they need to, you know, if they want to play sports or whatever. But you know, me working seven days a week and just, you know, the thing about construction was you could literally see something at the end of the day and be like, wow, we showed up here and there was no second floor and now there’s a second floor on. And when I go back to Peterborough, which is where that happened and where I’m from, I’ll drive around the city and be like, oh, I put the roof on that house, there’s all the addition or like music. Can’t believe that chimney’s still up. The mortar was a little cold that day when we were repointing the channel. My point is, there’s a satisfaction that comes with physical creation. And I think what I tapped into, even though I was just working at the bars and restaurants, was the impact and the purpose that interacting with students at probably one of the most critical phases of their life when they’ve left home and they’re trying to figure out their way and they’re trying to learn and they’re trying to figure out how to make friends all over again and all of that, but in a different, they’re reinventing themselves, but also trying to invent what they’re going to be. And it just really resonated with me. That’s how the two came together.

Sam Demma
Can we go back to Robert for just a moment? It sounds like he had an instrumental impact on you. When I think about people in my life who have played big roles and taught me lots of things. Many of the greatest lessons came in moments when I was extremely emotional or something was happening or I made a mistake or things fell apart and this voice of reason from another human being just changed my beliefs or shifted my perspective in a big way. And I think back to a gentleman named Chris who, when during the pandemic my work was falling apart because all these schools were canceling engagements. And he helped me realize that, although it’s a changing and challenging time, there will be opportunities if you shift your focus and focus on the fact that people are gonna need this work now more than ever, and less people are gonna be doing it. And if there’s less people doing it and more people that need it, don’t you think that could be a cool opportunity if you figure out how to deliver things virtually. And it was like, it just, it was a big shift mentally for me. And so I’m wondering, when you think back to your time spent with Robert, do you have any experiences you can remember where you may have had a challenge or something come up and his lesson kind of pushed you forward? And if so, what was one of those examples?

Jeff Armour
Like, there are several I reference all the time, so I could probably give you an example in different realms. But before I do that, I want to say what you just said about finding a way to deliver this message. I think one of the… I don’t know that I would have accepted this invite from someone else if I didn’t feel like what you’re doing and what you’re talking about is absolutely critical. mental, the access to information that the world has, the mental health struggles that we have, the inability to make mistakes or accept that something is wrong because everything is perfect that you see online. I can tell you right now, it’s not even 9.14 in the morning, I’ve already made like four mistakes. And I love it because if it takes you 100 mistakes to get it right, let’s get through 99 of them real quick so we can get to it being right. But that isn’t the way the world is right now. And people need to hear that. Yeah, you’ve got crap in your backpack, as you say, and you got to get it out of there. You got to own it and accept it. And sometimes that stuff is good. Mistakes are good, right? And I think that’s to answer your question now, is I got to borrow a company truck. He had all these F-150s that had the red and white stripes and they all looked the same. And there I was, you know, and I had just gotten my license the year before and I put one of them in the ditch and I had to call him. And we had just had radios, there was no cell phones. So it was like these, you know, radios that we shared with all the trucking companies and everything. And I had to call and say over that radio, so I knew like 300 people in Peterborough were going to hear this. Hey, I need you to come out to quarter line. And I expected this is a job. He gave me a dollar raise every year, a 50 cent raise every year. You have a job. As soon as you’re done school, you just show up. You’re going to get a 50 cent raise. I expect with every paycheck, you’re going to buy a tool. Here’s a tool belt and a hammer just from a shop. You just pull it down. He goes, and I’m going to get you started. But like you want to see a tape measure in there, I want to see this, you want to see that. And if I took you to the garage right now, I have, it looks like you’re walking into a Rona or a Home Depot because he forced me every paycheck to buy a tool, but he gave me a raise every year. I knew it was coming, right? And I knew I had a job. So there was stability there, but there was also patience when I made a mistake, right? Like put the truck into the ditch. But then there was also like life lesson stuff. Like, you know, so I was the young lad. They always called me the young lad, right? Where’s the young lad today? Oh, I’ve got him in another job site. He’s cleaning up this. Well, we need him over here because we’ve got to move a bunch of drywall and like we don’t want to hurt our backs, that sort of thing, right? But he’d go pick me up and drive me over and he goes, tomorrow’s payday and he’d kind of look at me, you know, and he, you know those Colts, the wine dipped, rum tipped Colts, you know, like I’m sure they still exist, but he always had one in his mouth and he would pull it out and look at me, and he’s like, what do you think if I just paid him on Friday instead of tomorrow, right? And I’d be like, I think they’d be really upset, you shouldn’t do that, you know, and he would do it and then he said, he said, you know, what were they saying, right? And, you know, and he’s like, it’s good to remind them that they’re getting a paycheck and their work is valuable and you take him up for pizza lunch and make a big joke about it and big celebration and like it wouldn’t hurt anyone or anything like that but he really understood the balance and at the time I thought he was being I don’t know what the word is for it it wasn’t self-centered but I believe that it brought joy him handing a paycheck to a person and that person going like thank you. Mm-hmm Do you know I mean like I did a good job and there’s money coming to me because I worked for you and the customers Are happy and he was always so happy he was like a big bundle of joy all the time and all that like and and Even though we’re doing construction and sometimes it was like pouring rain and right out there putting tarps on stuff and it was brute, you know Everybody was happy and I think it was connecting. Everyone now connects work and work life and what’s that work life balance and all the rest of that. Like there has to be a division and work is where you’re unhappy, but life is where you’re happy. Do you know what I’m saying? And I think just separating that is terrible. Like I referenced Wayne Gretzky earlier on. He was someone, it was a podcast recently and they asked Wayne, what’s the magic number? How many hours a week were you practicing? How many hours a week? And he laughed and he’s like, zero. I never practiced. I was just playing the game.

Sam Demma
Ah.

Jeff Armour
The mindset of like, when are you putting in that work so you can go get the joy of in the game is separate. It’s all part of the game, right? I like to just, the game was something that we got to organize once in a while as a bonus, but being able to go out there with my friends and shoot, you know, stick or whatever. So there was a lot of those little kind of lessons about like people finding their purpose in their work and then understanding that, you know, the people that are putting up the skyscrapers in Toronto so people can live closer to their work downtown and make that city more vibrant are critical. That’s critical work that’s going on in the world. And I don’t think, I think people don’t see it that way anymore. They’re all jumbled up about what’s the purpose and what their job is and what they’re trying to do and maybe chasing the dollar a little bit. And they’re not finding happiness in that, I don’t think.

Sam Demma
You mentioned earlier that you realized maybe it’s not so much about making lots of money, making enough money, yes, to pay the bills and have some cool experiences, but that there was more important things. When did that realization come to you? Was that when you were transitioning into working in schools? Because I think, especially for younger teachers and even young professionals, there is this, I guess there’s this belief that to be successful, you have to make X amount of dollars. And I think it traps so many people into doing things that they don’t love just to check a box.

Jeff Armour
Right. Yeah, and yeah, for sure. And I’m not trying to be, there’s a lot of people who work really hard to make a lot of money doing that. And I don’t wanna suppose that I understand that that’s what motivates them or keeps them happy. That’s for a therapist to do to figure out where that comes from, you know, and maybe they ate, maybe they grew up in a household that struggled, you know, with food insecurity and who knows. And then now, having enough money is really important and that’s what makes them happy. Great with that. Great with that.

Jeff Armour
But for me, I think it was the building piece, the builder, the contractor part of me that was great at it. I really feel like I understood it and I connected with it. But I feel like there was a few moments when I was like sitting with a young student. It was – so I worked some nights and sitting there with a young student and they were just talking about how their roommates like – it’s late at night. We’re waiting for their buddies to come pick him up because you know he got left at the bar and whatever whatever and you know Most bars, you know in the world would be like it’s closing time get the hell out We don’t we don’t do that on campus. We make sure everyone gets home safe We try and see that people are leaving and you know, hey, you’re walking by yourself Let me get you foot patrol or whatever like we take it’s just a different approach not not as a maybe as a value proposition But it’s more just like, could run campus and, you know, people are trusting us to take care of their children.

Jeff Armour
Exactly, yeah.

Jeff Armour
So sitting with, and then just broke down and then we had a long conversation. I’m pretty, if memory serves me, we actually gave him a job and he was waiting for his buddies to come back and he’s like, you know, I gotta go home for Christmas and like, I’m pretty sure I’m failing a course and my dad’s not going to be okay with that. Not going to be. And, you know, we had some conversations and it was, I remember that one specifically, because it was outside the bar, it was out, we call it Concrete Beach, it’s outside of the building, but there’s this big area where students, you know, gather on campus. And it was a good conversation that made me realize, you know, wow, like, maybe, I’m going to struggle with this all the way through, but like, because I’m much better at self-deprecating, but like maybe I made a difference in that person’s life, right? And although I can’t see it like I built a second floor in a house, I have to believe I’m making a difference. And that statement, I have to believe I’m making a difference, I say to myself weekly weekly ever since in the 25 years that I’ve been at USC.

Sam Demma
You might not be seeing the second floor, but you’re definitely building a foundation in a person’s life the same way you built a foundation in a building with the work that you do with the USC. What are a few of the parts to your work that you find really rewarding? I’m sure there’s so many, but what are a few that come to mind?

Jeff Armour
Well, an easy one is, so my role is the chief operating officer. I am the, again, I hate talking hierarchically, but just so the listener can understand, on an org chart, I’m the top full-time staff person. So we are staff-run, but we’re student-led. So the boss, my boss, is the president who sits on the board of directors. There’s nine of them, so eight students at large, and then the president. That board is my boss that hires, fires me, does performance evaluations and all the rest of it. That president changes over every year. So they get elected. We come back in January, this, like, in four weeks or three weeks, and we’re going to hear who’s running to be president next year, and one of those people will be my boss and the new board of directors representative. So, first out of the gate, if you think, you know, well, thinking it’s bizarre is okay, because it’s awesomely bizarre, but not being okay with it means you should never work for a student association. You’re not gonna ever accept it if you’re like, oh, I couldn’t take orders from a 22, 23 year old. So that’s probably the best part for me though, is every single year, there’s a new slate of ideas, a new, fresh, sort of like, hey, I love that thing they did last year, I didn’t love this part of it so much. You know, and they run, they develop a platform, and then they open up, you know, I kind of call it when the person gets elected, they get to sit down with the current president because they don’t start until June 1, and myself and we open up the big book of truce, right? Okay, so you said you were going to reduce the price of coffee at Starbucks. We don’t run the Starbucks, right? But let me tell you how we use our on-campus operations to advocate for affordability in terms of food on campus, because we’re always cheaper than the, right? So it was like, oh, well, that’s all I really wanted. And right. So then what we’re going to do is we’re going to do a heavy advertising campaign that says, you know, hey, if you want to bottle a little water, we’re 25 cents cheaper. And we won’t we don’t directly say, you know, the school is this and the school is that we just advertise it because we’ve got a great relationship with the school. They’re actually but they got to pay bills as well. They’re a business and their purpose is a little bit different than what our purpose is. Our purpose, our mission, our vision statement is students have the power to change the world. And specifically, we say students, because although we have elected student leadership, you might think that’s the students that have the power to change the world. We actually it’s all students. So like we do something called midnight breakfast where we put out food during exams. And when those students are studying over and well, then they need that pick me up around 11 o’clock. They can just come over and grab a free plate of eggs and waffles and bacon and whatever. Fill their belly, see some people, get away from their desk, and then go back and study. And we believe that those students, one of them’s gonna go on and figure out a cure for the common cold, or is gonna go write some amazing poetry, or is going to be a great track star, and you know, whatever, and they’re gonna change the world in some way, shape, or form. So that’s why we do what we do, that’s why I get out of bed every morning, is I believe that students have the power to change the world.

Jeff Armour
The second thing is how we do that, our mission statement is we do that by enhancing the educational experience. So we don’t do the educational experience, we do mentoring and training and all of that, so there is some huge educational component, but in this moniker, it’s uppercase educational experience, which is what Western does. So we just enhance it, bus pass, health and dental, bars, orientation week, as you saw, stuff like that.

Sam Demma
With the USC, you’re also directly managing lots of different staff members and I’m assuming people would be reporting to you lots of times during the day. It sounds like you also were managing people on the construction site. In your experience managing people on the construction site and even at the university, what have you found to be effective when it comes to managing other human beings? I’ve had a couple of experiences and it’s challenging. It’s challenging.

