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Brent McDonald – Superintendent of Education and Information Technology UGDSB

Brent McDonald – Superintendent of Education and Information Technology UGDSB
About Brent McDonald

Brent McDonald (@Brent4ED) is currently a Superintendent of Education with the Upper Grand District School Board (UGDSB). For the past 10 years his portfolios in this role have included; Safe, Equitable and Inclusive Schools, Information and Technology, Parent Engagement, Leadership Development and Succession Planning and working with his Family of Schools within the district.  He’s also the President of Educating Computer Network of Ontario (ECNO).

Brent is passionate about student success and ensuring that all students have the resources and supports needed to be their best. He is also passionate about learning in the classroom, educational technology, and school leadership.

Connect with Brent: Email | Linkedin | Twitter

Listen Now

Listen to the episode now on Apple Podcasts, Spotify, or on your favourite podcast platform.

Resources Mentioned

Upper Grand District School Board

Educating Computer Network of Ontario

Ray Dalio, “Principles”

The Transcript

**Please note that all of our transcriptions come from rev.com and are 80% accurate. We’re grateful for the robots that make this possible and realize that it’s not a perfect process.

Sam Demma (00:00):
Welcome back to another episode of the High Performing Educator podcast. This is your host and youth speaker Sam Demma. Today’s guest has now become a good friend of mine. His name is Brent McDonald. He’s the superintendent of education and it at the UGDSB the Upper Grand District School Board. He’s also the President of ECNO. They have a strong role in providing leadership and direction to school boards in regards to it, he’s also been a classroom teacher, a vice principal, a principal he’s done every single job you could imagine in a school maybe next to being a custodian. And he has so many valuable insights and ideas to share on the podcast today. I’m super excited because you’re going to learn so much from this interview. There are so many nuggets and so many insights. I’ll see you on the other side. Talk soon. Brent, thank you so much for coming on the High Performing Educators podcast. It’s a pleasure to have you take maybe, you know, one to two minutes to share with the audience who you are and why you initially got into the work you do with young people today.


Brent McDonald (01:03):
Yeah. Great, Sam, thanks so much for having me today to start with it’s a real pleasure and really appreciate the opportunity to do some reflection too, for for the podcast today and, and really pleased that you’ve got this series going, but I’ll, I’ll share a little bit about myself. First and foremost I’m a father to two youth as well. One is in second year, a university, and one just about to head into a post secondary experiences at a grade 12. So very interested in the work that you’re doing and I know we’ve we’ve spoken a past too about connecting with the youth in our school board and hope we get to continue that when we get on the other side of things here too. For me currently, I’m an educator by trade I guess.


Brent McDonald (01:48):
And I, my role right now is as a Superintendent of Education with the Upper Grand District School Board. So for those that aren’t sure where that is. That’s a Guelf and Orangeville area. And then kinda out to the four one, and then north up into some beautiful country around Mount forest and Harrison, just about an hour and a half hour west of Toronto. I’m so close to the city, but also some, some beautiful landscape that’s there. And what’s awesome is we’ve got a school board that is an incredible mix of diverse of students and families and a geography. So some very rural country areas, which are just beautiful and then some really vibrant more cities type centers, wealth in Orangeville, for example. So lots of, a lot of the challenges that we see around the province are replicated within the walls of our board and right now as a Superintendent of Education I get to get out into our schools and, and follow up with students and staff and our principals and vice principals that run our buildings.


Brent McDonald (02:49):
And that’s fantastic for me. I love that opportunity to get out and get into our schools. Previously I was for about 10 years of principal, myself to at about four different schools in our area. And just loved that opportunity to to lead and be part of incredible staff and student bodies that that were just full of motivation and energy to, to do things. And and I think part and parcel what I look back on the work that I’ve done. Those experiences as, as a teacher previous to that, it was a core French teacher and a science teacher, or an a grade one teacher. All of those experiences when I look back at what I like about my work, the most it’s the, the motivation and the, and the power and influence that we get from, from students and the communities who are charged up about doing incredible things.


Brent McDonald (03:40):
And I know we started just before the interview, talking about your project that you were working on around picking up garbage and, and making your communities better. And when you can harness sort of that spirit and that energy that people want to, to do better and to improve and be a part of that, it’s energizing. So for me I think back when I was more your age and kind of looking at where I wanted to go in life, I had, I had multiple jobs. I had all sorts of jobs and that was, I loved working and had a lot of different experiences to try and see where I wanted to land and what I wanted to be in. And I think when I started, started to reflect on where I wanted to land in terms of a career. I look back at the work that I had done and all the opportunities that I’d ever had to work with youth and students and to be inspired and humbled by their creativity and their hope and their optimism that they had.


Brent McDonald (04:38):

That’s what did it for me? And I said, no, I, I need to be involved in this. This is a very fulfilling for me personally and professionally but also what an opportunity to lead and to guide. And I think that was the second reason that I landed into the work that I did as a student, as a teacher and then a administrator. And now into the role that I’m in is that I had the great fortune to have some incredible role models as teachers, myself and not just around the content of the curriculum that we were being taught. And when I look back at what they taught me, yes, the curriculum was, was very important, but it was more those life lessons and the work that they taught me about the attitudes that are important to have going into life and the opportunities and the belief that they had. And I thought, you know, if I can turn around and rec replicate even a part of that for students in the work that I would do, what a great what a great opportunity to have and one that shouldn’t be squandered. So, so that’s probably where I got the idea and where I got the energy and sort of the push is, or, or influences or motivators that guided me down to the work that I get to do today.


Sam Demma (05:48):

I love that. And you mentioned the work you do today. A lot of it surrounds staying in touch with staff members, touring schools every 10 days or so to check in and see how everyone’s doing. What are you hearing from those teachers in those students, in those schools? What challenges are they currently being pressed with and faced with?


Brent McDonald (06:08):

Well, very similar to to the challenges that most industries are facing right now and, and your you’re right. Sam. So the work that we do it is I don’t work in a school. I worked out of an office right now. But I do have responsibilities for, for a group of schools, but I also lead our information technology department as well. And I’ve got a fantastic group of, of managers and staff and teams that help support that work. And so for me, it’s, it’s twofold. It’s I get to, I get to see what’s happening in our classrooms, and I get to have a hand and work with incredible people to help support students in schools and our staff that are trying to teach remotely and, and work remotely and, and get involved. So that’s pretty exciting work that we get to do.


Brent McDonald (06:57):
The other work I get to do is around leadership development and succession planning for the board. So working with with new teachers, young teachers, to encourage them into leadership pathways in whatever way they want to get involved in. And we talk a lot about reaching down to students and doing the same thing for them too. So we do try and get into our schools as, as often as I can. We, we dedicate usually one day a week to getting into our school buildings. We’ve pulled back on that a lot to this September and October, just out of respect for not getting too many people into our schools. But we reach out virtually. So it’s noon today, and I’ve probably talked to about five different schools already this morning about what’s happening and there’s ways that we can do that too.


