June 2025

Dr. Kate Sievers — Assistant Superintendent of Curriculum and Instruction, Technology, and Grants at Jersey Community Unit School District 100

Dr. Kate Sievers — Assistant Superintendent of Curriculum and Instruction, Technology, and Grants at Jersey Community Unit School District 100
About Dr. Kate Sievers

Dr. Kate Sievers is the Assistant Superintendent of Curriculum and Instruction, Technology, and Grants at Jersey Community Unit School District 100. With 17 years of experience in administration and 12 years as a middle and high school teacher, she has dedicated her career to improving education and supporting students, educators, and families.

Dr. Sievers is passionate about building strong relationships within schools because she believes connections between people are essential for a positive learning environment. In today’s world, where social media and societal pressures can create division, she strives to bring people together instead of pushing them apart. She works to create a school culture that values respect, collaboration, and innovation, ensuring that every student and teacher feels supported and empowered to succeed.

Kate takes the time to listen to teachers and administrators, valuing their input as she makes decisions that always prioritize the needs of students. She is deeply passionate about curriculum and goes above and beyond to find high-quality resources at all levels that enhance learning and help students achieve and show progress. Additionally, she actively writes grants to secure funding that benefits students, ensuring they receive extra support and enrichment opportunities.

Understanding the importance of social-emotional learning (SEL), Kate ensures that all employees have the SEL resources they need while also ensuring students have the necessary support. Through her leadership, she continues to improve education by integrating technology, enhancing curriculum, and securing vital resources. Her commitment to education is driven by a desire to make schools places where everyone feels valued, supported, and inspired to learn and grow.

Connect with Dr. Kate Sievers: Email | Linkedin

Listen Now

Listen to the episode now on Apple Podcasts, Spotify, or on your favourite podcast platform.

Resources Mentioned

Jersey Community Unit School District 100

The Transcript

**Please note that all of our transcriptions come from rev.com and are 80% accurate. We’re grateful for the robots that make this possible and realize that it’s not a perfect process.

Sam Demma
Welcome back to another episode of the High Performing Educator podcast. This is your host, Sam Demma. And today we are joined by Dr. Kate Sievers.

Dr. Kate Sievers
Good morning.

Sam Demma
How are you?

Dr. Kate Sievers
I’m well, I’m well.

Sam Demma
Dr. Kate brings 29 years of educational expertise to her role as administrative superintendent of curriculum and instruction, technology and grants at the Jersey Community Unit School District 100. Combining 17 years of administration with 12 years of classroom teaching experience, she champions relationship building as the foundation for effective learning environments. Her leadership philosophy centers on bringing people together in an

Sam Demma
increasingly divided world, actively listening to stakeholders while prioritizing student needs through curriculum development, grant writing, and comprehensive social emotional support systems for both students and staff. Dr. Kate, thank you so much for coming on the show here this morning.

Dr. Kate Sievers
You’re welcome. I’m glad to be here. Glad to join this morning.

Sam Demma
How did you get involved in, in education?

Dr. Kate Sievers
For me, Sam, it was, um, through coaching. I, my husband and I coached, uh, some elementary basketball teams for a while. And, um, as we grew, we went from elementary to high school and found that our time with the kids, and we didn’t have kids at the time, we were just newly married,

Dr. Kate Sievers
and found that we really enjoyed being with the kids and the families. And so through that love, I got to know the superintendent through the school district that we’re recoached. And I was in the banking industry at the time

Dr. Kate Sievers
and my job was getting located an hour away from our home. And so through that, I’m like, okay, maybe this is a change for me that maybe something else in my life needs to be happening. And so the superintendent approached me and said, hey, would you be interested in doing a long-term sub

Dr. Kate Sievers
for us if that becomes available? And so knowing that my job was changing and I was gonna be unemployed for a little bit and I said, yeah, possibly. So I did that long-term sub and I fell off and I said, yeah, possibly. So I did that long term sub and I fell off and I’ve never looked back. And so since then, 19, that was in 1994, I went back to school

Dr. Kate Sievers
and got my elementary and high school, high school, but it’s two different, way different elementary technology and high school business and taught high school business a little bit. And then I ended up with a K-8 computer position. And that’s when we didn’t even have internet then. And so that was a computer, which you don’t even know. So it was fun. So that’s kind of how I rolled into education. And it’s just been a great, great journey for me.

Sam Demma
Tell me more about coaching basketball. Where did that originate or where did that passion start from?

Dr. Kate Sievers
My husband and I both have been coaches for a long time. He’s been a softball coach for a long time. And when the basketball, I, my love of basketball, we both played basketball in high school. And basketball is kind of my go-to sport. A lot of people have a go-to something. Basketball is my go-to sport.

Dr. Kate Sievers
And loved it in elementary high school. We had some pretty good girls teams at the time that I was on. And just loved being part of the team, part of the culture. And not just for me, but that’s where I’ve learned, you know, I got to know still best friends today. And some great people that mentors and coaches who help make me who I am. And so knowing that that’s, you have such an impact

Dr. Kate Sievers
on a person through that coaching style and what you do as a coach really kind of brought me to that wanting to be a coach and wanting to be a mentor for the students and kids. And so that’s kind of where we both went, he and I. And so since then we coached high school basketball girls for, I want to say eight years, and then stopped to have our family.

Dr. Kate Sievers
We had already had one child and had another one on the way, and it was really becoming difficult. It’s just hard to manage a young family and do all of the running. And so we put a halt on that.

Dr. Kate Sievers
And then he came back years later as a softball coach, just within the last 10 years. And I’ve coached some state level softball teams in our area. So it’s been fun.

Sam Demma
I noticed when you joined the interview today on Zoom, right beside your name said mentor in brackets. Are you still mentoring people in different capacities to this day? And if so, what does that look like for you?

Dr. Kate Sievers
I am. So through the Illinois Principal Association, I am a principal mentor. The expertise, I’ve been a high school principal, I’ve been an assistant principal, I’ve been a superintendent of a smaller school district, and I’m in a larger school district now. And I felt that that expertise, being a new principal, there’s a lot of things that you don’t know, you don’t know.

Dr. Kate Sievers
You just don’t know what you don’t know. And so a friend of mine was being, she was a mentor and I believe still is a mentor. And she’s like, hey, I think you’d be great in this position, you know, this is what we do. And so through her, I was able to become a mentor

Dr. Kate Sievers
through the Illinois Principal Association and have done that. This is my second year and it has been very fulfilling for me. So I hope the people that I’m mentoring are getting just as much out of it as I am,

Dr. Kate Sievers
because again, it is just a way to give back and help those just starting out, just fresh out of the gate. And you don’t, you know, education’s hard and I feel it is becoming harder and harder each year to be an educator. Society just doesn’t have the respect for education that it had before, which makes me sad. And so trying to get some of that respect back and at the same time keeping some really good people in some positions of where they can really impact kids and staff.

Dr. Kate Sievers
And you want to keep those really good people in those positions to bring that and get that respect back to education again.

Sam Demma
When you think of all the questions from principals that you mentor through the Illinois Principal Association, are there any that come up so often among different principals that a principal listening to this might be struggling with themselves? And if so, what are those questions and what are some of the things you typically would share?