Jeff Armour
It is. And that’s the beauty of it is people are challenging. If it was easy, they wouldn’t need a chief operating officer, right? If everyone just came in and did exactly what they said they were going to do and they never got sick and they never were confused about about what the priorities were or all that sort of thing, then it would be really easy. But the key to remember for me anyways is, first of all, you have to have the belief that everybody coming into work wants to contribute and feel valued. So that goes back to, it can’t just be about money. It has to be about something else. And I’ll tell you, if it’s, they’re not finding purpose where you’re at and I’m not talking I’m not talking specifically But the USC If you’re not finding purpose working for a consulting firm in Toronto My hope for you as a fellow human being is that you figure that out quickly Because what you are wasting is resource that you can’t get back You can always make more money, but you can’t get time back if your impact and purpose is somewhere else boy I hope you figure that out quickly. And so that is the approach that I take when managing people is, first of all, are you okay? And do you understand, like, what makes you happy and where you’re finding purpose? And if that isn’t the case, let’s talk about that and work through that. No hard feelings, no harm, right? I’m here to be your, I’m here to help you navigate all this if I can, if I can have the honor of doing that, right? The second thing is you understand then, now if you’re connected to what we’re doing, if you believe the students have the power to change the world, if you believe that this consulting firm that you’re working for is really making the agricultural sector a better place to be and that’s important to you because you’re down as a farmer, then awesome. Like you’re doing, you found it, right? Now do you understand from a leadership level, hierarchically, right? What the expectations are from either strategic planning or what makes impact or where we’re going as a team. And even if we’re all going in the wrong direction, let’s go in the wrong direction together, right? Figure out it’s the wrong direction, make corrections and then figure out what the right direction is. Because you’re not gonna get it right the first time, which is where the third thing comes in, which is patience. So is the person okay? Have they found their purpose? Are they able and willing to contribute? Because I don’t believe nobody comes into work to do something wrong. I’m like, oh, today I’m going to like make these mistakes or whatever. If they’re making mistakes, it’s either because they haven’t been trained. That’s the management’s fault. Or they don’t understand where they’re going. Management’s fault. Or they’re not propped up with the tools and resources to do what they need to do, management’s fault. So someone failing at the frontline level or even middle management, I see that as my, that’s my fault. I haven’t had enough time to talk to them. They’re not getting enough direction. They’re not getting enough. Or, or they’re unhappy. And this goes back to, you know. 

Sam Demma
Wrong position.

Jeff Armour
Are you, and if, and sometimes and I’m not gonna I’m gonna stick with construction to keep it at work from what I’m currently doing There were there were times where I had to sit down with someone not sit down because it’s construction site you know you’re having a coffee and the person be like It’s getting harder to get her to bed on Monday and Tuesday now and when I’m like, oh, what do you like? You know, I always like to do this like well, why not like just do it You know, how about you work here half time so you still get a solid paycheck and you got some money and go try that out. Yeah, yeah, you know what I mean? So encouraging people to be their best and if they happen to be their best where I’m the chief operating officer, that’s a win. The win-win is, or that’s a win-win. The win of that person going and figuring out what, but that attitude goes to the entire place. And people start to feel like, hey, I don’t get what’s going on here. I’m not afraid to ask because I want to be at my best because I don’t want to disappoint the students or I don’t want to disappoint my manager or whatever it is. So those are kind of the three ways. So it’s not really about I’m not much of a like during COVID. Yeah, I had to take a more, you know, firm hand on the wheel, if you will say, but that’s because we weren’t in a normal operating environment. It was like, yeah, you’re all not coming to work. This is what we can do, and this is what we can’t do. And this is, I know you used to like, whatever, like flip pancakes for midnight breakfast. But today what you’re doing is you’re doing a newsletter and you’re helping to copyright that. Like, cause, but you’re going to get, you have a job. So you go back to Maslow’s, like the primary thing is like, are you safe? Do you, can you pay your bills? Can you, you know, and that’s, that’s where you went during COVID. So other than that, I’m, I’m more of a carrot type of person of like, if we do this, wouldn’t this be great? And we can move the needle and move down this path as opposed to running around the office, trying to catch someone doing something wrong. You know, I saw you left five minutes earlier. And like, you know, the madmen approach of like the sixties and seventies and in fair and probably early two thousands as well. I think that approach has entirely changed.

Sam Demma
I was recently attending an event in Quebec City and saw a speaker by the name of Sebastian Sassville, and he has climbed Everest and done these crazy endurance adventures, 240 mile runs across the Sahara Desert. And he recently, more recently, did a bike ride across America, which is one of the most physically challenging, I guess, long-term races you can do. And he mentioned a time during the race when he was about to give up, and he had a team of, I wanna say, seven to 10 people that were supporting him along this two-week journey. He had to be on the bike 22 hours a day for the entire experience. And he talked about a moment where he broke down, it was very close to the finish, maybe a couple of days before the end. And he said, I think I’m gonna give up. And he had a team member basically tell him, no, you can’t because it’s not about you, it’s about us. There’s 10 of us showing up every single day. Sass, you gotta pull your weight. This is about our mission, our race, it’s not yours. And he shared this lesson with all of us in the audience to just remind us that our missions aren’t about us, it’s about we, the team, and all galvanizing towards and moving towards a common goal or a common mission. It sounds like that’s very similar to how you approach the call to action.

Jeff Armour
In my first week taking over this role, it’s funny you say that, for all the management team, the place was, it needed some of what you’re talking about there, and I printed up a sign that said we, and I had all the senior managers put it up. So reporting to me, there were eight senior managers at the time, and they all report, one was like each of the divisions, right? That support the organization and students and put WE up in their office. And within two weeks, everyone was asking like, what’s the WE all about? And it’s like, well, we’re either gonna fail together or we’re gonna win together, right? So that’s a very cool story though. Wow. 22 hours on the bike.

Jeff Armour
22 hours on the bike.

Sam Demma
And not just one day, it’s like two weeks in a row. He was talking about moments where he had hallucinations and he mentioned how vulnerable he had to be. At certain points, he couldn’t even reach down and touch his toes. He’d have to have other team members dress him every single morning. He had people making all of his meals. Talk about relying on the people around you to get the job done and recognizing that you can’t do it all alone. It was just a really cool, really cool, powerful analogy. And I’m carrying that with me in my backpack moving forward. And this conversation just reminded me of it a little bit. 

Jeff Armour
That’s huge. It’s almost like, and I don’t want to dehumanize him, but like, it’s almost like he represented the organization that was doing work 24 hours a day. It was happening. And there were all these people that were propping it up. And even when the organization was ready to fail, everyone was like, they rallied around him, like, you can’t. We’re not gonna let this stop, because this thing we value a lot. And I’m not, I know I realize I’m referring to a human being as a thing, but like, he sounds like he wasn’t even thinking for himself, he was just like, wait, literally just, you know, people were functioning for him, which is, yeah, unbelievable.

Sam Demma
Yeah.

Jeff Armour
I’ll think of that name for you again. I don’t have a pen and paper with me, so I’ll get that.

Sam Demma
Yeah, I’ll share it with you right after the podcast is done. Sebastian Sassaville. Sassaville. And anyway, yeah, it was very inspiring and it reminded me of this conversation. It sounds like you’re also very passionate about the services on campus, like the restaurants. And you worked in operations, you talked about working in the restaurant. Tell me a little bit about how those operate and why you’re passionate about them.

Jeff Armour
So yeah, we have a ton of, the benefit of being a big student association, we have a wide breadth, but we also have depth. So, like we do, we have a club system.

Jeff Armour
Every school has a club system, for most schools have a club system, but our club system has, you know, there’s 13,000 unique members and over 17,000 memberships. So some of those 13 have two memberships in clubs. That’s like a third of campus is involved in our club system, right? The spoken wave operations, although I’m happy that they generate revenue and that’s all great, what I’m really happy about is they’re lined up and working in those operations, 95% of the staff are, yeah, 95 or higher, are students. So they’re students that come in and get trained and work in the environment. And again, that’s important because they have a job, it helps them, you know, we pay back over a million dollars in salaries back to students every single year so that they can, you know, it’s no small, these aren’t small operations. The big thing it comes from is the community, right? And those people get exposed to other people they wouldn’t have met. And I feel like we’re at a bit of a crossroads, and not just post-secondary education wise, but we’ll stick to that, because that’s what this is about, in terms of like, especially with COVID, and you’ve got people in second and third year that didn’t get to go to their grad prom in high school or they didn’t, you know, have those formative experiences in high school. And high school is way too short. They used to be a grade 13. And that’s created a whole other mixture of issues because the drinking age is 19 and they’re coming at 18 or 17 in some cases. And so then that creates, well, what are you going to do when you’re 17, 18? You’re going to go to a house party. Well, this is an unpopular, students would call it a hot take is what I’m about to do here. But I would rather have the students drinking legally in a venue where they can be supervised with smart-served people. And we can put plates of nachos out and they can get food and it can be spread out over the course of the night. And we know what they’re drinking is safe. Or what’s worse is, you know, the recreational drugs that have turned into other things because it’s easier to get that thing going to the LCBO and get, buy a, you know, bottle of vodka or whatever. It isn’t about the vodka. It isn’t about the food and beverage operations making money. It isn’t about the clubs being used by—all those things are touch points on community and whether we want to accept it or not on the drinking and other stuff, the party side of the social side of things, or on the usage side for the services, students are looking for community. And I believe it’s our job to provide that and the universities, and not just Western, across the board. Parents are handing their to us at 17, 18 years old. And there’s an expectation there, in my opinion, that there’s going to be some resources and opportunities for them to build communities and develop and grow the way I did. When I came out, there was OAC, and that was grade 13. And then I moved into university, and I think I was able to go to the bars and all that right out of the gate. And so I made friends really quickly. And those friends were the ones that right before Thanksgiving, one of them would come back and be like, man, I got a turkey dumped. My girlfriend came back from Queens and she dumped me after Thanksgiving. It was called the turkey dump. I don’t know. They probably break up with them now over Instagram or TikTok or something. And then we’d all sit around, go to the spoke and grab some nachos and some wings, listen to Rick McGee and like, you know, sort of like everything would be okay. Instead of now, they don’t know where to go, right? And their roommates, maybe they’re not getting along with or nobody’s home. And so they go on Instagram or they go on social media and then there’s their community isn’t a real community. It’s a fake representation of what the world is. And so when you’re comparing yourself against that with the access to information, but it’s never been higher, the access to information, access to social media and all the rest of that. But there is an all-time low for patience for people making mistakes, saying the wrong word, doing something wrong, and an all-time low of community building. It’s a powder keg for what we see going on right now, which is widespread, you know, anxiety and pain, the actual, like, you know, people can cry on the drop of a dime. And so that’s what gets me going when you ask, well, what are the services? What do they mean? It’s an opportunity for you to, it’s just like, as you know, going back to my biology as you know, the electrons bounce around and hit more things, the more interactions you have, the more chance you have for a reaction. And that’s what the USC, I think, is trying to do is create opportunities for those interactions, which you did and you saw during orientation week. And like, after you left the stage, the number of students who either emailed or texted or DMed, they took a video of you and then sent it to my president Sunday and said like, that was awesome, you know, and right in the middle of the week, you know, they’ve been away from their family for three days now, and we hit them with something like what you had to say, that interaction maybe made them turn around and go to someone that they wouldn’t normally talk to and say like, how great was that? Like, the backpack guy, you know, like, you know what I’m saying, right? And that’s, we’re trying to create those interactions to create a community so that we can create some, at the end of the day, some reiliency.

Sam Demma
I wanna be just cautious of the time. You okay for one more question?

Jeff Armour
Yeah, great.

Sam Demma
Okay, cool. And I think reminding yourself, you said earlier, that I have to believe that I’m making a difference is something that I do consistently. Even after walking off a stage, you know, one time I was doing a presentation and there was a student sitting 90 degrees away from me facing the wall. And the entire presentation I was in my own head thinking, is this person listening? I was getting frustrated and a little bit upset. Is it me? Is it my delivery? What’s going on? And I remember driving home, being a little bit upset about it. And it’s funny because the whole room was engaged and it seemed like this one person was not potentially paying attention and I focused on that. But when I got home, this individual had sent me an email and it was a really long email. And I told this to a mentor of mine named Chris, the whole situation, and he told me, he’s like, it’s not up to you to decide how other people receive the information you share when you’re on stage. It’s up to you to just deliver it authentically, to lead with the mission and the purpose and hope that people will digest it and do with it what they need to. And so that always sticks with me, especially when I walk off stage and I’m not sure if it connected or I’m not sure if it made a difference. So I lean on those words you were saying and even what Chris tells me. But how do you pick yourself up in moments where you might doubt your own impact?

Jeff Armour
Well, I doubt it all the time. That’s why I have to say it all the time. Because although I don’t know that I could recount a moment like what you just shared, which is very, very cool. I kind of see it like I’m a constant sort of I try and be for the world, this constant kind of like, just a light.

Jeff Armour
Do you know what I mean? And it’s there. You want to look at it. And you in your case, yeah, actually look at it. You want to look at it or you don’t want to look at it. Sometimes you want to lay on the beach and get a tan. Other days, you know what, I just want to look at it through a window a little bit. And like, as long as it’s there, I can’t, it goes back to my management principles, like, I can’t assume where you are at in terms of like, you know, if you’re happy or not. But I want to present some thinking that maybe this world’s a little bit different than the way you’re perceiving it at the moment. Because the moment you’re in, if I had looked at myself when I was 20 years old being a contractor, I would have thought, is this my life, working seven days a week? But it was preparing me for a contrast, but also it was giving me data points on what was actually gonna make me happier. So it’s not a failure, it’s like, oh, well you tried being a contractor, it didn’t work. It actually worked great. And I probably could have afforded a bigger Christmas tree if I’d taken it. But like, yeah, it’s, the obligation is to just, I think, share it, and that’s why I say I have to believe I’m making a difference. The nice thing is, is that you have moments like you had that you just shared where someone sends you an email. Or there’s a president that you worked with, you know, six years ago, and they happen to now work for someone else, and you hear them say something to someone else that you told them September of their year, six years ago. And they say, you know, it’s not really about, you know, someone else. You just have to present the best version of yourself and share the light. And, you know, and then you’re like, oh my goodness, that’s the thing that I talked to them about. And now it’s made it different. You don’t realize it until you start see it reflecting back on yourself. And you’re like, okay, maybe this is catching on. Does that make sense?