Brent McDonald (07:40):

But the challenges I’d say that they are facing are very, very similar to to what other other industries and other sectors are. And for us, and, and Sam, you look back at your school career, I’d say the one thing about our profession and our sector is that it’s typically as predictable as anything it’s by clockwork. We’ve got school year calendars or regular year calendars that we fall on. And we have the school year calendar where sometimes looks the exact same year over year, over year for decades after decades. So, you know, the first week of school programs and initiatives that happen the, the fall activities that happen that Terry Fox runs that happen every September, the sports teams that always start in the same schedule, the graduation, the proms it’s as predictable as clockwork forever, and ever, and ever. And and kids, I think students look, look forward to that.


Brent McDonald (08:36):

I remember a student, myself being in grade five, thinking I get to have that grade six teacher next year, that everybody’s been talking about it’s finally my turn or it’s graduation. Next year, we get to go on the grade eight trip, or we get to do these milestones that that people look forward to. And all of a sudden that’s turned upside down and gone. And the predictability and the consistency that’s been involved in people’s lives forever. All of a sudden gets, it gets to be a very uncertain environment. And and that causes a lot of challenges for staff and students who built careers and, and expectations around what’s coming next and plans. Particularly for students who thrive on routines or who need routines and structure to be successful and to show their best their best efforts every single day for them not knowing is, is, is an incredible part of our incredible challenge them to overcome.


Brent McDonald (09:34):

So that I would say from a student’s point of view and staff, to some extent the, the uncertainty and the constant change throwing at a system that’s typically very traditional has been very, very difficult for folks. I’d say from a, from a system perspective too, and the work that I get to do, we’re typically a very, very collaborative organization. So before we launch an, a, an idea or an implementation, or, or think about how we’re going to implement a new idea or, or, or, or any type of new project there’s a lot of time that goes into the planning, the bringing different voices around the table to get input running it by students and staff and all of our different stakeholders that we have. And I’d say we have not had that luxury in the last four to five months to be able to do that.


Brent McDonald (10:31):

So for us, our, the way that we work has been changed an awful lot, and we’ve had to become, you know, I’ll use those words like nimble and agile that, that everybody talks about. And the, the dreaded pivot word that we’ve had to do so much more than than we ever have before. And for for our sector and our educators and students too. But at a system level, that’s probably been the most difficult pieces that are traditional consultative processes that we put in place in our collaborative efforts that we rely on have had to be speeded up in such greater fashion than we’re typically used to. And we’re doing a good job of it, but it is a change, right? It’s, it’s been a big change. So those would be some of the big the two big changes that I’d see from a student perspective. And then from a systemic perspective.


Sam Demma (11:22):

That’s awesome. Yeah, someone mentioned to me the other day, the state of education could be compared to throwing spaghetti against the wall and seeing what sticks. And I’m curious to know if there’s anything that has stuck so far for you, if you have any unique ideas that are working, or if teachers have reported back to you or any principals saying, you know, Brent, this has really worked or on the other side, you know, this was a total flop and we learned something from it. Either of those things are extremely valuable. And if you have any to share, that’d be awesome.


Brent McDonald (11:53):

Yeah, Sam, I’d say for us, the one thing that we have learned the most, or that’s been most apparent, and I’d say up until, you know, September or even October, we haven’t had a lot of time to be able to pause and reflect on what’s happened because it’s been so busy, we’ve been busy throwing spaghetti at the wall and seeing what happens. So we, we haven’t had a ton of time to reflect, but the reflections that we’ve done and when, and we’re starting to do them more and more now, which I’m pleased about. But what we, what I’d say we’ve learned a lot that we have seen is for the first time ever in, in my career in the spring everybody stopped doing everything and focused on one thing, and that was getting getting us to work remotely and to have teachers and students learn remotely when we in the spring, when everything was shut down.


Brent McDonald (12:47):

So all of a sudden 5,000 staff members and 34,000 students in our board had one goal that we had to do really quickly and had to make sure it happened. And we don’t do that very often. Usually we are juggling, you know, curriculum expectations, we’re judging or juggling technology expectations were juggling. A lot of the work that we’re doing around social justice and whether it’s our anti-oppression work that we’re doing, or anti-black racism, all of a sudden everything funneled into one, one project as an entire group. And and we had to be conscious of all those other things that we did, but really it was one, one goal. And we did it. And if someone had asked me back in January, you know, do you think everybody in this board could, could just walk out of the buildings and work remotely and live remotely in the next two months?


Brent McDonald (13:37):

I’d say, no, that’ll take us years to years to really pull off in any cohesive way, given what everything else is is on everyone’s plates. But all of a sudden we didn’t have anything else on our plates. We had one thing and watching everyone come together and work together and have that spirit of cooperation and collaboration was, was fantastic. So when I say what stuck and what, what worked back to your question? I’d say we learned a lot about what we can do if we really focus and have clear, consistent goals and and keep it simple and small we can move fast and as a big system. So that was exciting for me to see I think mistake wise, the, you asked that as well mistake wise. Yes, absolutely. It’s not perfect. What we’re working on and that’s okay.


Brent McDonald (14:29):

We talk a lot about failure in our system and that failure is, is is a really good thing because you learn from it and if you’re failing and learning, that’s okay. That’s how you get better at it. And we have to be able to do that. And there, there’s a whole show that you could probably do on, on failure or a whole talk we can do on, on how you manage that. But I think we’ve created a culture of of safety for, for staff and students as best we can and by safety, I mean not necessarily physically safe, but really being able to say, Hey, you know what, we can try some things and if they don’t work, it’s okay, nobody’s going to get too upset. We’re going to fix it and move forward and learn from it.


Brent McDonald (15:10):

And I think that’s what we’ve done the last little bit. So from all of the granular mistakes that we make every day, and, you know, it’s seven months later and people are still not unmuting their mics on zoom calls, right. Those really small things that come to the, to the much bigger mistakes that we’re making. And for us, some of those have been trying to solve problems that really don’t exist. And and under estimating people in some respects too. So the example I use is we spent, we spent weeks worried about students three and four year olds having to wear masks all day and that, how can that possibly happen? Well, it did. We asked them and we provided resources and, and teaching to them. And I can go into a school at the end of the day on a Friday.


Brent McDonald (16:00):

And there’s a three-year-old has been there all week, all day, still wearing their mask and completely fine with that. So something that was a big worry for us in our planning turned out to not be a problem at all, and for most people but certainly not to the extent that we thought it was going to be as an example some of the other underestimations that we’ve made. And it’s just because it’s our first time through a lot of it, I’d say we planned. And we, we underestimated the amount of people that would take up remote learning, for example, through COVID. So, you know, our schools are open and we have options around remote, and we might’ve fought somewhere under 10%, five to 10% might pick that up and so we planned appropriately for that. And our board, we’re sitting more around 17% now, but there’s many boards that are sitting around 40 to 50% of their population that have opted for remote.


Brent McDonald (16:50):

Those numbers are staggeringly more than what we thought they would have been to start with. And we didn’t know. And again, didn’t have that time through the consultation to really find out. So it was best guesses. And so I’ve seen some areas where we have underestimated either whether it’s at the student level or systemically some of those pieces. And we’ll learn from that. And now, you know, the next time that we venture down this road we’ll know what’s a problem. What’s a real problem. And what’s not a real problem. So that’s been, that’s been interesting to watch, and I’d say we’ve learned from that.