Dr. Kate Sievers
I’ve only been a mentor the last two years and what’s happened in education as teacher turnover is high right now. And when I was hired in as a teacher 29 years ago, you had, and I’m not exaggerating, you had in a smaller school district, we had at least 30 applicants for a position. And now we’re lucky to get two really highly qualified

Dr. Kate Sievers
applicants for a position in our area, region. And that’s different, you know, regionally it’s different, you know, urban versus rural and we’re considered rural. And so the questions I get mainly recently has been, how do I keep my teachers? How do we keep them to want to stay here, to be at our school? Because sometimes if you’re in a rural area, the urban areas pay a little bit more

Dr. Kate Sievers
and have a little bit more benefits and whatnot to offer. And so how do we keep them there? And I’m gonna go back to what I tell everybody, relationships, everything goes back to, all roads leads back to relationships, whether it’s personal, professional, wherever. If they feel valued and are respected where they

Dr. Kate Sievers
work and want to go there every day, they’re going to think twice about maybe going to another school district or changing professions because I’ve had some teachers who have left. Unfortunately, went to larger corporations because they can work from home, you know, and that society has changed that and what that looks like from many years ago. And so being able to retain our teachers and keep them there because once you get a teacher in the door, you know, you can train them, you know, and it takes a lot with the training and to get them to show the different

Dr. Kate Sievers
curriculums and the platforms that we use. So you want to keep those teachers. And at the same time, though, you want to grow them as professionals. And so if you’re valuing them and you’re respecting them and you’re developing those appropriate relationships with them professionally and helping them grow, why would they wanna leave? So that’s what I have heard over and over and over again.

Dr. Kate Sievers
So we’re hoping to combat that through this relationship building and we’re trying really hard, our best, especially here at Jersey 100 to do that.

Sam Demma
When I visited the school, I felt like the staff were so engaged and involved and welcoming. I had multiple conversations with teachers as well. So whatever the work that you are all doing, I think it’s definitely having an impact

Sam Demma
on how guests feel received in the school building. So keep it up.

Dr. Kate Sievers
That’s awesome. That’s awesome. And it’s just not me. I mean, you have to have a team of people willing to… One person can’t do it. And so, you know, people to build that team of people to say, Hey, we’re committed to, you know, we want the best of the best here at Jersey 100. So what does that look like? How do we do that? And I have a really good team to work with. So I love coming to school and I love working with them. So hopefully that can continue for a while.

Sam Demma
It sounds like you really enjoy serving and supporting along with a team of people. It sounds like that was a similarity when you were coaching in basketball and teaching and now mentoring. Do you think there are some similarities between coaching

Sam Demma
young people and teaching young people? And if so, what are some of those things?

Dr. Kate Sievers
I do. And sometimes coaching and mentoring are one in the same. I don’t know that you can use them to replace one another, but when you’re talking about young kids and you’re talking about young teachers, everybody wants boundaries, okay? And I feel sometimes our society has just kind of left

Dr. Kate Sievers
boundaries off to the wayside. And when I mean boundaries, I’m not talking strict boundaries, but that’s where you earn that respect. And this is what I need you to do as a player. And this is what I need you to do as a teacher.

Dr. Kate Sievers
And as long as they have that relationship with you and they want to perform for you, whether you’re a coach or whether you’re a principal, it comes down to those relationships over and over and over. And I feel that if they continue to want to perform for you whatever position they’re in, whether they’re a coach, whether a player, whether a teacher,

Dr. Kate Sievers
you’re gonna get the best of what you can out of that person. And that’s what you want. That’s what they want. They want to do their best. Nobody wants to do poorly.

Dr. Kate Sievers
They want to do their best. And so trying to pull that best out of them and what that looks like and them seeing the fruition once they do that and show their best and do their best and what that looks like for them, that’s awesome to see that light pop on when that does happen. And the great feeling that they get because you just relish in them feeling good about themselves and what they’ve done.

Sam Demma
And whether it’s mentoring, coaching, or any age, you mentioned that it really all comes back to relationships. When you think about building relationships, let’s say it’s a classroom teacher listening to this conversation and they want to build a better relationship with their students. What do you think are some of the things they could do to build a better relationship with their own students?

Dr. Kate Sievers
I think they just have to get to know them. And I’m going to use you and your friend. You knew your friend like tacos, right? You knew what to cheer them up and he and his wife or partner. And so I feel that if I’m a teacher and I really want to make the most impact and get to know my kids on a relationship level, I really just need to get to know them. I need to know

Dr. Kate Sievers
anything and everything about them that they’re willing to share. And again, on that professional level and those kids that come in with, a lot of our kids are walking in the door with some trauma, Sam, and I know you know that. And how can we help them make their time at school the best possible for them to be there

Dr. Kate Sievers
and to really help and grow them as an individual, not just as a student, I’m talking about as a rounded individual. And then walk out the door with a smile on their face and trying to help them the best we can. But you’re not going to get that unless you really understand who that kid is. Whether you’ve got 10 kids in your class or you’ve got 30 kids in your class.

Dr. Kate Sievers
Does it take time? Does it take effort? Absolutely, it does. And a lot of intentionality. And so through that, I feel that teachers are going to have, they’re going to be able to get as much as they can out of that student and really help that student grow. Again, not just academically, but you know, all in all aspects of their life. Because if you’re making them feel and you’re building them up, not just academically, but in other aspects of their life, they’re going to want to do well and continue to do well, especially when they’re at school or when they’re with you. And so as much as that impact, that relationship impact,

Dr. Kate Sievers
I just don’t know that we could ever put a number on it. I don’t think we can ever put. And I know people have, they’ve done studies on this way, more smart people than me, but it’s just really hard to see unless you’re in that classroom,

Dr. Kate Sievers
how much time and effort it really takes to get to know a child.

Sam Demma
I think about the educators, coaches, caring adults in my life who’ve made a significant impact. And it’s what you’re saying. It’s really the people who got to know me so well on a personal and professional, well more so a professional level, but with some personal details about who I was and what I cared about. And I had a teacher who would teach a lesson and knew the students

Sam Demma
in the class so well that after he finished the lesson, he would point to a couple of us and say, Hey Sam, because you’re passionate about sports, this lesson for you means this. And Olivia, I know you love movies. So for you, the context of this lesson is this. And it was like light bulbs are just going off in kids heads all day long. Um, as a result of that extra step, you know?

Dr. Kate Sievers
Absolutely. Yeah, yeah. And so for any young teachers coming in, wanting to know how to do that, I think there’s just some great books out there. And I’m not gonna say any or do any plugs off of this at this point in time,

Dr. Kate Sievers
but there are a lot of resources out there for you to really understand kids and trauma and what they’re bringing to your classroom. And I feel as a new teacher and coming into just a different time in our lives, understanding those resources and if kids come up

Dr. Kate Sievers
with a certain trauma, what kind of resources you can help them with and it doesn’t have you know it’s a private conversation between you that you know that student and hey I know this is going on in your life and I can maybe help you with these resources or and just they might make might not take advantage of it but just knowing that you cared enough to help them or offer some help to them goes a long way too.

Dr. Kate Sievers
I feel sometimes we just get too busy and with our, you know, trying to get everything done in our classrooms and whatnot, and we leave that relationship on the side. And I feel that that is just not the best thing for kids.