Sam Demma
Yeah, it does. I think we need more lights in the world. So keep shining.

Jeff Armour
I meant it more like from a chemistry standpoint, that it’s not a river where you have to get in or you get out. It’s just kind of a passive presence, not like the light, like a church or something like that. It sounded like we got religious there, but yeah, I know it’s more, you can take the light in and you can not, you can stare directly into the eclipse if you want. But I wouldn’t recommend it.

Sam Demma
You might lose your vision. Last question, what are you most excited about? There’s so many changes happening in the world. There’s so many diverse student needs. What are some opportunities that you’re very excited about as we move into 2024?

Jeff Armour
I think that what the world is experiencing right now from AI and deep learning to the escalating conflict going on around the world in many different areas, that’s a very challenging time and I have to believe that challenges like that, humanity has always come out on the other side as a better version of itself. And I have three kids and I want to make sure that what the world looks like when they’re ready to shine their own light, we’re running with the analogy now, is a good place to be. And that’s what gets me up every single day is like, can we have to make a change here? There has to be a change that comes from all of this. And we’re being pushed for some reason, and you can never see it in the moment. You know, in that moment, when you’re going through that exam that you’re going to maybe not do well on, or you got to go home and tell your parents that you’re not going to pass or whatever it is. On the other side of that, if we can be patient with each other and we can help each other find our purpose and then we can be clear communicators and give like that’s what the direction is, is clearly communicate without trying to compare ourselves to each other. You know, like you always hear the adage, the only person you should be comparing yourself to is the version of yourself the day before. If we can get to that state, you know, where we just want to better ourselves and find ourselves, that’s what’s driving me. Specifically in 2024, I don’t know, I kind of want to see, I just want, you know, Travis and maybe Taylor Swift to break up or get married one or the other. It’s like something has to happen there because it’s like consuming everything. I’m excited for, you know, we’ve had a good cycle of the route of COVID and the student voice and activities coming back. I’m really excited to see what comes next with that and just, you know, continue to make a difference and hopefully hear more stories about, you know, that light reflecting back for myself so I can keep going.

Sam Demma
Love that. Jeff, this has been an insightful conversation. Thank you so much for taking the time, for sharing some of your ideas, your management principles, and the work that you’re doing with USC. Keep up the great work and all the best in 2024. Keep up the great work and all the best in 2024.

Jeff Armour
I’ll keep going as long as you keep going.

Join the Educator Network & Connect with Jeff Armour

The High Performing Educator Podcast was brought to life during the outbreak of COVID-19 to provide you with inspirational stories and practical advice from your colleagues in education.  By tuning in, you will hear the stories and ideas of the world’s brightest and most ambitious educators.  You can expect interviews with Principals, Teachers, Guidance Counsellors, National Student Association, Directors and anybody that works with youth. You can find and listen to all the episodes for free here.

Alain Cyr-Russo —Senior Manager of Student Life at Algonquin Students’ Association

Alain Cyr-Russo —Senior Manager of Student Life at Algonquin Students’ Association
About Alain Cyr-Russo

Since 2010, Alain has worked in student life for La Cité Student Association. Originally hired as a programmer, Alain has since proven exceptional skills and dedication, rising to Senior Manager, Student Life.

While there, he oversaw various committees within the Student Association, including the student life committee. He also led events programming, creating a memorable student experience for thousands of students over the years. Alain lent his expertise to La Cité Student Association’s marketing and communications team and the Café-Bistro by overseeing operations for those teams in addition to student life. He recently accepted a position as Senior Manager, Student Life for the Algonquin Students’ Association where he oversees Events, Food Cupboard, Clubs and communities as well as the Equity, Diversity and inclusivity subject matter specialist.

Alain is passionate about the student experience, and he knows that it goes beyond events and programming. For eight seasons, he also served as head coach for the women’s and men’s volleyball teams for the La Cité Coyotes. He also brought the Food Bank to La Cité students and developed a well-being program, ensuring safety while leaving events.

In addition to all of this, Alain has found time to volunteer. From 2021 to 2022 he served as National Conference Chair for the Canadian Organization of Campus Activities (COCA) and is currently serving as the President of COCA.

Connect with Alain: Email | LinkedIn

Listen Now

Listen to the episode now on Apple Podcasts, Spotify, or on your favourite podcast platform.

Resources Mentioned

La Cité Student Association

Algonquin Students’ Association

La Cité Coyotes

Canadian Organization of Campus Activities (COCA)

The Transcript

**Please note that all of our transcriptions come from rev.com and are 80% accurate. We’re grateful for the robots that make this possible and realize that it’s not a perfect process.

Sam Demma
Today’s special guest on the High Performance Educator podcast is Alain Cyr-Russo. Alain, since 2010, has worked in student life for the La Cite Student Association. Originally hired as a programmer, Alain has since proved exceptional skills and dedication in rising to the senior manager of student life. Alain is passionate about students’ experience, and he knows that it goes beyond events and programming. For eight seasons, he also served as head coach for the women’s and men’s volleyball teams for the Lassiter Coyotes. He also brought the food bank to Lassiter students and developed a well-being program, ensuring safety while leading events. In addition to all this, Alain has found time to volunteer. From 2021 to 2022, he served as National Conference Chair for COCA, the Canadian Organization of Campus Activities, and is currently serving as the president. He has recently made the exciting transition to the senior manager of student life over at the Algonquin College Student Association. And during this conversation, we talk about what it takes to organize great events that actually fulfill the needs of your students and the students on your campuses. We talk a little bit about his experiences and journey through education that brought him to where he is today and some of his beliefs around building relationships with young people. I hope you enjoy this exciting conversation with my friend, Alain. I will see you on the other side. Welcome back to another episode of the High Performing Educator Podcast. This is your host, author, and keynote speaker, Sam Demma. Today we are joined by Alain Cyr-Russo. He is someone that I met at the COCA Conference this past June in Vancouver. He has such infectious energy. He’s just recently made a big transition in his life. Alain, I’m so excited to have you here. Please take a moment to introduce yourself.

Alain Cyr-Russo
Yeah, thank you so much for having me, Sam. This is exciting. And again, like you said, we met at COCA where I’ve been part of COCA for over 10 years now. I’ve been president for the organization now for two and been working for La Cité, which is a small French college in Ottawa. We have about 5,000 students and just recently changed to Algonquin College and now Senior Manager Student Life for the Algonquin Students Association where I left La Cité after 13 years. So, crazy news.

Sam Demma
For educators listening to this that don’t know too much about COCA, you’re someone who has given their heart, their soul, their blood, sweat and tears to this organization. Can you just explain what COCA is and what prompted you to get involved?

Alain Cyr-Russo
Yeah, absolutely. I first attended COCA back in 2012 as an event programmer. And it was an opportunity for me to just network with different people that share the same knowledge or interest within campus life. At the end of the day, we’re all there to, you know, regroups universities and colleges from across Canada, east to west coast, and we give ed sessions, keynote speakers, and we also give an opportunity for people such as you and other artists to showcase in front of these programmers in hopes to give you that opportunity to present in front of students from across Canada. And you mentioned that you recently transitioned from La Cité to

Sam Demma
Algonquin. How has that move been so far over these first few weeks of school?

Alain Cyr-Russo
Yeah, it’s insane to say the least, but it’s been great. You know, when you leave an organization after 13 years, you’ve been there, you’ve cared for it, you’ve started projects that are yours and that you’re leaving and you’re hoping that it’ll stay alive while you’re gone type thing. But the transition has been really good. Algonquin Student Association have been really great and the transition has been smooth. Just because I’ve been doing this for 13 years and I moved into a position that’s very similar, just a little bit more, what’s the word I’m looking for here uh but like a little bit more not niche but um you know I’m focusing just on student life as in before I was focusing on multiple things I felt like I wasn’t giving my 100 percent and I felt like this is an opportunity for me to move to Algonquin, bigger challenges, more students uh and uh an opportunity to to put forward great events and just enjoy my time and learn as well, right? Because as humans, we’re always learning. You never stop learning, and this, for me, was the next path for my personal growth.

Sam Demma
When you say the role you’re in now, you’re mainly focused on students. What are you hoping to accomplish over the next couple of years? And what do you think some of the challenges are that students are facing that you and the association are hoping to address or improve?

Alain Cyr-Russo
That’s a very, that’s a great question. I think it’s important to know that like a senior manager student life, one thing that you oversee is events, you know, just make sure that students are, you know, entertained during their time on campus. I mean studies are important but to network, socialize and enjoy your time on campus is an important factor in you know your life and that’s where you meet friends and maybe possibly co-workers. But I also oversee our student food cupboard as well as clubs and communities and just recently opened a position for equity, diversity and inclusion coordinator which I’m super excited to have on campus. As we know, you know, the international community on campuses is growing, and we just want to make sure that we best serve those students. In terms of food cupboard, I think, you know, we all know that food insecurity is a real issue, and I want to make sure that we help those students in need, because you have to stay focused. And then for us to be able to provide some food to students in need is very important to us. You know, I think most campuses have a food cupboard or food bank now on campus. And I think it’s a great service to have. And it’s just to know how to better that service as well. You know, in terms of international students, we now have a winter coat drive where we ask students and staff to bring lightly used winter coats and or pants. And then we give that out free to international students or whoever needs them. And then clubs and communities. Again, this is like a great place for students just to have common interests, to get together, socialize and play whatever they need. Like, you know, we have an eSport, we have a knitting club, and we have all sorts of clubs on campus just so that students can find other students that have the similar interests.

Sam Demma
You’re someone who’s spent their whole life

Sam Demma
surrounded by education. You’re a student, you got involved in COCA, you worked at La Cité for 13 years, now you’re at Algonquin. When you were growing up, did you know that you wanted to be a director of student life? Or how did this, like tell me more about your personal journey that led you to where you are now.

Alain Cyr-Russo
Yeah, that’s actually a great question because I’ve never really like thought about it. Truthfully, when I was younger, I wanted to be a gym teacher then I was like, I don’t know if that’s for me. I’ve always been active playing sports and staying busy. Afterwards, I wanted to be a police officer. So I originally went to college to become a police officer and that didn’t work out at the very beginning. I’ve done a few interviews and I decided to go back to school in leisure studies. And that’s where I stayed at La Cité. They offered me a job after graduating, saying we’d love to have you as an event programmer on campus. I’ve always kind of been, Even in high school, working with the sports club, or we had two different kind of, one was the workout club and then one was the sports club. I was always involved in student life on campus and even in high school, and I enjoyed it. I enjoy organizing stuff. I enjoy making people happy and just keeping people busy because at the end of the day for me, staying busy and out of trouble is what kept me sane when I was in high school and in college. And I think that’s what’s important to give back to students. So you grew up having passions for sports.

Sam Demma
I think similarly, sports and teaching, you’re mentoring people, you’re providing unique experiences for students. So it makes sense that you landed where you did now. Do you ever think back to your own experience as a student? And were there any teachers in your life that you think had a big impact on you and maybe slightly pushed you in this direction? Another great question.

Alain Cyr-Russo
I don’t know, like my volleyball coaches in high school from from Dallas how really had a huge huge impact on me they were you know recent university graduates when they first started teaching I was in 10th grade at that time and they they kept me busy they kept me you know people that were open to conversation and I think they kind of did push me to just being mindful of things and being, you know, polite and give back to the community. So, you know, I think they did have an impact with me without necessarily noticing it, you know, but did I end up where I really wanted to be? I don’t know, but let me tell you, I very much enjoy it because when I was at college, I played volleyball, which kept me busy, played for four years, but I never really participated into events. And I’ve seen a couple events here and there, but never really went to them. And then when I put on my event in leisure studies, I did a huge comedy show and I saw how students enjoyed it. So when the job offer was offered to me back in 2010, I was like, you know what, I’d love to just do more of this and see students smile and enjoy the events on campus and diversify whatever I can to keep these students interested, engage on campus and socializing and networking. So yeah, that’s kind of where I end up and the impact that I feel that I had from maybe those two teachers. events is a big part of your role now, and was a big part of your role at La Cite.

Sam Demma
Educators listening to this right now, some of them may have the responsibility of planning events for their schools,

Sam Demma
universities, and colleges. You’ve planned so many. What do you think makes for a great event? And how do you kind of consider what events to bring to your school?