Sam Demma (17:23):

There’s a gentleman named Ray Dalio wrote a book titled “Principles,” and we’re the most successful hedge fund managers in the world. And he has a concept known as the error log. And it’s a document shared by his entire company where every time a mistake is made instead of a manager, figuring it out, you personally log the mistake yourself, explain what happened and what you learned from it. And he says like every week, his old team reviews, this error discusses it publicly so that every single person in the company learns from one person’s mistake. And I thought it was a brilliant, brilliant concept. And you had so many other pieces of wisdom in this book. And you also mentioned, you know, the importance of resilience, which comes from overcoming challenges or going through failures and seeing the resilience of a three-year-old or a four-year-old must be a motivating site for you, especially for anybody. I’m curious to know, you know, those sites motivates you. What else keeps you motivated? What drives you to keep doing this work, even when times are really difficult and tough?


Brent McDonald (18:28):

Well, you, you, you nailed it right. There really is the youth that we have and their voices, and and seeing the hope that they have. So I’d say also the lessons that we learned from them and started the questions today, you know, why did I get into this work? And, and the other reason which lends into this motivator is, is that desire to keep learning. And we learn as much today from our youth, as I do from, from any professional development series or, or workshop. And, you know, when we look at the great work that’s happening around our environmental work that we’re doing, or around our anti-oppression anti black racism, anti-oppression work that we’re doing, our students are often the ones leading the charge and teaching us about about how things need to be. And, and sometimes we needed to take a step back and really look at at, at what they’re doing and what they’re asking and what they’re saying.


Brent McDonald (19:27):

And so those lessons that we learned from our, our youth and the questions that they put on the table holding us as the adults and the, the, the leaders and systems accountable for what we’re doing. That’s, that’s incredible. That’s a, that’s, that’s motivating for me and helps move us forward and think, yeah, these are the, these are the leaders of our future. So it’s up to us to get barriers out of the way so they can do the work that they want to see as they go forward. And, you know, I don’t know if it’s always been that way, but I’d say the student voice is, is, is alive and, and more present now than, than I’ve seen in years past. And there’s venues for it. And, you know, your, your show’s very much like that too. It’s bringing student voices and ideas for students forward. But we’re also seeing it in so many other places. So I think having that energy behind you, when you know that you’re in a school system that has 34,000 voices and opportunities ahead of them, that’s, that’s motivating you. Can’t not be motivated by that, that gets you out of bed in the morning.


Sam Demma (20:32):

I love that. That’s awesome. And for the educators who might be listening, hopefully they’re not struggling with motivation issues, but in the, in the case that they might be, and they’re struggling to get out of bed. Maybe in fact, it’s their first year in education. If I could take you back to your first year in education, and, you know, you, you started, you were a little bit uncertain, maybe really passionate to get going, but confused and overwhelmed with all the different systems and terminology. And there’s the, just, just the change of starting something new. What pieces of advice would you share with your past self and with other educators who are just starting to get into this role, especially during a year like like 2020 with the global pandemic.


Brent McDonald (21:16):

That’s a great question, Sam, in one night, we got to remind ourselves all the time and I alluded to it earlier, but I think if I went back to my first-year teaching self probably a lot of fear around failure and not doing things right. And I’d say I probably spent way too much energy worrying about that. Then just trying some things and seeing how it goes and being okay if it didn’t and moving forward. So I learned those lessons along the way, but I, I probably wish I learned those more quickly probably would have had a lot less sleepless nights as a, as a brand new teacher. I’d also say reaching out to, to colleagues and you know, when I first started, I think I remember my first email that I ever wrote as a teacher it’s we email was just coming on.


Brent McDonald (22:04):

And when that happened, which is a very sad thing to say, but I remember the first time that we got to do that as a teacher, and now the ability for teachers to connect and collaborate be outside the walls of their classroom is phenomenal. The, the PD that’s available on on social media, on Twitter feeds on, on that you can access at the, you know, whether it’s through podcasts, whatever it might be, you can get ideas and collaborate and make connections with people more than we ever could when I first started. So my advice would be not to encourage youth youth and new teachers to the profession, especially when you’re feeling up against the wall on something or worried about something, reach out and put the question out there. And I see it every day when I’m looking through feeds in the comments, the, the support that’s out there in the broader educational community for, for staff is fantastic and feels really supportive when you read it. And and there’s a, a great venue there for, for people, as opposed to just walking down the hall. There’s nothing wrong with walking down the hall and texting with your teaching partner down the way, but you have access to so much more than you ever did before. So use it would be my advice.


Sam Demma (23:16):

That’s awesome. And if someone wanted to get in touch with you, I know you’re busy and I have so much going on, but maybe there’s a fellow educator somewhere in the world who has ideas to share or wants to just bounce ideas around what would be the best way for them to reach out to you?


Brent McDonald (23:32):

Probably probably on Twitter. It would be the best way if if they’re looking for that. So my Twitter handles is @Brent4ED. So absolutely would be one of the best ways to reach out. You could do that or go into the Upper Grand District School Board website, and they can find me on there and make a connection. I just told people they should do it, just connect them and share ideas. And I think that’s what we have to keep on doing in this profession, especially as we’re all facing new challenges and new problems that we’ve never had before. We don’t need to solve it by ourselves. So it’s great to be able to bounce ideas off of each other and and see where we can go.


Sam Demma (24:14):

Right? That’s a great way to end this episode. Thank you so much for coming on here. I hope people reach out. It’s been a pleasure chatting with you, and I look forward to seeing you again in person when all of this passes or starts to change and adjust.


Brent McDonald (24:26):

We’ll definitely make that happen. Sam, I was talking to folks today who we’re hoping that we can continue down that thread too. So we’ll look forward to having you back and a huge thanks again for allowing me to be on your show today.


Sam Demma (24:38):

Thanks a lot. You bet. And there you have it. Another amazing interview on the High Performing Educator podcast. If you enjoyed this episode and liked it, consider reaching out to Brent, he would love to hear from you. And if you have your own ideas and insights that you’d like to share, please shoot us an email at info@samdemma.com. So we can also get you on the podcast. And as always, if you’re benefiting from this content and you’re enjoying it, consider leaving a rating and review. So more people just like yourself can find it and also consume it and learn new things for their own students in schools. Anyways, I’ll see you on the next episode. Talk soon.

Join the Educator Network & Connect with Brent McDonald

The High Performing Educator Podcast was brought to life during the outbreak of COVID-19 to provide you with inspirational stories and practical advice from your colleagues in education.  By tuning in, you will hear the stories and ideas of the world’s brightest and most ambitious educators.  You can expect interviews with Principals, Teachers, Guidance Counsellors, National Student Association, Directors and anybody that works with youth. You can find and listen to all the episodes for free here.

Dr. Seth Goldsweig – Vice Principal at The Leo Baeck Day School and PhD in Educational Leadership

Dr. Seth Goldsweig - Vice Principal at The Leo Baeck Day School and PhD in Educational Leadership
About Seth Goldsweig

Dr. Seth Goldsweig(@SGoldsweig) is the vice principal at The Leo Baeck Day School in Toronto. He has been in formal education for 17 years. His PhD is in educational leadership and believes that education is a tool to help students find their voice and change the world.

Connect with Seth: Email | Linkedin | Twitter

Listen Now

Listen to the episode now on Apple Podcasts, Spotify, or on your favourite podcast platform.

Resources Mentioned

Leo Baek Day School Website

Padlet

Easy Baking Recipes for Kids

The Transcript

**Please note that all of our transcriptions come from rev.com and are 80% accurate. We’re grateful for the robots that make this possible and realize that it’s not a perfect process.

