About Mark Chapin
Mark Chapin is the principal of Meyer Middle School in River Falls, Wisconsin, serving approximately 750 students in grades 6 – 8. Meyer Middle School was recognized as a National School of Character in 2016 and again in 2024. Mark has served as a building administrator in the School District of River Falls for 16 years.
Prior to coming to River Falls, Mark taught for 12 years in the Ellsworth Community School District as a high school special education teacher and an 8th grade US History teacher. While in Ellsworth he also coached cross-country, track, tennis and basketball. In 2008 Mark was recognized as the Teacher of the Year in the Ellsworth Community School District.
In 2019 Mark earned his doctorate degree from Bethel University. His dissertation focused on character education, leadership and the change process. Mark currently serves as a character education coach through Alverno College and on the Wisconsin Character Education Partnership Advisory Committee.
Mark works closely with the American Legion Post 121 in River Falls serving on their Veterans Memorial Committee. In 2014 he received the Post 121 Community Service Award.
Finally, in 2023 Mark was the recipient of the Herb Kohl Educational Foundation Leadership award.
In his spare time Mark enjoys fly fishing, splitting wood and mountain biking.
Connect with Mark Chapin: Email
Listen Now
Listen to the episode now on Apple Podcasts, Spotify, or on your favourite podcast platform.
Resources Mentioned
School District of River Falls
Ellsworth Community School District
Wisconsin Character Education Partnership Advisory Committee
The Transcript
**Please note that all of our transcriptions come from rev.com and are 80% accurate. We’re grateful for the robots that make this possible and realize that it’s not a perfect process.
Sam Demma
Welcome back to another episode of the High Performing Educator Podcast. This is your host Sam Demma and today we are joined by Mark Chapin. Mark and I connected months ago now. He has shared some impactful quotes with me over email. He let me know that he has 16 rules or principles that he shares with his middle school students every single year and it’s a big hit in his school. He is a advocate and has a huge passion for character development and how it can shape the life of our young people. He works closely with the state of Wisconsin when it comes to character development and I’ve really enjoyed our conversations about books to read and personal development and serving and supporting youth. Mark, thank you so much for taking some of your time to come on the show here today.
Mark Chapin
Thanks a lot, Sam. It’s truly an honor and it’s a privilege to be on your podcast today. And we’re super excited to have you come to Meijer Middle School at the end of April. I know our students and our staff are looking forward to you and your message.
Sam Demma
Let’s hope by then the snow storms have passed. Yeah, I agree. The weather’s back to normal. Do me a favor, Mark, and just take a moment to share a little bit about who you are and what got you interested in building and supporting the character of young people.
Mark Chapin
Yeah, my background, I grew up actually, it’s kind of a crazy story, but I’m the principal. I’m actually sitting in my principal’s office. I graduated from Rural Falls High School in 1990, which is in western Wisconsin. Went to UW-Eau Claire, which is in western Wisconsin, and got a degree, a 1.8 degree, with a special education minor. Student taught at the tribal school up in Hayward, Wisconsin, which is about two and a half hours north of our home here. And then ended up teaching for 13 years. I was a special education teacher for six and then I was a US History teacher for six years. And then I was an assistant principal at Ellsworth High School, which is right down the road, before coming back to my home in River Falls, and I’ve been here for 16 years. In terms of what got me really into education, my mom was a special education paraprofessional, and she provided me some opportunities to work with students, and I also had an opportunity to coach basketball when I was a senior in high school. A group of us, four guys, coached our seventh grade team. And I really realized at a pretty young age that I really had a knack and really enjoyed working with kids. And so my dad wasn’t too keen on me being a teacher. He was worried about me making enough money and supporting myself. So I actually went to school to be an econ major.
Mark Chapin
I did that for a year and I realized I have no idea what a person with an econ degree does for a living. But I always knew in the back of my mind I wanted to teach. And then I worked at a summer camp for five summers up at Eagle River, Wisconsin, northern Wisconsin. And I just I think I followed my calling at that point. And in terms of the yes question about character education, I’ve always been passionate about positive psychology, you know, developing ourselves, but then how can we take that and apply that here at school? And I was fortunate enough to be on a committee called the Healthy Lives Committee through our strategic plan and pitched this idea of character education. And it’s kind of evolved here in our district and it’s being implemented in all of our schools, our four elementary schools, our middle school and our high school. And I just feel like historically education has been something where, you know, going back to Horace Mann and Thomas Jefferson, it was educating the head and educating the heart. And I feel like we’ve gotten away from the heart. And so it’s something that I’ve just been really passionate about.