Alain Cyr-Russo
So in order to do a great event, I think it’s understanding your clientele, who you’re working with, and who you’re doing the event for. You might have a good idea yourself, but it doesn’t necessarily answer the student needs. I love to interact with students and just understand what they want and would like to see on campus. And then I try and put it together. You know, venues an important part, budgets an important part, logistics and just being organized and make sure that you’re not just doing this on your own, but you also have maybe a team supporting you to give you more ideas in terms of that event. Because I’m a French-Canadian guy, I grew up in Ottawa and I know what I like, but I also try to be part of the organization or like the, you know, build up of this event so that I understand what they actually want and what they’d like to see. You know, do they know artists and people in the community that they’d like to see at this event that would better answer, you know, those student needs? And I think that’s very important. It’s not just about you, if you want, as a programmer or somebody putting an event forward. It’s about understanding the students and what they’d like. I mean, obviously, I don’t have the budget to bring in Drake. I think we have to be realistic here. But it’s just, you know, let’s listen to what they want and need. And when you also have students that are part of an event and putting forward an event, often enough, their students will, or sorry, their friends will want to come and support them as well. And that’s where you get people to come in.

Sam Demma
It also makes me think about how great of a leadership opportunity is for the students when you give them some responsibility in the choosing or planning or organizing of the event. And I would assume that a lot of the events that you put on are widely attended because you listen to what the students need and want and try and cater to those needs. What are some of the events that you’ve put on over the past 13 years that when you think about them, you have these fond memories? And I’m sure every event has been special in its own way, so it’s hard to just single one or two, but what events do you think had a really great impact and really reached those kids due to the needs they had at that point in time?

Alain Cyr-Russo
I mean, obviously, I’m fairly new to Algonquin, so it’s a little bit harder to answer that in terms of the Algonquin side of things. But being at L’Essie T’Aye for 13 years, I’ve put on a lot of events that either work or didn’t work. Obviously, times have changed, so some events weren’t as popular as before. We had a lot of Acadians way back when, like 2012, at L’Essie T’Aye from New Brunswick and they want to do you know uh an Acadian party. So we we brought in like uh you know being here from New Brunswick we we worked with Moosehead as well for getting some decor and just making that vibe. So that was really cool because it brought like all the Acadians on campus together without necessarily them knowing who was from New Brunswick and that part of the world. But then I think one of the biggest events that really I’ve enjoyed in the last couple of years just because we really work with the international department and our students from, you know, Africa, Haiti, is our what we call a multicultural night in the month of February for Black History Month. And we normally get a lot of students wanting to engage and be part of that event. So we’ll normally have, you know, like, we’ve had an event where we had a flag from every country that we have on campus, walk down this tiered seating that we had, and everybody was kind of carrying a flag, they kind of crisscross. And that just gave a real perspective to students of like, hey, like we have people from all over the world on campus, and that really just touched me because I never realized how diversified we were on campus. And then, you know, just part of that night we had students from Morocco, we had students from Canada, from Beronzi, like performing on stage. So it just brought all these cultures to perform together. And it was just really nice to see. And we had over like three, 400 students attending that event, which was fantastic. Especially when you’re looking at a smaller campus, it’s not always easy to get that many people out. But that event really have touched me in the past. And now that is one of the biggest events we’ve put together.

Sam Demma
I know a good fella from Burundi.

Sam Demma
My friend, Mac.

Alain Cyr-Russo
Yeah, yeah, yeah.

Sam Demma
When you’re thinking about students’ needs and desires, how do you collect them? What have you done in the past? Is it about walking the campus and having conversations, using surveys, how have you tried to figure out what students are looking for?

Alain Cyr-Russo
Yeah, one thing that I enjoy doing is just after events, letting students know that like, hey, if you’ve got an idea, come see me. And often enough, like they’ll come see you right after the show or the event and be like, hey, be cool if we could have this. Because surveys Surveys are good, but often enough I find people either don’t answer them, but also you can’t have that real conversation with them. And I find often enough their answers are a little bit grandiose if you want. So like, I’ve had somebody say, I’d love to see you fill in Vion at La Cité. And it’s like, okay, great. I love your idea, but unfortunately it doesn’t fit within the budget. But when you can sit down and actually have a face-to-face talk with a student and actually like hear their passion and what they’re looking for, it’s always great. And I love to just walk, like sometimes just, you know, when we’re just looking at clubs, if I see students are playing chess, for example, and I’m like, oh, we don’t have a chess club, I’ll, you know, approach them and be like, hey, did you know you could, you know, get clubs and funding and, you know, we can do promotion for you, try and get more people interested in this chess community. And they’re like, oh, that’d be great. Like, we’d love to have more people come play chess with us. So just having those approaches and conversation with students is so important.

Alain Cyr-Russo
We had so many different clubs in my school.

Sam Demma
And I think even back to when I was in high school. And I think one of the most beautiful things about clubs is you find like-minded individuals who are passionate about the same things that you are. And I met some of my closest friends doing similar interests as a part of clubs or extracurricular activities. You touched upon the idea of connecting with students one-on-one. I think it’s so important to build relationships with young people when you talk to them face-to-face and hear what they’re looking for. How do you think you build a relationship with a young person?

Alain Cyr-Russo
Well, I think it’s important to not be afraid of students. I find like as we grow older, sometimes like it’s we have a little bit of that disconnect, I find with with our crowd. But I think it’s important to just approach and have that conversation. You know, we’re often stuck, stuck behind Facebook and Instagram and texting, but you can’t build a great relationship with someone when you’re always behind a screen. So I think that face-to-face is important. I think it’s also important to, I think you touched on it, networking. I believe networking is the most important aspect of life because you don’t know who you’re gonna cross paths with, you don’t know who you’re gonna be working with, you don’t know whose help you’re going to need in the future. So just the networking, which is something like COCA has given me a lot, is just a family, a community, and that’s actually, you know, we both met there. So I think networking is a huge, huge factor in life that will bring you forward networking will also give you opportunities and maybe ideas for the future.

Sam Demma
We did meet at COCA and I met so many amazing humans just like yourself there. I’m so grateful that I pushed myself to go. I was listening to some students after an event that I was at recently and they’re walking off the campus and they said to themselves, I’m so great that I’m so happy and grateful that I made the decision to show up. I think that half the time the battle is just convincing ourselves not to stay comfy in bed, but to go to the events and to meet the people and to have conversations. And I’ve found that when you start asking questions, it helps you realize how small the world is and how interconnected we all really are. And I really appreciate you taking the time to come on the podcast here today and talk a little bit about your educational journey, what you think it takes to put on a good event and what the heart of an event is, which is addressing the needs of the people that are going to be in the audience. I appreciate you sharing a little bit about, you know, the idea of how you go about getting that information and having those one-on-one conversations after events finish. And if you haven’t heard it recently, congratulations on the big move to Algonquin. I wish you nothing but the best in the new position. A question I always like to ask all my guests before I finish with the interview is if you could travel back in time and speak to Alain when he was in his first year working at La Cité 14 years ago or 13 years ago, but with the knowledge and the wisdom you have now, knowing what you know, what would you tell yourself? What do you think your younger self needed to hear when you were just beginning the position?

Sam Demma
Wow.

Alain Cyr-Russo
One thing that I wish I did more when I was younger is just read and inform myself. I feel like I often act like I knew everything, and we don’t. I always like to learn, but I never took the steps to get there. So one thing is do communicate with people, do reach out, don’t be afraid, and get out of your bubble, get out of your comfort zone and try something. It may or may not work, but you’ll never know until you do it. So that is one thing that, you know, back in 2010, I was afraid, and it’s something that I definitely tell myself. Well, keep reading. Thank you, Alain, again, for coming on the podcast.

Sam Demma
It’s been a pleasure chatting with you. If you’re comfortable with it, I’ll put your email in the show notes and if any educator tuning in wants to connect with you or have a conversation, they can reach out. But until we meet again, hopefully soon, keep up the great work and good luck in this new adventure. Awesome, I appreciate it. Thank you so

Alain Cyr-Russo
much again for having me on your podcast. It’s been a pleasure and excited to hear the final result if you want. But yeah, anytime, if you wanna share that email, I have no issue.

Sam Demma
Awesome, thanks, Alain. Awesome, thank you.

Join the Educator Network & Connect with Alain Cyr-Russo

The High Performing Educator Podcast was brought to life during the outbreak of COVID-19 to provide you with inspirational stories and practical advice from your colleagues in education.  By tuning in, you will hear the stories and ideas of the world’s brightest and most ambitious educators.  You can expect interviews with Principals, Teachers, Guidance Counsellors, National Student Association, Directors and anybody that works with youth. You can find and listen to all the episodes for free here.

Geoff Gauthier — Director of Marketing and Communications at the British Columbia Institute of Technology Student Association

Geoff Gauthier — Director of Marketing and Communications at the British Columbia Institute of Technology Student Association
About Geoff Gauthier

On his second journey with the BCIT Student Association, Geoff Gauthier takes enhancing the quality of student life seriously.

As the Publications Manager running the Link newspaper in the early 2000’s, Geoff had an amazing opportunity to work with closely with students, finding out what they need and what they think, and that experience shaped and defined his need to help them wherever he could.

Fast forward a number of years and a new opportunity to lead the group responsible for delivering student life programming as the Director of Marketing and Communications was too wonderful to pass up.

Geoff is curious and attentive. He’s listening to his students and adapting to their needs and he’s making the necessary changes to provide them with best experience possible.

Connect with Geoff: Email | Instagram | Linkedin

Listen Now

Listen to the episode now on Apple Podcasts, Spotify, or on your favourite podcast platform.

Resources Mentioned

British Columbia Institute of Technology

British Columbia Institute of Technology – Student Association

Link Newspaper

The Creative Act: A Way of Being by Rick Rubin

BCIT Hack the Break

The Transcript

**Please note that all of our transcriptions come from rev.com and are 80% accurate. We’re grateful for the robots that make this possible and realize that it’s not a perfect process.

Sam Demma
Today’s special guest on the High Performing Educator podcast is Geoff Gauthier. On his second journey with the BCIT Student Association, British Columbia Institute of Technology, Geoff Gauthier takes enhancing the quality of student life seriously. As the publications manager running the Link newspaper in the early 2000s, Geoff had an amazing opportunity to work closely with students finding out what they need and what they think, and that experience shaped and defined his need to help them wherever he could. Fast forward a number of years, and a new opportunity to lead the group responsible for delivering student life, programming, as the Director of Marketing and Communications, was too wonderful to pass up. Geoff is curious and attentive. He’s listening to his students and adapting to their needs, and he’s making the necessary changes to provide them with the best experiences possible. I hope you enjoyed this enticing and exciting conversation with my good friend Geoff, and I will see you on the other side. Welcome back to another episode of the High Performing Educator Podcast. This is your host and speaker, Sam Demma. Today we are joined by my good friend, Geoff Gauthier. Geoff, thank you so much for coming on the show this morning. I appreciate it.

Geoff Gauthier
Hey, you’re welcome. Thanks for having me, Sam. This is wonderful.

Sam Demma
I always like to get started by asking people a big question. What made you the person you are today? Where do you come from?.

Geoff Gauthier
That’s a huge question. What made me what I am today? Yeah, you knwo what, I’m gonna answer your question with a question as I normally do. I’m not even really sure, man I’m freezing up already haha.

Sam Demma
Well where do you come from? Tell me where you come from.

Geoff Gauthier
So I’m from British Columbia, Canada. I’m like mainly from here. I’ve lived here for the vast majority of my life in various places from the lower mainland through the interior, traveled around a bit. Yeah, I think a lot of it is like, what brought me here? I question that constantly. Why do I do what I do and how did I get here? Right? And I was a journalist before all of this, and now I work for a student association in British Columbia. So naturally, I am a service-based person. I like to make sure that people are doing well. And I think that just sort of manifested in how I ended up here.

Sam Demma
Did that come from your parents? Were they of a service mindset or teachers in your life or coaches?

Geoff Gauthier
Or where did that mentality come from? I think probably teachers and coaches. My parents were, I mean, we all have our parental things. I don’t want to speak ill of my parents, but they’re young and challenging. So, my parents were both like 20 when they had me. So, I have relatively young parents. And when you’re 20, I don’t know, you’ve been 20 recently, you know, you don’t really know a lot. And so when you have a child, like, you just do your best to try to like push and encourage that. And like, I know, my dad was a big hockey fan and he pushed me to really hard to like, and my brother to be, you know, to be hockey players. And like, we, we tried our best and you know, you get so far and skill can only take you so far. And then it’s just a matter of other things. Right. So, yeah, I mean, I don’t know if my parents were, my mom is kind of a service person and I think she’s gotten back to those roots, but you know, it was the 80s and 90s and things were different back then. So there were like other avenues and ways of pushing. So I just think I just learned it from watching other people and just like recognizing a need to help others and like ensure success of other people. Right. Like, you know, I can be of service elsewhere, then I do what I can to do that.

Sam Demma
I have a phrase, I say, we can’t lean on ourselves. Sometimes we have to lean on each other. And it’s something that I encourage not only students, but also educators to realize. When there’s a new teacher in a classroom, you don’t have to know all the answers, but you have to be willing to reach out to people in your life to find them, you know? And there are people that want to support you. You talked about watching people in your life and that’s what taught you about service. When I think about the people I’ve watched, one person that comes to mind is my grandfather who came here with nothing and worked on a farm during the day and then did an overnight shift at GM to try and provide for his family, my dad growing up. And he would get boxes of squash from the farm job he did during the day. It was so much produce that he couldn’t eat it or just use it at his house because there was way too much. And instead of just throwing it away, he would put it in boxes, drive around the city, and drop it off on people’s front porches. And he was an individual in my life who taught me the importance of trying to be of service and live that life of service. You mentioned it might’ve been like teachers or coaches. Can you think of any specific person that you think had a really big impact on you?