Sam Demma (00:00):
Do you want access to all the past guests on this show? Do you want to network with like-minded individuals and meet other high performing educators from around the world? If so, go to www.highperformingeducator.com. Sign up to join the exclusive network and you’ll get access to live virtual networking events and other special opportunities that will come out throughout 2021. I promise you I will not fill your inbox. you might get one email a month. If that sounds interesting. Go to www.highperformingeducator.com. Welcome back to another episode of the high performing educator podcast. This is your host and youth speaker Sam Demma. Today’s guest is Dr. Seth Goldsweig. He is the vice principal of the Leo Baeck day school in Toronto. I had the pleasure of speaking in front of his entire student body last year before COVID 19. And it is my absolute pleasure to bring him back on the show here for you today.


Sam Demma (00:59):
He has been in formal education for 17 years, has a PhD in education leadership, and thinks that education is a tool, a very strong tool to help help students find their voice and change the world. The other day, he sent me an email telling me that one of his students at his school is working on building the reactor that’s in the middle of iron man’s chest, and he’s supporting this kid on his venture to learn about technology and bring this project together. And I’m sure in this interview, you will hear Dr. Seth’s energy just shine through in his responses. I hope you enjoy this, I’ll see you on the other side. Seth, thank you so much for coming on the high performing educators podcast. It’s a, it’s a pleasure to have you.


Dr.Seth Goldsweig (01:42):
You it’s a pleasure to be here. Thank you.


Sam Demma (01:45):
Can you share with the audience who you are and what got you into the work you do with young people today?


Dr.Seth Goldsweig (01:52):
Sure. My name is Seth gold. So I’m the vice principal at the Leo Baeck day school in Toronto. And I’ve been, this is my, I think 11th year as a vice principal. I started a school before, now is my eighth year at this school. And I’ve been in education for I think, 17 or 18 years. What got me into it. I mean, many things. Certainly, I love that feeling when when you see a kid starting to feel really good about him or herself and know you played a part in that, it’s just, it, it, it makes you feel warm all over. It’s just a really special feeling. You know, you had a part in, in someone’s success. There’s a selfish reason. I think kids are our future and and I’m only gonna be in this business until, until I retire and I wanna make sure we’re in, we’re in good shape for the future.


Dr.Seth Goldsweig (02:44):
So I, you know, I wanna make sure that they’re set up to succeed and then I think the most important one though Sam, is that kids are amazing. Can I tell you a short story about something that happened to me today? Absolutely. I hear that a student we’ll call him Ben. Ben is looking for me, right? Dr. G Dr. Goldsweig. Ben needs you. Okay. So I like, he’s not in my waiting for me in my office. I go, finally, I find him outside Ben, you know, what’s going on? Oh, I had to ask you something. I made a pinata for my friend; it’s her birthday. And I wanted to know if I could hang up my pinata and so she could hit it. So here I’m worried, like there’s some big, like major thing going on. He had a fight or he’s upset about something stress, but no it’s cuz he had made a pinata for his friend and they wanted to to set it up. It was her birthday, I think, hours making the pinata. It was, you know, it’s things like that, that happened every day that you’re surprised by their creativity and what they do. And it just, it makes it really special.


Sam Demma (03:44):
How do you cultivate a school culture where kids decide to make pinatas and ask you to help them and hang it up? I think that’s a very unique culture you’ve built. And I’m curious to know if you think there’s any specific traits of students that you’ve encouraged in them to have them doing things like that.


Dr.Seth Goldsweig (04:05):
I think it, listen, it all starts with the teachers. You know, if it’s happening in the classroom, that’s happening elsewhere to try to, you have to cultivate a, a love of experimentation and learning and, and inquiry. And, and if you are interested in what the kids have to share, then I think they’re gonna keep sharing. There, there’s a study that shows about creativity and the most creative people are kids in SK and then every year we get less and less and less creative. And and they did this by asking about paper clips, how many different things can you do with a paper clip? Mm. And adults will come up with a few things, you know, I can put paper in it. Maybe I can use it to like, hang my keys or something. Kids start asking, well, what color can it be?


Dr.Seth Goldsweig (04:51):
What’s it made out of, can it be different sizes? Can it, and so, so if you, if you use the kids imagination as a model and you just keep keep encouraging it, then I think you end up with a, a school culture that does that the other day, a kid comes up to me that Mr. Gold or Dr. Goldstein, I’m trying to figure out how to build an arc reactor from Ironman. And so he showed me, had this this whole diagram and he’s trying to figure out the technology for reactor every day. He says he gets a little closer. He shows me the updates and my job’s simple. I just have to listen and say, that’s amazing. Keep going. I can’t wait to hear the updates. So I think if you just show an interest in the kids, they’re gonna, they’re gonna thrive.


Sam Demma (05:35):
That’s awesome. And times are different right now with COVID we’ve been presented with unique challenges. What are some challenges that you’ve been faced with as a school that you’ve overcome and maybe even a mistake or two that you’ve made that you’ve learned from that you think is valuable to share?


Dr.Seth Goldsweig (05:52):
The the challenges are numerous. The mistakes are numerous and learning is numerous. You know, one of the, one of the challenges community is really big at my school. And we, we were very lucky for, for many, many years that you could physically come into contact with people and community physically, whether it’s having a school barbecue or, or having a new parent breakfast all of these things that, that make community possible. And so now we find ourselves in a situation where we still wanna build community, but everyone has to be physically separate. And so we’ve had to get creative in how we do that. So some of it is doing things online. Some of it is, you know, for our new parent breakfast, we had a as online zoom, but we still, we, we wanted the breakfast to be part of it.


Dr.Seth Goldsweig (06:38):
So when they dropped their kids off at school, we gave them boxed breakfast as a way of saying, you know, sit down, eat when we have our, our our orientation. Let’s try it, let’s try and make it special. You know buddies, we have a whole buddy program where big, our older kids are with our younger kids, which is really, I think, an important part of our school, that kids, when they go into grade four and they they suddenly become up till grade three, they’re the little buddies. And then at grade four, they become the big buddies. It’s a big, important moment for them. And how do you do that when you can’t have kids come into contact with each other? So we’re trying new things, we’re trying a pen pal system, or we might do an introduction over zoom, and then they start perhaps creating a, a Padlet together, which is an online program.


Dr.Seth Goldsweig (07:22):
So we have to look at it at new ways. You know, I think another challenge is we have some kids who are learning in class and some kids who are learning at home and how do you meet the needs of everyone at the same time the teacher are finding it very it’s time. It’s really hard to be there for, for so many different people. And I think so part of it is trying things and as I said, failing miserably, and I think that’s an important part of the learning process. Part of it is just getting used to the routine. And part of it is sort of giving teachers the space to, to know that I support them and that , you know, I can only ask you to try as hard as you can. I can’t ask more than that. And so if if they’re trying things and sometimes it works and sometimes it doesn’t, you know, hopefully they know that that that I, I, I support them.