Sam Demma
When you talk about character education, tell me more about what that means to you or what that lens looks like that you look through when you talk about it.
Mark Chapin
Yeah, that’s a great question. What I know is that the best teacher of character are adults in our kids’ worlds, and that starts with parents. But we also know students don’t grow up, our kids don’t get to pick their parents.
Mark Chapin
But definitely, character has to start in the home. And so as adults, we need to make sure that we’re modeling good character. And so within our district, we wanted to find a model that was out there. And we looked at different frameworks.
Mark Chapin
The one that we came across was from character.org. It’s based on 11 principles. It’s not a canned curriculum. It really helps shape your culture of your school. You start off with principle one by identifying what you value as a community. In our district, we sat down with 40 community members.
Mark Chapin
We went round and round and round. We had two really lengthy meetings and we landed on nine character traits that we value as a community. And that’s true for the framework. So the community can decide what they value. And these are universal values.
Mark Chapin
And I think people get hung up on this idea of values and ethics, but it really transcends all religions. It goes back to Aristotle. And when you read off the list of these character traits or values, it’s hard to argue with them. So things like gratitude, curiosity, respect, responsibility, compassion, perseverance, you know, it’s hard to argue with those things. So, you know, we start with the framework. I mentioned modeling, that’s principle eight, but that framework has really guided our work. And it’s the work that I have an opportunity to work with other districts on how to implement that framework.
Sam Demma
How do you ensure the principles or values are consistently reinforced within the school community? It sounds like they become foundational. Is it month by month? Is it through the teachers? Obviously, modeling the behavior must be a big part of it. But I’d love to hear more.
Mark Chapin
Yeah. Yeah, it’s a great question. So we we focus on one character trade a month and we kind of joke that, you know, once we finish the perseverance, that kids don’t have to persevere anymore.
Mark Chapin
That’s not the case. We want to make sure we’re doing these all the time, but we do do a character kickoff once a month. I get a chance to get in front of kids. We define what it is. We talk about what it looks like. I usually typically show a video. If you guys or anybody out there listening wants to find some really good resource, go to Steve Hartman, Kindness 101. They’re short clips. He’s from CBS and he’s fantastic. So we show a video and then we do a quick reflection, and I send them on their way. We have a group called Girls Who Give Back that signs up around the building, so it’s communicated, so there’s that kind of visual marketing of it as well. And then each grade level has a different theme. That sixth grade focuses on what’s called the Everest Project every year, and that’s focusing on goal setting, so identifying your goals, identifying your character strengths, so they go through a strength finder with the kids, take them through the goal-setting process. That’s really inspiring for our kids.
Mark Chapin
Seventh grade is our service-learning project, so giving back. So, it’s the, when we talk about character, we talk about the head, getting kids thinking about it, the heart, getting them feeling it, and then the hands. So the head, heart, and hands, the hands part is going out in the community. And I’m sure you’ll talk about this with your backpack and your taco and all that,
Mark Chapin
which I’m looking forward to our kids hearing that story. So that giving back, the hands-on, the service learning. And then eighth grade, we have what’s called academic career planning. So we’ve charactered into that as well. And so we have a career fair, and through our careers class that we have in eighth grade, we identify kids’ strengths, we do career interest inventories and those types of things. So, and then like I said, we model it, we have to model it, continue to model it. And then the framework itself, the 11 principles, there’s a rubric that goes with it. So every three years we come back, we identify what we’re doing well, we identify one goal area to get a little bit better every year.
Sam Demma
It sounds very methodical and thought out. And I hope that if there’s another educator listening to this and they’re curious, they reach out to you to ask some questions about it so they can bring something similar to their district or their school. It sounds like you’ll be doing this work even after you finish at the school. So I’ll definitely make sure we include your email information in the show notes in case anyone does want to reach out.