Sam Demma
You mentioned not giving any plugs, though I will ask, are there any resources or people or things that have been foundational in how you think about education and building relationships? There, I will just say, through our regional office here, in Illinois, we have regional

Dr. Kate Sievers
offices that provide professional development. And you know, it’s speakers like yourself, I’m going to say you’re like yourself, Sam, who come and we’ve listened to and we’ve heard stories and they bring so many ideas to us to say, okay, this is what happened to me, this is my personal story and this is how they helped me. And as educators, we hear that and we’re like, oh, and the light bulb goes on, I can maybe do that for somebody. I feel when we have, when we listen to others and their stories, your personal stories, because a lot of it,

Dr. Kate Sievers
I’m being very honest with you, Sam, are through personal stories. When they share those with us, and they give us real life examples of how somebody helped them or how they were able to get out of a trauma traumatic situation and move on to get through, push through that. That only helps us as educators to give us more tools in our toolbox to say, okay, so this helped Sam Demmer, this helped this, this one. And, and we can say, you know, Henry or whoever, um, this is, this is something that I think would help you, you know, in, in taking those again, having more tools in our toolbox to be able to help those kids

Dr. Kate Sievers
that, um, that do walk in with a little bit of luggage in their backpack. So to say,

Sam Demma
Yeah, I love it. Thank you for sharing and taking the time to speak about your own journey into education, some of the connections to coaching and mentorship, your role with the Illinois Principal Association, talking about some of the challenges with teacher turnover and how the district is trying to address those and the importance of relationships.

Sam Demma
I’m curious, what are you most excited about in education right now as we wrap up the conversation?

Dr. Kate Sievers
With me in education, education just looks a little bit different than what, and I’ll say looking in, you think education looks the same as what it did 50 years ago, 100 years ago. I feel when you walk in our doors, even though we’re still segmented in classrooms, our learning is happening in a way more different structure, at least here at Jersey 100.

Dr. Kate Sievers
You know, we have more hands-on, more STEM classes, more. And I feel that I had a younger brother who loved to work with his hands and mess with motors and do all kinds of, if it was outside, he was outside and didn’t like the workbook, the textbook and all the you know, the regular. And I look at all

Dr. Kate Sievers
of the STEM and the maker spaces and the automotive and the, and the woodworking and the construction that we’re able to offer. And for him, he would have just flourished in that type of environment. And so I feel schools are getting more and more like that. Of course, we have to have our academics, our math,

Dr. Kate Sievers
and our reading, but we’re able then to interweave some of these other types of learning into our educational arena to where these kids come in excited. And I’m looking at some of our high school kids right now who are, I’m going to say,

Dr. Kate Sievers
my trade kids who are going to be your welders and your automotive people and some of your engineers, but they are, they are just flourishing in our, I’ll call it our career technical education wing. And without that, I feel that they, like my younger brother, were like, just like school was hard, I didn that they, like my younger brother,

Dr. Kate Sievers
would like, just like school was hard. I didn’t want to go to school. You know, that’s not something that they enjoyed at all, or he enjoyed at all. And I see these kids coming into school, not missing school and wanting to really, really do well.

Dr. Kate Sievers
And so I feel that in education now, especially here at Jersey 100, we’re able to really reach those kids and to get those kids a more foundation. So when they walk out in high school, they know what they want to do by the time they graduate.

Dr. Kate Sievers
And so for me here at Jersey 100, I’m like super pumped about that because I will say 98% of my kids, and we’re striving for 100% of our kids, walk out the door at high school knowing what they’re gonna do.

Dr. Kate Sievers
And so, and before five or six years ago, that wasn’t the case.

Sam Demma
That’s amazing testimony to the work that everyone’s doing in the system. It’s so great to hear about it. I look forward to continuing to stay in touch and follow the journey. And thank you again, Dr. Kate,

Sam Demma
for taking the time to come on the show here today. It’s been a real pleasure having a conversation with you.

Dr. Kate Sievers
You’re welcome, Sam. Thanks for having me.

Join the Educator Network & Connect with Dr. Kate Sievers

The High Performing Educator Podcast was brought to life during the outbreak of COVID-19 to provide you with inspirational stories and practical advice from your colleagues in education.  By tuning in, you will hear the stories and ideas of the world’s brightest and most ambitious educators.  You can expect interviews with Principals, Teachers, Guidance Counsellors, National Student Association, Directors and anybody that works with youth. You can find and listen to all the episodes for free here.

Daniel Klapper — Vice President of Student Services at Western USC

Daniel Klapper — Vice President of Student Services at Western USC
About Daniel Klapper

Daniel Klapper is the USC’s Vice President of Student Services. In this role, he works with all USC-led services to provide the best experience and support to Western Undergraduate Students. 

He is responsible for the oversight of the PurpleCare Trust, Clubs System, Peer Support Centre, Food Support, the USC’s new professional development program, as well as to support the good governance of the University Students’ Council. 

Connect with Daniel Klapper: Email | Instagram | Linkedin

Listen Now

Listen to the episode now on Apple Podcasts, Spotify, or on your favourite podcast platform.

Resources Mentioned

Western USC

The Transcript

**Please note that all of our transcriptions come from rev.com and are 80% accurate. We’re grateful for the robots that make this possible and realize that it’s not a perfect process.

Sam Demma
Welcome back to another episode of the High Performing Educator podcast. This is your host, Sam Demma, and today we are joined by Daniel Klapper. Daniel serves as the Vice President of Student Services for the University Students Council of Western Ontario, where he oversees a comprehensive network of support systems designed to enhance the Western undergraduate Student Experience. His responsibilities span crucial student resources, including the Purple Care Trust, Club System, Peer Support Center, food support initiatives, while also driving the USC’s new professional development program. Beyond direct service delivery, Daniel plays a key role in maintaining good governance practices within the USC, ensuring the organization remains responsive to student needs.

Sam Demma
Daniel, thank you so much for taking some time during this busy season to come on the podcast.

Daniel Klapper
Yeah, of course. Thank you for having me. Super excited.

Sam Demma
Introduce yourself. Tell us a little bit about who you are and how you got into the work you’re doing today with the USC.

Daniel Klapper
Sure, sure. So I guess beyond the nice introduction you had there, obviously my name is Daniel. I’m the Vice President of Student Services. But beyond that, I’m an ex-Western student as well. So I graduated last year. But this year has been super exciting for me because obviously working for the USC has been such an amazing privilege and such a unique experience as well. So super excited to kind of dive into some of that and tell you about a bit of the experiences and some of the programs that we’re working on as well. Speaking of programs, you oversee so many different programs with the USC.

Sam Demma
Tell me about some of them. Um, and any of your, uh, not that you have favorites, but any of the ones that you’re very passionate about. Yeah, definitely. I mean, the student services portfolio is unique because, um, it encapsulates so much.

Daniel Klapper
So whereas other portfolios, they have advocacy initiatives and they cover advocacy kind of broadly. The student services portfolio, um, is a little bit of everything. And I guess for background, for most people who don’t know much about the USC, it hasn’t always been like this.

Daniel Klapper
So the student services role, this is the second year that it’s actually being conducted like this before the USC operated with a vice president of governance and finance. And there were all of these little portfolios that kind of were spread across the organization, either under programming or under some advocacy initiatives. The club system was kind of here and there, a little bit of everywhere. And then they kind of realized, they’re kind of neglecting all of these portfolios because they get overshadowed by the big things like concerts, orientation week, the massive programming that the university puts on. And then also getting overshadowed by like the year over year advocacy initiatives that the USC does. And so what they did was they transitioned the role from a finance role where a student would kind of oversee the budgets. And then we obviously, we have full-time staff who deal with all the accounting. So they moved that and they kind of pooled all of the services and initiatives together and threw them under one portfolio and that becoming the student services portfolio. So that’s kind of how we came to be. Obviously, like you said, we have food support, peer support, the new professional development portfolio, which has been kind of like a majority of what I’ve been working on this year is kind of getting that up and running. That’s a little bit of a passion project of mine but we also have things like Pride USC, grants and recognition which are super important so that that touches on like the scholarships and then the LGBTQ support as well from from the western side but kind of a lot of portfolios and then the REACH program as well, which technically isn’t a service, but touches on that as well. And that one’s near and dear to my heart because I actually got my start in the USC in second year by volunteering for that program.