Dr.Seth Goldsweig (08:12):
And as long as we just keep trying to, to meet everyone’s needs the best of our ability, then we’ll, we’ll get there. It’s not the same as being in person. But, but there’s a, a certain understanding the times are different. So there’s a flexibility that, that comes on, you know, and I think the, the other piece is, is the things that make school amazing outside of the classroom mm. Where it’s clubs, sports teams, field trips and, and those rethinking how we’re doing them. So we, we thought figured out a way to do student council. So that’s gonna come back. Some of our field trips now are virtual field trips. There’s a definite loss. You know, we have kids in grade eight who are, you know, ready to be the stars of the basketball team or the hockey team. And, and it’s a loss for them that, that they’re not able to do that. And, and so some things we don’t have answers for, we’ve not yet figured out how to create a basketball team to compete against other schools. But we’ll, we’ll keep working at it.


Sam Demma (09:04):
I had a conversation with another educator who said, maybe this year, we just do e-sport tournaments and play against other schools on PlayStation or Xbox. And I thought it was a pretty unique idea, but it, it takes out the physical aspect of it. And a kid who may have been dedicated to basketball’s whole life. Maybe I didn’t play video games, and isn’t a good online eSports gamer, but so many unique ideas. You have kids hanging pinatas and building iron man suits. What, what can you share in terms of a story? I’m sure you have dozens over the years. What, what can you share of a story where a student has been impacted by something you’ve done in the school? And maybe it’s totally changed their life and education. Oftentimes we don’t even know the impact we’re having until 10, 15 years down the line. And they write us this letter that we keep in a folder on our desk. Have you had a story like that of a student and you can change their name for the purpose of this podcast? The reason I’m asking you to share is because an educator might be listening, who’s a little burnt out and lacking hope. And I think it’s those stories that remind us why education is so important.


Dr.Seth Goldsweig (10:14):
So I had a unique opportunity. I’ve been out of the classroom for 10 years mm-hmm and last year we had a need for for some, for some teachers. So I went back into the classroom and I was speaking specifically when we went online. So from April, till the end of the year, I was teaching grade four classroom. So on top of it being the highlight of my day I got to connect with the students in, in in a different way that you don’t get to as an administrator, as an administrator, you’re sort of over, you know, you’re trying to oversee the whole school and making sure everyone’s safe and happy, but you don’t develop those personal relationships that you do if you’re the classroom teacher. So along the way we read, you know, I’ll share sort of a general thing, I think about the class, but then some feedback a student even gave to me that, that I think I didn’t even realize it had an impact.


Dr.Seth Goldsweig (11:02):
Hmm. So in terms of the overall students, you know, I, I, I want my kids to be creative and, and explore, and we had read a story and they had to show the ups and downs of the main character in a way that, that worked for them. So one of them is into baking and he created, created a sheet of brownies and then showed the ups and downs to the icing that he did on, on the brownies that he took pictures and presented. It was amazing. Another one we, we, we played around with a program called Flipgrid. And so she made a video where she did like spoken monologue. I, I gave 10 minutes as the time limit for the video and that wasn’t enough time. So she had to do two videos where she went through the whole story just spoken model.


Dr.Seth Goldsweig (11:45):
It was incredible. Other students, you know, created posters and, and other students like created these Lego cities to show what they did and they spent hours and hours on it. And so, you know, I hope that for all of my students, you know, I was able to help them find a love and education and, and finding their own voice in these projects and, and feeling that they put in their time and express themselves in the way that that that sort of meant to them. Now, I also had a policy where you, if students didn’t do great on the first try, I would give feedback and say, you know, here’s, here’s what I think you need to do to make it better. If you wanna do that, I’ll, I’ll take a look and give you a new grade. And I had one student who kept on doing that and she would say, you know, thanks.


Dr.Seth Goldsweig (12:27):
I really appreciate that. And, and this and that, and, and she would always take the work and the feedback and then send it back to me. And at the end of the year, she wrote me a letter and just said, you know I really appreciated the fact that you gave me a chance to do stuff second time and, and make it better. Mm. I felt like I learned and grew. And and that made, I don’t know, it made school better for me. So it’s not like an amazing life changing story, Sam, but, you know, I think that little thing kind of made my day. I didn’t even realize that that had an impact on her. And here she’s telling me that that one little policy I had was, was a very impactful experience for at.


Sam Demma (13:02):
School, small, consistent actions make the biggest changes. Right.


Dr.Seth Goldsweig (13:07):
Oh, I heard you say that. Absolutely.


Sam Demma (13:10):
That’s, that’s awesome. And when it comes to you know, bringing people in, you’ve been teaching now at the vice principal level for 11 years, how do you decide what specific types of messages to bring into your school, whether it’s in person or virtually you, you’re obviously very specific with the, the, the messages that you put in front of a young mind. So I’m curious to know there might be an educator listening who wants to understand that a little bit better, and maybe you have some insight to share?


Dr.Seth Goldsweig (13:39):
Well, in terms of messages that we bring. I guess, you know, we, it’s never something I decide on my own. We, we haven’t seen I would say one message that keeps coming back in terms of this current COVID time is we’ve been so overwhelmed by the resilience of the kids, the the commitment of the teachers and the appreciation of the parents. Mm. And so, you know, that that is a message that I want out there, you know, loud and, and clear like it, you know, there’s always, there’s always some issue here and there that we have to work through, but all in all, like the kids are just so happy to be back. They like every kid I’ve asked, do you like it better here with all the protocol for COVID or do you prefer to be at home, online learning every kid I speak to says that I’d rather be here wearing a mask so much better.


Dr.Seth Goldsweig (14:27):
Teachers come to me every day and say, can I try this? Can I try that this didn’t work. So let you know, maybe this will be better. They want it to be a good experience for the kids. They really wanna do everything they can to help make the, the experience better for the kids and, and the parents. I get emails on a daily basis that, that say we are beyond impressed with how hard you guys are working to try and make this possible. And so, you know, the appreciation also goes a long way. They’re in a way they’re sort of our clients, right. We’re trying to make them happy and give ’em a program that I am at a private school. So we’re trying to make a program that they feel good about that they’re happy about. So I, I guess that’s the main COVID message, again, the resilience of the kids, the commitment of the teachers and the appreciation of the parents.


Dr.Seth Goldsweig (15:14):
But then other messages, it has, it’s the same, whether it’s COVID or not, I mean, be a good person, be kind explore the world learn from differences. Have an open mind, have a growth mindset. Like the, these are all things that are common. Like we just want our kids in many, I, I, I say to teachers often, we’re trying to teach ourselves out of a job, right. We know we’ve done well. If we can set the stage where kids are, have the tools to learn on their own and that we’re on their side, maybe to guide them, but that really they’re driving the learning. And that takes a long to get there, but that that’s really our goal is to give kids the tools to, to learn.


Sam Demma (15:55):
Awesome. And if you could go back in time to your first year in education, but still know everything that you know now what pieces of advice would you share with yourself? There’s a bunch of educators listening who may just be getting into education, and this is their, or first year teaching. And they’re thinking to themselves, what the heck did I sign up for? what can you share with them through the years of, of, of accumulated wisdom through teaching?