Sam Demma
I had an educator who pulled me to the side of his desk and he said, Sam, living with principles and working hard is never a waste because it builds your character and you carry your character forward with you for the rest of your life. Living with principles and working hard is never a waste because it builds your character and you carry your character forward with you for the rest of your life. How do we remind young people that every choice they make impacts their character, both the positive and the negative? And when a student does make a mistake, how do we address it in a way that builds them up instead of tears them down?
Mark Chapin
Yeah, it’s a great, great question. And I mentioned my 16 life lessons, and one is be forgiving. And so my middle school has been recognized twice as a national school character through character.org, once in 2016 and again in 2023.
Mark Chapin
And I often talk about just because we’ve been recognized as a national school character doesn’t mean we’re perfect. We work with imperfect human beings and I wish I could control everything that comes out of 750 kids’ mouths and all their actions, but I can’t. And so we tell kids that and we have to be forgiving of ourselves. And anytime there’s a kid that’s in any type of trouble or hasn’t demonstrated good character, I let them know, like, listen, good kids make poor choices.
Mark Chapin
They make bad choices sometimes. It doesn’t make them a bad person or a bad kid. And so kids need to hear that. And the important thing is to reflect on it, learn from it, and try not to repeat it. I think that that’s the important thing when it comes to, you know, that we aren’t perfect and we are gonna make mistakes, but we’re gonna keep striving for it, right?
Mark Chapin
You wanna strive for excellence, strive for good character. And you mentioned the other thing is, one of my other life lessons is yes and no are the two most important words we’ll ever use in our life. Right, so sometimes it’s a split split split second. Like, and so we talked about the importance of pausing before you say something to somebody. Pause before you do something that you might regret.
Mark Chapin
So just take a second to pause. And so that’s one more reminder when we talk about character.
Sam Demma
Where did the inspiration come for you to sit down and craft some of the principles, the 16 life lessons you shared with students? I have recently been inspired by many authors, some of which are very much focused on building your life’s philosophy. One is a gentleman named Jim Rohn, who’s passed away now. And he spends his whole lecture talking about the importance of philosophy and how circumstances determine where you start, but your philosophy determines where you finish. What inspired you to start crafting this life lesson philosophy for your students?
Mark Chapin
Yeah, it’s, it’s a great question. Again, our podcast, isn’t going to see this, but this is by my desk. We had a keynote speaker that came by, I don’t know how many years ago, and this is when I was teaching, grade. And it was fundamental rejuvenation. And it had 12 things on it. And I started looking at the list.
Mark Chapin
I was like, those resonate with me. And I said, are there more to that? Or am I on the same page with this, our speaker? And I think kind of in some ways, these are the character things that we pass on to our kids. Before I knew it was character when I was teaching, you know, this was 15, 16 years ago, probably longer than that, almost 20 years ago now, I wanted to pass this along to my students. And so a lot of this is really character-based stuff that probably at the time I didn’t realize was character, but these are the things that kids can take with them that’s gonna make an impact. And I think about like employers, what are employers looking for? I mean, do they want a positive attitude? They want people that can collaborate with other people. There are all these intangible things we talk about character, but where is it being intentionally taught or implemented in schools today? It is just so important.
Mark Chapin
And you can you can look at all the research on it. What employers are looking for: teach the skill and hire for character.
Sam Demma
I had a mentor tell me at the bottom of my job application to put a filter that said, if you believe you’re the right fit for the role, please record a one minute video explaining why. And I was hiring for an executive assistant and we spent $250 on LinkedIn promoting the post. And we received 2000 applications.
Mark Chapin
Wow.
Sam Demma
Guess how many people filmed and sent through a video? 14. And when you do the percentage, it’s like 0.01, less than 0.01%.
Mark Chapin
Wow.
Sam Demma
And I thought, wow, like attention to detail. This role requires attention to detail, yet 99.9% of people didn’t even read the actual job posting. And the reality is that these are individuals who are unemployed and looking for employment. And I was like, ah, like I just wanted to shake them and just grab them and say, come on, you deserve better than this. You can do better than this. And I think that a piece of that comes back to character and how you treat every interaction and every touchpoint in life. And you piqued my curiosity with the 16 lessons, and now you’ve shared two.