Geoff Gauthier
It’s funny, man, you mentioned your grandfather and I was thinking about my grandfather. He passed in 2015 or so. Oh, geez. And it was on my mom’s side, and like, but he was, so maybe not necessarily serviced, but he taught me a lot of really valuable life skills. And he was like, kind of had the most impact on me when he passed, it was pretty hard for me. But he, like, it’s the simple things that I remember him teaching me that made me want to teach other people the things that he taught me. So he taught me, he would take me camping and he taught me like how to chop wood and build a fire. And it’s not like, it’s very simplistic, it’s very rustic, but he taught me this basic act of like how to create warmth for people and how to create a comfortable environment out of nothing, right? So it’s like those little pieces. So now I can teach my son how to build a fire and then he’ll be able to teach his friends and family how to build a fire, right? Like there’s all these things that, it’s a very simple act, but it’s like that knowledge, that passing on of knowledge is like a huge thing. So yeah, you mentioned your grandfather. My grandfather was kind of a similar background, came here, was literally born on a, he was born in Canada, but he was born on a latitude and longitude line. There was no hospital, right. He was born on a farm in Saskatchewan.

Geoff Gauthier
Right.

Geoff Gauthier
So, so yeah, he like, he grew up with that, that same ethic of like, you know, you came from somewhere else and you, you, you know, help your community and you, you build that community and you make that happen. So like, he was a big influence on me. I think I had, I had a couple of coaches and I had one teacher along, I had an art teacher in grade 11 and grade 12. She was really influential on like getting me to explore not like what other people were doing, but what I felt like I needed to do. And I think that was a big push. Yeah. Shout out to Mrs. Byfon Schmidt if you’re around. Yeah, she’s rad. So yeah, she like, she just encouraged me to follow an artistic path, which I hadn’t considered before because I was so like into sports and like competition. The artistic side of me was there and she was kind of nurtured that and pushed that out. So those were two kind of really big people in my life that pushed me to learn a bit more about myself and also how to teach others how to do that same thing.

Sam Demma
That’s so awesome. I think the arts get overlooked so much in schools that people disregard them as a potential pathway and also as an opportunity to explore yourself. I think art is such an amazing form of self-expression and I was recently listening to a book by Rick Rubin and it’s like all about arts and you may have actually heard of it. It came out recently. Yeah. And he was talking about the importance of appreciating everything around you and I was on a walk while I was listening to it with headphones in and he was talking about appreciating nature and I just started like looking around and I was like, the world is art, art’s everywhere.

Sam Demma
You know?

Geoff Gauthier
Beautiful, everywhere you look is gorgeous.

Sam Demma
It just forces you to kind of pause. The cool thing that you mentioned about your grandfather is all the activities he did with you, like teaching you how to cut wood and how to go camping, those types of things, they’re all an investment of time. I think investing your time in other people is how you build relationships with them. In the classroom, with students? Like how do educators build relationships with kids or how have you done it in your life so far?

Geoff Gauthier
Yeah, so it’s awesome that you mentioned that. I mean, the biggest thing with everything that I do in my life right now is as you discover as you get older, everything is about relationships, right? So like if I’m selling a sponsorship to a third party person outside of my organization, I need, it’s not like, hey, give me money and I’ll make you, I’ll put your name everywhere. You gotta like talk to them and you build that relationship with them and you build trust and you build a community and you understand each other’s needs. It’s not like, you know, if I’m gonna ask you for money, I’m gonna need to invest some time in getting to know you, getting to know your company, getting to even know your people. Here at the office, it’s the same thing with my employees, with the people that I work with. You know, I talk to them, I know them. I know everybody’s name in my organization. I know a little tiny tidbit of information about them. And I think this comes from journalism. Because I had to keep a lot of names and notes about people, or I had to keep them straight. I need to know my contacts, who’s who, what do they do, and know a little bit about them so that I can know who they are and like have that relationship with them. So I know everybody’s name, I know a little bit about them. I know if they have a dog or a cat or a kid or what they like to do on weekends kind of thing, like a little bit, a little bit about them. It may not, it might be, some of it might be surface, but I can say hello to everybody, including like the, the staff that do the cleaning. Like Habib empties our garbage cans, but he’s still a person and he’s a human and he has a story. And I ran into him in the community, ran into him at the mall by my house. And I was like, Hey man, how you doing? How are you? It’s, it’s always weird to see somebody outside of their, you know, their role that you see them in every day. And I was just like, dude, you live in my neighborhood. And we got to talking and he lives in the neighborhood with me. And I’m like, this is great. Like, I just, I know people around, right? And I’m going to be, I’m a person who’s in a position of power within my organization. I’m going to be in the community. People are going to talk to me and there’s value in making those connections and knowing those people and being able to keep talking to them. I think that’s like a hugely important part of growth as a person and also like an important part of being a community member.

Sam Demma
And it takes that extra step and effort to really get to know somebody, even if it’s not their whole life story and a thousand details, but a couple of small things. I love that nugget. I think educators should treat that aspect of their work like a journalist and take notes and get to know people in their classrooms. I think that’s a really good piece of wisdom and advice. Yeah, it’s super important, man.

Geoff Gauthier
It’s helped me so much in my career, just being able to know people and being able to talk to people on a one-to-one basis and be like, hey, how’s your son doing? Or remember, like, you know, and time goes by so quickly, you’d be like, hey, how’s your son doing? Oh, he’s married and he’s gone off to Iraq. He lives there now. Whoa, holy crap. He was like 12 when I met him. So, you know, yeah.

Sam Demma
So you mentioned that you grew up in competition. Yeah. You know, hockey was a big part of your childhood. You then had this amazing art teacher who kind of poured belief in you and it challenged you to explore different pathways. Where’s the gap between like end of high school to where you are now? Like what did your educational journey look like that brought you here?

Geoff Gauthier
I just, that’s wonderful. So I took a year off after high school because I was-

Sam Demma
Me too.

Geoff Gauthier
Yeah, right? I was like, I was gonna do, so I was playing hockey. Yep. I find that that sort of stopped being a thing, you know, like right around that timeframe, but like 18, 19 kind of thing. Yeah. I’m like, I need to like figure out what I’m gonna do with the rest of my life. It’s not going to be playing hockey at this point, so I’m going to have to figure out what to do. So my dad, I started apprenticing as a plumber for a little bit after high school, which was interesting. I was like, I don’t want to do this. I got my hand stuck in a pipe full of effluent. I’ll use effluent as the word. And I couldn’t get it out, and I had to get somebody to come and cut my hand out of the pipe. And I was just like, oh, I need to do something else. I’m like, I washed my hand a million times and it smelled for like a week. And I was just like, I gotta do something with my life. So I’m like, I’m gonna go to university. I’ve kind of always been interested in journalism. I wanna do that. But I started off, I did a bachelor of arts degree in professional writing, and then went on to fast track a journalism degree. And then I ended up working at BCIT in the early 2000s, and I did a diploma of technology in desktop publishing while I was there. And so like all of my education background comes from basically journalism and print media. And as you know, and everyone else knows, like I used to work at a newspaper and print media just started dying. Newspapers just stopped being a thing that existed. I have all this knowledge in my head about how to like build print processing, and it’s like pretty much useless at this point. So I had to figure out like, how am I going to make this work? And I got a job with a company where I started doing communications, like press releases. I’m like, I’m a writer, I can write. There’s one thing I can do really well, it’s writing. And I wanna be the best at writing, I’m gonna try and work on this and become a really good writer. So I’m gonna like, I’ll write press releases for this company. And then I just got some lucky opportunities in that company where I got to do press releases. I also got to do like machinery installs, which was kind of like a thing that I did on the outside. So like it was a company that does like mining, whole cycle management, whole cycle management. It’s like a tech company, but everybody, it was a small company at the time and everybody did everything. So I was writing press releases. I was creating marketing materials. I was like building computers and like drawing icons for software. It was like, it was a pretty cool, I got to blend my art and my writing and my journalism skills, like all into one thing. And it just sort of blossomed from there. And I just kind of got good at marketing. I got good at like knowing what, build relationships with our customers, know what they want, provide them what they want, really listen to what they’re asking for and giving them those pieces.

Geoff Gauthier
Right?

Geoff Gauthier
And it just sort of, it just blossomed out of that. And I got really good at it. And just, just out of habitual practice. And I’m like, and then that desire and that want to be really, really good at something, you know? So, yeah. And then I, I ran into the executive director, former executive director, weirdly in a liquor store in Coquitlam, I was buying some wine. I don’t really drink anymore, but at the time, I was with my family and I bought some wine and I ran into her at Liquorsworks. She’s like, what are you doing these days? And I was like, oh, I’m working in marketing for this mining company. And she’s like, oh, interesting. And she’s like, we just got to chatting. And it was like, again, I’d made that relationship with her when I worked here the first time, right? And when I worked here the first time, I worked as a journalist. I worked in the publications department. Sorry, I totally glossed over that part. When I worked at the BCIT Student Association the first time, I was in publications. I produced a newspaper. It was the early 2000s, they still existed then, for the students. And I learned about how to be of service to students. And then I was like, I gotta go. I was in my late 20s, early 30s, and I’m like, I gotta go get in the real world and become this, like get some real world experience. And that’s how I managed to get like into that marketing department. And then ran into the ED, talked to her for a little while. And then a couple of months later, she phoned me up. She’s like, hey, why don’t you come back and have lunch with me at the student association? I was like, oh, okay. And like just dumb old Jeff, like not picking up on any cues. I’m just like, oh, okay, sure. I’d love to come for lunch and hang out with you. Cause we’d gone for lunch before in the past. I kept that relationship alive during the decade that I wasn’t here. And, uh, you know, like we went for lunch every once in a while, like it was like every couple of years kind of thing, right. Just to catch up and say hi. And cause she really inspired me to like become who I am as well. So that’s another story I completely glossed over. And anyway, I came back and she’s like, yeah. And she, she had her HR manager with her and they’re like, this is what we’ve been doing with the SA since you’ve been gone. Here’s this new thing that we’ve done. Here’s how we’ve expanded. Here’s all this stuff that we’ve built. I’m like, oh, this is all really amazing. I’m like, I can see the potential of how we can use this to get the students just looking at them. It’s so cool. Then we’re sitting down eating lunch and she’s like, so what would you think about coming back here to work? I was like, what? When I look back on it, it’s so funny because it was so obviously and clearly like a recruitment thing. And I just was like not picking up on it. I was like in my, the prime of my career, in my other job, I was doing really well. I was like, but the problem with that other job is I had traveled a lot. Okay. And this, and so I was like missing out on my son growing up and missing out on seeing my wife. And I’m like, I’m always gone. I’m always at conferences. I’m always in other parts of the world and I’m doing other things, which is kind of cool. But you know, I was, I was gone a lot. So she was like, you want to come here and work in marketing? I was like, yeah, you know what? I was nervous, but I took that step because I trusted her because she’s treated me well in the past. So I came back here and then this is, I came back, I’ve always felt while I was at the other job that instead of like making somebody rich that I’d never met before, I could like come back and help students. I can come back and make a better life for students and make like, I remember how difficult it was for me in university. And I just was like, if I can make a couple of students’ lives better, that’s way more fun than making somebody else get another yacht, who I’ve never met, right? It was one of those things. We ended up, that other company, we ended up getting bought out by a major corporation. And so it ended up being kind of like, I don’t know, this doesn’t really work for me anymore.

Sam Demma
The meaning and significance wasn’t really there.

Geoff Gauthier
It changes, it changes, right? So I needed to come back and I needed to do something with students and then I’ve been here now for four years and I like, three really tough years, but we’re getting back on it now, so.

Sam Demma
You mentioned that that individual who was the director of the school had a really big impact on you and helped you pivot. Like, what did she do for you that made a really big difference?

Geoff Gauthier
So, she asked me a key question and I’ll never forget this because this is like when I was when I was younger, um, I had a manager who was not so great who who was in who worked here and then you know I don’t want to speak really about that but but like The ed app she asked me a very poignant question. She’s like, who do you feel accountable to? Because we were talking about management and like not feeling like I I can trust this person and not feeling like this person is helping me develop my career or meaning to help students in any significant way. And I said to her, I’m like, I’m accountable to the students of this school. I’m accountable to the students of the school. And it wasn’t a thoughtful answer, I blurted it out. And I think that was that moment where she’s like, okay, this guy, this guy actually cares, cares, and actually like believes in this and actually wants to like progress and make things good here. Right. And then, and I shortly after that is when I quit and I left and I went to the other company, but, but yeah. And so I think in the back of her mind, she had that thing where like, we had this relationship where she knew she could trust me. And she knew that if she brought me back here, I would be that person to like help students, to really push the organization to want to do that. And like now I’m in a position where I have that ability and it’s taken some time, but I’m like, I’m getting there now. I’m getting there now. It’s so obvious you’re passionate about the work that you do. I can feel it coming out of you as you’re talking. You’re like, you’re an intense dude. I’m like, I know, I know. Oh, it’s the best way possible.

Sam Demma
You mentioned through university, you kind of had your own challenges. What are some of the things that you’re striving to help to support students now at BCIT that you think would have been valuable if you had when you were going through university?

