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experiential educator

Dov Shapiro – CEO of ConnectU Program Inc.

Dov Shapiro – CEO of ConnectU Program Inc.
About Dov Shapiro

Dov is an Experiential Educator and Business owner with over 30 years of experience working with students. His commitment to improving their well-being, regardless of the challenges they may be facing, is a life-long journey.

Today, more than ever, students are facing stress, anxiety and depression. There are solutions to reversing this trend. As Founder and CEO of ConnectU Program Inc. Dov is responsible for leading the vision to ensure the CU Program positively impacts as many students as possible. His business mindset has allowed him to scale the program in order to benefit all users: from administrators to teachers, to parents alike.

He has over 3 decades of North American education and outdoor recreation industry experience.  His previous roles as Director of Westcoast Connection Travel Camp (NY), Owner/Director of Camp Chateaugay (NY) and Mad Science Director and Science Teacher (FL) have brought a wealth of knowledge to the team about the academic industry. Dov has had the opportunity to empower over 15,000 students, in 4 countries and 3 continents over the last 3 decades.

Connect with Dov: Email | Linkedin | Website

Listen Now

Listen to the episode now on Apple Podcasts, Spotify, or on your favourite podcast platform.

Resources Mentioned

ConnectU Program

ConnectU Program Youtube Channel

Westcoast Connection Travel Camp

Camp Chateaugay

Mad Science Group

The Transcript

**Please note that all of our transcriptions come from rev.com and are 80% accurate. We’re grateful for the robots that make this possible and realize that it’s not a perfect process.

Sam Demma (00:00):
Welcome back to another episode of the High Performing Educator podcast. This is your host and youth speaker, Sam Demma. Today’s guest is Dov Shapiro. Dov and I were connected about five or six months ago, and we postponed the podcast because he was working on this program called ConnectU, and it’s a very cool technology that they’ve been building that supports students. I won’t get into it because he talks about it a lot during today’s episode, but here’s a little bit about Dov.


Sam Demma (01:06):
He’s an experiential educator; experiential educator and business owner with over 30 years experience working with students. He has three decades of experience in the outdoor recreation industry. He has been directors of camps, owned his own camp, been the mad science director, and a science teacher in Florida. He has worked with over 15,000 students in four countries and three continents over the last three years. His business mindset also has allowed him to scale his program; ConnectU program in order to benefit all users from administrators to teachers and parents alike. Dov is a trail blazer in the education industry, and I hope you learn something from today’s interview and enjoy it as much as I enjoyed interviewing him. I’ll see you on the other side, talk soon. Dov, welcome to the High Performing Educator podcast. A huge pleasure to have you on the show. I mean we talked months ago and here we are talking again, and between those two points in time, you know, some exciting things have happened in your life, which we’ll dive into in a minute, but why don’t you start by introducing yourself and sharing a little bit behind the reason why you’re so passionate about the work you do with young people today.


Dov Shapiro (02:16):
Thanks for having me on the show Sam. My name is Dov Shapiro, and I’ve been working with children for over 30 years between mad science, west coast connection, former owner of Camp Chateauguay in New York state. So my passion has always been working with kids and making an impact inspiring youth. And so about a year and a half ago, we noticed that there’s been a massive dip in the mental health and wellbeing of our adolescents and teens and youth; not just in north America, but across the globe. And then as a result of the pandemic, we’ve seen an incredible spike in the rates of anxiety, depression, suicidal ideation. So even prior to COVID, we decided that we wanted to impact mental health and wellbeing of students. And that’s why we decided to do some research and develop our new software program called ConnectU or the ConnectU program.


Sam Demma (03:24):
That’s amazing. And I mean, you got me curious now and I’m sure the listeners are too, what is this software? What prompted you, you know, to, to create a software as opposed to a different tool and, and you know, how can you know, how, how can we learn more about it?


Dov Shapiro (03:41):
So the connect U program is specifically designed to improve student wellbeing, excuse me. And we use a platform, a web app, if you will, to first do an assessment of the student. So we create a profile of each student whereby teachers and principals can learn about each student at a really deep level, because right now it’s really hard to know your students. And even before COVID, it was challenging at times, but now with distance learning hybrid, learning, whatever learning you’re doing, it’s really hard to understand the characteristics and traits of all of your students. So by doing this assessment in real time, you get results, learn about students and their core, you know, kind of personality and where there might be students that could benefit from more teacher based support. Then what we do is we have an intervention model or a means of helping to improve those construct scores.