Sam Demma
Do you mind sharing a few more of them that are top of mind right now?
Mark Chapin
Yeah, so you just mentioned, kind of just taking pride in your work, right? Attention to detail. We talk about be a craftsman. So back in the day, how people got business is through word of mouth.
Mark Chapin
And so craftsmen would sign their name somewhere on a piece of furniture. So we talk about when you do turn your homework in, sign it with pride. Like you’re the craftsman, make sure there’s attention to detail. Did you read the directions? Are you doing your best work? I talk about, and this is a good example of taking pride in your work. I asked the kids, how many of you mow the lawn? There’s quite a few kids that still mow lawn. I said, how many start daydreaming? A lot of hands go up. How many of you start daydreaming and all of a sudden you look back and there’s a 20-foot strip that you completely missed? I said, okay, me too. I said, how many of you go back and mow it? Half the hands go down. I said, how many of you go back and mow it? You know, they keep their, that’s pride in your work, right? Are you going back and mowing that strip of grass? So that’s another one we talk about. I’m big in having a positive attitude. I think people, it’s hard to be around people that are negative. I think it sucks the life out of you.
Mark Chapin
I talk a lot about Viktor Frankl, the last of our human freedoms is the ability to choose our own attitude. We talk about that. The importance of goal setting. I share a story about Billy Mills and his goal setting process. He won the 10,000 meters in the 1960 Olympics. Talk about leaving your comfort zone. What else? I mentioned the yes and no.
Mark Chapin
Your true character is how you act and how you behave when nobody’s looking. So that’s important. Finding a career you love. Taking care of your body. Here’s an example of you never know how your words are gonna have an impact.
Mark Chapin
We talk about how your tongue is like the rudder of a ship and it can steer you one way or the other. And your words can build people up or tear people down. Like use it to be encouraging. The word encouragement means putting courage into others. And so I shared this story when I was in college. I was getting out of shape. I used to be in really good shape.
Mark Chapin
I was putting on weight. I looked at myself in the mirror when I was a senior in college, I was like, isn’t this the best shape I’m gonna be in the rest of my life? And so, sorry, I should have taken my phone off the hook.
Mark Chapin
Sorry. I started training for a marathon. I signed for a marathon the next day, started training. I had really no business to start, but I did. And I finished my first marathon. And so I shared this story. I mentioned my life lessons. I shared with my eighth graders. And didn’t think of anything other than the last day of school, I shared my list. I shared on the first day as well. And three years later, the student came up to me. He was at prom, and he said, you don’t recognize me, Mr. Chapin, do you? And I said, no, I don’t.
Mark Chapin
He said, your face looks familiar, I can’t picture you. He goes, you don’t recognize me because I lost 100 pounds. I said, how in the world did you lose 100 pounds? He said, I remember what you told me on the last day of school in eighth grade. I started to watch what I ate and I lost. You just, you never know how your words are going to impact people.
Sam Demma
I think it’s such a crazy and beautiful experience when you share inspiration and you’re not sure who it’s going to touch, how it’s going to touch them, when it’s going to click, but when you do see the result of that, it’s really gratifying. You know, I had a mentor for three years named Chris Cummins who is now like an uncle to me in many regards. And he would say, Sam, try this, do this. And, okay, coach, I’m doing it. And every time I would show up and I would try and I would take the shot he told me to take. And after three years, we’ve now transitioned from a coaching relationship just to very close friends and colleagues. And he hasn’t coached anyone else or taken many people on. And he’s like, you know, I tell a lot of people to do the same things I told you to do and most people don’t.
Sam Demma
And I, and I just think, what phenomenon is that? Like, how do we explain that? You know, and this is a person I wanted to be like, and I looked up to, and it sounds like that message you shared really connected with that young person. I’m sure it made you feel like good about it, right?
Mark Chapin
Yeah, it’s the whole starfish. You probably read the starfish, right? Yeah.
Sam Demma
Yeah.