Daniel Klapper
So kind of a full circle moment is it’s the first thing I started with. And actually when my contract ends this year, it’ll be the last program that I actually hold. So kind of a fun full circle.

Sam Demma
Tell me more about the professional development portfolio that you’ve been spending a lot of time working on.

Daniel Klapper
Yeah. So the professional development portfolio came from, uh, our president currently Emily Klagen. So she, when she was running her, her campaign, uh, she was pretty heavy on increasing the professional development support that undergraduate students have access to. Um. And so when I was hired, we started looking to, how can we make the university experience enjoyable beyond simply hosting concerts and offering services to students? Like, what are they lacking? And what we kind of figured is students need jobs. They need the connections. They need the network that at this point, everyone knows how hard it is right now to get internships and get jobs, and to kind of get that extra experience beyond your education. And the professional development portfolio was the USC solution to that.

Daniel Klapper
So we host events like the peer AI learning sessions, which are essentially students teaching other students from various faculties how to use artificial intelligence to increase their literacy with AI and kind of just overall level the playing field when it comes to the use of artificial intelligence in classrooms. We also have something coming up called the Professional Development Gala, where we get a bunch of professionals from various industries. So we’ve got some lawyers, some consultants, some publishers, doctors, and we get them all in the same room. And we’re essentially extending the USC’s alumni to the undergraduate student body. Because, yeah, that’s one of the nice things that the USC has is they have a really, like extensive, you like alumni network. So there’s hundreds of people who have worked for the USC over the last 40 so years. And they’re all really connected and they always come back and they always participate in events.

Daniel Klapper
But usually it’s just the executives who have access to those individuals, right? Like there’s some really great people. So we wanted to kind of extend that network to students this year and make sure that they have an opportunity to chat with people and see what’s out there. Kind of same that we have this year.

Sam Demma
That’s awesome, man. I think about some of the most meaningful experiences I had in school and it wasn’t so much the lessons learned in the classroom, although those are also very important. It was those extended opportunities where I was able to ask questions. I was very curious about to industry professionals or when people took the time to provide me with unique opportunities that really helped me develop my soft skills. It sounds like the professional development portfolio really does that. I know that REACH also does that for a different subset of students.

Sam Demma
Tell me more about that program and why you’re so passionate about it.

Daniel Klapper
Yeah, so the REACH program is similar. I guess you could consider it professional development for grade seven and eight. So it’s been around for a while, actually. So it started in 2004. This is like the history of the REACH program here as a history major. But so started in 2004, and they called it the choose your own adventure game. And so the idea was, you get 250 or 300 grade seven and eight students, and they come onto campus and they do a choose your own adventure, where you pick different classes. And by the end of the weekend, you kind of see where your career is heading based off of the decisions that you made throughout the weekend. Funnily enough, we got or we as in the USC was actually sued because choose your own adventure is a trademark for that book that they made. So they actually, in like the mid 2000s, they were sued for using the name, Choose Your Own Adventure, and they swapped it over to the early outreach program. So that’s kind of how that name came about. The idea is kind of similar, same idea, but we’ve kind of switched it over. So essentially we take 300 students from various grade schools from across the London Middlesex community. We try to pick the schools that are feeder schools into the high schools that have the lowest dropout rates or the highest dropout rates, sorry. And the idea is to bring them on campus. They stay at Ontario Hall, which is one of the nicest residents on campus. They eat there. They have parties in the Wave, which is our restaurant and bar on campus. Obviously everything’s shut down, no alcohol or anything like that, but they have the opportunity to kind of like hang out in the same spaces that undergraduate students do. And they really connect with it. And they have the opportunity to talk to university students. Over 80 volunteers come out and really just have a good time.

Daniel Klapper
And then on top of that, they get to hang out with some professors. They go to mock classes. So they’ll go to anthropology class, and like, dust things off of dinosaur bones or make slime in the chemistry lab. So the opportunities there are kind of endless. But the real goal is that they go into high school the year after. And that weekend long experience really has a profound impact on them. And they leave thinking like, hey, like university is something that I’m capable of doing. It’s something that it’s accessible to me. And it’s not just for students who have 100% in all their classes. And it’s not just for students who come from wealthy families, like there’s opportunity for financial aid.

Daniel Klapper
We teach them how to write a resume so that they can get jobs. Really anything that’s just going to set their mind in the right track so that when they do get to high school, they start thinking about like, how can I improve my grades? How can I improve my extracurriculars?

Daniel Klapper
And like I’m setting a goal for myself that Western is where I want to go. And we’ve had a pretty good, like proven track record. And we have some students now who volunteer for the program who actually attended the program when they were in grade seven and eight and actually went to Western because of the impact that the program had on them. So has a special place in my heart because of great relationships, but also seen how it affects students that young really how much of a positive impact it has on them.

Sam Demma
I always tell people I think the most important gift you can give a young person is belief in themselves. And I think it’s any human being, not just young people, but when you are exposed to that at a much younger age, it can change the course of your entire life. It sounds like that is the impact that the program is having, and I hope it continues long after you transition as well.

Daniel Klapper
And hopefully no one gets sued.

Daniel Klapper
We’ve, we’ve upped the, uh, the parameters for like making sure it’s all, all set in stone and everything we’ve, we’ve gone to the point now, post COVID where we’re running the same program year over year, it just gets better and better. So it’s in a good spot and hopefully it can continue. I’m sure I’ll come back to volunteer even when I’m back in my master’s.

Sam Demma
You work in student services. You support the diverse needs of the entire population across the campus. How do you determine what students need? There’s a lot of schools that have students and they wanna figure out out what do we, what clubs do we start? What, what services do we promote and provide? How have you guys kind of figured out what, what students need on campus.

Daniel Klapper
Yeah, it’s actually, I would say that is the most like difficult part of working for a student union is like, you would think it’s so obvious and that students are so straightforward with what they want. But it’s actually much harder to engage with the student population than like at face value what you would think and it’s not as simple as going out or putting a survey out of like, what do you want? Because there’s the saying like, if you build it, they will come but we’ve we’ve learned very, very many times if you build it, they sometimes don’t come and there’s no reason. And so it’s this like continuous effort, honestly, not even on my part, but mostly on our student engagement part. So Shreya, she works full time as the vice president of student engagement. And that’s kind of her job this year is really figuring out like, how do we talk to the students who aren’t part of that bubble, who look at all of our posts, right? We have a pretty good following on Instagram. around 40,000 students, but the student population as a whole is much bigger than that. So how do we get the student who doesn’t want to come to the concert? They don’t want to come to craft nigh.