Dov Shapiro (04:41):
Those assessment scores called smart goals creation. So that’s the name of it is called CU you smart or connect you smart and smart is an acronym for specific, measurable, achievable, relevant, and timely. And it’s a widely used acronym in pedagogy throughout the globe to help help students learn how to create and achieve their goals. So we developed a web app that helps students go through a curriculum, teaching them about how to create goals using the smart method. And we have a six week curriculum that is teacher led and supported with 2d animated videos. So we run this program in schools from majors 12 to 18, and we start actually in the sixth grade level. So some 11 year olds are using this as well.


Sam Demma (05:34):
That’s amazing. Why, like what prompted you to create this? Like there’s, you know, anyone could have made this software, you know, why you, what, what, what inspired you to to do this?


Dov Shapiro (05:48):
So I know that in my life it’s always been a challenge to attain the goals that I wanted to achieve. But when I started using smart and started following a formula and being really diligent about it, I started to see some results. I started to change my programming and started to develop healthier habits. And so I did a lot of research, looked into the, you know, the educational systems that are mandating standards. They call in education to teach goals. And there’s very limited standards requiring smart goal methodology to be taught to students. And it’s through research, we’ve studied several old different papers and, and researchers who have shown that by using smart and more importantly, by using goals or teaching students, how to create goals, they’re more likely to achieve better GPA. They’re more likely to stay in school. It as well even has shown to reduce signs of bolding and incidents.


Dov Shapiro (07:05):
So we decided we were gonna hire an educational psychologist, a child psychologist, public teachers, principals, and bring them on the board to put this together in a manner that really made sense. And the reason why we did this is because again, through all the research papers that we’ve been studying, we can see that students are improving their wellbeing by simply creating and achieving their goals. When students create and achieve, they build resilience. Now the whole concept of goal setting falls right in line with what we call social, emotional learning. So social, emotional learning is the process where young people and adults develop healthy identities. They learn how to manage their emotions. They achieve personal and collaborative goals and they learn how to feel and show empathy for others. So it’s really an important element for students to establish and maintain supportive relationships in, you know, in these kinds of processes. So long story short, you know, students who go through this program are hypothesis, is that they’re going to improve their assessment scores and to improve their GPA.


Sam Demma (08:23):
Hmm. Love that. And you mentioned the focus on giving also educators, a way to learn more about each student. And I think that’s an amazing tool because right now, like you mentioned, it’s very hard for you to build personal relationships, especially right now when every kid is stuck at home and who knows how long the learning thing is gonna continue, but why do you, why do you think it’s, it’s important that every educator and principal in a school knows a lot about each individual student.


Dov Shapiro (08:53):
So as a former educator, myself science teacher, director of mad science, I know how important it is to understand your students character and really what makes them ticked. That’s how we connect with our kids. That’s how we connect with students as an owner and director of a summer camp in New York for 15 years. If I knew my, my campers really well, I could connect with them. Mm. And so learning about them, getting to know their family, getting to know their names, getting to know what their passions are, and even where they have room for improvement was a way for me to connect with my campers and a way for me to connect with my students. And now teachers, I believe find it harder than ever to make that kind of connection, to understand their students at that level. They don’t see the kids walking in the classes with a tennis racket or a book or a football or a basketball. It’s not the same experience. So getting to know your kids, getting to know your students is a real challenge. And now more than ever, we really need to, we need to know where our students can benefit from more intentional learning environments. When we understand our kids and what they need, we can really support them.


Sam Demma (10:12):
And you know, you’ve been an educator you’ve been around student in forever. I’m curious to know what got you into education. You know, your interest in science, it sounds like could have taken you down many different avenues, why teaching?


Dov Shapiro (10:27):
So my father always taught me that if you’re really passionate about something, you should teach it. Mm. So I love to ski. I became a ski instructor. I love to work with kids. So I wanted to teach children. I wanted to inspire children. And I love kids because kids really are the essence of what is possible. I mean, they inspire me because of the fact that they’re so enlightened and infused by the smallest things, they get excited about, you know, fun activities and, and in summer camp, they get, you know, inspired by any kind of music and song and dance and the spirit of what a camp is like. I mean, that environment is absolutely incredible. So when I think about the fact that in 2020 kids, mostly didn’t go to camp. That was a huge blow for kids. So my experience working with kids, whether as an educator or sorry, or working in summer camps has always been about inspiring youth because they are, I hate to say it, they are our future. And I know that saying is often used. Yeah. But that’s what drives me because I know that kids have so much opportunity. And so if we can empower them and if we can create an environment that feels very safe for them, or they can grow and develop, who knows what they can do.


Sam Demma (12:07):
Mm. I totally agree. I, I think it’s, it makes sense to me, you know why you’re so passionate about it. Was there any teachers or educators who along your own journey, you know, poured back into you and inspired you to get into teaching? It sounds like your, your dad played a huge role, but did you have any educational mentors as well?