Mark Chapin
It’s like the thousands, you just don’t know if you’re going to make an impact. And there’s certain days where you just you get tired and you get frustrated. Like, am I making am I making an impact at all? And then you’ll get that one note. We’ll get that one email or that one phone call. It’s like, yep, it made a difference.
Sam Demma
Now, what habits do you practice consistently outside of your time
Sam Demma
in the classroom that helps you show up as best you possibly can.
Mark Chapin
Yeah, that’s another great question. First of all, I think self-care is important. So I know when I’m getting anxious and edgy, like if I’m not exercising regularly, I’m not my best self. I do my best thinking after exercise. I’m always in a positive mood,
Mark Chapin
even though I don’t feel like at the time getting up in the morning, like I’m swimming laps or riding my bike in my basement in the winter time. Like that’s important. I think reading devotions, I start my day every day with two devotions.
Mark Chapin
I send out the daily quote, which I’ve sent to you the last couple of days now. You’re on a very select list of people I send it to. But I do send it to my staff every day and then my staff pass it on to their kids in the morning. Not all of them yet. I’m trying to get them to do that because there are such great quotes. That’s from values.com if you’re looking for some kind of motivational boost.
Mark Chapin
You mentioned Jim Rohn. Just watching YouTube, a lot of positive psychology, how can I better myself? Those are kind of the main things.
Sam Demma
I read a book recently that was really influential to me called Turning Pro by a guy named Steven Pressfield. And he talks about the difference between amateurs and professionals. And to be frank, I felt quite embarrassed about myself after I finished reading the book in a really good way. And I think sometimes the inspiration comes from an emotion like embarrassment. And for me, it came from this idea that I’ve spent a lot of time speaking, and especially in the earlier parts of my career, practicing my speeches and consistently writing.
Sam Demma
And then I got so busy, I would just write and speak when I was on the road doing it for people. But outside of that, there wasn’t much of a daily habit and or practice of doing it. And that book really clearly outlines that professionals have a daily practice, and they have a space where they practice, and they have a time when they practice, and they have an attention around their practice. And they show up every single day, and they’re ruthless with their work. They are craftsmen. He shared a story of Pablo Picasso, and someone bought his paintings and stuck them in a gallery.
Sam Demma
And two years later, the gallery opened, and Picasso walked in as a guest to check out his paintings. And he grabbed a razor and cut all of his paintings up on the wall into shreds. And the gallery owner said, what are you doing? And he said, this work is pathetic.
Sam Demma
It’s not a reflection of my work. I will get you some new ones. And I just thought, what a standard to hold yourself to, but to be a true craftsman. And I really appreciate you sharing that reminder to just continue being a student and listening to the things that will change your mindset and continuing to read.
Mark Chapin
Yeah, you mentioned, Sam, that consistency. I just share this with our students in our auditorium with one of our character kickoffs, just how important that consistency with either training or practicing. And I shared with them that it took me five years to finish my dissertation to get my doctorate degree. And I wasn’t making progress. I just, I wasn’t getting it done. And the lit review, the reading, this takes forever. I kept driving by this house in my neighborhood that the workers would show up every day at 6:45 and there they were. And before you know it, the foundation was built and then the framing was up. And I realized like, if I’m gonna get this dissertation up, I have to do work every single day. Otherwise the house isn’t going to get built. My dissertation is not going to get done. And that’s when I started making progress on my paper. Yeah.
Mark Chapin
You know, it’s funny too.
Sam Demma
Jim Rohn often says, my life changed when I was 25. I feel like I was subconsciously waiting until 25 to get in the saddle more consistently for certain things, you know? But I sincerely appreciate your time and the intention around all the work you’re doing. I’m beyond excited to visit the school soon and meet in person and collaborate with your school and your students. If there’s an educator listening, I’ll put your email in the show notes so they can reach out. Absolutely. But I wanted to just say sincerely, Mark, thank you so much for the time, the energy, and everything you’re doing in education.
Mark Chapin
Thanks, Sam. I appreciate it. And hopefully we get out fly fishing when you come to River Falls.
Sam Demma
Can’t wait.
Mark Chapin
All right, Sam, good to talk to you.
Sam Demma
Talk soon.
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