Daniel Klapper
and they’re not interested in any advocacy initiatives. They just want to go to school and come back? How do we make sure that we’re also servicing those needs, even if they’re not voicing their opinion, right? And that’s been a challenge. I think we’ve done a great job this year, in particular with the UA and EA roles, which is University Affairs and External Affairs. And then as well as our president going out and talking to students, kind of meeting them where they’re at, doing a lot of initiatives in the atrium, which is like the big building that we have here, right in the center, and just kind of, whether it’s doing a kahoot to kind of tell students about what we’re working on, or doing a massive survey with some giveaways, just kind of like making sure we have an informed decision as to what students want. And then the other time, other times it’s kind of just a guess, right? Like we were students ourselves once, so we have a unique perspective as like as to what is required. So the professional development is a perfect example. When we’re planning these events, we’re not necessarily going out and asking students like hey would you come to a gala if we host it? It’s more a personal experience that if I was in second year, if I was in third year and the university invited me to a gala with 30 to 40 professional individuals and they charged five dollars to get in, no chance, like no chance I’m passing that up, right? So like those are the types of things where it’s not always necessary to kind of hear feedback from students but it definitely does help make an informed decision of whether or not the program continues or whether or not the services actually being used. So lots of feedback, but also just personal experience and trial and error, I guess.

Daniel Klapper
You’re so close in age still to a lot of the students and you can put yourself in their shoes and understand some of the challenges they’re going through.

Sam Demma
It sounds like the $5 professional gala night is a massive success. Is it really highly attended by students and something that you guys do every year?

Daniel Klapper
Yeah, so we this is the first one that we’ve done. So it’s happening on March 19th. So we’re tickets are still up for sale. So we’re still pushing that and making sure that every student knows about it. Sometimes, like I said, Instagram can be an awesome way to get the word out, but honestly, sometimes we have to reach out personally.

Daniel Klapper
Like we’ve got 230 plus clubs, a lot of them being business clubs, women in leadership, STEM club. And sometimes we just reach out to them like, hey, we’re hosting this event, we’re thinking of you and we’re designing it.

Daniel Klapper
We’d love for you to come out and that’s sometimes the best way to get people out. With the AI stuff too, we’re reaching out to the people who are interested in that. So when we were hosting our most recent session was in January, we did applications of AI in entrepreneurship and business and we made sure that we involved the Ivy students in the conversation and the BMOS students because they’re kind of the ones who are looking for that type of info. So we’ve done a pretty good job at kind of pushing our events.

Daniel Klapper
And honestly, we have a full time team who works on promotions, all the graphics, all the social media as well. And they’re absolutely killers at what they do. So I can’t take any credit for it because I’m not great with the whole social media thing. it for it because I’m not great with the whole social media thing, but it’s definitely, definitely an art of knowing when to post, when not to post, when to repost, and they’ve got it down to a T, so they do a pretty good job. When you think of events that the USC hosts that are classics, like people love them, and maybe you’ve heard from other people on the team that we’ve done these for the past 12 years and it’s always a hit. Are there any ideas that another school team listening to this could think about replicating on their campuses? I know there’s a lot of educators also listening that want to engage their students in grade 12 and grade 11 and they might be able to borrow some ideas. Yeah, absolutely.

Daniel Klapper
I mean, one of the things that’s nice about this job is we’ve had the opportunity to meet a lot of student councils from across Canada. So we attended conference in British Columbia called SUDS hosted by the AMS over at UBC. And it was fantastic. We got to talk to hundreds of other student leaders and really get to hear about what are they working on? How does their club system work? How do you guys host events? Really at the end of the day, it comes down to money. And I think that’s an issue that everyone faces is things are expensive. One thing that we’ve noticed this year is beyond the classic, like if you were to ask a university student at Western, what’s the classic event at the USC hosts that everyone’s gonna go to? It’s always the concerts. So we’ve set a pretty big name for ourself by bringing some pretty big artists like Sway Lee, Quavo, all these really great, Josh Ross, another one country artist. But beyond that, I think the smaller programming, which is what Sarah Fullerton, our vice president of programming, has done a really great job of this year, is finding the students who don’t wanna come to the concerts and hosting things like craft night. We’ve done paint and sip where we host wine nights in the wave and you get to come out. 20 bucks gets you two glasses of wine and a canvas and paint all set up, ready to go.

Daniel Klapper
Bingo was huge. We hosted bingo a couple of times. Sells out instantly. Battle of the bands has been really cool. I actually just was sitting in Sarah’s office right before this watching rehear- or like audition tapes of students who want to show off their talent, they want to show off the band that they have, and those are cheap events because we don’t have to pay anyone to do that, but it gives students an opportunity to come out and really engage with each other, sit in the smoke, grab a drink, grab some food, and just listen to other student artists. I think those have been super successful this year. And I think probably something that the USC will continue to do. Another thing that we brought back is, not every school has this, but it’s not hard to do. But we have like an auditorium that can be turned into a movie theater. And post COVID, it kind of was abandoned.

Daniel Klapper
We hadn’t used it in a while. So one of the initiatives that Emily proposed in her platform was movie nights. So we’ve been doing like Tuesday movies, free to come. You’d basically just show up, first come, first serve. We’ve been buying the rights to like old movies.

Daniel Klapper
So Halloween, we went and watched The Shining, they had some horror movies, and then Christmas movies, and then now they’re doing classics. So you can go on a Tuesday night, first 25 people to show up get free popcorn. So those are all things that we don’t have to pay much for. But we see awesome engagement from the students. And it might not be your 4000 person concert, but you compound those small events over and over again across various areas of interest on campus. And by the end of the year, you have a student body that’s really gotten to experience something awesome with their peers.

Sam Demma
One of my friends is obsessed with marketing and he says, someone has to interact with your stuff for seven hours before they make a decision to feel like they’re a part of your products and services and a part of your mission and your movement. And I think about it from the same perspective of students on a campus.

Sam Demma
Even if they just attended the concert, maybe it’s still not enough for them to really feel like they’re involved. They got to have these other touch points throughout the year, which are all these other amazing opportunities for them to build more relationships, meet new people, steal some popcorn and watch some movies.

Sam Demma
I’m curious when you think about your own professional development in this role and in other roles you’ve been in, are there any resources or people or mentors that have had a really monumental impact on you? And if so, like what were those resources or people and what did they do for you?

Daniel Klapper
Yeah. So, I mean, I’ve had a pretty unique university experience that I think most people don’t typically have in the sense that I probably did more work for free extracurricular wise than I did school and so I spent all of my free time whether it was with the Pre-law society participating in mooting competitions or mock trials, or last year I was on the social science student council running their finances. And I found that to be the best way for me to kind of interact with people because I came in second year after a year of COVID online, right?

Daniel Klapper
So I showed up to the university with my three closest best friends. We lived in an apartment together and our second year we did nothing. We went to class, we came home, we watched movies, we made food and repeat. We didn’t know that the USC existed, we didn’t know who our president was and we didn’t know that there were clubs available to us. And then in my third year I started to think and I was like, you know what, like it’s about time I get out there and start testing out the stuff that’s available to me.

Daniel Klapper
So I looked into the club system really. And I looked at, at the time I wanted to be a lawyer, and now I’ve kind of pivoted more to the business side. But at the time I looked at the pre-law society and was like, oh years older, but they’re running all these awesome initiatives. And I looked at the vice president of finance for a club or the president of a club, and to me, they were like the highest of high that you could get at university. And I looked at them and thought, like, I wanna be one of them one day. I wanna be a president of a club.