Geoff Gauthier
So this is the challenge with working in a university setting, it’s like figuring out what most students want.

Geoff Gauthier
Right?

Geoff Gauthier
So when you work for a student association, we’re a non-profit, right? And we’re here to help all students, but the people that you hear from are the students who are sort of the least, yeah, the most engaged and then the least advantaged. Right? So we’re not hearing from the, the middle students are content and they’re happy. So we hear from the students who have many challenges and we hear from the students who have, who are the most engaged with us. And it’s weird, man, you see it, the most engaged students are the most advantaged students.

Geoff Gauthier
Right?

Geoff Gauthier
And the students who have the most challenges are the most disadvantaged students. How do I make that middle ground work for everybody? What can I provide? What kind of services and programming can I provide that helps these people out? So it’s always a challenge to put those two pieces together. And that’s like the hardest part of this job is to like make that balance happen. It’s easy to cater to the middle students. It’s easy to like give the right programming and the right messaging to the middle students. It’s much more difficult to A, keep the engaged students happy, and B, keep the, oh, A and A1. And like, where can I step in to help make everybody’s lives better, right? And when you make someone’s life better, sometimes you make somebody else’s life worse. Or in perception, it’s worse. So, yeah, that’s a tough question, man. Like, I’m just doing my best to try to like, make sure everybody has a good time at school, and is able to make it through here. Because like we don’t provide any education at the association. We provide student life. We provide value and we provide services for free to help people get an advantage sort of while they’re here and then also get them out, right? So they have an advantage over their competition when they get out. And as someone who comes from a background in competition, every possible advantage I can give you to beat out the competition in the future, I’m going to try to give that to you. That’s awesome.

Sam Demma
What events have you, or has the organization, association run in the past that you think achieved some of that goal of catering to the middle, the most engaged and the less advantaged, and really had an impact?

Geoff Gauthier
Yeah, this is a weird question. I mean, you know how things have kind of gotten with the world.

Sam Demma
I guess COVID was weird.

Geoff Gauthier
It was, man, and like I’ve been working, so I started working here again in 2019.

Sam Demma
Okay.

Geoff Gauthier
It was June of 2019. Jeez. So I had like six solid months of like doing really cool programming for students and then we’re all of a sudden everybody’s working from their house. So we’ve just kind of been kicking it back in. But one of the, it’s like I think to like one of the events that’s kind of cool that we do that appeals to my nerdy background where I can kind of help it help out and figure it out. We do a hackathon for the the school of computer studies students and so we’re able to kind of leverage some of my mining contacts to have a company come in and provide data sets to these students who create these sort of virtual businesses and virtual business ideas over a weekend. So we put teams from different schools into or we create teams from students in different schools. So like you get some business students, some marketing students, and some design students, and we put them all together on a five or six person team, and then we give them data sets, and they, over the weekend, they work to create a business plan out of these data sets, or like, and like this is a fun thing for me to like put on for students, and it really only appeals to about 100, 150 students, I’ve said, every year, but it’s, it’s one of those events that like I look forward to it every year. It’s a lot of work. It comes in January, like right after the holiday season. And all my staff’s like, oh, you gotta do that. It’s gonna be such a, it’s so much work. And I’m like, it’s so much work, but it’s so much fun. And yes, I get all excited about it. And what ends up happening is I pair some businesses who are looking for talent, and then I provide them with students who are exceptional within that field. And we get data from those people, we get sponsorship from those people that gives us money to be able to provide more services for more students.

Sam Demma
Right?

Geoff Gauthier
That’s awesome. So it kind of combines, it puts everything in perspective, it puts everything into like what I do, into like a kind of a microcosm of like what we’re trying to achieve here. So that’s why I love that event so much. I mean, you know, you come here and you can feel the excitement and the energy on the Friday night when they start. Everybody’s in the great hall, they’re outside, there’s a buzz, they’re like all excited. Some of them are meeting their team members for the first time. They’re people that, you know, at BCIT we have a very short school year, it’s two years, and they’re in and out really quickly. It’s like you don’t meet everybody, and then all of a sudden you’re paired on a team with a marketing person and a designer and some business and computing students, and you’re like, all right, you all never met, now you gotta work together to create something awesome. And out of that, and then there’s several teams, and so they compete. So I get my competition out of it too. I see my students strive and they want to work and they want to be the best and they want to figure it out. And then on the end of the weekend, on the Sunday, they’re judged and they’re awarded prizes and possibly job opportunities coming out of that. So if there’s something I can provide like that for students that like, A, gets them in front of employers, gets them into a mode where they’re competing to be their best, and pushes them to like work hard and work together and work in a team environment with people they’ve never met. I’m building growth, I’m building challenges, I’m building connections and I’m building relationships. Not me, but you know, my team. I said that, it’s very egocentric, I shouldn’t say me. Our team, our school is building, the event is really building that. And it’s not just me that’s doing it, it’s a combined effort from everybody. But it gets me excited when we do stuff like that, right?

Sam Demma
Is that one of those hackathons where everyone’s in the same hotel, they basically sleep in the same room?

Geoff Gauthier
In the great hall at our campus. They’re like out there, yeah, they stay overnight, they just work all weekend. Sometimes they leave, sometimes they come back, and we roll out like a buffet table. We had a taco bar one year that was really popular. We rolled out a taco bar. Everybody was stoked about that. So we try to feed them and keep them interested and keep them here. And they work really hard all weekend. It’s a satisfying thing for the students to do too. They really get to contribute in a way that’s meaningful and create something cool. And so if I can, I need to do more things like that with other schools and try and figure out ways I can make that happen as well.

Sam Demma
Well, that also facilitates new friends, right? Even if they’re from different schools, you might become friends with someone that you’re gonna talk to for the rest of your life.

Sam Demma
Yeah, totally.

Geoff Gauthier
The weirdest thing happened too, like I coach youth soccer. My son plays soccer and he’s wonderful. He’s a great midfielder, plays really well. I got my team the other day, like on TeamSnap is our program we use. I got the team, there’s the roster sitting there, and I got two new players on my team this year, and one of those players, I was like, this kid looks kind of familiar. And I click on him, and I look at his parents, and I’m like, The parent is one of our key sponsors from the institution who sponsors our hackathon. No way. Yeah, it was like this super weird thing. I’ve never met this kid before. I didn’t even know that she had a kid. And now I’m like, okay, cool. So now one of our key sponsors for hackathons child is on my soccer team. So I’m going to have to be on my best behavior at all times. So yeah, it’s just really, man, it’s funny. And this is what I’m talking about, about how the community thing works, right? How these weird things happen, where you’re in a community, your community, when you work at a school or an institution, is pretty tight-knit. I know people, I’ve known people here since 2001. I’ve met people here when I started working here in 2001 that still work here, that I still interact with on a regular basis. That was 22 years ago, Sam. Wow. Yeah. I still know people, right. And like I’ve gone away and I’ve come back and they’re like, Oh, Hey, you’re back. And I’m like, yeah, I’ve been here for four years. I haven’t seen you yet. Yeah. It’s pretty funny. It’s a big place too.

Sam Demma
Right. Well, it sounds like the funny coincidence finding out that, that athletes, parents, or someone that you knew, that starts from being curious and like exploring a little bit, you know? And you seem like someone who leads with like curiosity. Where does that come from? Where your curiosity stem from? That has been forever.

Geoff Gauthier
That was dangerous when I was younger. Serves me well now that I’m older. Man, I think that’s the journalism part too. I can’t stop. I’m not a very chill person. I think we can discuss that. I like, I remember when I met my wife when we were initially dating and I was like, yeah, cool, I’m chill. She’s like, you’re not chill at all. You’re like zero chill guy. And I’m like, oh, I’ve always thought I was really chill and relaxed, and you’re not relaxed at all. You’re like very high strung. And then so, so I’ve accepted that. And with being high strung, it becomes being curious. But what I have to be careful about is going too far down that rabbit hole, right? Like, I love, I love being curious. I love to know things. I love to know a lot as much as I possibly can. Like you, just even meeting you and listening to you speak, and I’m like, well, I want to know Sam more. I want to get Sam to my university. I want to hang out with Sam. I want to know this guy. I want to talk to him a little bit. I just needed to make that connection with you. I’m like, tell me more about you. And we talked in person for a while afterwards. And I was just like, you’re an interesting person. And I think through journalism, I found a lot of interesting people. And everyone has this really cool story to tell. I haven’t met anybody who’s boring, right? Like people will go, I’m so boring. I’m like, okay, well, tell me a little bit about yourself. Like open up a little bit and let me hear about what you do. Cause you’re not boring. Everyone is inherently interesting. Everyone has a story or something in their background that’s fun or funny or exciting or traumatic or whatever. But whatever the story is, you’re going to have something to tell me. And I wanna know about that. I wanna know who you are. I wanna know like why you do what you do. And I know that’s why you asked me to come on here. You’re asking me those questions. And I’m sitting in back of you. It’s fun. For me, it’s fun. And I know for other people, it’s not fun. And so I’ve gotten old enough now to recognize when people are uncomfortable when I’m asking them questions. So I just back off and I’m like, okay, cool. I get it, right? But like, I used to push, like, you know, no, come on, tell me. Every time I’d find the quiet person at a party, I’d push that person to talk. I wanna know more about that quiet person. Because like quiet people always have the most to talk about if you push them hard, right? Loud people, man, you know what I’m about.

Sam Demma
I hear it all.

Geoff Gauthier
Yeah, I will tell you my life story in a podcast in 15 minutes, and no one cares. But the quiet people, they have cool stories. They have the best stories to tell because they only speak when it’s important for them to speak. So yeah, anyway, so I used to do that, but I don’t push as hard anymore on people. I let them kind of naturally open up to me. I build that trust with them first, right? If they want to talk to me, they’ll talk to me. I don’t need to be a and push them about it.

Sam Demma
I hear you. Yeah, I think the, I’ll make an addition to the importance of curiosity, like genuine curiosity.

Geoff Gauthier
Genuine curiosity, yeah.

Sam Demma
That’s like the, I think that’s the key because even if the person is shy, they feel like the question is coming from a place of love and like really wanting to know more about them. So they’re even a little more encouraged to talk. And I think you do that really well. Like, you seem very curious when you ask questions. And even I remember when you approached me in the hallway, I was like, ah, I feel really like acknowledged by this guy. And I would like to get to know him a little more. And so you talked about the beginning service and wanting to help students. And not only do you do stuff with, you know, BCIT, but you do a lot with COCA for people listening who don’t know what COCA is, like let’s give them a little quick snippet of what it is and what got you involved.

Geoff Gauthier
Oh man, okay, so COCA is the Canadian Organization of Campus Activities and I’m the West, one of the Western Regional Board Directors. Congratulations. Thank you, yeah, I filled in for a year, for like half a year kind of thing, or like eight months, and then I was re-elected this year to keep working with them. And a COCA is an organization that like, I didn’t know anything about it. One of the former directors phoned me up just doing their kind of annual drive to get more members. And they’re like, Hey, you used to be a members. And I’m like, I don’t know anything about this. What is this? And so he guided me through like what COCA is. And I’m like, this is beneficial to be a part of for us to learn about what we can provide for students. I would never have met you if it wasn’t for Coke, right? And like all the people that I work with on the board are all fantastic and they’re all high performers. And I think that’s what, you know, you talk about the high performance podcast, man, these are all people that work extra hard to make things happen for for other people. So like, I’m working at BCIT, I coach youth soccer, I dedicate my time to the board of directors. Like, I don’t, I don’t do a lot.

Sam Demma
I don’t eat. I don’t have time.

Geoff Gauthier
But yeah, I just, it’s kind of this never-ending cycle and I wouldn’t be me if I didn’t do those things. Yeah. You know? And like, and it provides me with these wonderful opportunities to meet folks like yourself and to like, see what is out there. And it feeds my curiosity and I get to know more people and I get to make those connections. And now I don’t have just connections in BC, I have connections all across Canada. So within the universities, like in the university service spectrum, I have connections now and it’s beautiful to hear from them the challenges and the triumphs that they have as well. Right, and see how similar they are and I can learn from them. And I can, you know, I talk, Crystal Ben from St. Clair College, they have, she told me this story about how they have like an eSports coliseum, or like, not a coliseum, but like an arena on their campus. And I’m just like, what? You gotta be kidding me. We have an eSports club here, and if I told them that, they’d lose their minds. They would just go, they’d be like, they have a whole arena for this? Like they have a dedicated space for that. And I’m just like, man. So I’m like, how can I bring that to BCIT? How can I bring that here? How can I, like, how do I make that work on my campus? Right, or I hear from, and that’s like on the other side of Canada. I’m like, how do I do that here? Right?

Sam Demma
I love that.

Geoff Gauthier
I want to know.

Geoff Gauthier
Go ahead.

Sam Demma
I love that it’s not, oh, we can’t do that. Like the first question that pops in your head is how? How can we bring that here? How can we do this? And leading with that, I think so often the thing that holds ourselves back is not other people’s opinions of us, it’s actually our perception of ourselves or our perception of what’s possible for us. And I think removing the words can’t from the vocabulary and focusing on the how and approaching things like challenges, not problems, is such an impactful perspective to hold. And yeah, it’s cool that you just like, that’s your default, it seems like.