Dr.Seth Goldsweig (16:24):
So if if you’re, if you see this as a job, you’re not in the right profession, mm-hmm, , it’s more than a job teaching the, the commitment you, you don’t go home, leave it behind you. And I’ve been reminded of that every day of my career. Mm-Hmm so that’s something that I, I would keep in mind and just, it would reinforce in me saying, well, you know, you’re doing the right thing, cuz you, you feel good about what you’re doing. Relationships, relationships, relationships, relationships, that is the most important thing in teaching have a in good curriculum is great. Having a cool technology that you use is great, but if you don’t have a relationship with the students, then it’s gonna be really hard to teach. And so that, that, that, that is sort of the, the main thing that, that drives everything else that I do.


Dr.Seth Goldsweig (17:09):
So how do you do that? You gotta get to know the kids, you gotta ask and learn new things about them. And I keep asking them questions about it. So that is certainly something I would, I would remind myself as a, as a new year teacher who has the wisdom of someone who’s been teaching for a long time. And then, you know, the final thing is every day is different. Mm. Every day is different. And that sometimes the different is great and sometimes the different is, is brutal. But you know, if one day’s bad then, well, probably the next day is gonna be great. And so just a, a reminder that you never, if you feel stuck, you know, you’re not gonna be stuck forever.


Sam Demma (17:45):
Yeah. You went as an educator, you’re the main character in that story that you shared in grade four and you’re gonna have ups and downs. Right. And that’s a good thing to remind yourself of often, Seth, this has been awesome. Thank you so much for taking the time to chat. If another educator is listening, wants to reach out to you, bounce some ideas around what is the best way for them to do so.


Dr.Seth Goldsweig (18:08):
What I, what do I do? Do I give you my email? Do I tell you the school that I’m at? Whatever, whatever works. My email is sgoldsweig@leobaeck.ca I’d have be, you know, more than joy to bounce ideas. That’s that that’s education, right? We keep, we keep learning from one another. And so the more ideas we have, the, the more positive we can do. Awesome.


Sam Demma (18:39):
I look forward to hearing about the finished iron man suit and more birthday parties in your school. Keep up the great work and we’ll talk soon.


Dr.Seth Goldsweig (18:46):
Okay. Thanks, Sam, take care.


Sam Demma (18:48):
Awesome. And there you have it. Another amazing guest, an amazing interview on the high performing educator podcast. As always, if you enjoy these episodes, please consider leaving a rating and review so other educators like yourself can find this content and benefit from it. And here’s an exclusive opportunity that I mentioned at the start of the show. If you wanna meet the guest on today’s episode, if you wanna meet any of the guests that we have interviewed, consider going to www.highperformingeducator.com and signing up to join the exclusive network, you’ll have access to networking events throughout 2021 and other special opportunities. And I promise, I will not fill your inbox. Talk to you soon. I’ll see you on the next episode.

Join the Educator Network & Connect with Dr.Seth Goldsweig

The High Performing Educator Podcast was brought to life during the outbreak of COVID-19 to provide you with inspirational stories and practical advice from your colleagues in education.  By tuning in, you will hear the stories and ideas of the world’s brightest and most ambitious educators.  You can expect interviews with Principals, Teachers, Guidance Counsellors, National Student Association, Directors and anybody that works with youth. You can find and listen to all the episodes for free here.

Chelle Travis – Executive Director of SkillsUSA

Chelle Travis - Executive Director at SkillsUSA
About Chelle Travis

Chelle Travis (@TheChelleTravis) is the executive director of SkillsUSA, a national organization of nearly 400,000 teachers and students within career and technical education. Travis was appointed in 2019 to lead a staff of 35 that manages a federation of 52 state and territorial associations. SkillsUSA’s mission is to empower members to become world-class workers, leaders and responsible citizens. It improves the quality of our nation’s future skilled workforce.

With more than 17 years’ experience in career and technical education, Travis has served in a variety of academic settings, including secondary institutions, universities, and technical and community colleges. Most recently, she was the senior director of workforce and economic development at the Tennessee Higher Education Commission (THEC), where she was charged with building partnerships with employers, workforce agencies and postsecondary institutions. She was the primary point of contact at THEC due to her knowledge of technical education, work-based learning experiences, alternative credentialing, competency-based education and experiential learning. She also managed all external workforce grants issued by THEC.

Formerly, Travis served as associate vice chancellor for students for the Tennessee Board of Regents College System of Tennessee, where she provided leadership in promoting student initiatives across 40 technical and community colleges.

Travis holds a bachelor’s degree in business administration and finance, and a master’s degree in business administration, from Middle Tennessee State University. She is a doctoral student at Tennessee State University.

Connect with Chelle: Email | Instagram | Linkedin | Twitter

Listen Now

Listen to the episode now on Apple Podcasts, Spotify, or on your favourite podcast platform.

Resources Mentioned

SkillsUSA Organization

What is Career and Technical Education (CTE)?

SkillsUSA Membership Kits

SkillsUSA New Chapter Guide

The Transcript

**Please note that all of our transcriptions come from rev.com and are 80% accurate. We’re grateful for the robots that make this possible and realize that it’s not a perfect process.

Sam Demma (00:00):
Welcome back to another episode of the high performing educator podcast. This is your host and youth speaker, Sam Demma today’s guest on the podcast is Chelle Travis. She is the executive director of skills USA, a national organization of nearly 400,000 teachers and students within career and technical education. Travis was appointed in 2019 to lead a staff of 35 that manages a Federation of 52 state and tutorial associations skills. USA’s mission is to empower members to become world-class workers, leaders, and responsible citizens. She’s been in this work for more than 17 years, and it is my absolute pleasure to bring her on the show here today, to talk about her journey into leadership and all the challenges that they are overcoming at skills USA during this tough time. I hope you enjoy the interview. I’ll see you on the other side, Chelle Travis, thank you so much for coming on the high-performing educator podcast. It’s a pleasure to have you start off by sharing with the audience who you are and why you got into the work you do with young people today.


Chelle Travis (01:07):
So I’m Chelle Travis. I’m the executive director of skills USA, and I’m very excited to be here with you today. Thank you for having me, Sam. I actually got into education and specifically career technical student organizations because of an advisor I had in high school. So like many of our students across the nation, there is that one person, their advisor that makes an impact on their life. And Ms. Webb was that for me that she taught me leadership skills. I was very shy. Didn’t necessarily like to speak in front of people. And she opened me up to a world that I did not know that would exist for me. She took me on my first my first trip in, in a plane to a student conference, a leadership conference and, and actually started my journey there, so wanted to reinvest in and pay it forward for what someone had done in my life. So I would a lot to her.


Sam Demma (02:21):
That’s awesome. Shout out, Mrs. Webb, what point in your journey did you know I’m going to be a worker in education? Was there like, was there a certain moment you made the decision that you can remember or was it just a lifelong decision?


Chelle Travis (02:37):
So my mother was as Siki educator and I said, I would say there were two very strong women in my life. I’ve Ms. Webb. And then my mother my mother was CP educator for 40 years and a CTSO advisor. I watched her advocate for CTE my entire life. And so I always was very impressed by her passion and her dedication to her students. However like many young adults, you don’t necessarily want to do what your parents did. Right. So thought it gets that thought it gets that for, for a while. And then I met my next mentor Dr. Williams when, my first about first day actually on my college campus, I became his student worker. And he was in the office of student services again, working with students organizations. And then at that time I realized that you know, this is what I wanted to do for the rest of my life. I started I stopped fighting it and started running towards it. And and really embracing that at that point.