Daniel Klapper
I wanna help organize the budget for the pre-law society or the mooting society. And so I just started showing up. And when I started showing up, I noticed that I call it like the snowball effect. But before I knew it, I was going from one club and then I was on an executive team. And one guy was on an executive team for another thing. And he’s like, hey, come out to our one networking event. And next thing you know know you end up meeting like this spider web of people who are all connected on campus. And in the end it resulted in me having this job because by the time two years had passed I went from not knowing that the USC existed and thinking that being a part of a club was untouchable, something that only the highest of high people could achieve to overseeing the entire club system in two years. And so I always think about the people that I met along the way who kind of introduced me. So whether it was the social science president from two years ago, Bianca, or like looking at the USC president that time, which was Ethan Gardner and thinking like, hey, these people are pretty accomplished and they kind of, like just listening to them talk, even though I didn’t really have personal relationships with them, just like seeing that they were able to do it

Daniel Klapper
and that they also came from like a social science background, really inspired me to kind of get involved. Although my friends never kind of came with me, so my roommates never got involved on campus. They stuck to their studies.

Daniel Klapper
Mind you, they’re engineers, software engineers, and medical science students. So I’m sure their classes were a lot harder than the history student who had a bit more free time on his hand. But yeah, all those club presidents and then the USC execs really inspired me to kind of get involved and kind of make a name for myself on campus. And then eventually the job opened up for this and put my name forward and it worked out well so far.

Sam Demma
It sounds like it has, and I’m sure it will continue to. I’m so grateful that you took some time to come on the show, share some of your lessons learned in education and the work you’re doing, share some ideas around supporting students. I hope that the rest of the academic year goes really well. I’ll be rooting you on from the sideline. Good luck at the golf tournament we’ll touch base again soon.

Daniel Klapper
Awesome. Thank you. Pray for good weather.

Join the Educator Network & Connect with Daniel Klapper

The High Performing Educator Podcast was brought to life during the outbreak of COVID-19 to provide you with inspirational stories and practical advice from your colleagues in education.  By tuning in, you will hear the stories and ideas of the world’s brightest and most ambitious educators.  You can expect interviews with Principals, Teachers, Guidance Counsellors, National Student Association, Directors and anybody that works with youth. You can find and listen to all the episodes for free here.

Kerri Russell-Channer – Owner & Founder of Russell Aquatics Swim School

Kerri Russell-Channer – Owner & Founder of Russell Aquatics Swim School
About Kerri Russell-Channer

For over 20 years, Kerri Russell-Channer has been at the helm of Russell Aquatics Swim School, providing families with exceptional swim instruction and fostering a love for water safety and skill development. Her passion for teaching and commitment to excellence have made Russell Aquatics a trusted name in the community.

Outside of work, Kerri loves spending quality time with her husband, Titus, and their three active children, often shuttling them between various sporting activities. A travel enthusiast, Kerri enjoys exploring new destinations and creating unforgettable family memories.

A fun fact: Kerri has had the privilege of working alongside her sister and co-owner, Kristi Russell, for the entirety of her swim school journey. Their shared vision and dedication have made the past two decades an incredible adventure, both professionally and personally.

Connect with Kerri Russell-Channer: Email | Instagram | LinkedIn | Facebook

Listen Now

Listen to the episode now on Apple Podcasts, Spotify, or on your favourite podcast platform.

Resources Mentioned

Russell Aquatics Swim School

The Transcript

**Please note that all of our transcriptions come from rev.com and are 80% accurate. We’re grateful for the robots that make this possible and realize that it’s not a perfect process.

Sam Demma

Welcome back to another episode of the High Performing Educator podcast. This is your host, Sam Demma, and today we are joined by Kerri Russell. As the co-founder of Russell Aquatics Swim School, Kerri has dedicated over two decades to providing exceptional swim instruction and promoting water safety within her community, working alongside her sister, co-owner Kristi Russell.

Throughout her journey, Kerri has established a trusted reputation for quality teaching and skill development. Beyond her professional accomplishments, she balances her entrepreneurial pursuits with family life, enjoying travel adventures, and supporting her three children, supporting activities alongside her husband, Titus. Kerri, thank you so much for coming on the podcast today.

Kerri Russell-Channer

Yeah, I’m so happy to be here. Thank you for having me.

Sam Demma

I need to be a student of your swim school because I learned in my grandfather’s backyard and I’ve learned that that’s not a good way to learn how to swim properly.

Kerri Russell-Channer

Hey, that’s okay. Did your grandfather teach you or did you get lessons in your grandfather’s backyard?

Sam Demma

It was a soft push into the shallow end.

Kerri Russell-Channer

It was a throw in and sink or swim situation.

Sam Demma

Sometimes an educator has these aspirations to do things outside of their role as an educator in a school building, but it feels like entrepreneurship is a sink or swim situation. Tell me a little bit about what inspired you to start your entrepreneurial pursuits years ago.

Kerri Russell-Channer

So I started when I was 17 years old. So I grew up as a competitive swimmer and I then transitioned to teaching swimming and I was working for the city and I absolutely just loved teaching children. I was, my plan was to go to school to be a teacher.

I was teaching adapted aquatics. I loved how I could make a difference and truly saving lives. And I loved connecting with the children and helping them get over fears and then seeing them succeed and their parents coming in all anxious.

And then you just developed this like beautiful bond as they move through something that they were very fearful of. So I knew from a young age that I just, I loved helping people and I loved teaching. But I also grew up in with a lot of my friends, their parents were entrepreneurs and I loved the freedom they had.

I loved the creativity that they had. I really was inspired young by entrepreneurship and when I, you know, was presented the idea to write up a business plan, a business plan in my grade 12 class, there was because of swimming was such a huge part of my life. I thought, why don’t I start a swim school?

My parents backyard pool. And it was just that simple business plan. I got a grant and I, I started that summer and I never looked back since.

It’s going to be 21 years this June and I’ve loved every moment of it. It’s been quite the adventure, but yeah, there was a lot of times where I fell sink or swim and I still feel like that today. You go through growing pains.

Sam Demma

And there’s an educator listening who has another idea of something they want to do, maybe not in their parents backyard, but their own backyard or a passion project outside of the classroom. But they think that they can’t, they think that it’s not possible for them. Can you walk me through how you overcame your own, maybe limiting beliefs or how other people can overcome their own limiting beliefs when it comes to jumping into an entrepreneurial pursuit?

Kerri Russell-Channer

Yeah, people have a lot of limiting beliefs. You know, it’s just start somewhere and just it’s small steps every day. You know, whether it’s a dog walking business, whether it’s car washing, car detailing, just something on the side.

You don’t have to go and quit your job and start a business and, you know, throw it all in and say, this is it, start slow. And it’s really one day at a time. But for me, it was personal growth and development.

And I threw myself into becoming a different person. I had to work on my mindset. I had to get over limiting beliefs.

I had to get over, over fear. I mean, I was 17 when I started my business. I didn’t know much, but then I look back and I’m like, maybe that was perfect because I just jumped in and just did it impulsively because I was young.

But I think that like anybody can do that. It’s the story we tell ourselves. And I think we all, if we can focus on ourselves and, you know, podcasts and books and a lot of personal development conferences, this stuff shifted my mindset and really once I started, there was no looking back, I didn’t care what it was going to take.

And I still don’t care what it’s going to take. I’m, I’m going to do it.

Sam Demma

When you think of the conferences you attended, the books you’ve read, the podcasts you listened to, the seminars, are there any resources that have been foundational? Like you, you attended this event or read this thing and it really opened your eyes or do you think it was more a combination of all of the experiences?