Geoff Gauthier
I’m gonna tell you a quick story about that. It’s only been my default recently. I have had to work very hard. I’m a Gen X. I came up skeptical. I worked as a journalist. I had to like, do I believe this person? Is this person lying to my face? Are they credible? How do I fact check this? I didn’t trust anybody for the longest time. And I’ve opened my heart to trust and I’m trying to change my mindset to eliminate can’t, won’t, done. And working in this environment is super challenging because there’s no money in, we’re a non-profit and there’s like, we’re, you know, so how do I create enough resources to build? Right? We don’t have this resource. Don’t tell me we don’t have it. Tell me how we can create it. Yeah. Right? I get that we don’t have it. I’ve seen the budget lines. I know what it looks like. I understand there’s challenges. What could we do to change that?

Geoff Gauthier
Right?

Geoff Gauthier
And I’m just like, and if I instill that in the people that I, it’s so easy to say, I can’t do that. It’s so, I can’t do that. I won’t do that. I’m not going to do it. Right? No, no, we’re not going to do it. No, we don’t have the money. Yeah, that’s so easy to say that. It’s way harder to go, is there a way we can make that work? Is there something that we can do? Is there someone we can partner with? Can we build a relationship with someone who can help us do that?

Geoff Gauthier
Right?

Sam Demma
Like- Can we call that athlete on the soccer team’s dad?

Geoff Gauthier
Yeah, exactly, right?

Geoff Gauthier
Like, hey, I know a guy in the community who might be able to help us. Yeah, that’s another thing too, right?

Sam Demma
I got a person.

Geoff Gauthier
I got a person for that.

Sam Demma
People always say,

Sam Demma
when one door closes, another door opens, added like an extension. When one door closes, another door opens, but there’s always a human being standing behind that new door opening it for you. Exactly. That comes back to your whole point of relationships. And understand that person and know that person and take your time to understand

Geoff Gauthier
Maybe why they opened that door for you. Yeah. Is there a reason for that? And like, can I open a door for them if they did that for me? Would I do that in the same position?

Sam Demma
Well, maybe there’s a person listening to this that would love to open a door for you or would love to get to know you in the hope that you might open a door for them. If someone is listening, an educator, and they just want to send you a message and appreciate you for taking the time to share on the podcast or ask you a question or just connect, what would be the best way for someone listening to reach out?

Geoff Gauthier
Oh man, probably a text message. That’s like the only thing I answer now. Man, I don’t post on social media. Like I have an Instagram handle, it’s @mistergoats. It is pictures of my kid, my cat, and my motorcycle. And my family, and that’s really it. I’m not really active on social media. I’m on Blue Sky, I’m on Blue Sky now. I misspelled my name when I signed up, so it’s @mistetgoats.

Sam Demma
That’s awesome.

Geoff Gauthier
And you can’t change it, because it’s a new platform, so I’m over there if you want to look me up, Blue Sky Social.

Sam Demma
I can include your email and show notes as well, if that’s okay with you.

Geoff Gauthier
Oh yeah, absolutely. Yeah, you can email me anytime. ggauthier@bcitsa.ca. They’ll be in the show notes. Man, I don’t know. That’s how you get ahold of me. That’s the best way to get ahold of me. I don’t, I’ll give you my phone number too. You can, people can text me. That’s the easiest way to get ahold of me. And I’m happy, I’m happy to chat. And if you have like, if you want some ideas or if you want to share ideas or you want to get to know me a little bit, I’m totally open to that. Always good to connect with people wherever I can.

Sam Demma
This has been an awesome conversation, man. Thank you for saying yes, despite not knowing what the heck we were going to do.

Geoff Gauthier
I appreciate you. I trust you, Sam. I trust you. And you’re a wonderful person. I know I’ve only known you for a few hours, but man, you make that connection. Like there’s something about this guy that makes sense. I just, I love that. And I appreciate you having me on. I hit my table and shaking everything, sorry.

Sam Demma
You’re good.

Geoff Gauthier
Thanks again. Everyone, podcast rule, don’t slam it.

Sam Demma
Thank you, Sam, thank you.

Sam Demma
This is awesome. This is awesome. Geoff Gauthier. Right on.

Join the Educator Network & Connect with Geoff Gauthier

The High Performing Educator Podcast was brought to life during the outbreak of COVID-19 to provide you with inspirational stories and practical advice from your colleagues in education.  By tuning in, you will hear the stories and ideas of the world’s brightest and most ambitious educators.  You can expect interviews with Principals, Teachers, Guidance Counsellors, National Student Association, Directors and anybody that works with youth. You can find and listen to all the episodes for free here.

Sheri Lowrie – Communications and Events Coordinator at the University of Windsor

Sheri Lowrie - Communications and Events Coordinator at the University of Windsor
About Sheri Lowrie

Sheri Lowrie (@sherilowrie) is currently a Communications & Events Coordinator at the University of Windsor. In March of 2022, Sheri received the Windsor Proud Award, which recognizes an individual who continuously demonstrates they are Windsor Proud and an excellent community ambassador. She has worked at the University of Windsor for 20 years and enjoyed different roles, from Program Administration to Academic Advising and Recruitment.

She is incredibly passionate about the students, building valuable relationships, making an impact in the lives of young people and being a part of a student’s journey. Sheri finds herself busy in her community by sitting on different boards and committees, coordinating events, and running for the municipal election in her town. She plays hockey and, since the pandemic, found a new love for golf. Sheri believes in personal growth and development and tries to show up each day as her best version. She wants everyone in education, from students to faculty and staff, to know that all they can control are their attitude and effort and knowing that will help them tackle anything.

Connect with Sheri: Email | Instagram | Linkedin | Twitter

Listen Now

Listen to the episode now on Apple Podcasts, Spotify, or on your favourite podcast platform.

Resources Mentioned

University of Windsor

Employee Recognition Awards – University of Windsor

What does an Academic Advisor do? – University of Windsor

Bachelor of Arts (BA), English – University of Windsor

Bachelor of Arts (BA), Communication, Media & Film – University of Windsor

Bachelor of Arts (BA), Sociology – University of Windsor

The Transcript

**Please note that all of our transcriptions come from rev.com and are 80% accurate. We’re grateful for the robots that make this possible and realize that it’s not a perfect process.

Sam Demma (00:55):

Welcome back to another episode of the High Performing Educator podcast.

Sam Demma (00:59):

This is your host and youth speaker, Sam Demma. Today’s special guest is Sheri Lowrie. Sheri Lowrie is currently a Communications & Events Coordinator at the University of Windsor. In March of 2022, Sheri received the Windsor Proud Award, which recognizes an individual who continuously demonstrates they are Windsor Proud and an excellent community ambassador. She has held a career at the University of Windsor for 20 years and enjoyed different roles, from Program Administration to Academic Advising and Recruitment. She is incredibly passionate about the students, building valuable relationships, making an impact in the lives of young people and being a part of a student’s journey. Sheri finds herself busy in her community by sitting on different boards and committees, coordinating events, and is currently running for a municipal election in her town. She plays hockey and, since the pandemic, found a new love for golf. Sheri believes in personal growth and development and tries to show up each day as the best version of herself. She wants everyone in education, from students to faculty and staff, to know that all they can control are their attitude and effort and knowing that will help them tackle anything. I hope you enjoy this conversation with Sheri, and I will see you on the other side. Welcome back to another episode of the High Performing Educator podcast. This is your host and youth speaker, Sam Demma. Today we have a very special guest, Sheri Lowrie. Sheri, welcome to the show. Please start by introducing yourself.

Sheri Lowrie (02:28):

Thanks so much for having me. It’s really exciting. I’ve, this is actually my first podcast, so I’m excited to, excited to that you invited me on and be able to just ,to chat. So just a little bit about me. I graduated from the University of Windsor in 2004 with my Bachelor of Arts in English literature and language. And I minored in communications in media film and in sociology. And then I started working for the University right away and, but then also got to go travel around and live in New Zealand and visit Australia and backpack Europe as well, before I really settled into my career at the university. And then, you know, flash forward 20, you know, so years later, still here, still enjoying my career, but have also endeavored on running for municipal election in my municipality of Kingsville. So that’s gonna, you know, come to a close next week. So by the time this airs, maybe we will have, have a result. We’ll see what happens. But that’s a little bit about me, married, two kids, and just really living the dream.

Sam Demma (03:43):

You mentioned travels through New Zealand, some parts of Europe. Was that a part of you trying to figure out what you wanted to do, or tell me more about those travels and how they informed the choice you made to get into education full-time?

Sheri Lowrie (03:55):

Yeah, of course. Cause you know, I, all, everything is part of our story. So I think that having that experience really helped shape who I was gonna become. And cuz it was, it was early on, you know, after graduation. So I had finished school, got a job with university right away as, as a contract recruiter where I got to travel Ontario. So then I got this bug of being able to travel and being able to travel independently as a, a young woman. And so then as that contract was kind of coming to an end, I was like, Well, what do I do now? Like, let’s go see the world and really like open up my, my eyes to what’s out there. So New Zealand felt safe for me and safe for my parents as well to, you know, let me kind of go off and explore it.

Sheri Lowrie (04:42):

It was at a time where internet was becoming more relevant. There were internet cafes back then, and so I knew I could check in with my parents every few days and it was being away that made me realize that Canada was home. So I didn’t know exactly what my future held, but I knew that that that year in New Zealand and traveling around and living in a van. but you know, working along the way as well, it made me know that, you know, Canada was where I wanted to at least settle down but still experience all these fun travel things while I could. So I returned back and then I did another recruitment contract traveling Ontario again. And then that’s when I went out and packed Europe after that. And then it was after the Europe experience that I, I settled in and, and really focused on my career at that point in time. So being in the mid twenties by then and wanting to look to start to to buy a house. So it just got all that travel out of me that I felt confident in being able to go and figure out what my journey at the University of Windsor was gonna be in my career.

Sam Demma (05:55):

So after the traveling recruitment, what was your first, I guess, official full-time position and what are the different roles you’ve worked since?

Sheri Lowrie (06:04):

Okay, so when I first came back, so my first full-time job at the university would be in recruitment as well. So I covered a maternity leave in the beginning of my career was a little bit of maternity leaves. And I think a lot of young people these days, they do see that contract work and you, you need to look at it as really valuable because you’re getting that experience, it’s building your skill set, it’s really shaping your resume. So that first full-time job was a student recruitment officer where I was aligned with the faculty of arts, Humanities and social sciences and that was my home faculty. So I absolutely loved that position. from there, you know, I moved around the university, I went into university advancement or university campaign, so that’s fundraising. So I was a development officer there and got to find out what it was like to ask alumni to give back.

Sheri Lowrie (07:02):

And you know, we have as staff and faculty and alumni, that’s how we support our university in our own ways, whether through student scholarships or you know, capital projects. So I got to do a lot of interesting work around campaigns and fundraising. Then I moved over into the Center of Professional and Executive Education where I became a program administrator. And so then this got to, let me see that, that whole full circle of a prospect student, whether international or domestic. And then coming into university what their experience was gonna feel like as, as the person that’s administering administrating their program and then bringing them through to graduation and on to becoming an alumni where then that fundraising circles back. Now, did you have this great experience? Do you wanna give back to your, your university? So in the program in Min I did a lot of grad programs, so working with master’s programs in several of our faculties and even some partnerships with our, our social work program in the Toronto area as well.

Sheri Lowrie (08:10):

 from there I went over to academic advising, which was one of my career goals early on was I really felt that, you know, like Aunt Sherry or cousin Sherry or how I could like help out students in their academic journey. I loved course planning. I love figuring out a timetable and how to piece that together and helping a student get to figure out a degree audit so they can get to the end and make sure they’ve taken all the right courses. So I had a couple years in academic advising and then I went back over into student recruitment and now I am in I’m doing a, a temporary small mat leave cover for student communications and events for the, the Office of Student Experience. So even though I’ve been at the University of Windsor for 20 years, I’ve got to have really good opportunities inside of it through different roles.

Sam Demma (09:06):

 it sounds like you’ve really done a ton of different things, which is so unique and it gives you a unique perspective when you approach whatever role you’re currently gonna be working in. You sound like you were very passionate about the academic advising which is why I kind of had a follow up question for you. I’m sure it’s a conversation you’ve had before and so many other educators have it. Student walks into your office and they’re like, Aunt Sherry I have no idea what the heck I wanna do with my life. Like what, what is the practice that you would put forward? What would you say when a student walk in the office confused, overwhelmed with that sort of response?

Sheri Lowrie (09:48):

Yes, such a, such a typical day in my office, <laugh> academic advising for sure. And it usually, like you have those students that know exactly what they wanted to do and they’ve known it forever and that’s where they’re going. But 50% of of students change their major. They change their mind. They really have no idea. And what I really want students to know is that you don’t have to know right now. And even, even now, I’ve had several different jobs at the university, like your career can go in so many different ways. And so when that student walks in is like, what do I do? Then it’s, let’s try and unpack what are you passionate about mm-hmm. <affirmative>, like what lights you on fire? Like what do you wanna study? What do you wanna read more about? Like, let’s not think about the job, let’s just think about what is this four years going to look like that you are going to be excited about it.