Sam Demma (03:48):
And I know you’ve been doing this for years now. The challenges this year are unique to all the challenges you might’ve faced in the past. And I’m sure there’s things that have been very successful and things you have also learned from one of those huge successes, which we briefly talked about before this recording was the fact that you raised your organization and your partner, a partner raise over $300,000. Can you shed some light on that success during COVID and as well as some learnings, if you have any?


Chelle Travis (04:14):
Absolutely. So I would say that in this moment in time right now we can make a significant difference in elevating our public perception of the value of career and technical education. Now is really our time and our student skills have always been essential. But I think the pandemic has really put a light, a spotlight on the need for CTE in America and right now. And so our our partners very, very excited about the commitment of our partners. They really stepped up and, and saw this need and really wanted to help us elevate career and technical education and wanted to make sure that skills USA had the resources that it needed to actually be able to provide services for our students across the nation. We serve students across all 50 states two territories and the district of Columbia approximately 400,000 members, students and instructors every year and over 20 and about 20,000 classrooms in the United States.


Chelle Travis (05:27):
So so a very large large range and an opportunity to reach even more students every year as a, as we elevate CTE and they see the importance and we’re able to tell our story and they are, and Carhartt who is a great partner, longstanding partner of skills USA. So our labor day as an opportunity to really recognize the value of skilled trades to elevate CTE and to support skills and the mission of our organization. So I’m very excited to have such a great partner. They aren’t our only partners. We’ve had other partners that have set up during this time to really help our students and our instructors during very challenging times.


Sam Demma (06:15):
That’s awesome. And out of the smorgasborg of challenges we’re faced with right now, what are some of the ones that you’re currently facing as an organization? Maybe some of what you’ve already overcome, but some you’re still dealing with today.


Chelle Travis (06:29):
So a large challenge, as you say, across America, as we’re going into the fall and into a new school year is normally a time for if you’re an instructor, if you’re in education. And also if you’re a student, I have a, a second grader and, and, you know, you love getting that new if you have a elementary school student. And I think I even did in high school enjoy, you know, getting those new school supplies, getting that new backpack. And there was always this anticipation of the new year to come and, and for an instructor and advisor, that new group of students that you’re going to be able to impact their lives and, and really grow with them throughout the year. And it’s always very exciting and this year was a little different and then than normal it not knowing the, the difference from state to state and even within each district from district to district about what the move forward plans would be, whether classrooms would be all grounds virtual or a combination of the two in a hybrid classroom.


Chelle Travis (07:36):
And as we’ve seen that in, you know, our instructors concerned about their safety and their students and how they would put precautions in place if they were going on grounds to make sure that, you know, their students and the protection of their students and themselves their safety was first. And so those challenges and as students, you know, we’ve seen across our membership where students have gone on Graham one week and then instructors in their online the next weekend. And really, so the many challenges that our students and instructors space, we face as an organization and trying to make sure that we’re, we’re meeting them where they are. So we really did see in the summer making sure that we could pivot all of our resources to make sure that they were on all available to our instructors and to our students, no matter what that learning environment not be.


Chelle Travis (08:39):
And because we know even with all the challenges and, and our instructors and our students are so resilient and have been so adaptable during this time and very strong, I really do applaud everything that they are doing and make sure that they’re still able to meet their students’ needs in the classroom. But we, we spent a lot of hours and still are pivoting everything that we do from what they would normally receive possibly in person to making sure that all of that was available to our students and instructors in a virtual format and even more because not knowing if you’re going to have a chapter online or whether it’s online or whether it’s going to be virtual, or how do I meet with my students for my chapter, if they’re not going to get together, or if half of them are online and half of them on our ground.


Chelle Travis (09:36):
And so it’s such a challenging time, but we’ve tried to encourage our instructors about providing them resources for their classroom that it’s not time to pause. Our students really do need skills USA right now more than, than ever in skills USA. Not only do we, do we provide students with those personal skills workplace skills and their technical skills grounded on academics to really make sure that they’re ready to enter the workplace, but we give them a sense of belonging and a place you know, that, that they can be with their their fellow students. And at a time when so many things have been canceled and their, their life, we can, can be a positive a positive place for them to to belong in and also to make a difference in their lives, still in a virtual world. So we’ve really tried to provide those resources and continue to provide those to our instructors. And I think the challenging thing that we all face is just really continuing to adjust to what is our for now our new normal.


Sam Demma (10:57):
Yeah, I totally agree that this type of work, this selfless work is needed now more than ever when students are down, I think that’s when they need the most help. And with all the challenges that we’re facing, those three pillars of technical skills, personal skills and career skills are so important. And I would assume that a lot of the personal skills that are taught at skills USA are through live events, like case competitions and conferences and national conferences. How are you adjusting those? Are they being put online? Are they being put on hold this year? What’s the direction that your company has taken organization has taken to address that


Chelle Travis (11:34):
Again? We, we do feel that it is no time to pause for our students. So I’m very proud of the work of our state and of our staff at the national office to make sure that that can happen. So right now we, throughout the summer we trained our state officers virtually for our state. Now we are leading into season four. If states needed assistance, they would normally have all leadership conferences. We have assisted our states in making sure that they can have those virtual experiences for students for their leadership conferences and also with online as state officers and chapter officer experiences and making sure that they’re, they are able to, to have those leadership experiences as well. We have a, we have an empowering experiences team and that empowering experiences team have really, they’ve done a great job in making sure that that there are experiences all year long for our chapters.


Chelle Travis (12:46):
So while we know our our state and our capture advisors have a heavy list this year in trying to provide additional resources and additional activities that they can take in and put into their classroom. And why virtual events for their students to be connected through a series of task force and in, in looking at what our students would be interested in and would be engaged in and making sure that we can meet their needs. We also, for our instructors this year we elevated the number of professional membership resources that they have so toolkit that they can take videos that they can use lesson plans that they can use in their classroom to make sure that they’re still integrating that skills USA experience and that we are integrating all of those framework skills into the classroom and providing those resources for our for our advisors and also our our experiences also for our chapters, our program of work tool kit.


Chelle Travis (13:58):
So they are chapter activities can still take place. We have developed those chapter it tool kit, and then also in looking at their championships, cause you talked about those and local championship guides that can assist them in their classroom. During this time in technical in technical opportunities as well. So you, you asked about conferences, so we have those happening this fall. One commitment that we have made and that we’ve made to our membership is that we will have a national conference this year. So look for more information on that. And November 16th is, is the date that we shared with our membership at the beginning of this fall that we would share the decision of the delivery of our national conference. And so, so then our championship team and our education team, as well as our health staff has been working on what that national conference may look like championships is, is also looking at how we can deliver how we can help states deliver virtual conferences, if that is, is what their state is going to need or hybrid conferences and in assisting in providing resources and platform opportunities for that delivery.


Chelle Travis (15:21):
But we will be offering our national conference with, with sessions and and actually opportunities to connect with employers our textbooks, whether that’s on ground or online and, and also we will be offering competition opportunities and all of our trade areas. So we’ve really been working hard this year, not only to learn from those experiences across the nation and in what we can do for our students. But also we belong to a community of world skills and we’ve been learning from our, their nations and in what they’re going through as well. We’re not alone in this pandemic and skilled trades are needed not just in our country, but around the world. And and so learning from those nations and how they’re meeting the needs of their students as well have informed our decisions.