Kerri Russell-Channer

I think it’s all the experiences. I think there was definitely certain things that stood out to me and certain motivators that really spoke to me over others. But I, I really think that it’s cumulative.

It’s also the people you meet at those conferences and the network you start to build. Entrepreneurs think different. We just do.

And we gravitate towards each other and you can lean on each other for support. And I thought that like once I, I was actually a, I got involved in my early twenties in a network marketing company and you know, I didn’t, I don’t do the network marketing company today, but the leadership and the conferences and the people I met, there was so much valuable information that I took away that I feel like kind of like really threw me into the next phase of entrepreneurship, um, in my mid twenties. So there was so many amazing speakers there that, um, really just touched me and, and, and moved me forward and motivated me. Um, yeah.

Sam Demma

There’s a author and speaker named Jim Rohn who I was going to actually mention him when you just said that he, he was big in herbal life. And I still listen to his lectures on YouTube and the information is so rich and so valuable and it’s accessible right there. The guy I recently had, well, we had a sink in our, in our basement break.

And my dad called one of his friends, Jimmy, cause they’re not here right now, uh, who has the, the know how to fix it. And I was handing him tools to help. And he looks at me and he’s like, Sam, can you believe that before I came here today, I bought seven books for $3 and 50 cents.

I was like, what? And he’s like, yeah, I stopped at thrift stores and I get books that are like $24 at Indigo online, but I get them for 50 cents and I read like two to three books a week. Honestly, it’s there, it’s there for people, but most don’t have the drive to kind of, you know, crack them open, um, and like dive into the learning, not to make a swimming analogy.

Kerri Russell-Channer

Yeah, but it’s, it’s true. And, and even if it’s not, um, it’s not reading for me, I, I listened to a lot of, um, audibles and I walk. So audibles are massive for me and I just walk and I listen and I get my exercise in and I find that those are, you just have to find what works for you, but all of these books and what you fill your mind with is who you become.

Um, there was a, the email that changed everything for me. Um, Simon Sinek was another one. He was a massive influencer.

He still is. I’ve seen him speak about four times. Um, but when I read the email, I think that really took me into a different level of business.

Um, and start with why it was one of the ones that I, I really resonated with from the beginning for the educator, who’s not familiar with your work today, tell us a little bit about Russell aquatics now.

Sam Demma

It started in the backyard. Um, give us a high level of view of the company now.

Kerri Russell-Channer

Yeah. So Russell aquatics started my parents backyard pool with me as the only instructor with probably about 70 kids the first summer. Um, as it grew each summer, my sister joined me, my best friend joined me and we kind of like grew our, our instructors.

And we started not only teaching from my parents backyard pool, but we rented other people’s pools and we traveled to other people’s homes. Um, we got to a point where we were doing about 500 kids a week in the summer. And that’s when I knew I was graduating teachers college that I wanted to expand this business and go full year.

I started renting out of hotels, gyms, anywhere where I could get a pool all season long. They weren’t the best situations. I didn’t love the facilities, but I knew I needed a way to expand the business and push through that.

And about seven years ago, now we built our own 6,000 square foot custom facility with an in-ground pool. And now we teach about 3000 kids a week. And we have a staff of over 70 part time.

And I think we’re at five or six full time right now. And we’re just seeing those growing pains again. Now looking for another location, looking to expand.

Um, and it’s not always easy. I run through a lot of challenges trying to convince a landlord to put an in-ground pool in their unit. It’s not the easiest thing to do.

Um, but you know, we, that’s where we are now. So we are hopefully going to expand to multiple locations around the GTA. And, and we’ve grown this like beautiful team of people and this beautiful community of people who love Russell aquatics.

And we saved over hundreds of thousands of lives. And a lot of these people I’m still very close with today. I started teaching their kids when they were babies at the city and now they work for me.

Sam Demma

It’s such a beautiful facility filled with amazing human beings. I enjoyed meeting some of your staff and, uh, just seeing students and families so excited to show up and swim and learn. Can you walk me through how you attract such amazing human beings on your team?

There, there might be a superintendent or a principal listening who wants to get more, uh, enthusiastic staff in their organizations, but I’m not sure how.

Kerri Russell-Channer

Yeah, I think, um, we live and breathe our core values and, you know, Christie and I, Christie is my sister. We’re not at the facility every day now, but we work a lot with our leadership team to resemble the kind of leaders that we are. And we lead with passion, integrity, love, care.

Um, and really like we put each other first and we put our customers first. And it’s like, how would you treat family? How would, and that has to be in your, the back of your mind.

We do a lot of customer service training, um, white glove service. And we just really, I think at the end of the day, when you lead with love and passion and integrity, the rest of your team want to lead the same way. And that is a culture that you create and we’re big on our culture in our swim school.

So whether it’s our team, whether it’s our families that come to us, we want people to feel a sense of belonging. And we want them to experience having a certain type of experience that we’ve curated for them. And that all starts with putting others first and really leading by our core values and our integrity as a company.

Um, and yeah, we’ve been super, I mean, I want to say we’ve been lucky, but we’ve worked hard and we’ve held people accountable and we’ve, you know, just created this culture and family that everyone just wants to be a part of. And it’s, it’s being like such a beautiful journey.

Sam Demma

I think it’s something you’ve attracted. Jim Rona always says success isn’t pursued, but attracted by the person you’ve become, and it sounds like you and Christie and the team, role model, the behavior you wish to see in the staff you bring into your facility and then hold them accountable to those core values in education, there are unhappy customers, which are usually parents calling to speak to a principal or to speak about the way their teacher handled a situation, and it’s the same or very similar in a swim school. If you have an unhappy customer, it’s a, it’s a parent of a young person.

Um, what is your philosophy around dealing with those challenging conversations when someone’s expectations are not being met or they have a challenge or an issue?

Kerri Russell-Channer

Yeah. And I’ll just quickly to go back to what you just said as well about Christie and I and emulating, um, and then people following lead by example. We also bring our leadership team to a lot of different conferences.

So we expose them to that greater sense of leadership from experts. And we’ve done that for our staff as young as 17. Um, and we bring a lot of people in to have those talks with them.

So I think that’s really important. If you’re not helping your, your team get better. We always say, even if you leave Russell aquatics one day, you’re going to leave better, you’re going to lead, lead, leave as a better leader than what you came in as, and that’s the impact we want to have on your life.

So I’ll just say that quick. And then handling difficult clients, it’s not easy. People management’s hard.

Um, and you can’t, not everybody’s going to love you, unfortunately, but we listen. And we try our best to come to resolutions. And we own up to our mistakes when we’ve made them and we make, and we try and do things right.

We don’t deny when we’ve made a mistake. We take every complaint, every feedback very seriously. And we have internal meetings and when we need to change our processes or change the way we’re doing things, then that’s what we do.

We pivot, we learn, we go, we’re not stuck in mud. Um, we’re not afraid of failing. We fail forward and we learn and we listen and we move forward.

And it’s not always easy because emotions are difficult and people management is difficult. Um, and we’re not, we don’t always do it perfect, but we’re learning.

Sam Demma

You said we listen, we own up to our mistakes and we try our best to make the best decision we can moving forward. I think those are, those are really the keys, you know, you listen to the person intently, you own up to where you fell short, and then you try and make the best decision moving forward. Um, I also think that we improve our decision-making and the actions we choose to take based on the mentors we have in our lives, you know, Luke Skywalker had Yoda and, um, the Karate Kid had Mr. Miyagi and Michael Jordan had Phil Jackson. And, um, most of these high performing people in life had a coach or like a mentor, someone who really helped them. When you think about your career, isn’t anyone who was a really great mentor to you, who played a really significant impact on the way you think about things and the way you show up? And if so, who’s that person and what did they teach you or do for you?