Dov Shapiro (12:28):
I had a few actually. I had one principal and two teachers who really impacted my life, especially when I went to a military academy. Mm. In just outside of Toronto. That was an incredible experience for me. And definitely had a very positive impact. I’m still in touch with some of those faculty members to date, in fact, doing some work with them for another initiative that I’ve developed for student mental wellbeing. Nice. And so, yeah, teachers have always been a big part of, of, of my life in terms of, you know, inspiration, support, even me the idea that anything is possible, but really what it boils down to. I would have to say my late father, he was definitely my hero. And he definitely was the one who inspired me to, to continue this work.


Sam Demma (13:22):
Ah, I love that. Thanks for sharing. And if you don’t mind me asking, what, what did he do? Was he a teacher as well? Or


Dov Shapiro (13:28):
He was a ski instructor, but no, he actually he was a luggage luggage manufacturer And I did not wanna, did not wanna get into that industry. And he actually encouraged me not to,


Sam Demma (13:41):
So that’s awesome. But, but it sounds like his entrepreneurial spirit kind of was, was, was handed down to you in some way, shape or form.


Dov Shapiro (13:51):
It was definitely, he, he definitely was an influence and a very, very positive man, always, always looking at the bright side and always had a very, you know, open mind and a growth mindset. He was definitely an inspiration.


Sam Demma (14:10):
Cool. I love that. Very awesome. Okay. So I wanna go back to the, the software for a second school interested wants to learn more about it, wants to understand what this actually looks like. Could you gimme a breakdown of how it would look if a school wanted to use this and get in touch? Like what would the actual program itself look like?


Dov Shapiro (14:30):
Sure. So right now we’re actually at beta testing the software with several schools in the Montreal area, like ECS, sacred heart, the primary school LIC, and a few others. And we’re also beta testing with schools across the globe. So at this point, if schools are interested, we’re running a summer pilot program that begins in June. So if they’re interested, they can always go to connect U program.com and they can reach us that way through requesting a demo, or they can call our toll three number, which is 807 0 6, 8 8, 7, 6.


Sam Demma (15:10):
Perfect. That’s amazing. And if a school did want to get involved, like and wanted to pilot it, like how much of a time commitment would they be looking at for something like that?


Dov Shapiro (15:19):
That’s a great question. It’s about eight weeks total, which includes the six week curriculum to get everything on board and get all the consent forms arranged with parents because every parent and child who’s 14 or older plus faculty have to sign electronic consent forms through our app.


Sam Demma (15:41):
Perfect. Awesome.


Dov Shapiro (15:42):
But we need about, we need about two months.


Sam Demma (15:44):
No, that sounds great. And if, if a teacher’s listening right now and wants to just get in touch with you personally, what would be the best way for them to, to reach out, would it be email or, or what could you share for an educator listening?


Dov Shapiro (15:55):
Yeah. best way is just info@connectuprogram.com. Awesome. And we’re happy to share information. There’s also a fall pilot project, which launches in September. So for anyone who’s interested in is not running a summer school this year. Of course we have those programs available, we have a few spots open for those as well.


Sam Demma (16:17):
Amazing. And one last question for you, I see over your left shoulder rack of dumbbells, and I’m curious to know if personal fitness plays a huge role in your own life.


Dov Shapiro (16:28):
Absolutely, very physically active. I’m a rock climber, skier, water skier, and physical fitness. More importantly, strength training is what I’m doing these days, just so I can do the sports that I love aAnd it’s always been a big part of my life.


Sam Demma (16:44):
Cool. Love that. Dov, thank you so much for coming on the show. I really appreciate it and keep up with the awesome work. I can’t wait to see the impact you make in these schools.


Dov Shapiro (16:52):
Yeah, thanks. I really appreciate having me on board and I hope you have a very safe and healthy rest of your week and the rest of your year. Good luck to you guys.


Sam Demma (17:02):
And there you have it. Another amazing guest, an amazing interview on the High Performing Educator podcast. As always, if you enjoy these episodes, please consider leaving a rating and review so other educators like yourself can find this content and benefit from it. And here’s an exclusive opportunity that I mentioned at the start of the show; f you want meet the guest on today’s episode, if you wanna meet any of the guests that we have interviewed, consider going to www.highperformingeducator.com and signing up to join the exclusive network, you’ll have access to networking events throughout 2021 and other special opportunities. And I promise I will not fill your inbox. Talk to you soon. I’ll see you on the next episode.

Join the Educator Network & Connect with Dov Shapiro

The High Performing Educator Podcast was brought to life during the outbreak of COVID-19 to provide you with inspirational stories and practical advice from your colleagues in education.  By tuning in, you will hear the stories and ideas of the world’s brightest and most ambitious educators.  You can expect interviews with Principals, Teachers, Guidance Counsellors, National Student Association, Directors and anybody that works with youth. You can find and listen to all the episodes for free here.