Sam Demma (16:22):
That’s amazing. I want to take you back for one second to Mrs. Webb and explore what she did for you. And you were a student that really lit a fire within your heart to, to, to chase this stuff. Where’s she, like, if you can pinpoint some of her character traits that really stood out to you, so other educators listening might be able to do the same thing for their students, that’d be really helpful.


Chelle Travis (16:46):
So I said that I was shy. So if somebody saw that and then you made it in high school, they would probably say that’s not true. Most people would have thought that I was, I was an extrovert. I love surrounding myself with people like making a difference in other students’ lives. However, I was say Saferight was as something that I had, and he might not have thought that either, but so Ms. Webb of one of the things is that she saw something in me and, and believed in me and actually instilled the confidence in myself that that I could become both a leader on our campus, but later a student later in our state and in our region and and, and believes in me and that was the first thing is that she gave me an opportunity.


Chelle Travis (17:44):
That is something that I share with, when I was in Tennessee and worked at the state director is skills USA. I’ll always said, it’s our it’s our responsibility. It was my responsibility as an instructor. It was our responsibility as as a state association to give students opportunity and it’s up to them what they do with those and a lot of times, but to come alongside them and to support them and help them. But sometimes that’s all it takes is to, to believe in your students, to give them the opportunity and to instill in them the confidence that they can do, that she showed me and helped me overcome my fears and, and helps me work through those. And, and that opportunity was mine if I was if I wanted to and would they committed. And so I will never forget that Phantom of the opera I’ll just share with you that was, she played that. So before any we would be in her car growing, going across the state, I would be getting ready to speak. And I came from a very small high school. So I was my high school, I graduated with 68 people. I was preparing to speak to 5,000.


Chelle Travis (19:03):
And so and so we played Phantom of the opera all the way across the state until we got until we got there to that conference. And then, you know, and then the next thing was to prepare me and one of my classmates to, to present to a to a national conference as, as well. So she took me on step to mentor Ernie and, and really made sure that that whatever it was that I needed to, to come on earth to get over that hurdle, she was going to help me find that and then and practice and, and make sure that I was ready for that opportunity. So


Sam Demma (19:46):
That’s amazing. I resonate with their story so much because I’ll throw a high school. I want it to be a pro soccer player. I ended up having some major knee injuries lost a scholarship to the U S and I had a teacher. I was supposed to go to Memphis and Tennessee, and my teacher’s name was Michael loud foot. And he believed in me when I was down. Like, I didn’t believe in myself. And he taught me this lesson that a small, consistent action can make a massive change and then challenged me to go out in the community and do something. And that led to a bunch of social enterprise work here in Ontario with picking up garbage. It’s a funny story. I’ll get into it a different time, but I so deeply resonate with you. And I’m curious to know if in your reverse role as a mentor for thousands of students. Now, if you have any stories of students that were just like you, who who’s who’s, who was impacted by the work you do with skills USA that you’d like to share. And it could be a very personal story of a student who has been profoundly impacted, but you can change their name for privacy reasons. The reason I is because an educator might be listening, who is a little burnt out, and I want to remind them why this work is so important, because I think it has the power to transform lives.


Chelle Travis (20:54):
It does. And so I often say in technical education, and especially when it’s coupled with skills USA is integrated into that opportunity that the work that we do is life changing. And so I can tell you that there’s not just one story. I there are many stories of not just changing that life of that individual student, but you can literally change the trajectory of not just that lie, but that student’s family and the community and the nation, because that confidence that you instill in them and the opportunities that you give in them, it doesn’t just impact that individual. It impacts an entire family and in the role that I have here and the way I, I see it, it can impact a generation of students across our nation, the work that we do from I love student stories.


Chelle Travis (21:53):
I would love as an instructor. Probably one of the the, the greatest gifts that you get is when a student returns and comes back to you. And with that first paycheck whether it’s that that a new car or a story about the house that they were able to buy, or they bring in their family for the, for the first time and you eat and you get to see that, that your work had somehow just a small, a small part and, and making that person, and that individual become who they are today. I’ve seen the changes in the lives, not just of our secondary students, but also in our post-secondary students that come back to us possibly after having first careers. And, and now they see, they may not have seen technical education as an option for them at the time.


Chelle Travis (22:47):
And then along the way they they come back to us, they see technical education as an opportunity for them, and you get them to to you get, to see them achieve what has been their lifelong dream. And, and just the change in them. And, you know, in going through this program and the leadership skills that they say I have several of those friends are, or former students are now you know, I get to watch their journey on on Facebook or something like that. And I get to see the difference and then get to see them achieve their dreams. And I think that’s so, so important. And, and I think if as an instructor, I know that it is a challenging as a former instructor myself, I cannot imagine what the classroom and the challenges are like, we do work alongside our instructors, but every day I know that it is, it is a challenge for them and I’m, so I’m encouraged by seeing what they are how they are trying to meet their students’ needs.


Chelle Travis (23:57):
I do know that you know, when I would say my instructors go from go from being classroom instructors to integrating skills, you’re saying to their classroom, and now becoming instructors that are skilled, she would say advisors as well. I could see a different, so it can take a a, an instructor that was a good instructor to an instructor. That’s a great instructor with a new renewed passion for for career and technical education and for the work that they do. I don’t, you know, in working with our students for a number of years, I don’t see how you can be in technical education and not just and not just be excited about the work that you do and the difference that you make in your students’ lives. If you just take a step back and, and look at the number of lives you’ve impacted and changed for the better every year.


Sam Demma (24:48):
And I think you mentioned it, you know, you hit it on the nail, impacting that one student life that could put them on a trajectory to impact another thousand. And if every student did something that impacted the lives of others, it’s this huge ripple effect that just goes on forever and ever which is so awesome. I think what you all stand for is amazing. If anyone’s listening right now and wants to bounce some ideas around maybe another national director from another student organization and wants to have a conversation, what would be the best way for them to reach out with you if you’re open to it?


Chelle Travis (25:18):
Oh, absolutely. Well, if you are interested in contacting me if you’ll just go to skillsusa.org you’ll be able to find my contact information. That’s cell phones. They’re also my my, my email. But it just, if, if you want to reach out and learn more if you want to know more about the stories of our champions, if you go to champions.skillsUSA.award there, you can very, you can see success stories of our students and the impact that our work has on students’ lives across the nation. And I think that is what is so exciting is, is just the it, seeing the work that you do have an impact on students’ lives and in our future generation or future workforce.


Sam Demma (26:08):
Nice. Awesome. Shelly, thank you so much for taking some time to do this has been an absolute pleasure chatting with you,


Chelle Travis (26:13):
Sam, thank you for the work that you’re doing. I think it’s a, it’s the right work in, I’m very excited to see where these podcasts late,


Sam Demma (26:21):
Amazing information insights and ideas for this current challenging time. And I hope her story into leadership really inspired you to reflect on, the personal impact you have on the young people in your life. We always have the opportunity to make a huge impact on the lives of everyone around us. And with that being said, if you enjoyed this interview and you enjoy this, please consider leaving a rating and review. It’ll help more educators just like yourself, find these episodes and learn from them. And if you are listening, thinking that you would love to share something on the show as well. Please send us an email at info@samdemma.com so we can get your insights and your ideas on the show as well. Anyways, I will see you on the next episode talk soon.

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