Kerri Russell-Channer

I would probably say it’s pretty cliche for me because it is my parents and it’s my dad and my dad was actually, um, in leadership and development for Hallmark Canada for over 30 years. So from the time we were very young, we were, um, thought about accountability, about leadership, about attitude, um, and about how you just show up. So I think that those lessons influenced my sister and I so greatly that we became these strong leaders from a very young age.

I mean, when I was in grade four, I won this speech contest on an ICANN attitude and, um, if you believe you can, you can, if you believe you can’t, you won’t. And, um, that was ingrained in me from a very, very young age. So I would say that my dad had a massive impact on me becoming a leader and really like believing in myself.

Um, and then I have a community of swim school owners, other swim school owners that have the very similar story to me. And very young in our very early on in my entrepreneurship journey, I reached out to them and I said, this is who I am. I wasn’t afraid to ask for help for people who had already paved the path.

And I think so much of the time we’re so afraid to lean on people in our industry and we’re threatened, or we feel nervous to kind of, to reach out to those people, because we think that they won’t want to help us. But if you do that, you find that you can have built some incredible relationships and those people really, really, really help to propel us into the next phase of business. And also introduced us to a whole network of other owners in the same industry.

Um, so some of the problems that we dealt with, we were able to lean on people who had already done it and were more than happy to help.

Sam Demma

Are you still in touch with many of those people as colleagues now?

Kerri Russell-Channer

Yeah. So I’m a part of the Canadian Swim School Alliance. We actually founded that association in COVID.

Um, so we’re very close there. And then I have a lot of people that I’m friends with and mentor me that are from like Australia, a lot of Australian swim school owners, Philippines, the United States, and we’ve built this like network worldwide throughout our Canadian Swim School Alliances, or not even just Canadian, but US, the International Swim School Alliance. And these people are all owners and leaders and we’re all about mentorship and helping each other and not just helping us as owners, but also helping our teams.

Sam Demma

Tell me a little bit about balance. Um, and maybe it’s not balance, but it’s about, uh, integration between your work and your family life, because there’s an educator listening who is wanting to do more. And the first thought that pops in their head is if I do more, I’m going to die.

Like there’s just, there’s not a space for it. What, what boundaries have you set? What systems do you follow or what things have helped you, um, manage the demands of all the other buckets you have in your life?

Kerri Russell-Channer

Yeah, balance is tough. And that’s something that I’m always working on. I think I’ve gotten a lot better as the years go, have gone on.

But as a mom of three, I can tell you, I’m so happy. I set that foundation, um, when my kids were pretty early, cause the burnout was real and as a woman entrepreneur, it’s, it is very difficult running, um, your business, running your family, being a good mom, being a good friend, being a good wife, being a good leader, and it’s very overwhelming, but I had a mentor in the swim school industry tell me, um, just before COVID, I was really struggling from burnout. My son was one years old. Um, he’s my second.

I had opened our swim school on his first birthday and I was completely burnt out, um, and I was, I was breaking. And he said to me, he had me read the email and he said to me, do you want to be queen or do you want to be rich? And he goes, you have to get out of your business and stop working in your business or your business is never going to grow.

And it’s never going to function without you. And I read that book and it was the biggest wake up call for me because what I started doing is I started trusting my team more and we put people in place to help us to run our business so that we could take a step back and not work in our business as an employee. Cause that’s what I was doing.

I was working as an employee within my own business. Um, and I started to work on the business and the business, I took a step back, I wasn’t in the swim school all the time. I, I reorganized my hours.

I reorganized my life and we grew the business probably double within that year because we had the opportunity to get out of the pool and start working on what are some of the issues? How do we market better? How do we communicate?

How do we lead our team better? How do I trust my team? And it was hard because a lot of the years I did everything myself because as this is your baby, you think you can do it the best and you can do it the best, but I needed to trust my team that they could do as good of a job, if not better.

And thank God I learned that lesson because honestly, today with my kids in rep sports, I don’t know what I would do.

Sam Demma

You’d be losing it.

Kerri Russell-Channer

I would be a mess. So I think that that’s, you know, people always say to me like, oh my God, like you have this business and you’re, you have flexibility and I’m like, yeah, I’ve created my business to be able to operate without me. And that’s a huge, huge lesson.

Sam Demma

One of my mentor says a business you can sell is a great business to build. And it hinges on that whole idea that it could exist without you being there. So I’m going to go reread the email. Thank you for the recommendation.

Kerri Russell-Channer

Yeah, the email is amazing.

Sam Demma

I think what’s really exciting about your journey is that, you know, it’s been 20 years or just over 20 years and there’s many more years to come, but you’ve done, you know, two decades of work in this, in this space, at least. And when you think about the time, what are, what is maybe one accomplishment or achievement so far that you’re most proud of and what vision do you have for the next decade?

Kerri Russell-Channer

Oh gosh, there’s so much. We just celebrated our 20th year last year. So I think about this a lot, but, um, I don’t know.

I think having taking the risk of opening that facility was definitely the biggest. I was in my late twenties at the time and it was very daunting and I took out a big loan and it was scary. Um, and I, it was, I didn’t know what I was doing.

And again, it was one day at a time. And I think that’s just knowing the belief in myself to take the risk. Um, the belief in myself when not many other people had a belief in us and didn’t really believe that we could do this or we were making a huge mistake or we are going to put ourselves in debt and the risk and the state, like just everything.

And I think that me just believing, no, this is, I know I’ve got this. I know I can do this and just continuing to move forward. Um, I think that, that definitely is a huge one for me and what the next 10 years look like.

It really is about growing now. It’s not just growing this business for Christie and I. It’s about growing it for our team.

We want to give our team the opportunity to grow into different positions and for them to experience growth with our company. And, um, if we don’t grow, we’re not just doing a disservice to Christie and I, but we’re doing a disservice to the people that have put their blood, sweat and tears into this business alongside with us. And we want it, we want to bring them on this journey.

So the next 10 years we’re grinding it out and we’re expanding and, um, it’s going to come with its own set of challenges, but we’re excited for the challenge. We, we, we look forward to challenge and it, I think that’s what helps us to grow even more. And I don’t like sitting stagnant, so, um, I’m, I’m really looking forward to the next 10 years and those growth opportunities and what what’s to come.

Sam Demma

It’s an exciting thing to witness. I can’t wait to follow the journey. Keep up the amazing work that you’re doing.

Thank you for taking the time to come on the podcast and share some of your entrepreneurial ideas and insights and your own journey. I know it’s inspiring not only to me, but to everyone who’s listening. Um, I’ll see you soon and until then keep up the amazing work.

Kerri Russell-Channer

Thank you so much. Thank you again for having me

Join the Educator Network & Connect with Kerri Russell-Channer

The High Performing Educator Podcast was brought to life during the outbreak of COVID-19 to provide you with inspirational stories and practical advice from your colleagues in education.  By tuning in, you will hear the stories and ideas of the world’s brightest and most ambitious educators.  You can expect interviews with Principals, Teachers, Guidance Counsellors, National Student Association, Directors and anybody that works with youth. You can find and listen to all the episodes for free here.