Sheri Lowrie (10:45):

So that way when you graduate, it’s, it’s, the degrees are just backing you up. It just says that you had what it took to go through four years and develop the skills that an employer is looking for. So let’s not care that you’re gonna become a probation officer at the Windsor Detention Center. We don’t know that you’re gonna become that, but we care about your criminology course. If that’s what’s making you excited is that you wanna learn about crime and society and, and drugs and policing and all of this, then let’s study that and we’ll worry about getting that job after. So I also would always recommend students go to career advising too. Cause those are experts in that field. So I’m really good to help them with their courses and that degree audit. But I also think that it’s worth a lot of value to go take a career test and to see like what different things are out there. And at the end of the day when I look at my little kids, I’m like, you know, so many of the jobs that are gonna be there for them don’t exist yet. Mm. So not having to know and have it all figured out but for those that do have it figured out, good for you and follow that dream and go for it.

Sam Demma (11:58):

What keeps you hopeful to show up to work every single day and put your best foot forward? There’s obviously the great moments, the very smooth conversations, and on the other end there’s obviously the overwhelming aspect of work sometimes with so many projects being thrown on your plate with deadlines that seem way too short, <laugh>. what keeps you motivated and hopeful to show up, be your best self and do your best work?

Sheri Lowrie (12:26):

That is absolutely amazing question. I think I was actually given an award this year for the Windsor Proud Award. And, and I think that that is something that it’s, that’s what keeps me going. I really had an amazing time in my university undergrad experience. So like my professors were great, I changed my major, but it was seamless. I had no idea what I wanted to do, but my experience was really good. Like I loved being a student and so even though I didn’t know what I’d wanna do, I knew that I wanted to be in education and I, so I didn’t know what it looked like. I didn’t know who I was gonna become, but I knew that, that I wanted to work for the university. And then once I got a job there, then it just kind of snowballed after that, that now here I was working for.

Sheri Lowrie (13:26):

So some people will say I was lucky, right? I got a job right out of school. but I also think that took a lot of hard work and effort and it is that hard work and effort that still keeps me going. Like I wanna be proud of the work that I do. I want to be proud of where I work and what my university represent. I don’t understand how anybody who could graduate from anywhere and then go out and speak negatively of that institution because all that’s gonna do is devalue your own education. Yeah. So I, I’m the one that’s out there praising good word, like wins are proud. It was a good school, it was a great experience for me. It’s where I wanna show up and go to work every day. cuz I know I am valued as well and I know at the end of the day the students, they’re my customers and I want to provide them with a great customer experience.

Sheri Lowrie (14:20):

And when they come back and they send that one little positive note and I put it into my Happy Smiles folder that just says, okay, I helped that student, whether it was at the beginning of their journey and they were 17 and didn’t know what to, how to, how to apply and I helped them, or it was throughout their program or as an alum, whatever it was, how if I had an impact and they took the time to thank me, then that keeps me going too because I know that I’m making a difference in people’s lives and you know, just trying to have them have a good interaction with me, feel good about myself. The only thing I can control is my attitude and my effort. And so how I show up every single day as the best version of myself. So I think just being a good person is, is what keeps me going.

Sam Demma (15:07):

I love that the only two things I control is my attitude and my effort. I feel like if we carried those sentences around with us when things weren’t working out too well, it would really empower us to try and change our perspectives and continue to put our best foot forward despite external circumstances we can’t control. speaking of which, there have been many <laugh> what were some of the challenges that you inter faced during Covid and more specifically you and how did you and the team strive to overcome some of those challenges?

Sheri Lowrie (15:43):

It was definitely a time that we’ll all remember, right? Like that this is something that we’ve lived through together and so much research will be done in years to come to look back on the experience that we had. So when, when it, when we first shut down and we came home at that time I had six year old and a three year old. So to pivot to online learning for my kids, but also have to do my job and then have how do I then at the time as a recruiter, so how do we then, I would’ve been out in high schools. I would’ve been driving, I would’ve been going around visiting students face to face interaction all the time. And I was amazed that within one week we put an entire recruitment platform online, we established our virtual coffee chat, which then became, I found even more valuable for a student because if I’m standing in a hallway of a high school or in a gym or an auditorium or a cafeteria, you know, students can just walk right by and they can, in the back of their mind they’re like, Yeah, I saw Windsor in my school today.

Sheri Lowrie (16:54):

 but they didn’t have to come talk to me. Whereas if a student books a coffee chat with me online, they’re coming with actual questions, wanting to have a conversation, they’re in their comfort zone because they’re wherever they’re comfortable having that chat. And it’s one on one, it’s me and that family. And I think that was one of a, a true blessing that came out of Covid. And then at the same time, that challenge of having to do my kids at the same time, well a lot of students. So I would work seven in the morning till 10 in the morning and then I would teach my kids all day and then I would work seven at night until 10 at night when students were online and wanted to talk to me. So it was definitely challenging for sure, and it made me see that I probably did have a calling to be a teacher.

Sheri Lowrie (17:44):

I really enjoyed teaching my kids. but no regrets there at all. but it also made that flexibility of life and work life balance and we can do our jobs in a different way and we don’t have to be afraid of it. And we can have change even though it’s scary and we can pivot as much as I hate that word and how, which we had to use it. but there was, there’s definitely a lot of challenges. But, and I’m excited as a hybrid that we have now where I can still use this beautiful virtual background to have a coffee chat <laugh> but be doing it from, from home and being on campus and having that interaction and the face to face again, but still being able to get that balance. So I think Covid actually did some really good things for us.

Sam Demma (18:33):

That’s a virtual background. <laugh>, don’t give away the secret. <laugh>

Sheri Lowrie (18:38):

<laugh>. It’s funny cuz in the winter someone will be like, Oh, it’s so nice there. And I’m like, Yeah, there’s no snow at all. <laugh>,

Sam Demma (18:47):

You mentioned you’re Happy smiles folder out of the notes and messages that you keep stashed away in that folder, are there any stories of impact of students being really transformed or sharing their gratitude for your help that stick out in your mind that you return to often when you’re not feeling the best? And the reason I ask is because I think stories of student transformation remind other people in education why this work is so important and re-energize their personal wise. Do do any stories come to mind that you wanna share?

Sheri Lowrie (19:27):

Yeah, actually there’s one that she, she, it’s really in my bag right now that’s cool. <laugh>, It was a car, like a card and like handwritten. She had come, I had seen her in her high school or however the initial interaction was. Virtual coffee chat, I don’t remember. But I started that recruitment process with her and then, you know, she visited campus. Most important thing to do is visit your campuses that you’re thinking about going to. And so she came, like, she put in all this effort of trying to figure out where she wanted to go. Her mom and her came for the tour. I sat down with them, I mapped out what some stuff would look like, you know, like just a really good conversation station, stayed in touch throughout the next part of the cycle where you’re now converting and becoming, like choosing which one you wanna go to.

Sheri Lowrie (20:19):

And you know, just reaching out, doing my normal thing. And she then decided not to go to Windsor, which is fine. She would’ve been a student from the gta. So Windsor is a little bit of a hike, but she took the time to send me a card and so just addressed it to the universe, like my name and the university ones address. And so it had to go through the process of distribution to find its way to my desk. And then in this card just saying how even though she didn’t pick Windsor, that I still made an impact on her to want to go to school. And that it was the interactions with me, just Windsor felt too far and that maybe it was in her future, but that she needed to start closer to home. But without what she had with me, she doesn’t know if she would’ve went to school or if she would’ve chose college or taken a year off or done something else.

Sheri Lowrie (21:11):

And so it’s, it’s cards like that and moments like that that I’m like, I impacted that person’s life in that moment without even knowing it. And that’s, I think what’s, what’s so important and why you go to those, those folders to just reread those messages to say, yeah, like this is why I do what I do, because people really appreciate it and sometimes it’s confidence that they need or they just need to know that they, they can go to school and just relieve some of that anxiety for students. so that’s one story of, of several that, that I, I remember recently of someone just reaching out and I was, the fact that it was a card and handwritten just blew my mind.

Sam Demma (21:58):

<laugh>, you’re probably more familiar with opening bills and opening handwritten letters, which makes that even more special. Yeah. When you think about all your experiences in education, I would assume that most of the impact you’ve created in the life, in the lives of students who have come through your offices, who have worked with you was the result of building a strong relationship. And I’m curious from your perspective, how do you build a relationship with a student as a caring adult?

Sheri Lowrie (22:32):

Yeah, that’s a great question too. And it’s so true. Like everything, you know, everything is a relationships like people, people are people. And it is a, it definitely is about building those relationships. I think for me is I’m very, I love, I want to be an active listener and a lot of students just need to be heard. And so when, you know, I’m first meeting a student and I’m gonna use a student that I met when I was in academic advising, and he came in and he had failed out two universities and he basically was like, I want you to give me a chance. I can, I can do this. These are the reasons that I didn’t do well before, but I need somebody to believe in me and I promise you I’ll go to law school one day. And I was like, you know what, what do I have to lose?

Sheri Lowrie (23:27):

All I have to do right now is believe in you. And so I work with registrar’s office, we accept and admit this student, and then I say, You need to come back and see me every semester because I wanted him to know that I do care and I want to see that you, like, I’m gonna challenge you to be true to this word that you’ve said that you are going to make this the time that it works. And he came back every single semester and with his A’s and showed me that he had done it and he also had that value in me that somebody was there that believed in him. And so like that’s how that relationship was built was on like, respect, challenge, honesty belief, and then just genuine care, right? And then I got to see him graduate and he did go on to law school.

Sheri Lowrie (24:22):

And so, and I hope that he remains someone that stays in touch for forever, right? Like it’s, it’s amazing when you can see a student all the way to graduation and all they wanna do is introduce you to their parents or have a picture with you at graduation because you are someone that they feel that they had a relationship with. And what one of my actual dream jobs possibly is being able to be that person that is with them from recruitment till the end and that they felt like, yes, like I had that, that girl in my life and she helped the whole way through and she always cared. And so I, I value the relationships that I have been able to build. And mind you, not every single relationship wants to stay with you the whole time. So, but for those that that do want that relationship back, I think any employee at a university or college or they, that, that student has to matter. It has to be the number one reason that they, they go to work because those are our customers and those are the ones that are our future. So it’s just so important to give them such a great experience

Sam Demma (25:35):

On behalf of all the families and students you’ve helped who haven’t told you how big of an impact you had on them. Thank you very much. You know, you’re, you’re changing lives and doing great work right now, so keep it up. if you could take all your experience in education, bundle it up, travel back in time, tap Sherry on the shoulder, her first day working a full-time job in this industry or vocation I should say. What advice would you give your young, your younger self, Not because you would change your path at all, but because you thought it might be helpful to hear this as some advice as you embark on this journey in education.

Sheri Lowrie (26:16):

And this is probably so true with so many things of just, you know, what you learn in your twenties versus your thirties and now in my early forties to be able to look back to that, that 2020 year old self, 22, you know, fresh outta school, trying to get a full-time job. And I think it’s just like work hard. Like that’s if you work hard, you will prove yourself. You have new try things, try new opportunities. Don’t be afraid. Just put yourself out there. And at the end of the day, I think personal development and growth is so important. And I wish I would’ve started to invest in myself in my twenties instead of just work as like, just prove, prove proof to everybody else. I think if I would’ve taken some time on that personal development instead of in my forties would have made that much more of an impact. So I want those 20 year olds definitely great work ethic, work hard, prove yourself, but remember you in this whole grand scheme of life and finding out who you are and taking the time to work on yourself.

Sam Demma (27:48):

Beautiful. Sherie, thank you so much for coming on the podcast. You wrapped it up so nicely. If a young educator or any educator is listening and wants to reach out to you, ask a question, start a conversation, what would be the most efficient way for them to get in touch?

Sheri Lowrie (28:03):

I would, I definitely would welcome that. Probably the easiest is by my email, so sherio@uwindsor.ca

Sam Demma (28:15):

All right. Cheerio, my friend <laugh>, thanks for coming on the show. This was awesome and keep up the great work.

Sheri Lowrie (28:22):

You as well. You are doing some great things in this world, so I appreciate it and give you gratitude as well.

Sam Demma (28:29):

I believe that educators deserve way more recognition, which is why I’ve created the High Performing Educator Awards. In 2022, 20 educator recipients will be shortlisted, each of whom will be featured in local press. invited to record an episode on the podcast, and spotlighted on our platform. In addition, the one handpicked winner will be presented with an engraved plaque by myself. I will fly to the winner’s city to present this to them and ask that they participate in a quick photo shoot and interview on location. The coolest part, nominations are open right now, and they close October 1st, 2022. So please take a moment to apply or nominate someone you know or work with that deserves this recognition. You can do so by going to www.highperformingeducator.com/award. We can never recognize educators enough.

Join the Educator Network & Connect with Sheri Lowrie

The High Performing Educator Podcast was brought to life during the outbreak of COVID-19 to provide you with inspirational stories and practical advice from your colleagues in education.  By tuning in, you will hear the stories and ideas of the world’s brightest and most ambitious educators.  You can expect interviews with Principals, Teachers, Guidance Counsellors, National Student Association, Directors and anybody that works with youth. You can find and listen to all the episodes for free here.